Expansion is coming for Gregory’s Coffee. The small New York-born chain has sealed a deal with Craveworthy Brands that opens the gate for franchise opportunities across the United States. Investment partners Kitchen Fund, Harborfield Management, and Branded Hospitality joined the group in mid-2025.
Gregory’s Coffee inks landmark deal with Craveworthy Brands to franchise nationwide, backed by Kitchen Fund, Harborfield, and Branded Hospitality allies
Exact dollar amounts weren’t shared, but the mission is clear: grow fast while keeping the brand’s coffee innovation alive. Gregory Zamfotis, the founder who opened his initial café in 2006, stays on as brand president, ensuring the family’s voice carries through every new store. Craveworthy’s portfolio now spans Asian-fusion, chicken, Mediterranean, burger, and bakery brands, marking its first foray into coffee. Since 2006, the company has built strong brand recognition in its original NYC market with over 50 locations.
Franchising starts in the last three months of 2025. The plan is to invite qualified owners who value craft drinks, upbeat service, and the slogan “challenging the status quo by seeing coffee differently.” Craveworthy will share its fast-casual playbook, covering training, operations, and daily management.
Right now Gregory’s runs about fifty company stores across New York, New Jersey, Connecticut, Washington, D.C., Chicago, Minneapolis, and Arizona. These spots serve as living labs that prove the model works before outside owners step in.
Every drink starts in the New York roastery, where beans are roasted five days a week. That central hub will now keep future franchise locations supplied at the same quality level. The menu already includes seasonal specials, vegan sandwiches, clean energy drinks, and snacks tested by an in-house dietitian.
The chain will keep these items front and center so new stores mirror what’s already winning fans in the Northeast and Midwest. Store layouts mix urban storefronts with suburban sites. The initial wave of franchised units is expected in similar markets, letting the chain tap customers who already know what a flat white and a tahini-banana smoothie look like.
Each franchisee must pass strict training and must promise the quality and hustle that Gregory’s regulars count on.
