{"id":54424,"date":"2026-05-25T21:34:00","date_gmt":"2026-05-25T14:34:00","guid":{"rendered":"https:\/\/coffeefactz.com\/?p=54424"},"modified":"2026-09-12T10:16:49","modified_gmt":"2026-09-12T03:16:49","slug":"nha-rang-ca-phe-danh-tieng","status":"publish","type":"post","link":"https:\/\/coffeefactz.com\/vi\/nha-rang-ca-phe-danh-tieng\/","title":{"rendered":"Nh\u1eefng Nh\u00e0 Rang C\u00e0 Ph\u00ea Danh Ti\u1ebfng: Nh\u1eefng B\u1eadc Th\u1ea7y Ki\u1ebfn T\u1ea1o L\u00e0n S\u00f3ng Rang Hi\u1ec7n \u0110\u1ea1i"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Nh\u1eefng nh\u00e0 rang c\u00e0 ph\u00ea danh ti\u1ebfng kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n tinh ch\u1ec9nh m\u1ed9t ngh\u1ec1 th\u1ee7 c\u00f4ng, h\u1ecd \u0111\u00e3 t\u00e1i \u0111\u1ecbnh h\u00ecnh to\u00e0n b\u1ed9 c\u00e1ch th\u1ebf gi\u1edbi suy ngh\u0129 v\u1ec1 m\u1ed9t t\u00e1ch c\u00e0 ph\u00ea. T\u1eeb tri\u1ebft l\u00fd rang \u0111\u1eadm \u0111\u00e0, ch\u1eb7t ch\u1ebd c\u1ee7a Alfred Peet v\u1ed1n \u0111\u00e3 \u00e2m th\u1ea7m \u0111\u1eb7t n\u1ec1n m\u00f3ng cho nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp Starbucks, cho \u0111\u1ebfn phong c\u00e1ch rang c\u1ef1c nh\u1ea1t B\u1eafc \u00c2u (Nordic light roast) c\u1ee7a Tim Wendelboe t\u00e1i \u0111\u1ecbnh ngh\u0129a l\u1ea1i s\u1ef1 trong tr\u1ebbo c\u1ee7a h\u01b0\u01a1ng v\u1ecb, nh\u1eefng nh\u00e2n v\u1eadt n\u00e0y \u0111\u00e3 ki\u1ebfn t\u1ea1o n\u00ean c\u00e1c h\u1ec7 th\u1ed1ng chu\u1ea9n m\u1ef1c ch\u1ee9 kh\u00f4ng ch\u1ec9 t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m th\u01b0\u01a1ng m\u1ea1i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Intelligentsia, Counter Culture, Onyx, The Barn: m\u1ed7i c\u00e1i t\u00ean \u0111\u1ec1u mang theo m\u1ed9t tri\u1ebft l\u00fd thu mua, m\u1ed9t d\u1ea5u \u1ea5n phong c\u00e1ch rang ri\u00eang bi\u1ec7t v\u00e0 m\u1ed9t v\u0103n h\u00f3a \u0111\u00e0o t\u1ea1o chuy\u00ean s\u00e2u. \u0110\u00e2y l\u00e0 c\u00e2u chuy\u1ec7n v\u1ec1 h\u00e0nh tr\u00ecnh \u0111\u01b0a k\u1ef9 ngh\u1ec7 rang c\u00e0 ph\u00ea tho\u00e1t kh\u1ecfi quy tr\u00ecnh s\u1ea3n xu\u1ea5t h\u00e0ng h\u00f3a \u0111\u1ea1i tr\u00e0 \u0111\u1ec3 tr\u1edf th\u00e0nh m\u1ed9t m\u00f4n ngh\u1ec7 thu\u1eadt mang t\u00ednh ki\u1ebfn tr\u00fac.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">\u0110i\u1ec1u G\u00ec T\u1ea1o N\u00ean M\u1ed9t Nh\u00e0 Rang C\u00e0 Ph\u00ea C\u00f3 T\u1ea7m Nh\u00ecn Ki\u1ebfn T\u1ea1o?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t nh\u00e0 rang c\u00e0 ph\u00ea th\u1ef1c s\u1ef1 c\u00f3 t\u1ea7m nh\u00ecn ki\u1ebfn t\u1ea1o x\u1ee9ng \u0111\u00e1ng v\u1edbi danh hi\u1ec7u \u0111\u00f3 th\u00f4ng qua nh\u1eefng t\u00e1c \u0111\u1ed9ng mang t\u00ednh c\u1ea5u tr\u00fac l\u00e2u d\u00e0i: l\u00ean tri\u1ebft l\u00fd thu mua ngu\u1ed3n h\u1ea1t, \u0111\u1ed5i m\u1edbi profile rang, gi\u00e1o d\u1ee5c c\u1ed9ng \u0111\u1ed3ng, ho\u1eb7c thi\u1ebft l\u1eadp m\u1ed9t m\u00f4 h\u00ecnh kinh doanh l\u00e0m thay \u0111\u1ed5i v\u0129nh vi\u1ec5n c\u00e1ch th\u1ee9c v\u1eadn h\u00e0nh c\u1ee7a to\u00e0n ng\u00e0nh. \u0110\u00f3 l\u00e0 m\u1ed9t ti\u00eau chu\u1ea9n ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t so v\u1edbi s\u1ef1 n\u1ed5i ti\u1ebfng nh\u1ea5t th\u1eddi. L\u01b0\u1ee3ng \u0111\u00e1nh gi\u00e1 cao v\u00e0 s\u1ed1 l\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i \u0111\u00f4ng \u0111\u1ea3o tr\u00ean Instagram c\u00f3 th\u1ec3 bi\u1ebfn m\u1ed9t nh\u00e0 rang th\u00e0nh hi\u1ec7n t\u01b0\u1ee3ng m\u1ea1ng, nh\u01b0ng kh\u00f4ng th\u1ec3 bi\u1ebfn h\u1ecd th\u00e0nh n\u1ec1n t\u1ea3ng tr\u1ee5 c\u1ed9t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u1ef1 ph\u00e2n bi\u1ec7t n\u00e0y quan tr\u1ecdng h\u01a1n nhi\u1ec1u so v\u1edbi nh\u1eefng g\u00ec tho\u1ea1t nghe. Th\u1ebf gi\u1edbi c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n ng\u00e0y nay \u0111\u1ea7y r\u1eaby nh\u1eefng nh\u00e0 rang xu\u1ea5t s\u1eafc t\u1ea1o ra nh\u1eefng m\u1ebb c\u00e0 ph\u00ea th\u1ef1c s\u1ef1 th\u01a1m ngon. Nh\u01b0ng xu\u1ea5t s\u1eafc kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi ti\u00ean phong: khi ch\u00fang ta n\u00f3i v\u1ec1 nh\u1eefng b\u1eadc th\u1ea7y ki\u1ebfn t\u1ea1o l\u00e0n s\u00f3ng rang hi\u1ec7n \u0111\u1ea1i, ch\u00fang ta \u0111ang \u0111\u1eb7t ra m\u1ed9t c\u00e2u h\u1ecfi r\u1ea5t c\u1ee5 th\u1ec3: <em>Nh\u00e2n v\u1eadt n\u00e0y \u0111\u00e3 thay \u0111\u1ed5i \u0111i\u1ec1u g\u00ec khi\u1ebfn ng\u00e0nh c\u00f4ng nghi\u1ec7p c\u00e0 ph\u00ea kh\u00f4ng th\u1ec3 quay tr\u1edf l\u1ea1i nh\u01b0 tr\u01b0\u1edbc n\u1eefa?<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2u h\u1ecfi \u0111\u00f3 l\u1eadp t\u1ee9c s\u00e0ng l\u1ecdc danh s\u00e1ch m\u1ed9t c\u00e1ch r\u1ea5t kh\u1eaft khe.