Paulig has shaken the food-and-beverage world today by announcing that seasoned consumer-goods leader Noel Clarke will become the company’s new Senior Vice President for Customer Brands on September 1, 2025.
Clarke’s leadership impact will start right away as he also joins the Paulig Leadership Team. He’ll work from the UK and take over the Customer Brands division. The move was shared with the public on August 4, 2025.
Clarke brings more than twenty years of experience. He held big jobs at Nestlé, Pepsi/Britvic, and Unilever. Most recently he led Impossible Foods’ growth across Europe, the Middle East, Africa, and Asia-Pacific. His market strategy has always focused on brands that stand for a clear purpose. He has led teams in many countries and across many types of shoppers. This mix of scale and purpose fits Paulig’s goals.
Noel Clarke blends two decades, Nestlé to Impossible Foods, scaling purpose-first brands worldwide.
Paulig is a family-owned company known for coffee, spices, and snacks that care about the planet. Customer Brands, one of its four main units, handles private-label products for stores. In 2020 Paulig’s sales hit EUR 920 million, and it now has over 2,000 workers in 13 countries. CEO Rolf Ladau says Clarke will help reach bold growth targets, noting that EUR 1.2 billion in 2024 sales gives Clarke a strong base to build on.
Clarke will lead the Customer Brands team and deepen ties with store chains. His job is to lift sales, spark new ideas, and keep sustainability at the center. The board sees this hire as part of a wider plan to modernize leadership and sharpen focus on customers. The announcement reflects Paulig’s €12 million investment to expand its Berga plant capacity, underscoring the firm’s commitment to long-term growth.
The Paulig Leadership Team already includes heads for Finland & Baltics, Scandinavia & Central Europe, East markets, strategy, marketing, supply chain, HR, legal, and finance. This group was reshaped in 2019 to speed up change. Clarke’s arrival adds strong skills in customer-led growth and brand building.
Colleagues expect Clarke to use his past wins to widen Paulig’s reach. He has turned small brands into household names and kept growth steady in tough markets.
Observers say the blend of his track record and Paulig’s sustainable mission could push the Customer Brands unit into new regions and shelves.
