A fully electric “Roastery of the Future” showroom has opened in Central Texas, giving coffee roasters a place to test-drive production equipment before investing in major purchases, according to Coffee Equipment Pros and Daily Coffee News. The 2,100-square-foot facility is located in Spicewood, Texas, roughly 35 miles northwest of Austin.
The new showroom features an all-electric production floor that Coffee Equipment Pros (CEPros) has branded the “Roastery of the Future,” anchored by 3-kilogram and 6-kilogram Air-Motion Roasters, with a 12-kilogram model also available, the company stated in its press release. CEPros is the exclusive North American distributor for the South African–engineered Air-Motion Roasters, positioning the site as a key demonstration space for that electric roasting technology.
Alongside the main production roasters, the Spicewood facility includes ancillary equipment such as Ikawa and Aillio sample roasters, bean conveyance systems, a VortX EcoFilter afterburner alternative, destoners, digital analyzers, a cupping station, weigh-and-fill machines, bag sealers, and K-Cup systems, according to both the company announcement and Daily Coffee News coverage. The equipment mix is designed to showcase a full roasting workflow rather than a single machine in isolation.
“We built this space so people can get hands-on before they make big capital decisions. Buying a roaster shouldn’t feel like a leap of faith,” Coffee Equipment Pros founder and CEO Rick Davis told Daily Coffee News. He added that the company sees the showroom as a place where “equipment decisions get de-risked through real experience — roasting, cupping and seeing the workflow in action before anything is purchased.”
Davis described the facility as a response to how roasters actually choose equipment. “Most people don’t buy a roaster because they’ve seen one. They buy because they’ve experienced one,” he said to Daily Coffee News, emphasizing that the space is about “removing the guesswork, so operators can make confident decisions before they invest.”
Launched in 2023 as an online-first marketplace for new and used roasting equipment, CEPros previously operated from a 4,000-square-foot warehouse and demo facility in Fort Worth, Texas, according to Daily Coffee News. The company’s 2023 launch coverage noted its goal to provide a “one-stop, all-inclusive online experience” for new and used roasters, ancillary equipment, consulting, support, financing and education.
In the 2026 press release, Davis said CEPros has “always been an online-first company with a wide reach, but nothing replaces seeing equipment run, hearing it, and understanding how it fits into a real workflow.” He stated that, to the company’s knowledge, few online-only marketplaces in the coffee equipment sector have made a similar investment in a physical showroom, and he characterized the Spicewood site as a space that “marries digital convenience with hands-on confidence.”
The Spicewood facility doubles as a logistics hub, providing storage and enabling faster shipping on in-demand new machines across North America, according to the company. CEPros partners with approximately 30 manufacturers and maintains an inventory of more than 100 used coffee roasters at any given time, representing brands such as Loring, Probat, Diedrich, Mill City Roasters, San Franciscan and Air-Motion Roasters, the press release stated.
Beyond equipment sales, Daily Coffee News reported that CEPros offers equipment relocation, logistics support, roastery consulting and other services tied to the new site. The same report noted the company’s plans to develop live educational programming and host industry events at the Spicewood showroom, as well as its intention to seek municipal permits that would allow commercial coffee production and support a professional co-roastery program later in 2026.
Showroom hours listed on the company’s website and press kit are Monday through Saturday, 8:00 a.m. to 6:00 p.m. Central Standard Time, while the original press release cites 8:00 a.m. to 8:00 p.m., an inconsistency the company materials do not further explain.
