In a bold move, the coffee chain 5 to go plans to open 150 cafés across Bulgaria by 2029. The company is known for its unique approach to café culture, offering affordable local coffee options. This strategy aims to attract many customers who appreciate quality coffee without breaking the bank.
The chain is making its entry into Bulgaria through a partnership with Minimart, a popular local convenience store chain. 5 to go recently tested the market by opening two cafés in Ruse. The success of these locations has encouraged them to expand into Sofia and other cities.
By partnering with Minimart, 5 to go hopes to blend its coffee offerings with the already established presence of the convenience store. Minimart operates around 250 stores across Bulgaria, with plans to grow even more. This collaboration allows 5 to go to reach more coffee lovers and share their local coffee products in retail settings.
The café chain plans to launch a range of products aimed at home consumption. This includes coffee capsules that fit popular coffee machines like Nespresso and Dolce Gusto. In doing so, 5 to go is not only expanding its retail presence but also tapping into the growing trend of at-home coffee.
These offerings will complement the company’s in-store cafés, enhancing the general café culture in Bulgaria. 5 to go’s franchise model aims to provide a straightforward entry for new business owners. The initial fee for joining the franchise is set at €4,500.
Store formats will be compact, focusing on efficiency and simplicity. The price points are fixed, making it easy for customers to choose their preferred beverage.
