South Korean coffee chain The Venti has signed a master franchise agreement with Philippine food and beverage operator JJR Brothers Food Corp., setting up a Q3 2026 store opening that the brand describes as its starting point for wider Southeast Asian expansion, according to multiple June 29, 2026 reports from World Coffee Portal and ChosunBiz.
World Coffee Portal notes that The Venti now operates more than 1,600 stores in South Korea, up from around 1,500 reported by the Korea Times in November 2025, underscoring the pace at which the value-focused chain has grown in one of the world’s most competitive branded coffee markets, a landscape that Fran News says is pushing South Korean brands to seek growth overseas.
The Philippines will be The Venti’s fifth international market after Canada, Vietnam, Jordan and a planned entry into the United States, according to June and July 2026 coverage by World Coffee Portal, ChosunBiz, Seoul Economic Daily and Fran News. The brand currently has four outlets in Canada, one in Vietnam and one in Amman, Jordan, the Korea Times reported on February 3, 2026, positioning the Philippine deal as part of a steadily widening international footprint rather than a one-off move.
Under the agreement, ChosunBiz reports that JJR Brothers receives full rights to use The Venti brand and operating system in the Philippines in return for franchise fees and royalties, leveraging what Seoul Economic Daily and Fran News describe as JJR Brothers’ integrated supply chain across restaurants, cafés, retail, distribution and logistics, and its prior experience bringing Korean food and beverage brands to Metro Manila.
In comments carried by ChosunBiz, an unnamed The Venti official called the Philippine master franchise “an important starting point for The Venti’s expansion in the Southeast Asian market” and said the company would “gradually prove The Venti’s brand competitiveness” in the region. A similar statement reported by Seoul Economic Daily and Fran News described entering the Philippines as “the starting point for expanding into the Southeast Asian market” and pledged to offer local consumers a differentiated coffee and beverage experience while enhancing the chain’s global brand competitiveness.
The Venti, founded in 2014 and known for its large 20-ounce beverages, according to Inside Retail Asia, has increasingly framed its overseas moves as part of a broader K-café wave. Global Coffee Report’s January 2026 profile on the brand quoted CEO Choi Jun-kyung saying that South Korean chains choose markets where they can “enter through value” and “drive repeat purchases from customers through the brand experience” they provide, while Fran News notes that many Korean coffee concepts now use master franchises to expand efficiently abroad.
Southeast Asia is described by World Coffee Portal as one of the world’s fastest-growing branded coffee shop markets, and Fran News cites rising disposable incomes and urbanization as factors driving demand for modern café experiences. ChosunBiz, Fran News and Inside Retail Asia all highlight the Philippines’ large young consumer base, active dining-out and café culture, and fast-growing appetite for international coffee brands as a backdrop for The Venti’s move.
The Busan-based operator S&C Sein Co., Ltd., which runs The Venti and was incorporated in 2021 with a head office in Busan’s Haeundae district and 107 employees according to corporate registry site bizno.net, has been testing different international roles for its outlets. Choi told Global Coffee Report that Canada, where The Venti has four stores, was chosen as a North American “test bed” because of its multicultural, strongly Asian community and what he saw as “high openness to Korean-style trend beverages.”
In Vietnam, where The Venti operates a store in Ho Chi Minh City, Choi described the country to Global Coffee Report as a “traditional coffee powerhouse” and “very fancy and trend-driven market” growing quickly with younger generations, calling the Ho Chi Minh location an international flagship for Southeast Asia. The chain took a similar learning-focused approach to North America, with Choi telling Global Coffee Report that the United States expansion, which begins with a multi-unit franchise agreement in Las Vegas signed with JINP LLC in November 2025 and is slated for the second half of 2026 according to the Korea Times, is about creating and validating an expansion formula rather than staging a “fancy debut.”
The Korean brand’s Middle East entry has followed the same pattern: the Korea Times reported on February 3, 2026, that The Venti opened its first Middle Eastern store in Amman with seven localized menu items out of 11 planned, and quoted an unnamed S&C Sein official saying the company plans to expand into other Middle Eastern markets based on its Jordan experience.
For Southeast Asia, multiple June and July 2026 reports from ChosunBiz, Seoul Economic Daily and Fran News state that The Venti intends to use the Philippine master franchise as a bridgehead for further regional growth, aligning the brand’s partnership-led playbook with a coffee shop market that World Coffee Portal characterizes as among the fastest-growing anywhere in the world.