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c chuy\u00ean gia l\u00e0m ngh\u1ec1 t\u00ecm ki\u1ebfm ngu\u1ed3n h\u1ea1t, thu mua v\u00e0 \u0111\u00e1nh gi\u00e1 c\u00e0 ph\u00ea chuy\u00ean nghi\u1ec7p th\u01b0\u1eddng \u00e1p d\u1ee5ng 4 ti\u00eau ch\u00ed c\u1ed1t l\u00f5i khi ph\u00e2n \u0111\u1ecbnh nh\u1eefng nh\u00e0 ki\u1ebfn t\u1ea1o v\u1edbi \u0111\u00e1m \u0111\u00f4ng c\u00f2n l\u1ea1i:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tri\u1ebft l\u00fd t\u00ecm ki\u1ebfm ngu\u1ed3n h\u1ea1t (Sourcing philosophy):<\/strong> H\u1ecd c\u00f3 x\u00e2y d\u1ef1ng c\u00e1c m\u1ed1i quan h\u1ec7 tr\u1ef1c ti\u1ebfp, minh b\u1ea1ch v\u1edbi ng\u01b0\u1eddi n\u00f4ng d\u00e2n hay kh\u00f4ng, hay h\u1ecd ch\u1ec9 mua qua c\u00e1c k\u00eanh th\u01b0\u01a1ng m\u1ea1i trung gian th\u00f4ng th\u01b0\u1eddng r\u1ed3i d\u00e1n m\u00e1c specialty l\u00ean bao b\u00ec?<\/li>\n\n\n\n<li><strong>\u0110\u1ed5i m\u1edbi profile rang (Roast profile innovation):<\/strong> H\u1ecd c\u00f3 gi\u1edbi thi\u1ec7u m\u1ed9t k\u1ef9 thu\u1eadt hay c\u00e1ch ti\u1ebfp c\u1eadn m\u1edbi m\u00e0 sau \u0111\u00f3 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c ph\u1ea3i h\u1ecdc h\u1ecfi v\u00e0 \u00e1p d\u1ee5ng nh\u01b0 m\u1ed9t ti\u00eau chu\u1ea9n m\u1edbi hay kh\u00f4ng?<\/li>\n\n\n\n<li><strong>T\u00e1c \u0111\u1ed9ng gi\u00e1o d\u1ee5c v\u00e0 c\u1ed9ng \u0111\u1ed3ng (Education &#038; community impact):<\/strong> H\u1ecd c\u00f3 \u0111\u1ea7u t\u01b0 n\u00e2ng cao m\u1eb7t b\u1eb1ng ki\u1ebfn th\u1ee9c cho ng\u01b0\u1eddi ti\u00eau d\u00f9ng, barista hay c\u00e1c nh\u00e0 rang kh\u00e1c hay kh\u00f4ng?<\/li>\n\n\n\n<li><strong>T\u1ea7m \u1ea3nh h\u01b0\u1edfng th\u01b0\u01a1ng hi\u1ec7u l\u00ean nh\u1eadn th\u1ee9c ng\u01b0\u1eddi d\u00f9ng:<\/strong> H\u1ecd c\u00f3 thay \u0111\u1ed5i k\u1ef3 v\u1ecdng c\u1ee7a c\u00f4ng ch\u00fang v\u1ec1 b\u1ea3n ch\u1ea5t c\u1ee7a c\u00e0 ph\u00ea l\u00e0 g\u00ec, ch\u1ee9 kh\u00f4ng ch\u1ec9 d\u1eebng l\u1ea1i \u1edf h\u01b0\u01a1ng v\u1ecb c\u1ee7a n\u00f3?<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t nh\u00e0 rang d\u1ecbch chuy\u1ec3n \u0111\u01b0\u1ee3c c\u1ea3 4 kim ch\u1ec9 nam \u0111\u00f3 ch\u00ednh l\u00e0 m\u1ed9t ki\u1ebfn tr\u00fac s\u01b0 tr\u01b0\u1edfng. M\u1ed9t nh\u00e0 rang d\u1ecbch chuy\u1ec3n \u0111\u01b0\u1ee3c 1 ti\u00eau ch\u00ed \u0111\u00e3 r\u1ea5t \u0111\u00e1ng n\u1ec3. C\u00f2n m\u1ed9t nh\u00e0 rang kh\u00f4ng l\u00e0m d\u1ecbch chuy\u1ec3n ti\u00eau ch\u00ed n\u00e0o nh\u01b0ng s\u1edf h\u1eefu 200.000 ng\u01b0\u1eddi theo d\u00f5i v\u00e0 m\u1ed9t m\u1eabu bao b\u00ec l\u1ed9ng l\u1eaby th\u00ec ch\u1ec9 l\u00e0 s\u1ea3n ph\u1ea9m c\u1ee7a phong tr\u00e0o, ch\u1ee9 kh\u00f4ng ph\u1ea3i ng\u01b0\u1eddi ki\u1ebfn t\u1ea1o ra n\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3 m\u1ed9t c\u00e1i b\u1eaby th\u1ef1c t\u1ebf r\u1ea5t \u0111\u00e1ng g\u1ecdi t\u00ean: c\u00e1i b\u1eaby nh\u00e0 rang b\u1ecb th\u1ed5i ph\u1ed3ng truy\u1ec1n th\u00f4ng (overhyped roaster). \u0110i\u1ec3m s\u1ed1 cao ch\u00f3t v\u00f3t tr\u00ean c\u00e1c di\u1ec5n \u0111\u00e0n \u0111\u00e1nh gi\u00e1 v\u00e0 s\u1ef1 x\u00f4n xao tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i c\u00f3 th\u1ec3 t\u1ea1o ra m\u1ed9t danh ti\u1ebfng v\u01b0\u1ee3t xa \u0111\u00f3ng g\u00f3p th\u1ef1c t\u1ebf. S\u1ef1 h\u00e0i l\u00f2ng c\u1ee7a ng\u01b0\u1eddi ti\u00eau d\u00f9ng l\u00e0 c\u00f3 th\u1eadt (nh\u01b0ng n\u00f3 \u0111o l\u01b0\u1eddng s\u1ea3n ph\u1ea9m, ch\u1ee9 kh\u00f4ng \u0111o l\u01b0\u1eddng t\u1ea7m \u1ea3nh h\u01b0\u1edfng l\u1ecbch s\u1eed). M\u1ed9t s\u1ed1 nh\u00e0 rang \u0111\u01b0\u1ee3c tung h\u00f4 nh\u1ea5t hi\u1ec7n nay \u0111ang b\u00e1n nh\u1eefng t\u00fai c\u00e0 ph\u00ea th\u1ef1c s\u1ef1 xu\u1ea5t s\u1eafc nh\u01b0ng l\u1ea1i \u0111\u1ee9ng ho\u00e0n to\u00e0n tr\u00ean nh\u1eefng n\u1ec1n m\u00f3ng v\u1eefng ch\u1eafc m\u00e0 ng\u01b0\u1eddi kh\u00e1c \u0111\u00e3 d\u00e0y c\u00f4ng \u0111\u1ed5 b\u00ea t\u00f4ng t\u1eeb nhi\u1ec1u th\u1eadp k\u1ef7 tr\u01b0\u1edbc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Kho\u1ea3ng c\u00e1ch v\u1ec1 m\u1ee9c chi tr\u1ea3 cho n\u00f4ng d\u00e2n k\u1ec3 m\u1ed9t ph\u1ea7n c\u1ee7a c\u00e2u chuy\u1ec7n \u0111\u00f3. Nh\u1eefng nh\u00e0 rang ti\u00ean phong x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 Th\u01b0\u01a1ng M\u1ea1i Tr\u1ef1c Ti\u1ebfp (Direct Trade) ch\u00e2n ch\u00ednh (n\u01a1i h\u1ecd tr\u1ef1c ti\u1ebfp \u0111\u00e0m ph\u00e1n v\u1edbi n\u00f4ng h\u1ed9, \u0111\u1ebfn th\u0103m trang tr\u1ea1i v\u00e0 chi tr\u1ea3 d\u1ef1a tr\u00ean ch\u1ea5t l\u01b0\u1ee3ng thay v\u00ec neo theo gi\u00e1 h\u00e0ng h\u00f3a s\u00e0n giao d\u1ecbch) \u0111\u00e3 g\u00f3p ph\u1ea7n \u0111\u1ea9y thu nh\u1eadp c\u1ee7a ng\u01b0\u1eddi