Momentum carried Tim Hortons’ revenue to US$1.08 billion in the subsequent quarter of 2025, rising from US$1.03 billion the year before. Revenue growth gained lift from clever marketing strategies that leaned hard into Canadian pride, while nationwide promo combos drew swarms back into drive-thrus. Menus flashed limited-edition maple leaf cups and “True North” latte art, flooding social feeds with selfies. Same-restaurant sales climbed 3.4 percent versus last year’s quarter, signaling steady guest return and larger tickets at the window. System-wide sales for the coffee giant leapt 5.3 percent, enough to push Restaurant Brands International’s total figure from US$11.25 billion to US$11.85 billion. Comparable sales gains of 3.4 percent at Tim Hortons also surpassed the overall RBI system average of 2.4 percent for the second straight quarter.
Restaurant Brands International ended Q2 with US$2.4 billion in combined sales, up from US$2.08 billion a year earlier. Tim Hortons’ slice amounts to about forty percent of that, yet it fed well over forty percent of the holding firm’s adjusted operating income of US$668 million. Companywide net new stores rose 2.9 percent, paced by Tim Hortons openings in suburban strips and small-town plazas. Consumer mood lifted across Canada during the spring months, aided by stable fuel prices and mild weather. Guests came earlier and lingered longer, upgrading drip coffee to frozen treats or breakfast sandwiches, with the higher density of blonde roast coffee contributing to an enjoyable caffeine experience.
Tim Hortons raised some prices but paired increases with bundled deals to blunt the feel of higher tags. Patriotic messaging tapped warm feelings toward national symbols, nudging visit counts higher and elevating average spend by nearly two percent.
Beyond home turf, Chinese outlets under partner TH International grew comps by 1.3 percent, a modest gain that still signals slow recovery for the venture. The Chinese operator will post full results on August 26, 2025. Executives stress rigorous local menu tweaks and data-driven staffing tools to keep momentum there. Seventeen straight quarters of positive Canadian comparable sales underscore the chain’s enduring appeal in its home market.
Costs were watched. Simplified kitchen flow and tighter waste logs held margins steady even as coffee bean prices wavered. Investors have shown calm; shares in the parent firm sit near year highs, buoyed by reliable profit growth anchored by the maple-leaf brand.
