Italian coffee-machine maker Cimbali Group is doubling down on India. The company says its new market strategies will ride on fast-moving coffee trends, stronger support, and a new partner named Fresh & Honest. Fresh & Honest, around since 1996, now serves as Faema’s official distributor in India.
Cimbali has also put a local area manager in place. That person’s only job is to look after Indian buyers and train baristas. Daily tasks come from Cimbali’s Middle East, India, and Africa branch in Dubai. Faema Ho.Re.Ca. focus In a bold move, the partners have set a target to grab 25-30% share in India’s lucrative Ho.Re.Ca. segment next to artisan roasters.
The firm is backing every sale with classes on machine care, drink recipes, and daily cleaning. Cimbali calls this bundle the “Total Coffee Solution.” It mixes product, training, and service so cafés get more than just metal and switches. Fresh & Honest will push these machines into hotels, cafés, restaurants, and new specialty coffee spots. quality innovation Both brands pledge to mirror their shared core values in every cup served across the country.
Numbers show why Cimbali is moving now. In 2024 the company’s own sales shot up fifty percent in volume compared to 2023. Value sales rose one-hundred-thirty-four percent. Industry watchers report a ten percent yearly jump in coffee equipment demand across the whole country.
Cimbali’s 2024 surge: 50% volume, 134% value jump signals perfect Indian espresso storm.
The main push comes from people swapping tea lattes for espresso and flat whites in city after city. Faema machines will land initially in big branded coffee shops and premium cafés. Fresh & Honest already knows these customers. Its network reaches luxury hotels and café chains from Mumbai to Bengaluru.
Together the companies promise quick installs, steady check-ups, and easy-to-find spare parts. New Indian players like Coffee Island add pressure, but they also prove the market is hot. Experts say taste is trending up: consumers want single-origin beans, smart loyalty apps, and menus that look straight out of Europe.
Bars now roast on site, display sleek grinders, and sell take-home beans. Cimbali insists Faema fits right in, matching both global standards and local spice-laced flavors.
