How fast can a big brand get real consumer feedback? A recent pilot shows it can take hours, not weeks. Stravito rolled out its new AI Personas tool with Lavazza Group to test early-stage ideas. The system creates interactive consumer profiles from segmentation studies. Teams can chat with these personas to see how customers might react. The pilot cut validation time from weeks to hours for some tests. This approach aligns with the idea that design science and efficient data utilization can streamline product development AI Personas and deepen market understanding.
Lavazza Pilot Reveals Stravito AI Personas Deliver Hours?Not?Weeks Insight
Lavazza’s pilot used AI Personas to cut consumer testing from weeks to hours — could this upend how big brands validate ideas? Read on.
