In September 2025, Brad Pitt joined forces with director Taika Waititi for a new global campaign called “The Perfetto Instructions for Use.” This campaign, launched by De’Longhi, highlights the pleasure of making and enjoying coffee, rather than just selling coffee machines. The collaboration marks an exciting meeting of two creative talents, bringing a fresh approach to a coffee brand known for its elegance.
The campaign focuses on visual storytelling to create an engaging narrative. Pitt stars as the main character, with Italian actor Riccardo Scamarcio narrating the experience in a lighthearted, humorous way. This combination of casting choices adds depth to the campaign, drawing viewers into the ritualistic joy of coffee preparation.
Viewers see Pitt’s charming character encounter amusing moments, like mispronouncing “perfetto,” which lightens the mood and makes the brand feel more relatable.
Pitt’s endearing character brings humor to the campaign, like his playful mispronunciation of “perfetto,” enhancing relatability.
Director Waititi brings his unique style to the project. He is known for blending humor with emotional depth, and this campaign is no different. The visuals are filled with sensory details, allowing viewers to almost feel the steam of the coffee or smell its inviting aroma. This use of detail is key to the campaign, transforming a product ad into a memorable story that resonates on a personal level.
De’Longhi aims to change how people think about coffee making. Instead of just a morning task, they want it to be seen as a joyful ritual.
