Bad Ass Coffee is charging into 2025 with plans to open over 20 new locations, aiming to hit 180 stores by 2028. This bold franchise growth push comes despite a slowdown in the broader coffee industry, driven by a market strategy targeting high-potential regions.
The brand signed 13 multi-unit development agreements in 2024 and currently has over 100 stores in progress nationwide, building on its existing footprint of 44 locations across 14 states.
Geographic expansion anchors its plans, with Hawaii—the brand’s namesake—set to gain three new stores, including a Kaimuki location opening soon. Using Hawaiian-grown Kona coffee and beans from neighboring islands helps differentiate their offerings in competitive markets. Colorado’s Boulder area will see three outlets, with the initial launching in August 2025, while New Jersey will welcome its primary Bad Ass Coffee shop. The company prioritizes strategic site selection, focusing on markets with strong demand for its premium Hawaiian coffee and laid-back island vibe.
Bad Ass Coffee expands into Hawaii (Kaimuki), Colorado (Boulder), and New Jersey, with three new locations opening through 2025.
Technology upgrades aim to streamline operations and amplify customer loyalty. Early 2025 will see the launch of an upgraded loyalty program powered by Paytronix to boost customer retention. A revamped app with improved ordering and rewards features is in development, alongside tools to help franchisees track sales and inventory. These investments align with efforts to simplify store management through digital platforms and back-office systems, ensuring consistency as the chain scales.
Franchisee support remains central to the expansion. Over 70% of current operators run multiple units, and the brand actively seeks partners with business experience who share its growth-focused vision. Real estate partnerships accelerate site acquisitions, while training and construction management resources help new owners launch smoothly. The company credits its heritage—36 years in the coffee business—and emphasis on a premium customer experience for attracting committed franchisees.
Bad Ass Coffee’s aggressive growth contrasts with broader industry challenges, including rising costs and softening demand at some chains. Executives argue their focus on quality, community, and operational flexibility positions them to thrive. With 180 stores in its sights, the brand bets its mix of Hawaiian tradition and modern convenience will keep customers—and franchisees—coming back.
