Melitta Group has announced an exciting new partnership with Real Madrid, starting in the 2025/26 season. This collaboration marks a significant step for Melitta, as it becomes the official coffee partner of one of the most famous football clubs in the world.
The partnership will last for five years and will cover both the men’s and women’s teams. Melitta will provide coffee machines, coffee supplies, and servicing at the iconic Bernabéu Stadium, in addition to the club’s training ground and offices.
This deal not only brings Melitta’s coffee innovation to the forefront but also creates strong brand synergy between the two organizations. By teaming up with Real Madrid, Melitta aims to enhance its global brand awareness. The club has one of the largest sports fan bases worldwide, offering Melitta a unique opportunity to connect with millions of fans. As coffee culture continues to evolve into global social hubs, the partnership reflects a shifting consumer landscape that values both quality and experience.
Melitta’s partnership with Real Madrid brings innovative coffee to fans, enhancing brand visibility and global awareness through a shared passion for excellence.
The partnership aligns well with Melitta’s long-term strategy for growth and international expansion. Both Melitta and Real Madrid share values of excellence, quality, and passion, making this partnership a natural fit.
This collaboration will help Melitta consolidate its market position in the coffee segment while enhancing Real Madrid’s offerings to its players, staff, and visitors. The agreement includes a variety of marketing activities that are designed to increase brand visibility for Melitta.
Fans visiting Real Madrid’s facilities can expect to experience high-quality coffee products supported by excellent service. Melitta’s machines and coffee will be available at several venues, ensuring that everyone can enjoy premium coffee during matches and events. Supporting local businesses through such partnerships can strengthen community economies and enhance brand credibility.
The partnership highlights the importance of collaboration in sports sponsorship and shows how brands can utilize association with successful clubs to reach a passionate audience.