tr\u1ed3ng c\u00e0 ph\u00ea l\u00ean m\u1ee9c cao v\u01b0\u1ee3t tr\u1ed9i theo d\u1eef li\u1ec7u \u0111\u1ecbnh gi\u00e1 c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n h\u00e0ng \u0111\u1ea7u, so v\u1edbi m\u1ee9c gi\u00e1 s\u00e0n Fair Trade kho\u1ea3ng 1,80 USD c\u1ed9ng th\u00eam 0,20 USD ti\u1ec1n th\u01b0\u1edfng ch\u1ea5t l\u01b0\u1ee3ng cho m\u1ed7i 450 g h\u1ea1t. Kho\u1ea3ng c\u00e1ch \u0111\u00f3 kh\u00f4ng t\u1ef1 nhi\u00ean m\u00e0 c\u00f3. Nh\u1eefng nh\u00e0 rang c\u1ee5 th\u1ec3 \u0111\u00e3 ki\u1ebfn t\u1ea1o n\u00ean m\u00f4 h\u00ecnh gi\u00fap \u0111i\u1ec1u \u0111\u00f3 tr\u1edf th\u00e0nh hi\u1ec7n th\u1ef1c, v\u00e0 c\u1ea3 ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111\u00e3 d\u00f5i theo.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/perfectdailygrind.com\/2023\/09\/how-can-roasters-drive-real-innovation-in-specialty-coffee\/\" rel=\"nofollow noopener\" target=\"_blank\">Michael Cleland c\u1ee7a x\u01b0\u1edfng rang Assembly Coffee<\/a> t\u1ea1i London \u0111\u00e3 \u0111\u00fac k\u1ebft \u00e1p l\u1ef1c n\u1ec1n t\u1ea3ng n\u00e0y m\u1ed9t c\u00e1ch chu\u1ea9n x\u00e1c:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;\u0110\u1ed5i m\u1edbi s\u00e1ng t\u1ea1o l\u00e0 y\u1ebfu t\u1ed1 s\u1ed1ng c\u00f2n b\u1edfi v\u00ec ch\u1ec9 ri\u00eang h\u01b0\u01a1ng v\u1ecb l\u00e0 m\u1ed9t \u0111i\u1ec3m kh\u00e1c bi\u1ec7t qu\u00e1 mong manh.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00f3 l\u00e0 b\u1ea3n ch\u1ea5t c\u1ed1t l\u00f5i. M\u1ed9t nh\u00e0 rang c\u1ea1nh tranh thu\u1ea7n t\u00fay d\u1ef1a tr\u00ean h\u01b0\u01a1ng v\u1ecb ch\u1ec9 c\u00e1ch b\u1edd v\u1ef1c m\u1ea5t \u0111i l\u1ee3i th\u1ebf \u0111\u00fang m\u1ed9t m\u00f9a v\u1ee5 th\u1ea5t b\u00e1t. Nh\u1eefng nh\u00e0 rang c\u00f3 t\u1ea7m nh\u00ecn trong danh s\u00e1ch n\u00e0y c\u1ea1nh tranh b\u1eb1ng c\u00e1c h\u1ec7 th\u1ed1ng: h\u1ec7 th\u1ed1ng thu mua, h\u1ec7 th\u1ed1ng \u0111\u00e0o t\u1ea1o, h\u1ec7 th\u1ed1ng minh b\u1ea1ch, bi\u1ebfn t\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a h\u1ecd th\u00e0nh gi\u00e1 tr\u1ecb c\u1ea5u tr\u00fac b\u1ec1n v\u1eefng ch\u1ee9 kh\u00f4ng ph\u1ee5 thu\u1ed9c v\u00e0o m\u00f9a v\u1ee5.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u1eefng g\u00ec ti\u1ebfp n\u1ed1i d\u01b0\u1edbi \u0111\u00e2y kh\u00f4ng ph\u1ea3i m\u1ed9t b\u1ea3ng x\u1ebfp h\u1ea1ng thi \u0111ua: \u0111\u00f3 l\u00e0 m\u1ed9t ph\u1ea3 h\u1ec7 l\u1ecbch s\u1eed, m\u1ed9t chu\u1ed7i nh\u00e2n qu\u1ea3 k\u00e9o d\u00e0i t\u1eeb th\u1eadp ni\u00ean 1960 cho \u0111\u1ebfn ng\u00e0y nay, n\u01a1i m\u1ed7i nh\u00e0 rang ho\u1eb7c l\u00e0 khai ph\u00e1 ra m\u1ed9t \u0111i\u1ec1u m\u1edbi m\u1ebb ho\u1eb7c l\u00e0 \u0111\u1ea9y m\u1ed9t n\u1ec1n m\u00f3ng s\u1eb5n c\u00f3 \u0111i xa h\u01a1n nh\u1eefng g\u00ec ng\u01b0\u1eddi ta t\u1eebng ngh\u0129 l\u00e0 c\u00f3 th\u1ec3. Th\u1ea5u hi\u1ec3u d\u00f2ng ch\u1ea3y \u0111\u00f3 s\u1ebd gi\u00fap b\u1ea1n nh\u00ecn nh\u1eadn th\u1ebf gi\u1edbi specialty hi\u1ec7n \u0111\u1ea1i m\u1ed9t c\u00e1ch s\u00e1ng r\u00f5, thay v\u00ec ch\u1ec9 nh\u00ecn th\u1ea5y m\u1ed9t k\u1ec7 h\u00e0ng ng\u1eadp tr\u00e0n nh\u1eefng t\u00fai c\u00e0 ph\u00ea b\u1eaft m\u1eaft.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Alfred Peet: Ng\u01b0\u1eddi Gieo H\u1ea1t M\u1ea7m Cho C\u00e0 Ph\u00ea \u0110\u1eb7c S\u1ea3n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o b\u00e0i b\u1ea3n t\u1ea1i H\u00e0 Lan, Alfred Peet \u0111\u00e3 khai tr\u01b0\u01a1ng qu\u00e1n Peet&#8217;s Coffee &#038; Tea t\u1ea1i Berkeley, California v\u00e0o n\u0103m 1966, v\u00e0 tri\u1ebft l\u00fd rang \u0111\u1eadm m\u00e0 \u00f4ng mang v\u1ec1 t\u1eeb ch\u00e2u \u00c2u \u0111\u00e3 ngay l\u1eadp t\u1ee9c v\u1ea1ch tr\u1ea7n ch\u1ea5t l\u01b0\u1ee3ng t\u1ed3i t\u1ec7 c\u1ee7a c\u00e0 ph\u00ea M\u1ef9 th\u1eddi b\u1ea5y gi\u1edd. N\u01b0\u1edbc M\u1ef9 th\u1eddi h\u1eadu chi\u1ebfn \u0111ang v\u1eadn h\u00e0nh d\u1ef1a tr\u00ean nh\u1eefng lon c\u00e0 ph\u00ea th\u01b0\u01a1ng m\u1ea1i \u0111\u00f3ng h\u1ed9p: lo\u00e3ng to\u1eb9t, c\u0169 k\u1ef9 v\u00e0 \u0111\u01b0\u1ee3c rang si\u00eau nh\u1ea1t c\u1ed1t \u0111\u1ec3 t\u1ed1i \u0111a h\u00f3a th\u1ec3 t\u00edch b\u00e1n bu\u00f4n. Peet \u0111\u00e3 l\u00e0m \u0111i\u1ec1u ho\u00e0n to\u00e0n ng\u01b0\u1ee3c l\u1ea1i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u00d4ng t\u00ecm ki\u1ebfm nh\u1eefng h\u1ea1t arabica ph\u1ea9m c\u1ea5p cao v\u00e0 rang ch\u00fang \u1edf m\u1ee9c \u0111\u1ed9 \u0111\u1eadm (kh\u00f4ng ph\u1ea3i rang ch\u00e1y kh\u00e9t, m\u00e0 l\u00e0 rang s\u00e2u, \u0111\u1eadm \u0111\u00e0 v\u00e0 ph\u1ee9c h\u1ee3p, \u0111\u00fang nh\u01b0 c\u00e1ch c\u00e1c nh\u00e0 rang ch\u00e2u \u00c2u \u0111\u00e3 l\u00e0m su\u1ed1t nhi\u1ec1u th\u1ebf