A new chapter in New York City’s café scene is set to unfold as Martin Auer, an Austrian bakery with a rich family heritage, opens its initial U.S. location. The bakery, well-known in Europe, will debut in the vibrant SoHo district at 285 Lafayette Street. This spot is famous for its high-end shops and fine dining, making it an ideal place to introduce authentic European cafés and artisanal pastries to Manhattan.
The family-run business operates more than 50 locations in Europe. It specializes in handcrafted breads, delightful pastries, and quality coffee. Co-owned by generation-old bakers Martin and Barbara Auer, the brand prides itself on a commitment to quality and tradition. Their signature products include organic sourdough rye breads, locally called *Landbrot*. The bakery even runs its own coffee roastery in Graz, which enriches their café experience.
A family-run bakery with over 50 European locations, Martin Auer specializes in handcrafted breads, pastries, and quality coffee, embracing tradition and quality.
Signing a 10-year lease at this prime location shows Martin Auer’s dedication to breaking into the U.S. market. The location spans 3,700 square feet, blending a spacious ground level with an inviting café environment. Customers will enjoy a range of freshly baked goods and expertly brewed coffee, all prepared on-site.
Martin Auer’s entrance into SoHo places it among other notable bakeries like Levain and Vesuvio. This central spot attracts shoppers and food enthusiasts alike, helping to create a lively atmosphere. The aim is to bring an authentic taste of European café life to New Yorkers who crave artisanal experiences.
As construction is underway, excitement is building in the community. The bakery plans to open its doors soon, contributing to New York’s thriving food scene. This new chapter promises to delight both locals and visitors with its unique offerings and warm, welcoming environment.
Martin Auer is set to play a significant role in redefining the café culture in New York City.
