Roasting Plant Coffee has unveiled a global acceleration strategy that pairs its in-store roasting technology with an ambitious push beyond its home bases in the United States and United Kingdom, including a licensing deal for up to 50 stores in Singapore over the next decade, the company announced from New York on 15 June 2026, via PR Newswire.
According to the PR Newswire announcement, Roasting Plant Coffee currently operates eight stores in the United States and five established roastery-cafés in Central London, located on The Strand, London Bridge (Borough Market), South Molton Street, High Holborn, and Monument. In the US, the brand recently opened new locations in Aventura, Florida, and Chicago, Illinois, in partnership with grocery retailer The Fresh Market.
The Singapore licensing agreement, reported by PR Newswire and detailed by Restaurant News Resource, provides for the development of up to 50 Roasting Plant stores over the next ten years, with first store openings in the city-state expected within the next six to twelve months, according to Christie & Co and Franchise Industry News. The company also stated via PR Newswire that it is in discussions with operators in the Middle East as part of its wider international plans.
Roasting Plant’s expansion is built around its proprietary Javabot system, which the company describes as roasting specialty beans in-store daily and brewing each cup to order in under a minute. Restaurant News Resource reported that Roasting Plant Coffee’s platform uses automation technology to roast premium coffee in every café and brew each cup to order for what chief executive Doug Satzman characterized in PR Newswire as “a truly differentiated and highly personalized specialty coffee platform.”
Satzman said in the PR Newswire announcement that the company’s “retail success in the U.S. and UK, combined with our vertically integrated business model, including the design, development and manufacturing of our proprietary Javabot™ system, have put us in a unique position for scalable growth around the world.” Co-founder and chief innovation officer Mike Caswell added in the same release that Roasting Plant was built “to deliver an exceptional customer experience while maintaining strong store economics,” saying the Javabot technology enables “an artisanal coffee experience at scale.”
In the United Kingdom, Christie & Co stated that it is representing Roasting Plant as part of the chain’s international expansion strategy and is actively searching for an experienced UK food and beverage operating partner to expand the brand throughout London and the wider country, according to its own announcement and the Franchise Industry News report. Senior director Simon Chaplin said in a Christie & Co release that, with Javabot technology, back-of-house automation, and what he called an exceptional customer experience, the concept offers a UK entrepreneur “an exciting opportunity to acquire and partner with a stand-out concept that can successfully expand throughout the UK.”
The latest international push follows a US$10 million capital raise and the appointment of a new chief executive at the end of 2024, as reported by World Coffee Portal, which framed those changes as setting up the business for its current phase of growth.
