French coffee giant Terres de Café opened its premier Belgian shop in Brussels in July 2025 at Place du Grand Sablon 49. The store occupies the former Aux Bons Enfants brasserie, blending into Brussels’ lively café culture with a sunny terrace and cozy upstairs lounge. Open daily from around 8 or 9 AM to 7 PM, it aims to attract locals and tourists seeking specialty coffee experiences. The brand’s entry into Belgium marks its initial step in a 2025 expansion plan that includes Luxembourg and Japan.
Terres de Café debuts Brussels flagship at Grand Sablon as part of 2025 Luxembourg/Japan expansion.
The Brussels location showcases Terres de Café’s focus on specialty coffee, roasting beans in France and serving them with pastries by award-winning baker Julien Othomène. Following the recent Batignolles renovation in Paris, the Brussels outlet continues the brand’s blend of modernity and tradition. Its design uses natural materials and subtle tech to balance efficiency with warmth. A large ground-floor counter handles quick orders, while the lounge upstairs invites customers to linger. Establishments like this are part of the global evolution of coffee culture as they create social hubs that foster community interaction and support local businesses’ growth.
Staff trained in the brand’s service standards emphasize hospitality, mirroring the relaxed yet polished vibe of European café culture. Terres de Café’s expansion targets cities with strong specialty coffee scenes, banking on its reputation as a high-end Parisian roaster. By choosing the historic Grand Sablon area, the company positions itself near established competitors while highlighting its French roots.
The store doubles as a retail and educational space, promoting awareness of coffee origins and brewing methods. Recent research highlighting coffee’s neuroprotective effects, including its ability to mitigate stress-induced depression and anxiety, aligns with the brand’s emphasis on quality and mindful consumption. Social media posts on Instagram emphasize its location and daily offerings, leveraging digital outreach to build a local following.
The move into Belgium reflects confidence in the country’s growing demand for premium coffee experiences. With plans to open in Luxembourg before 2026, the brand is accelerating its European footprint. Its strategy combines heritage with modern aesthetics, appealing to both coffee enthusiasts and casual visitors.
As Brussels’ café scene evolves, Terres de Café bets on quality, provenance, and ambiance to carve out a niche in a competitive market. The Grand Sablon store’s terrace, bathed in sunlight, now adds another layer to the neighborhood’s social fabric—one espresso at a time.
