Specialty coffee consumption is on the rise in the United States. Recent statistics show that 46% of American adults enjoyed specialty coffee in the past day, a significant leap from previous years. This trend marks an 84% increase since 2011, indicating a shift in consumer preferences. A growing number of people, especially those aged 25-39, are turning to specialty coffee, favoring its rich flavors and varied brewing techniques over traditional coffee.
Regional trends play an essential role in this growth. Cities known for their vibrant coffee cultures, such as Seattle, Portland, and San Francisco, have become hotbeds for specialty coffee shops. These local cafes often showcase unique brewing methods and exclusively source high-quality beans. Additionally, local shops act as cultural hubs, fostering community interaction and supporting local economies.
Out-of-home consumption is particularly popular among specialty coffee drinkers, with 35% preferring to enjoy their beverages at cafes rather than making them at home. However, home preparation of specialty coffee remains strong, reflecting consumers’ desire for high-quality coffee experiences both in and out of their households.
As consumers’ preferences evolve, many are exploring different brewing techniques. From espresso to cold brew and nitro coffee, numerous options are gaining traction. In fact, non-espresso drinks like cold brew saw a remarkable 42% increase in past-day consumption from 2020 to 2025. This variety appeals to younger generations who tend to look for new and exciting flavors.
Specialty coffee includes a broad range of products, from artisanal lattes to premium single-origin brews, catering to consumers’ varied tastes.
With total coffee consumption reaching 66% daily among Americans, specialty coffee is a key driver of this growth. As people become more health-conscious and interested in quality, the market for specialty coffee is likely to expand even further. The rise of specialty coffee not only reflects changing tastes but also influences the wider coffee industry, leading to increased innovation and new trends.
