Asia Pacific’s largest Starbucks Greener Store has opened in Taipei’s bustling Xinyi District, spanning nearly 2,000 square meters as a flagship destination redefining the modern coffeehouse. The Starbucks Reserve® Dream Plaza Taipei combines green initiatives with enhanced culinary experiences, aiming to set new standards for eco-conscious retail and premium coffee culture. The store serves as a community hub fostering social connection and productivity while enjoying artisanal brews. Notably, the project reflects the broader evolution of coffee culture that has transformed cafes into vibrant social spaces.
Located in one of the city’s busiest hubs, the store features energy-efficient systems, recycled materials, and waste reduction strategies to meet its Greener Store certification—the biggest of its kind in the region.
The space blends sustainable design with multiple zones for coffee exploration. Guests can sip rare Starbucks Reserve® brews at a central bar or enjoy artisanal pastries in a dedicated bakery area. The Siren’s Lounge®, a premiere for Asia Pacific, offers reservation-only tastings with a menu crafted by chef André Chiang, mixing Taiwanese flavors into mocktails and spirit-forward drinks.
Each corner highlights Starbucks’ focus on sensory experiences, from aroma walls to interactive brewing demonstrations. The store also introduces Sensory Room and Coffee Experience Room, where Coffee Masters lead workshops on coffee origins and aroma profiling through curated tastings.
Environmental efforts remain central, with the store using LED lighting, water-saving fixtures, and renewable energy. It’s part of Starbucks’ global push to cut carbon emissions and waste—a bid to attract eco-aware customers. The design also nods to local culture, showcasing Taiwan’s culinary heritage through ingredients like mountain tea and indigenous herbs in specialty drinks. Seasonal offerings include the Passion Fruit Mango Cold Brew, blending fresh Tainan mangoes with green tea and cold brew for a layered tropical finish.
Beyond coffee, the store targets those seeking exclusivity. The Siren’s Lounge® pairs coffee tastings with dishes inspired by Taiwan’s night markets, blurring lines between café and fine dining.
Regular seating areas cater to quick stops or relaxed gatherings, while curated tours explain the journey of coffee beans from farm to cup.
As Starbucks’ most ambitious Taiwan project, the store aims to reignite interest in luxury coffee experiences. It’s a strategic move to stand out in a competitive market, betting that scale, sustainability, and sensory immersion can draw both locals and travelers.
