Founded in Ketchum, Idaho, Coulée combines convenience with environmental responsibility. Drawing on founder Ted Ayliffe’s product design expertise, its SWIRL system uses stainless steel brewing and compostable EcoPour filters instead of plastic pods or wasteful paper products. Pre-measured organic coffee doses simplify high-quality pour-over preparation for offices, hotels, and outdoor enthusiasts. The brand’s emphasis on reducing waste targets eco-conscious consumers and businesses aiming to meet sustainability goals, while offering unique blends that enable exploration of global flavor profiles.
Coulée’s SWIRL system blends sustainable convenience, using stainless steel brewers and compostable EcoPour filters for waste-free pour-over coffee in offices, hotels, and outdoor adventures.
Schultz’s hiring underscores Coulée’s growth ambitions in competitive coffee markets. He’ll utilize experience building partnerships to broaden distribution in corporate offices, outdoor retailers, and hybrid workplaces. The company recently showcased its products at trade events like the Outdoor Retailer show, emphasizing its rugged, portable design for adventure markets. Coulée’s leadership sees Schultz as key to converting niche success into mainstream adoption while maintaining eco-friendly standards.
Revenue has climbed since its launch, driven by demand for sustainable single-serve options. Schultz’s playbook includes scaling production and securing deals with hospitality providers and retailers. The brand’s compostable filters and Mountain Water-processed Arabica beans aim to differentiate it from pod-based rivals. Pricing reflects its premium positioning, balancing eco-credentials with convenience. The EcoPour filters retail for $26.99 per 20-pack, offering an accessible entry point for eco-conscious consumers. Coulée’s outdoor-inspired branding stresses Idaho’s wilderness heritage, aligning with customers prioritizing both quality and environmental impact. Analysts note rising consumer interest in low-waste coffee systems could enhance its market share. Schultz’s challenge lies in expanding reach without compromising core sustainability values—a balance critical for a brand banking on ethical consumption trends.
The single-serve coffee sector faces growing scrutiny over plastic waste, giving compostable alternatives like Coulée’s an edge. Competitors rely on pod systems, but Coulée bets businesses and outdoor enthusiasts will pay more for eco-conscious innovation. Schultz’s track record in high-growth sales will test whether that bet pays off.
