Pret A Manger is set to double its number of UK stores in a major growth plan following a sales surge expected in 2024. The popular food chain aims to increase its UK store count to around 1,000, elevating from current levels. This expansion comes as consumer preferences shift in the wake of the pandemic, with consumers showing a growing interest in convenience and made-to-order meals.
Pret’s new strategy focuses on adapting to post-pandemic lifestyle changes. Many people now work from home or have hybrid work schedules. This has influenced where Pret decides to open its new store locations. Instead of focusing only on business districts, the company plans to establish stores in residential areas and smaller towns.
Locations like Dundee and Maidenhead are set to get new Pret outlets, offering a range of options that appeal to families and local communities.
The company also plans to innovate store formats. The new shops will feature larger dining spaces and accommodate more customers. By providing made-to-order food, Pret hopes to attract a diverse customer base and meet evolving tastes.
For instance, meal deals and other promotions are designed to resonate with these new consumer preferences, which emphasize convenience and quality.
To improve its roadside growth strategy, Pret is set to introduce its initial drive-thru locations, with about 30 new sites planned for 2026. This move aligns with the company’s goal to create environments that cater to the needs of modern customers while keeping foot traffic consistent throughout the day.
