In September 2025, Blue Bottle Coffee launched its new membership program, aimed at enhancing the coffee experience for its customers. This program is one way Blue Bottle is changing the coffee culture. With its focus on community and connection, it introduces several membership benefits that appeal directly to coffee lovers.
Members will earn points with every purchase. These points can be redeemed for free drinks, creating an incentive to enjoy coffee more often. Furthermore, members can gift drinks to friends, spreading cheer and generosity. A fun aspect of the program is the surprise rewards members receive. These random gifts reflect the company’s commitment to hospitality.
Members also get priority through a faster ordering process via the redesigned Blue Bottle Coffee mobile app. This makes purchasing coffee smoother and less time-consuming.
The membership program is built around the idea of *omotenashi*, which means wholehearted hospitality. It emphasizes care and craft, integral parts of the Blue Bottle identity. The aim is not just to make a sale but to form meaningful connections with customers. Generosity is at the heart of the program, encouraging members to share joy with free drinks.
Accessibility is a key feature of this membership. The program is available through the newly updated mobile app, allowing customers to join easily. There are no membership fees, which means everyone can enjoy the rewards and perks. This encourages more people to engage with Blue Bottle’s offerings.
