The SCA Experience Lounge will be a highlight at SCAJ 2025, Japan’s biggest specialty coffee conference. Located at Tokyo Big Sight from September 24 to 27, 2025, this lounge promises to be an exciting destination for coffee lovers.
It will offer an engaging atmosphere for visitors to learn about and taste specialty coffees from around the world. The lounge will be the perfect spot for immersive tastings and interactive sessions that showcase the best of what the coffee industry has to offer.
One of the main features of the SCA Experience Lounge is its emphasis on hands-on experiences. Attendees will have the chance to join live brewing sessions led by top coffee producers from different countries, including Guatemala, Costa Rica, and Nicaragua. This aligns with global coffee culture evolution, showcasing diverse brewing techniques and flavors from various regions.
These demonstrations will not only highlight different brewing methods but also educate visitors about the unique flavors and qualities of each coffee origin. The welcoming and relaxed environment will foster connections between visitors and coffee professionals, such as roasters and baristas.
In addition to brewing sessions, the lounge will host presentations covering intriguing topics like Japan’s coffee buying habits and diverse brewing techniques. This programming aims to deepen participants’ understanding of specialty coffee.
Another exciting aspect will be guided tastings, allowing attendees to experience coffee from SCA’s Coffee of Excellence (COE) program. These sensory education opportunities will amplify the appreciation of what makes specialty coffee stand out.
The SCA Experience Lounge will also incorporate state-of-the-art technology and brewing equipment for live demonstrations. Exhibitors will showcase the latest coffee machines, grinders, and tools.
This setting allows visitors to investigate new products while networking with others in the industry. Furthermore, this event will promote community engagement, underscoring the importance of local coffee culture in the global landscape.
