Brussels will host the Specialty Coffee Association’s (SCA) World of Coffee Europe for the primary time in June 2026. The event marks the inaugural SCA World of Coffee hosted in Belgium, with Brussels Expo confirmed as the venue. The choice reflects Brussels’ strategic advantages as a global hub, accessibility, and evolving coffee scene.
Brussels’ status as a political and trade center gave it an edge. Known as the de facto EU capital, the city houses over 2,500 international organizations. Direct flights from 200+ global destinations and high-speed rail links to Paris, Amsterdam, London, and Cologne simplify travel for attendees. Its central European location also supports easy access for business and networking across the continent.
Brussels, the EU’s hub, hosts 2,500+ international organizations and offers direct global flights, high-speed rail, and central European business access.
The city’s infrastructure meets large-scale event demands. Brussels Expo, a prestigious venue with experience hosting global events, offers space for thousands. The venue will include dedicated cupping rooms and competitions alongside seminars to facilitate hands-on learning and industry engagement. The city’s public transport system and international airport add to its appeal. Past success hosting major congresses and trade fairs proved its capability to manage logistics for an event of this size. Additionally, the event will highlight direct trade partnerships and ethical sourcing practices within the specialty coffee industry.
Belgium’s coffee culture provided a compelling backdrop. Brussels mixes historic café traditions with a booming specialty coffee scene. Local cafés increasingly focus on quality and innovation, mirroring trends in the global specialty market. The city’s multicultural population also drives diverse coffee preferences, aligning with SCA’s goal of connecting global industry players.
SCA CEO Yannis Apostolopoulos noted Brussels would “accelerate industry collaboration” and strengthen the coffee value chain. The event is projected to draw thousands, building on the 2024 Geneva edition’s 11,000+ visitors and 350+ exhibitors. SCA events have tripled in size since 2017, and the Brussels show is part of a milestone year with multiple global gatherings.
Partnering again with BWT water+more as host sponsor, SCA aims to enhance professional development, trade, and innovation. Under the renewed agreement, high-quality water will be supplied to all exhibitors through BWT’s filtration systems, ensuring optimal brewing conditions. Brussels’ connectivity will help link producers, roasters, and baristas from Europe and beyond.
The choice signals SCA’s focus on hosting accessible, impactful events in cities that blend business opportunities with cultural relevance. By 2026, Brussels’ mix of logistics, tradition, and growth potential will position it as a key stage for the coffee world’s future.
