After ten years of shaping labels, logos, and websites for all sorts of businesses, AC Creative Studios quietly changed its name in July 2025. The Wisconsin-based shop, founded in Rothschild, picked the fresh name InkRoast to match its growing love for coffee culture. Staff say the swap wasn’t sudden. Repeated client testimonials praised bold packaging they’d created for small coffee roasters, so the studio listened. Its design philosophy had always mixed strong visuals with clear stories; now the story is clearly coffee.
Ten years in, the studio heard clients cheering its boldest roaster packaging and said: we’re InkRoast now, coffee first, craft always.
The new brand showed up with a dark, confident look inspired by espresso crema and burlap bags. Every slide, card, and page points to the same idea: good design and good coffee both need craft and heat. Emphasizing third wave principles, they ensure that each design reflects the unique origins and stories of coffee farmers. The studio isn’t walking away from other product work; pet-food labels and tech startup logos still move through its desks. Additionally, the global impact of coffee culture has grown, connecting communities and creating jobs in coffee farming.
Yet the
