South Korean coffee chain TheVenti has signed a master franchise agreement with Philippine operator JJR Brothers Food Corp., positioning its first store in the Philippines in Q3 2026 as the launchpad for a wider push into Southeast Asia.
The agreement, confirmed by TheVenti CEO Choi Junkyung and JJR Brothers CEO Robert Oh in South Korea, grants JJR Brothers full rights to use TheVenti’s brand and operating system across the Philippines in exchange for franchise fees and royalties, according to ChosunBiz. Inside Retail Asia reports that the first Philippine outlet is scheduled to open in the third quarter of 2026, though no exact date has been disclosed.
TheVenti, founded in March 2014, operates more than 1,600 stores in South Korea, according to ChosunBiz, Inside Retail Asia and World Coffee Portal. The brand is known in its home market for value-driven pricing and large 20-ounce beverage portions, with a menu that spans espresso drinks, Korean grain lattes, fruit teas, smoothies and seasonal beverages, Inside Retail Asia notes.
The Philippine deal marks TheVenti’s fifth international market after Canada, Vietnam, Jordan and the United States, ChosunBiz and World Coffee Portal report. World Coffee Portal states that the chain had roughly half a dozen international sites in Vietnam, Canada and Jordan as of June 2026, following openings in Vancouver in March 2025, Ho Chi Minh City’s Binh Thanh district in June 2025, and Amman in late 2025 after a Jordan master franchise signing in July that year.
Alongside its expansion into the Philippines, TheVenti has signed a multi-unit franchise deal in the United States with JINP LLC, led by director Daixi Li, to launch in Las Vegas later in 2026, according to World Coffee Portal. The brand also entered the Middle East in February 2026 through franchise partner JKT Networks, the same source reports.
ChosunBiz attributes TheVenti’s growing international footprint in part to a highly saturated and competitive South Korean branded coffee market, where domestic operators are increasingly looking overseas. World Coffee Portal has also reported that TheVenti faces rising competition and cost pressures at home, adding to the momentum behind its overseas strategy.
The Philippines was selected as a gateway into Southeast Asia because of its large young consumer base, rising disposable incomes, and active dining-out and café culture, which ChosunBiz and Fran News describe as well-suited to TheVenti’s broad beverage range and competitive pricing. ChosunBiz reports that JJR Brothers brings an integrated supply chain spanning restaurants, cafés, marts, distribution and logistics, and has prior experience introducing Korean food and beverage brands in Metro Manila.
Inside Retail Asia cites an unnamed TheVenti official describing the Philippine entry as “the starting point for expanding into the Southeast Asian market,” with the company aiming to offer local consumers what it calls a differentiated coffee and beverage experience and to gradually enhance its global brand competitiveness. In remarks reported by ChosunBiz, the same unnamed official said the master franchise agreement in the Philippines is an important starting point to “prove TheVenti’s brand competitiveness in the Southeast Asian market.”
ChosunBiz and Inside Retail Asia report that TheVenti and JJR Brothers plan to adapt menus and store operations over time to Filipino consumer preferences and trading locations, while the Q3 2026 opening of the first Philippine store remains the next confirmed milestone in the chain’s Southeast Asian expansion path.
