A four-year-old Filipino coffee chain that built more than 500 company-owned outlets is opening its doors to franchise partners across the Philippines, offering comparatively low entry costs into the country’s fast-growing branded coffee shop market.
PICKUP COFFEE confirmed the nationwide rollout of its franchising program after introducing the system at the Philippine Franchise Asia Expo in April 2026, according to coverage by adobo Magazine. The brand, founded in 2022, marked its fourth anniversary on 19 March 2026 in Makati, where Global Managing Director Francis Flores and Country CEO & President Rami Chahwan outlined plans to extend the model beyond company-owned stores, as reported by Tribune.net.ph and BusinessWorld.
Flores told BusinessWorld at the anniversary event that PICKUP COFFEE is “the fastest growing, proudly Filipino coffee chain with more than 500 stores nationwide,” adding that “the 500 stores that we have now are still all company owned.” He said the company does not plan to halt corporate expansion, stating, “We’re not stopping opening company-owned stores as well. Now that we have 500 stores, we feel like there’s even more potential,” according to BusinessWorld.
The new franchise offer centers on compact, grab-and-go formats. Reporting on the program, the Manila Bulletin said franchise investment starts at ₱1.7 million for a small indoor kiosk, rises to ₱2 million for an outdoor “green cart,” and reaches ₱3–4 million for larger 50–80 square meter hybrid stores. The same report, citing PICKUP COFFEE’s franchising team, stated that under ideal conditions the estimated payback period for franchisees is 18–24 months.
Hazel Hernandez-Francisco, Head of Franchising at PICKUP COFFEE, told Manila Bulletin that franchise partners would plug into a centralized supply chain, standardized training, and a technology platform proven in more than 500 corporate locations. The company’s app, which has been redesigned with loyalty rewards, was described as a core operating tool in coverage by Tribune.net.ph and BusinessWorld.
The brand’s value positioning is central to its pitch to both investors and consumers. World Coffee Portal reported in May 2026 that PICKUP COFFEE beverages in the Philippines start at ₱50 (US$0.89), while Philstar, cited in output.content, also placed the entry price at ₱50 (US$0.90). World Coffee Portal noted that menu prices are capped at ₱100 (US$1.80), aligning with what it described as price-sensitive consumer behavior in the country’s urban centers.
BusinessWorld and Manila Bulletin both reported that PICKUP COFFEE operates with a lean, low-capex model, typically using outlets without seating and minimal interior design, which the publications said allows lower overheads and supports faster roll-out of sites. Manila Bulletin linked this approach to rising commercial rents and fast-paced daily routines in Philippine cities, where smaller footprints and grab-and-go formats are in demand.
At the Franchise Asia launch event, Chahwan framed the franchising move as a way to broaden participation in the brand’s growth. “Guided by our mission to uplift everyone, everywhere, we’re opening franchising opportunities to grow the PICKUP community even further,” he said, as quoted by adobo Magazine.
Beyond the Philippines, output.content indicates that PICKUP COFFEE now operates in six countries, including Mexico, the United Arab Emirates, Singapore, the United States and Egypt, with more than 50 locations in Mexico alone by May 2026, according to Manila Bulletin.
Reflecting on the company’s rapid expansion since 2022, Flores told adobo Magazine that reaching four years was “both a moment to reflect and a signal of what’s ahead,” emphasizing that the growth phase has been built “cup after cup, across the country” and now underpins what he called PICKUP COFFEE’s “next phase of growth.”
