Situated in Taipei’s bustling Xinyi District, Starbucks’ newest Reserve store combines coffee innovation with eco-conscious design. Officially opened on July 24, 2025, the store reimagines the modern coffeehouse experience through harmonious blend of traditional craftsmanship and cutting-edge technology. Spanning nearly 2,000 square meters, it’s the largest Greener Store in Asia Pacific, blending premium coffee experiences with sustainable design principles. The space is divided into zones for coffee tasting, gourmet dining, and interactive experiences, anchored by a central bar where baristas craft espresso classics with modern flair.
The store’s Siren’s Lounge—a reservation-only area developed with chef André Chiang—offers multi-course tasting menus paired with rare coffee blends. An open bakery section serves fresh artisanal pastries, while immersive visual displays highlight coffee origins, from bean cultivation to brewing. Floor-to-ceiling maps and abstract lighting installations create a warm yet modern vibe, balancing aesthetics with eco-friendly materials like reclaimed wood and energy-efficient fixtures. A towering abstract column, laser-cut with intricate coffee bean motifs and illuminated by diffused lighting, anchors the space as both functional art and a nod to Taiwanese craftsmanship. Nearly every detail aligns with Starbucks’ Greener Store certification, which emphasizes water conservation, waste reduction, and energy savings. Furthermore, the emphasis on origin transparency allows customers to engage deeply with the story behind their coffee. In this way, customers can appreciate the historical relevance of coffee that traces back to regions like Mokha, Yemen, known for its unique flavor profile and rich heritage.
An exclusive Siren’s Lounge by chef André Chiang pairs rare coffees with curated menus, grounded in reclaimed materials and Greener Store sustainability targets.
Baristas perform “coffee theatrics” as customers watch drinks being handcrafted from multiple angles. Unique offerings include small-lot Reserve coffees and cocktails infused with local ingredients. Collaborations with Taiwanese artists and chefs add cultural relevance, weaving elements of regional identity into menus and decor. The store also hosts workshops and tastings to connect coffee enthusiasts, fostering a sense of community in its shared spaces.
Sustainability isn’t an afterthought here—it’s built into operations. Solar panels and smart lighting cut energy use by up to 25%, while low-flow faucets reduce water consumption. Over 90% of materials used in construction meet eco-certified standards, and recycling stations are strategically placed to minimize waste. Staff are trained in green practices, underscoring Starbucks’ global pledge to operate 10,000 Greener Stores by 2025.
The Taipei Reserve store represents Starbucks’ bet on premium coffee culture as a growth driver. By merging high-end experiences with environmental responsibility, the brand aims to reignite consumer excitement while setting a new standard for what a café can be—a space where luxury meets purpose, and every sip tells a story.
