From a humble caffeine kick to a national powerhouse, Fore Coffee’s growth spurt can’t be ignored. The company’s revenue jumped 47% year-on-year to IDR 662 billion ($40.2 million) in the initial half of 2025, while net profit grew 29% to IDR 42 billion ($2.55 million). This surge aligns with Indonesia’s booming coffee market, projected to grow 11% annually through 2030, fueled by shifting consumer preferences toward premium yet affordable options. Since launching in 2018 with a mission to enhance Indonesia’s coffee reputation, Fore Coffee’s tapped into market trends like convenience and quality, serving over 10 million customers by September 2024.
Fore Coffee’s revenue surged 47% to $40.2M in H1 2025, riding Indonesia’s 11% coffee market boom since 2018 with premium, affordable brews.
Its store count hit 261 outlets by mid-2025, adding 29 locations in six months. Aggressive expansion continues, with plans for 140 new stores in two years using IPO funds. Each outlet’s placed using data to pinpoint high-demand areas, balancing reach with profitability. The strategy’s working: net sales skyrocketed 135% YoY to IDR 727 billion as of September 2024.
April 2025’s IPO sealed its status, oversubscribed 200 times and soaring 34% on its debut. Proceeds from the listing—IDR 275 billion for expansion, IDR 60 billion for a donut subsidiary, and IDR 44 billion for operations—fuel its next phase. Investors clearly bet on its mix of rapid growth and efficiency, seen in EBITDA’s 187% leap to IDR 135 billion in 2023.
Behind the numbers, Fore Coffee’s tightened operations. Barista training guarantees consistency, while R&D keeps menus fresh. Vertical integration with food items like donuts diversifies earnings. Data-driven decisions trim waste and enhance performance. Continuous evaluation of store performance metrics ensures each location meets strict profitability thresholds, creating a self-sustaining expansion model.
Indonesia’s coffee boom isn’t slowing, tipped to hit $12.6 billion by 2030. This growth mirrors regional trends, with competitors like Café Amazon achieving record sales despite tightening margins. Fore Coffee’s courting this wave by blending local pride with accessibility, pitching itself as a homegrown alternative to global chains. It’s also banking on sustainability pledges and job creation to strengthen its brand.
The company’s equity swelled from IDR 253 billion in 2024 to IDR 633 billion by June 2025, underlining financial stamina. Yet its challenge remains: scaling fast without losing the quality that hooked customers. If it balances these, Fore Coffee’s brew might just keep defying expectations.