h\u1ec7). S\u1ef1 kh\u00e1c bi\u1ec7t kh\u00f4ng h\u1ec1 nh\u1ecf b\u00e9. N\u01a1i c\u00e0 ph\u00ea th\u01b0\u01a1ng m\u1ea1i c\u00f3 v\u1ecb nh\u01b0 n\u01b0\u1edbc \u1ea5m ng\u1ea3 m\u00e0u n\u00e2u, th\u00ec c\u00e0 ph\u00ea c\u1ee7a Peet mang m\u1ed9t h\u01b0\u01a1ng v\u1ecb th\u1ef1c s\u1ef1 b\u00f9ng n\u1ed5. Ng\u01b0\u1eddi d\u00e2n \u0111\u1ecba ph\u01b0\u01a1ng l\u1eadp t\u1ee9c ch\u00fa \u00fd. H\u1ecd x\u1ebfp th\u00e0nh nh\u1eefng h\u00e0ng d\u00e0i ki\u00ean nh\u1eabn. V\u00e0 d\u00f2ng ng\u01b0\u1eddi x\u1ebfp h\u00e0ng \u0111\u00f3 \u0111\u00e3 tr\u1ea3 l\u1eddi cho m\u1ed9t c\u00e2u h\u1ecfi m\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p ch\u01b0a t\u1eebng ngh\u0129 t\u1edbi: li\u1ec7u ng\u01b0\u1eddi ti\u00eau d\u00f9ng M\u1ef9 c\u00f3 s\u1eb5n s\u00e0ng tr\u1ea3 nhi\u1ec1u ti\u1ec1n h\u01a1n cho c\u00e0 ph\u00ea ch\u1ea5t l\u01b0\u1ee3ng cao hay kh\u00f4ng?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2u tr\u1ea3 l\u1eddi l\u00e0 c\u00f3, v\u00e0 b\u1eb1ng ch\u1ee9ng kinh t\u1ebf \u0111\u00f3 mang \u00fd ngh\u0129a to l\u1edbn ngang v\u1edbi ch\u00ednh ch\u1ea5t l\u01b0\u1ee3ng c\u1ee7a t\u00e1ch c\u00e0 ph\u00ea. Peet kh\u00f4ng ch\u1ec9 n\u00e2ng cao ti\u00eau chu\u1ea9n v\u1ec1 h\u01b0\u01a1ng v\u1ecb. \u00d4ng ch\u1ee9ng minh r\u1eb1ng ch\u1ea5t l\u01b0\u1ee3ng ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 mang l\u1ea1i m\u1ed9t m\u1ee9c gi\u00e1 cao v\u01b0\u1ee3t tr\u1ed9i trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng v\u1ed1n xem c\u00e0 ph\u00ea nh\u01b0 m\u1ed9t th\u1ee9 nhu y\u1ebfu ph\u1ea9m r\u1ebb ti\u1ec1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u00f4ng kh\u00f4ng d\u1eebng l\u1ea1i \u1edf ranh gi\u1edbi Berkeley. Nh\u1eefng ng\u01b0\u1eddi s\u00e1ng l\u1eadp n\u00ean Starbucks (Jerry Baldwin, Zev Siegl v\u00e0 Gordon Bowker) ch\u00ednh l\u00e0 nh\u1eefng h\u1ecdc tr\u00f2 tr\u1ef1c ti\u1ebfp ti\u1ebfp thu tri\u1ebft l\u00fd c\u1ee7a Peet. \u00d4ng \u0111\u00e3 \u0111\u00edch th\u00e2n h\u01b0\u1edbng d\u1eabn, c\u1ed1 v\u1ea5n cho h\u1ecd, v\u00e0 khi h\u1ecd m\u1edf c\u1eeda h\u00e0ng \u0111\u1ea7u ti\u00ean t\u1ea1i Seattle v\u00e0o n\u0103m 1971, h\u1ecd \u0111\u00e3 m\u00f4 ph\u1ecfng l\u1ea1i nh\u1eefng g\u00ec \u0111\u00e3 h\u1ecdc t\u1eeb \u00f4ng, th\u1eadm ch\u00ed thu mua ngu\u1ed3n h\u1ea1t ban \u0111\u1ea7u t\u1eeb ch\u00ednh Peet&#8217;s. Chu\u1ed7i \u1ea3nh h\u01b0\u1edfng lan t\u1ecfa t\u1eeb m\u1ed1i quan h\u1ec7 \u0111\u00f3 l\u1edbn \u0111\u1ebfn m\u1ee9c kh\u00f3 l\u00f2ng \u0111o \u0111\u1ebfm h\u1ebft: Starbucks sau \u0111\u00f3 ph\u00e1t tri\u1ec3n th\u00e0nh m\u1ed9t \u0111\u1ebf ch\u1ebf to\u00e0n c\u1ea7u, v\u00e0 phong tr\u00e0o c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n l\u1edbn l\u00ean song h\u00e0nh l\u1eabn ph\u1ea3n \u1ee9ng l\u1ea1i \u0111\u1ebf ch\u1ebf \u0111\u00f3 \u0111\u1ec1u mang trong m\u00ecnh m\u00e3 gen b\u1eaft ngu\u1ed3n tr\u1ef1c ti\u1ebfp t\u1eeb m\u1ed9t nh\u00e0 rang nh\u1ecf t\u1ea1i Berkeley.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00f3 l\u00e0 l\u00fd do v\u00ec sao Alfred Peet \u0111\u01b0\u1ee3c t\u00f4n vinh l\u00e0 &#8220;ng\u01b0\u1eddi cha c\u1ee7a c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n&#8221;: \u00f4ng kh\u00f4ng x\u00e2y d\u1ef1ng n\u00ean m\u1ed9t \u0111\u1ebf ch\u1ebf kh\u1ed5ng l\u1ed3. \u00d4ng x\u00e2y d\u1ef1ng m\u1ed9t ti\u00eau chu\u1ea9n ch\u1ea5t l\u01b0\u1ee3ng, r\u1ed3i trao n\u00f3 v\u00e0o tay nh\u1eefng ng\u01b0\u1eddi \u0111\u00e3 lan t\u1ecfa n\u00f3 ra kh\u1eafp n\u01b0\u1edbc M\u1ef9. M\u00f4 h\u00ecnh thu mua tr\u1ef1c ti\u1ebfp, s\u1ef1 minh b\u1ea1ch trong h\u1ed3 s\u01a1 rang, v\u00e0 k\u1ef9 ngh\u1ec7 barista ra \u0111\u1eddi nhi\u1ec1u th\u1eadp k\u1ef7 sau: t\u1ea5t c\u1ea3 \u0111\u1ec1u \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng tr\u00ean n\u1ec1n t\u1ea3ng m\u00e0 \u00f4ng \u0111\u00e3 \u0111\u1eb7t xu\u1ed1ng: ch\u1ea5t l\u01b0\u1ee3ng cao x\u1ee9ng \u0111\u00e1ng \u0111\u01b0\u1ee3c tr\u1ea3 gi\u00e1 x\u1ee9ng \u0111\u00e1ng, v\u00e0 nh\u00e0 rang ph\u1ea3i ch\u1ecbu tr\u00e1ch nhi\u1ec7m mang \u0111i\u1ec1u \u0111\u00f3 \u0111\u1ebfn cho kh\u00e1ch h\u00e0ng.