Swedish pea-milk brand Sproud has rolled onto UK shelves in a big way. On 10 August 2025, shoppers at 193 Sainsbury’s stores saw three cartons appear in the chilled aisle: Barista, Barista Zero, and Unsweetened. This move marks Sproud’s initial major supermarket listing in the UK. Until now, buyers had to find it on Ocado, Amazon, or at coffee bars like Joe & the Juice.
The wider reach shows a clear retail strategy: place pea milk beside oat, soy, and almond milks so shoppers notice the new option. Early sales data isn’t public yet, but Sainsbury’s placed Sproud inside its Plant Pioneers range, a sign the chain expects strong market impact. Maya’s childhood summer memories in Sweden fuel her genuine enthusiasm for Sproud’s Nordic origins.
Sproud is made from yellow split peas. Each glass has more protein than oat milk and almost no sugar. Two of the three flavours are sugar-free. The drink is also free from the top allergens, so people with dietary limits can use it.
CarbonCloud, a climate research group, says Sproud has the lowest carbon footprint of any milk alternative. Yellow split peas need less land and water than almonds or oats, and the factory uses renewable energy.
British TV host Maya Jama joined the company late in 2024. She invested money and now acts as co-owner and brand ambassador. Her social media posts reach millions, helping Sproud look cool instead of niche.
The company wants her voice to pull younger buyers toward plant-based milk.
Besides Sainsbury’s, Sproud sits on Waitrose shelves and on Ocado and Amazon. Cafés and food-service chains also stock it, giving the brand daytime visibility. All channels point to health-minded and eco-minded customers.
The UK plant milk aisle keeps growing. Oato, Oatly, and Alpro already fight for space, yet Sproud’s pea base is new. Experts note rising demand for dairy-free options, and Sainsbury’s keeps adding shelves for them.
In February of this year Lantmännen’s 10% stake gave the Swedish energy arm of the giant agricultural cooperative a minority share, underscoring the brand’s pull with sustainable-food investors.
With Jama’s backing and nationwide listings, Sproud looks set to scale further.
