Lavazza has chosen the United States as the first market outside Italy for Tablì, a capsule-free single-serve espresso system built around solid coffee tablets, opening pre-orders on June 8, 2026 and positioning the launch as its biggest U.S. investment to date. According to PRNewswire, the promotional bundle for early buyers is priced at $99.99, with official availability on Lavazza USA slated for August 2026.
The Tablì system uses compact coffee “tabs” made entirely of ground coffee, with no gelatin, coating, binder, or individual wrapping, according to CNBC. At launch, five blends will be available — Super Crema, Espresso, Double Espresso, Lungo, and Decaf — and the pre-order bundle includes the machine in three finish options, a milk frother, tab storage holder, tweezers, and a 60-count variety pack, PRNewswire reported.
Developing Tablì took a five-year research and development phase, more than 15 patents, and a new dedicated manufacturing plant in Gattinara, Italy, according to CNBC and American Bazaar. CNBC reported that the core technology came from Lavazza’s 2020 acquisition of Italian startup Caffemotive. Lavazza CEO Antonio Baravalle told CNBC that achieving a robust coffee tablet required “a very complicated industrial process” to compact the coffee, ship it intact, and make it work consistently in a machine.
Tablì enters a U.S. single-serve market already dominated by established capsule systems. Euromonitor International data cited by Yahoo Finance and American Bazaar indicates Keurig controls about 50% of the U.S. fresh ground coffee pod segment, while Nestlé’s Nespresso holds roughly 7%. American Bazaar reported that Keurig Dr Pepper’s U.S. coffee business generated $3.99 billion in net sales in 2025, compared with Lavazza’s more than $100 million in annual U.S. retail sales.
Despite that gap, Lavazza is signalling larger ambitions. CNBC reported that the group aims to build a €1 billion (about $1.15 billion) business in the United States, while PRNewswire noted that Lavazza’s North American turnover grew 26.9% in 2025. According to the Financial Post, Lavazza Group’s global revenue reached EUR 3.35 billion in 2024, up 9.1% year-on-year.
Tablì’s tablet-based format also lands amid a broader push to rethink single-serve packaging. Yahoo Finance reported that Keurig Dr Pepper is developing K-Rounds, a plastic- and aluminum-free, puck-shaped pod with a plant-based coating, planned for fall 2026 in partnership with Delica, a subsidiary of Swiss retailer Migros. According to Just Drinks, Delica launched its CoffeeB compostable coffee balls in 2022, and Melitta has announced plans to roll out coffee-ball products in 2025, while Migros said in 2024 that Keurig would use CoffeeB technology.
Lavazza describes Tablì as both a product and brand play in this context. In the PRNewswire announcement, Daniele Foti, vice president of marketing for Lavazza North America, said Tablì “eliminates the trade-off between quality and convenience entirely” and called it “how we establish Lavazza as a brand that genuinely matters to American coffee drinkers.” He added that the United States is “our biggest bet on this market yet,” describing it as one of the most dynamic coffee markets and the reason the company chose it as the first country outside Italy to receive the system.
Baravalle told CNBC that Lavazza is “waiting to see how some big, huge competitors will move in the industry, trying to offer something similar,” while emphasizing that the company intends to maintain a premium positioning. In comments to the Financial Post, he also noted that the group pursued R&D investment for Tablì during a period marked by record raw material price increases, U.S. tariffs and a complex geopolitical backdrop.
Pre-orders for Tablì are now open in the United States via TabliCoffee.us at a list value of $249.99 discounted to $99.99, according to Lavazza’s U.S. website, with PRNewswire stating that Amazon availability is planned later in 2026.