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Stumptown Bi\u1ebfn Kh\u00e2u Thu Mua Th\u00e0nh Quan H\u1ec7 \u0110\u1ed1i T\u00e1c<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Stumptown Coffee Roasters, \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp b\u1edfi Duane Sorenson v\u00e0o n\u0103m 1999 t\u1ea1i Portland, Oregon, \u0111\u00e3 x\u00e2y d\u1ef1ng b\u1ea3n s\u1eafc th\u01b0\u01a1ng hi\u1ec7u quanh m\u1ed9t ti\u1ec1n \u0111\u1ec1 mang t\u00ednh \u0111\u1ed9t ph\u00e1: nh\u1eefng ng\u01b0\u1eddi n\u00f4ng d\u00e2n tr\u1ed3ng c\u00e0 ph\u00ea x\u1ee9ng \u0111\u00e1ng c\u00f3 m\u1ed9t v\u1ecb tr\u00ed b\u00ecnh \u0111\u1eb3ng tr\u00ean b\u00e0n \u0111\u00e0m ph\u00e1n, ch\u1ee9 kh\u00f4ng ch\u1ec9 l\u00e0 ng\u01b0\u1eddi nh\u1eadn nh\u1eefng t\u1ea5m s\u00e9c thanh to\u00e1n. \u00dd t\u01b0\u1edfng \u0111\u00f3 (\u0111\u01b0\u1ee3c Stumptown \u0111\u1eb7t t\u00ean l\u00e0 Th\u01b0\u01a1ng M\u1ea1i Tr\u1ef1c Ti\u1ebfp &#8211; Direct Trade) kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ch\u1ee9ng nh\u1eadn h\u00ecnh th\u1ee9c hay m\u1ed9t chi\u1ebfc huy hi\u1ec7u ti\u1ebfp th\u1ecb. \u0110\u00f3 l\u00e0 m\u1ed9t tri\u1ebft l\u00fd thu mua thay th\u1ebf chu\u1ed7i cung \u1ee9ng h\u00e0ng h\u00f3a trung gian b\u1eb1ng m\u1ed9t m\u1ed1i quan h\u1ec7 \u0111\u1ed3ng h\u00e0nh th\u1ef1c ch\u1ea5t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 \u00fd ngh\u0129a th\u1ef1c t\u1ebf c\u1ee7a m\u00f4 h\u00ecnh n\u00e0y. D\u01b0\u1edbi m\u00f4 h\u00ecnh truy\u1ec1n th\u1ed1ng, c\u00e0 ph\u00ea ph\u1ea3i di chuy\u1ec3n qua nhi\u1ec1u t\u1ea7ng n\u1ea5c trung gian g\u1ed3m nh\u00e0 xu\u1ea5t kh\u1ea9u, nh\u00e0 nh\u1eadp kh\u1ea9u v\u00e0 c\u00e1c nh\u00e0 m\u00f4i gi\u1edbi tr\u01b0\u1edbc khi ch\u1ea1m t\u1edbi tay x\u01b0\u1edfng rang. M\u1ed7i t\u1ea7ng n\u1ea5c \u0111\u1ec1u c\u1eaft m\u1ed9t ph\u1ea7n l\u1ee3i nhu\u1eadn, v\u00e0 ng\u01b0\u1eddi n\u00f4ng d\u00e2n \u1edf \u0111\u00e1y chu\u1ed7i g\u1ea7n nh\u01b0 kh\u00f4ng c\u00f3 ch\u00fat th\u00f4ng tin n\u00e0o v\u1ec1 vi\u1ec7c h\u1ea1t c\u00e0 ph\u00ea c\u1ee7a m\u00ecnh s\u1ebd \u0111i v\u1ec1 \u0111\u00e2u hay n\u00f3 c\u00f3 gi\u00e1 tr\u1ecb ra sao v\u1edbi nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1edfng th\u1ee9c. Ch\u1ee9ng nh\u1eadn Th\u01b0\u01a1ng m\u1ea1i C\u00f4ng b\u1eb1ng (Fair Trade) \u0111\u00e3 c\u1ea3i thi\u1ec7n m\u1ee9c s\u00e0n: n\u00f3 thi\u1ebft l\u1eadp m\u1ed9t m\u1ee9c gi\u00e1 t\u1ed1i thi\u1ec3u v\u00e0 y\u00eau c\u1ea7u m\u1ed9t s\u1ed1 ti\u00eau chu\u1ea9n x\u00e3 h\u1ed9i, nh\u01b0ng n\u00f3 v\u1eabn v\u1eadn h\u00e0nh qua ch\u00ednh c\u1ea5u tr\u00fac trung gian nhi\u1ec1u t\u1ea7ng \u0111\u00f3. Ng\u01b0\u1eddi n\u00f4ng d\u00e2n v\u1eabn ch\u1ec9 l\u00e0 m\u1ed9t nh\u00e0 cung c\u1ea5p nguy\u00ean li\u1ec7u th\u00f4, kh\u00f4ng ph\u1ea3i l\u00e0 \u0111\u1ed1i t\u00e1c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Stumptown \u0111\u00e3 c\u1eaft b\u1ecf nh\u1eefng t\u1ea7ng n\u1ea5c trung gian \u0111\u00f3. Sorenson v\u00e0 \u0111\u1ed9i ng\u0169 c\u1ee7a m\u00ecnh tr\u1ef1c ti\u1ebfp \u0111\u1ebfn c\u00e1c v\u00f9ng tr\u1ed3ng, x\u00e2y d\u1ef1ng m\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n v\u1edbi t\u1eebng trang tr\u1ea1i c\u1ee5 th\u1ec3, tr\u1ea3 m\u1ee9c gi\u00e1 cao h\u01a1n nhi\u1ec1u so v\u1edbi gi\u00e1 th\u1ecb tr\u01b0\u1eddng, v\u00e0 quay tr\u1edf l\u1ea1i m\u00f9a v\u1ee5 n\u00e0y qua m\u00f9a v\u1ee5 kh\u00e1c. S\u1ef1 \u1ed5n \u0111\u1ecbnh l\u00e2u d\u00e0i \u0111\u00f3 mang gi\u00e1 tr\u1ecb l\u1edbn kh\u00f4ng k\u00e9m g\u00ec ti\u1ec1n b\u1ea1c. M\u1ed9t ng\u01b0\u1eddi n\u00f4ng d\u00e2n bi\u1ebft ch\u1eafc ch\u1eafn ng\u01b0\u1eddi mua s\u1ebd quay l\u1ea1i v\u00e0o v\u1ee5 thu ho\u1ea1ch t\u1edbi s\u1ebd c\u00f3 \u0111\u1ed9ng l\u1ef1c m\u1ea1nh m\u1ebd \u0111\u1ec3 \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng canh t\u00e1c. B\u1ea3n th\u00e2n m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t c\u01a1 ch\u1ebf khuy\u1ebfn kh\u00edch t\u1ef1 nhi\u00ean.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u1ef1 kh\u00e1c bi\u1ec7t v\u1ec1 m\u1eb7t t\u00e0i ch\u00ednh l\u00e0 ho\u00e0n to\u00e0n c\u00f3 th\u1eadt. Theo c\u00e1c ph\u00e2n t\u00edch ng\u00e0nh v\u1ec1 c\u01a1 ch\u1ebf \u0111\u1ecbnh gi\u00e1 Direct Trade, nh\u1eefng ng\u01b0\u1eddi n\u00f4ng d\u00e2n trong m\u1ed1i quan h\u1ec7 Direct Trade th\u01b0\u1eddng ki\u1ebfm \u0111\u01b0\u1ee3c nhi\u1ec1u h\u01a1n t\u1eeb 20%\u201350% cho m\u1ed7i 450 g h\u1ea1t so v\u1edbi m\u1ee9c gi\u00e1 s\u00e0n c\u1ee7a Fair Trade. Trong khi gi\u00e1 s\u00e0n Fair Trade neo quanh m\u1ee9c 1,80 USD cho m\u1ed7i 450 g c\u1ed9ng th\u00eam 0,20 USD ti\u1ec1n th\u01b0\u1edfng ch\u1ea5t l\u01b0\u1ee3ng, th\u00ec c\u00e1c d\u00f2ng c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n th\u01b0\u1ee3ng h\u1ea1ng trong c\u00e1c th\u1ecfa thu\u1eadn Direct Trade \u0111\u00e3 ch\u1ea1m m\u1ed1c 3,25\u20137,00 USD cho m\u1ed7i 450 g. Kho\u1ea3ng c\u00e1ch \u0111\u00f3 kh\u00f4ng ch\u1ec9 c\u1ea3i thi\u1ec7n kinh t\u1ebf n\u00f4ng h\u1ed9: n\u00f3 t\u00e0i tr\u1ee3 cho quy tr\u00ecnh s\u01a1 ch\u1ebf t\u1ec9 m\u1ec9 v\u00e0 vi\u1ec7c thu h\u00e1i ch\u1ecdn l\u1ecdc qu\u1ea3 ch\u00edn \u2014 nh\u1eefng y\u1ebfu t\u1ed1 th\u1ef1c s\u1ef1 t\u1ea1o n\u00ean h\u1ea1t c\u00e0 ph\u00ea th\u01b0\u1ee3ng h\u1ea1ng. Ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 thu nh\u1eadp lu\u00f4n song h\u00e0nh c\u00f9ng nhau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u1ede kh\u00eda c\u1ea1nh rang xay, Stumptown \u0111\u00e3 chu\u1ea9n h\u00f3a kh\u00e1i ni\u1ec7m v\u1ec1 \u0111\u1ed9 t\u01b0\u01a1i m\u1edbi c\u1ee7a c\u00e0 ph\u00ea \u1edf quy m\u00f4 m\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p ch\u01b0a t\u1eebng th\u1ea5y tr\u01b0\u1edbc \u0111\u00f3. Rang t\u1eebng m\u1ebb nh\u1ecf (small-batch), in r\u00f5 ng\u00e0y rang l\u00ean bao b\u00ec, v\u00e0 tr\u1ef1c ti\u1ebfp h\u01b0\u1edbng d\u1eabn ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u1ec1 c\u00e1c ph\u01b0\u01a1ng ph\u00e1p pha ch\u1ebf kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e1c bi\u1ec7n ph\u00e1p ki\u1ec3m so\u00e1t ch\u1ea5t l\u01b0\u1ee3ng: ch\u00fang l\u00e0 l\u1eddi tuy\u00ean ng\u00f4n r\u1eb1ng c\u00e0 ph\u00ea l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m t\u01b0\u01a1i c\u00f3 h\u1ea1n s\u1eed d\u1ee5ng \u0111\u1ec9nh cao, ch\u1ee9 kh\u00f4ng ph\u1ea3i m\u1ed9t m\u00f3n h\u00e0ng kh\u00f4 c\u00f3 th\u1ec3 l\u01b0u kho v\u00f4 th\u1eddi h\u1ea1n. M\u1ed7i t\u00fai c\u00e0 ph\u00ea in ng\u00e0y rang l\u00e0 m\u1ed9t l\u1eddi kh\u1eb3ng \u0111\u1ecbnh ng\u1ea7m: m\u1ebb c\u00e0 ph\u00ea n\u00e0y \u0111\u01b0\u1ee3c t\u1ea1o ra \u0111\u1ec3 u\u1ed1ng ngay l\u00fac n\u00e0y, ch\u1ee9 kh\u00f4ng ph\u1ea3i \u0111\u1ec3 c\u1ea5t trong t\u1ee7 b\u1ebfp.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e1c \u0111\u1ed9ng lan t\u1ecfa c\u1ee7a Stumptown l\u00ean l\u00e0n s\u00f3ng th\u1ee9 ba (Third Wave) l\u00e0 v\u00f4 c\u00f9ng s\u00e2u s\u1eafc. Nh\u1eefng g\u00ec Stumptown ch\u1ee9ng minh: r\u1eb1ng m\u1ed9t nh\u00e0 rang ho\u00e0n to\u00e0n c\u00f3 th\u1ec3 x\u00e2y d\u1ef1ng m\u1ed9t doanh nghi\u1ec7p th\u1ecbnh v\u01b0\u1ee3ng d\u1ef1a tr\u00ean s\u1ef1 minh b\u1ea1ch, m\u1ed1i quan h\u1ec7 th\u1ef1c ch\u1ea5t v\u00e0 \u01b0u ti\u00ean ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n s\u1ea3n l\u01b0\u1ee3ng, \u0111\u00e3 mang l\u1ea1i cho th\u1ebf h\u1ec7 nh\u00e0 rang ti\u1ebfp theo m\u1ed9t h\u00ecnh m\u1eabu chu\u1ea9n m\u1ef1c \u0111\u1ec3 noi theo. Direct Trade t\u1eeb ch\u1ed7 l\u00e0 \u0111i\u1ec3m kh\u00e1c bi\u1ec7t \u0111\u1ed9c quy\u1ec1n c\u1ee7a Stumptown \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t k\u1ef3 v\u1ecdng chung c\u1ee7a to\u00e0n ng\u00e0nh. Nh\u1eefng x\u01b0\u1edfng rang kh\u00f4ng th\u1ec3 gi\u1ea3i th\u00edch c\u00e0 ph\u00ea c\u1ee7a m\u00ecnh \u0111\u1ebfn t\u1eeb \u0111\u00e2u hay do ai canh t\u00e1c b\u1eaft \u0111\u1ea7u b\u1ecb xem l\u00e0 t\u1ee5t h\u1eadu. Ti\u00eau chu\u1ea9n \u0111\u00e3 \u0111\u01b0\u1ee3c n\u00e2ng l\u00ean, v\u00e0 kh\u00f4ng bao gi\u1edd h\u1ea1 xu\u1ed1ng n\u1eefa.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Intelligentsia Bi\u1ebfn Barista Th\u00e0nh Nh\u1eefng Ngh\u1ec7 Nh\u00e2n Th\u1ef1c Th\u1ee5<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Intelligentsia Coffee, \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp n\u0103m 1995 t\u1ea1i Chicago b\u1edfi Doug Zell v\u00e0 Emily Mange, x\u00e2y d\u1ef1ng danh ti\u1ebfng b\u1eb1ng c\u00e1ch \u0111\u1ed1i x\u1eed v\u1edbi m\u1ecdi \u0111i\u1ec3m ch\u1ea1m gi\u1eefa n\u00f4ng tr\u1ea1i v\u00e0 t\u00e1ch c\u00e0 ph\u00ea nh\u01b0 m\u1ed9t quy\u1ebft \u0111\u1ecbnh th\u1ee7 c\u00f4ng tinh t\u1ebf, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 bao g\u1ed3m c\u1ea3 ng\u01b0\u1eddi \u0111\u1ee9ng sau qu\u1ea7y bar. Trong khi h\u1ea7u h\u1ebft c\u00e1c qu\u00e1n c\u00e0 ph\u00ea th\u1eddi k\u1ef3 \u0111\u00f3 xem nh\u00e2n vi\u00ean pha ch\u1ebf nh\u01b0 nh\u1eefng lao \u0111\u1ed9ng ph\u1ed5 th\u00f4ng c\u00f3 th\u1ec3 thay th\u1ebf d\u1ec5 d\u00e0ng, Intelligentsia \u0111\u00e3 \u0111\u01b0a barista tr\u1edf th\u00e0nh linh h\u1ed3n trung t\u00e2m c\u1ee7a to\u00e0n b\u1ed9 tr\u1ea3i nghi\u1ec7m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">S\u1ef1 chuy\u1ec3n d\u1ecbch \u0111\u00f3 mang t\u00ednh ch\u1ee7 \u0111\u00edch r\u00f5 r\u1ec7t. Intelligentsia kh\u00f4ng ch\u1ec9 tuy\u1ec3n ng\u01b0\u1eddi v\u1ec1 \u0111\u1ec3 g\u1ea1t c\u1ea7n m\u00e1y pha, h\u1ecd th\u00e0nh l\u1eadp Intelligentsia Training Lab \u2014 m\u1ed9t c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng chuy\u00ean bi\u1ec7t cho c\u00e1c quy chu\u1ea9n ch\u1ee9ng nh\u1eadn barista, bi\u1ebfn c\u00f4ng vi\u1ec7c &#8220;pha c\u00e0 ph\u00ea&#8221; th\u00e0nh m\u1ed9t b\u1ed9 m\u00f4n khoa h\u1ecdc c\u00f3 ti\u00eau chu\u1ea9n kh\u1eaft khe. C\u00e1c barista \u0111\u01b0\u1ee3c \u0111\u00e0o t\u1ea1o \u0111\u1ec3 hi\u1ec7u ch\u1ec9nh (dial-in) t\u1eebng lo\u1ea1i h\u1ea1t ri\u00eang bi\u1ec7t v\u00e0o m\u1ed7i s\u00e1ng, \u0111\u1ecdc v\u1ecb c\u00e1c n\u1ea5c