Löfbergs, one of the largest family-owned coffee roasters in the Nordic countries, is making bold moves in the Polish market. The company sees significant opportunities for coffee growth in Poland. To lead this effort, Löfbergs has appointed Tomasz Gruszczynski as the Head of Market for Poland. Gruszczynski is bringing a wealth of experience to the role. He previously worked with Costa Express for Coca-Cola and managed Tchibo’s energy drinks segment in Poland.
Löfbergs plans to launch its ICE coffee products in Poland soon. This aligns perfectly with the company’s strategy to expand its presence in the Central and Eastern European markets. Poland has been identified as an intriguing market for Löfbergs, showing great potential to capture a larger share of coffee sales. The company also aims to create a new business area focused solely on Eastern Europe, indicating its determination to grow in this region.
The Swedish brand focuses on sharing its family-owned heritage and commitment to sustainability. These values are likely to resonate with Polish consumers, who increasingly value ethical sourcing and eco-friendly products. Löfbergs’ strong commitment to sustainability sets it apart in the competitive coffee landscape. The company is one of the world’s largest purchasers of organic and Fairtrade coffee, making a significant impact on sustainable practices in the industry.
Löfbergs is expanding its market presence not only in Poland but also across the Nordic countries and neighboring regions. Their partnerships with hotel chains, such as Scandic Hotels, further bolster their visibility and brand reputation. With the appointment of new executives, Löfbergs is ramping up its efforts to tap into new markets.
As coffee growth continues in Poland, Löfbergs is well-positioned to make a significant impact. The combination of experienced leadership and a strong focus on sustainability could be the formula for success in this promising market. With these strategic moves, Löfbergs is ready to welcome the future of coffee in Poland.
