Starbucks is moving deeper into at-home cold coffee with the launch of its new Coffee Craft concentrate range, rolling out first in Japan, Korea, the UK and Singapore in 2026 as part of its Global Coffee Alliance with Nestlé, ahead of a wider Europe and Asia rollout in 2027, according to reports from Tea & Coffee Trade Journal, New Food Magazine, Scottish Grocer and Asia Food Journal. The concentrated line, made with 100% Arabica beans, is being positioned by both companies as a simple way to make iced café-style beverages at home.
The launch comes as the global cold coffee segment is forecast to exceed $4 billion in value by 2030, according to a 2026 market forecast from Refreshment magazine cited by both Tea & Coffee Trade Journal and New Food Magazine. Those publications also note that Starbucks branded products, distributed through the eight-year-old Global Coffee Alliance between Nestlé and Starbucks, are now available in nearly 80 markets worldwide across retail, at-home and foodservice channels.
In the UK, Scottish Grocer reports that Starbucks Coffee Craft is debuting in two variants, Rich Black and Signature Caramel, in a bottled format that offers eight servings per bottle at a recommended retail price of £3.99. In Singapore, Asia Food Journal describes a different format: packs of six single-serve 25 ml sachets, in Rich Black, Smooth Caramel and Creamy Vanilla flavours, with a recommended retail price of S$11.50.
According to Scottish Grocer, Nestlé coffee marketing director Ingrid Hayes said iced coffee and creative coffee recipes are popular but that recreating them at home can feel daunting for some consumers. She stated that Starbucks Coffee Craft “has never been easier” for people to create iced drinks from home, describing the concentrate as opening the door to “endless iced coffee possibilities,” from a rich Iced Americano to an indulgent Iced Caramel Macchiato.
Ethel Touitou, Nestlé’s global category lead for Starbucks, told Tea & Coffee Trade Journal that the company is “excited to expand coffee concentrates to the Starbucks brand,” saying the format makes it easier and more convenient to create iced beverages at home while staying true to Starbucks’ signature taste. Both Tea & Coffee Trade Journal and New Food Magazine report that consumers are encouraged to pour the concentrate over water, sparkling water, milk or plant-based alternatives, with recipes made available on Starbucks’ at-home website.
Speaking to Tea & Coffee Trade Journal, Nik Dodi, vice president of the Global Coffee Alliance at Starbucks, said the Coffee Craft launch highlights the strength and impact of the partnership with Nestlé by bringing the Starbucks experience beyond its coffeehouses. He noted that by working with Nestlé, Starbucks is able to scale its coffee into new formats and occasions and reach more consumers around the world.
In Singapore, Rajat Jain, country manager at Nestlé Singapore, told Asia Food Journal that Starbucks Coffee Craft was designed for a moment when coffee is “an expression of personal style.” He said consumers are looking for new ways to elevate everyday coffee and that the concentrate aims to make personalised café-quality beverages simple and accessible, giving people the freedom to craft beverages they love “intuitively and on their own terms.”
The cold coffee context around Coffee Craft also includes other product innovation in the Starbucks portfolio: New Food Magazine reports that the brand has recently launched a ready-to-drink Coffee & Protein range, reflecting growing interest in functional beverages. Separately, Scottish Grocer notes increasing demand from UK shoppers for convenient, coffee-shop-style at-home products, a trend Asda’s buying manager for hot beverages and sugar linked to shopper interest in café-style drinks without leaving home.
Scottish Grocer also points to competition in the concentrated coffee space in the UK, reporting that TrueStart has launched a 1L espresso concentrate priced at £6.50 at Asda. While the publications do not compare the products directly, their coverage places Starbucks Coffee Craft within a broader wave of cold coffee and café-style concentrates competing for space on supermarket shelves.