chi\u1ebft xu\u1ea5t, v\u00e0 l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m theo m\u00f9a lu\u00f4n thay \u0111\u1ed5i. Kh\u00e1ch h\u00e0ng \u0111\u1ee9ng tr\u01b0\u1edbc qu\u1ea7y c\u1ea3m nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 kh\u00e1c bi\u1ec7t \u0111\u00f3 ngay l\u1eadp t\u1ee9c, d\u00f9 h\u1ecd c\u00f3 th\u1ec3 ch\u01b0a g\u1ecdi t\u00ean \u0111\u01b0\u1ee3c n\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00f3 ch\u00ednh l\u00e0 \u00fd ngh\u0129a th\u1ef1c s\u1ef1 c\u1ee7a tr\u1ea3i nghi\u1ec7m &#8220;qu\u1ea7y bar c\u00e0 ph\u00ea (coffee bar)&#8221;. N\u00f3 kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 phong c\u00e1ch trang tr\u00ed hay b\u1ea7u kh\u00f4ng kh\u00ed: n\u00f3 l\u00e0m cho quy tr\u00ecnh pha ch\u1ebf tr\u1edf n\u00ean tr\u1ef1c quan v\u00e0 c\u00f3 ch\u1ee7 \u0111\u00edch. Nh\u1eefng ph\u1ec5u pour-over pha t\u1eebng t\u00e1ch m\u1ed9t, th\u1ef1c \u0111\u01a1n \u0111\u1ed5i theo m\u00f9a, v\u00e0 m\u00e0n tr\u00ecnh di\u1ec5n k\u1ef9 thu\u1eadt \u0111i\u00eau luy\u1ec7n \u0111\u00e3 bi\u1ebfn qu\u1ea7y bar th\u00e0nh m\u1ed9t s\u00e2n kh\u1ea5u \u2014 n\u01a1i c\u00e2u chuy\u1ec7n ngu\u1ed3n g\u1ed1c c\u1ee7a h\u1ea1t c\u00e0 ph\u00ea \u0111\u01b0\u1ee3c k\u1ec3 l\u1ea1i qua b\u00e0n tay c\u1ee7a m\u1ed9t ng\u01b0\u1eddi th\u1ef1c s\u1ef1 th\u1ea5u hi\u1ec3u n\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/baristamagazine.com\/intelligentsia-coffees-summer-solstice-blend-with-geoff-watts\/\" rel=\"nofollow noopener\" target=\"_blank\">Geoff Watts c\u1ee7a Intelligentsia<\/a>, Ph\u00f3 Ch\u1ee7 t\u1ecbch ki\u00eam chuy\u00ean gia thu mua c\u00e0 ph\u00ea nh\u00e2n xanh, \u0111\u00e3 chia s\u1ebb r\u1ea5t th\u1eb3ng th\u1eafn:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;C\u00e1c barista c\u1ee7a ch\u00fang t\u00f4i ph\u1ea3i n\u1ed7 l\u1ef1c hi\u1ec7u chu\u1ea9n t\u1eebng m\u1ebb c\u00e0 ph\u00ea v\u00e0o m\u1ed7i bu\u1ed5i s\u00e1ng. H\u1ecd \u0111\u01b0\u1ee3c hu\u1ea5n luy\u1ec7n \u0111\u1ec3 l\u00e0m vi\u1ec7c v\u1edbi t\u1eebng s\u1eafc th\u00e1i tinh t\u1ebf nh\u01b0 m\u1ed9t ph\u1ea7n b\u1ed5n ph\u1eadn c\u00f4ng vi\u1ec7c, \u0111\u1ec3 nh\u1eadn th\u1ee9c s\u00e2u s\u1eafc nh\u1eefng chi ti\u1ebft nh\u1ecf b\u00e9 ph\u00e2n \u0111\u1ecbnh gi\u1eefa m\u1ed9t m\u1ebb chi\u1ebft xu\u1ea5t ki\u1ec7t t\u00e1c v\u00e0 m\u1ed9t m\u1ebb ch\u1ec9 \u1edf m\u1ee9c t\u1ea1m \u0111\u01b0\u1ee3c.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2u n\u00f3i \u0111\u00f3 m\u00f4 t\u1ea3 m\u1ed9t b\u1ea3n m\u00f4 t\u1ea3 c\u00f4ng vi\u1ec7c ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t so v\u1edbi nh\u1eefng g\u00ec t\u1eebng t\u1ed3n t\u1ea1i tr\u01b0\u1edbc Intelligentsia. C\u1ea3m nh\u1eadn s\u1eafc th\u00e1i nh\u01b0 m\u1ed9t y\u00eau c\u1ea7u ngh\u1ec1 nghi\u1ec7p. Hi\u1ec7u chu\u1ea9n h\u01b0\u01a1ng v\u1ecb nh\u01b0 m\u1ed9t nghi th\u1ee9c h\u00e0ng ng\u00e0y, ch\u1ee9 kh\u00f4ng ph\u1ea3i thao t\u00e1c c\u00e0i \u0111\u1eb7t m\u1ed9t l\u1ea7n r\u1ed3i b\u1ecf m\u1eb7c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ch\u01b0\u01a1ng tr\u00ecnh Direct Trade c\u1ee7a h\u1ecd c\u1ee7ng c\u1ed1 logic t\u01b0\u01a1ng t\u1ef1 ngay t\u1ea1i ngu\u1ed3n c\u1ed9i. N\u01a1i Stumptown khai ph\u00e1 m\u00f4 h\u00ecnh thu mua d\u1ef1a tr\u00ean m\u1ed1i quan h\u1ec7, Intelligentsia b\u1ed5 sung th\u00eam tr\u1ecdng t\u00e2m v\u00e0o vi\u1ec7c ph\u00e1t tri\u1ec3n n\u0103ng l\u1ef1c c\u1ee7a ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t: h\u1ee3p t\u00e1c v\u1edbi n\u00f4ng d\u00e2n kh\u00f4ng ch\u1ec9 \u0111\u1ec3 tr\u1ea3 gi\u00e1 cao h\u01a1n, m\u00e0 c\u00f2n \u0111\u1ec3 n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng h\u1ea1t qua t\u1eebng n\u0103m th\u00f4ng qua m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c b\u1ec1n b\u1ec9. Ng\u01b0\u1eddi barista t\u1ea1i Chicago v\u00e0 ng\u01b0\u1eddi n\u00f4ng d\u00e2n t\u1ea1i Ethiopia, trong m\u00f4 h\u00ecnh n\u00e0y, \u0111ang c\u00f9ng nhau h\u01b0\u1edbng v\u1ec1 m\u1ed9t k\u1ebft qu\u1ea3 chung.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u1eefng g\u00ec Intelligentsia ch\u1ee9ng minh l\u00e0 c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n s\u1ed1ng hay ch\u1ebft \u0111\u1ec1u n\u1eb1m \u1edf t\u1ea7ng n\u1ea5c con ng\u01b0\u1eddi. Ngu\u1ed3n h\u1ea1t tuy\u1ec7t h\u1ea3o \u0111\u01b0a c\u00e0 ph\u00ea v\u1ec1 \u0111\u1ebfn x\u01b0\u1edfng rang. K\u1ef9 thu\u1eadt rang xu\u1ea5t s\u1eafc \u0111\u01b0a c\u00e0 ph\u00ea v\u00e0o trong t\u00fai. Nh\u01b0ng n\u1ebfu thi\u1ebfu m\u1ed9t barista th\u1ef1c s\u1ef1 hi\u1ec3u th\u1ee9 m\u00ecnh \u0111ang c\u1ea7m tr\u00ean tay, to\u00e0n b\u1ed9 s\u1ef1 \u0111\u1ea7u t\u01b0 \u1edf th\u01b0\u1ee3ng ngu\u1ed3n s\u1ebd tan bi\u1ebfn trong m\u1ed9t t\u00e1ch