When World of Coffee, Inc. rolled out the primary I LOVE NY® coffee in June 2025, it broke a four-decade streak of independence. The family-owned New York roaster, known for supplying local cafes since 1984, partnered with the iconic I LOVE NY brand for the initial time. The launch happened at the 2025 Summer Fancy Food Show in New York’s Jacob K. Javits Convention Center, linking the product to the state’s bold energy.
The collaboration, brokered by licensing agency Brand & Blend, targets consumers seeking a coffee that matches New York’s quality and vibe. This expansion places available across the US, making it accessible to coffee lovers nationwide while maintaining its New York essence. The medium roast ground coffee uses 100% Arabica beans roasted in small batches for freshness. A dark roast whole bean espresso version will follow mid-summer 2025. Both come in 10 oz packages, aiming to deliver a rich, full-bodied flavor New Yorkers expect. The OK Kosher-certified line meets strict dietary standards, appealing to a broader audience. Additionally, the I LOVE NY coffee holds the potential to tap into the growing global coffee culture that emphasizes social hubs beyond mere caffeine access.
Partnering with Brand & Blend, the medium roast Arabica coffee—small-batched for freshness—and upcoming dark roast espresso (10 oz) deliver the bold flavor New Yorkers crave.
The brand partnership isn’t just about taste—it’s designed to enhance the consumer experience by tying the coffee to New York’s adventurous spirit. Shoppers can find it in licensed I LOVE NY gift shops, Walmart.com, and ilovenycoffee.com.
World of Coffee’s 40-year history gave it credibility to team up with such a recognized brand. Its long ties to New York cafes and roasters made the partnership natural. Brand & Blend’s SVP called the coffee an “ambassador” of New York’s lifestyle, blending local pride with quality. The product also appears at New York Welcome Centers, targeting both residents and tourists.
The launch marks a shift for World of Coffee, which had never licensed another brand before. It now aims to capture the energy of New York through a coffee that’s as bold as the city itself. Updates on new releases, like the upcoming espresso, will be on ilovenycoffee.com.
For a company built on independence, this collaboration shows how even veterans can reinvent themselves—without losing what made them special.