c\u00e0 ph\u00ea b\u1ecb chi\u1ebft xu\u1ea5t l\u1ed7i. Intelligentsia \u0111\u00e3 bi\u1ebfn y\u1ebfu t\u1ed1 con ng\u01b0\u1eddi th\u00e0nh \u0111i\u1ec1u kh\u00f4ng th\u1ec3 th\u01b0\u01a1ng l\u01b0\u1ee3ng, v\u00e0 c\u1ea3 ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111\u00e3 ti\u1ebfp b\u01b0\u1edbc theo sau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u1eefng g\u00ec m\u00f4 h\u00ecnh n\u00e0y c\u00f2n \u0111\u1ec3 ng\u1ecf l\u00e0 s\u1ef1 minh b\u1ea1ch \u1edf ch\u00ednh c\u1ea5p \u0111\u1ed9 nh\u00e0 rang. Kh\u00e1ch h\u00e0ng c\u00f3 th\u1ec3 tin t\u01b0\u1edfng v\u00e0o tay ngh\u1ec1 c\u1ee7a barista, nh\u01b0ng h\u1ecd kh\u00f4ng c\u00f3 c\u1eeda s\u1ed5 \u0111\u1ec3 nh\u00ecn v\u00e0o c\u00e1ch c\u00e1c quy\u1ebft \u0111\u1ecbnh thu mua \u0111\u01b0\u1ee3c \u0111\u01b0a ra ho\u1eb7c li\u1ec7u nh\u1eefng tuy\u00ean b\u1ed1 v\u1ec1 ch\u1ea5t l\u01b0\u1ee3ng c\u00f3 \u0111\u01b0\u1ee3c duy tr\u00ec \u1ed5n \u0111\u1ecbnh qua t\u1eebng n\u0103m hay kh\u00f4ng. Kho\u1ea3ng tr\u1ed1ng minh b\u1ea1ch \u0111\u00f3 ch\u00ednh l\u00e0 m\u1ea3nh \u0111\u1ea5t ti\u00ean phong ti\u1ebfp theo.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Ti\u00eau Chu\u1ea9n Minh B\u1ea1ch Tri\u1ec7t \u0110\u1ec3 C\u1ee7a Counter Culture<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">X\u01b0\u1edfng rang Counter Culture Coffee t\u1ea1i Durham, North Carolina \u0111\u00e3 x\u00e2y d\u1ef1ng b\u1ea3n s\u1eafc ng\u00e0nh d\u1ef1a tr\u00ean hai cam k\u1ebft g\u1eafn k\u1ebft ch\u1eb7t ch\u1ebd: tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh c\u00f4ng khai th\u00f4ng qua B\u00e1o C\u00e1o Minh B\u1ea1ch th\u01b0\u1eddng ni\u00ean v\u00e0 h\u1ec7 th\u1ed1ng gi\u00e1o d\u1ee5c m\u1edf, mi\u1ec5n ph\u00ed th\u00f4ng qua m\u1ea1ng l\u01b0\u1edbi Trung T\u00e2m \u0110\u00e0o T\u1ea1o tr\u00ean to\u00e0n qu\u1ed1c. Ra \u0111\u1eddi n\u0103m 1995 t\u1ea1i Durham, th\u01b0\u01a1ng hi\u1ec7u xu\u1ea5t hi\u1ec7n v\u00e0o th\u1eddi \u0111i\u1ec3m m\u00e0 \u0111a s\u1ed1 c\u00e1c x\u01b0\u1edfng rang v\u1eabn xem th\u00f4ng tin thu mua l\u00e0 b\u00ed m\u1eadt kinh doanh \u0111\u1ed9c quy\u1ec1n. Counter Culture \u0111\u00e3 \u0111i theo h\u01b0\u1edbng ho\u00e0n to\u00e0n ng\u01b0\u1ee3c l\u1ea1i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u00e1o C\u00e1o Minh B\u1ea1ch th\u01b0\u1eddng ni\u00ean l\u00e0 minh ch\u1ee9ng r\u00f5 r\u00e0ng nh\u1ea5t cho tri\u1ebft l\u00fd \u0111\u00f3. N\u00f3 kh\u00f4ng ch\u1ec9 tuy\u00ean b\u1ed1 Counter Culture tr\u1ea3 gi\u00e1 c\u00f4ng b\u1eb1ng: n\u00f3 c\u00f4ng khai to\u00e0n b\u1ed9 c\u00e1c con s\u1ed1 c\u1ee5 th\u1ec3. T\u1eebng n\u00f4ng tr\u1ea1i, t\u1eebng m\u1ee9c gi\u00e1 \u0111\u00e3 chi tr\u1ea3, t\u1eebng kh\u00f3 kh\u0103n th\u00e1ch th\u1ee9c g\u1eb7p ph\u1ea3i trong n\u0103m \u0111\u00f3. M\u1ee9c \u0111\u1ed9 chi ti\u1ebft \u0111\u00f3 l\u00e0 \u0111i\u1ec1u g\u1ea7n nh\u01b0 ch\u01b0a t\u1eebng c\u00f3 ti\u1ec1n l\u1ec7 trong l\u00e0ng c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n, v\u00e0 n\u00f3 \u0111\u1eb7t ra m\u1ed9t c\u00e2u h\u1ecfi \u0111\u1ea7y th\u00e1ch th\u1ee9c cho m\u1ecdi nh\u00e0 rang kh\u00e1c trong ng\u00e0nh: <em>N\u1ebfu b\u1ea1n kh\u00f4ng c\u00f4ng khai nh\u1eefng \u0111i\u1ec1u n\u00e0y, b\u1ea1n \u0111ang gi\u1ea5u gi\u1ebfm \u0111i\u1ec1u g\u00ec?<\/em> Tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh, m\u1ed9t khi \u0111\u01b0\u1ee3c m\u1ed9t \u0111\u01a1n v\u1ecb ti\u00ean phong c\u00f4ng khai, s\u1ebd tr\u1edf th\u00e0nh m\u1ed9t s\u1ee9c \u00e9p v\u00f4 h\u00ecnh l\u00ean to\u00e0n b\u1ed9 nh\u1eefng ng\u01b0\u1eddi c\u00f2n l\u1ea1i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u01b0ng s\u1ef1 minh b\u1ea1ch v\u1ec1 ngu\u1ed3n h\u1ea1t ch\u1ec9 th\u1ef1c s\u1ef1 c\u00f3 \u00fd ngh\u0129a n\u1ebfu nh\u1eefng ng\u01b0\u1eddi mua v\u00e0 pha c\u00e0 ph\u00ea hi\u1ec3u \u0111\u01b0\u1ee3c h\u1ecd \u0111ang nh\u00ecn v\u00e0o \u0111i\u1ec1u g\u00ec. \u0110\u00f3 ch\u00ednh l\u00e0 l\u00fd do c\u00e1c Trung T\u00e2m \u0110\u00e0o T\u1ea1o ra \u0111\u1eddi. Counter Culture \u0111\u00e3 x\u00e2y d\u1ef1ng m\u1ed9t m\u1ea1ng l\u01b0\u1edbi c\u00e1c kh\u00f4ng gian n\u00e0y tr\u00ean kh\u1eafp n\u01b0\u1edbc M\u1ef9: kh\u00f4ng ph\u1ea3i nh\u01b0 nh\u1eefng \u0111i\u1ec3m kinh doanh ki\u1ebfm l\u1eddi, m\u00e0 nh\u01b0 m\u1ed9t c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng gi\u00e1o d\u1ee5c th\u1ef1c th\u1ee5. Nh\u1eefng bu\u1ed5i th\u1eed n\u1ebfm cupping c\u00f4ng khai mi\u1ec5n ph\u00ed, c\u00e1c kh\u00f3a h\u1ecdc pha ch\u1ebf chuy\u00ean nghi\u1ec7p, m\u1edf c\u1eeda cho b\u1ea5t k\u1ef3 ai b\u01b0\u1edbc v\u00e0o. \u00dd t\u01b0\u1edfng r\u1ea5t m\u1ea1ch l\u1ea1c: n\u1ebfu c\u00e0 ph\u00ea l\u00e0 m\u1ed9t s\u1ea3n ph\u1ea9m \u1ea9m th\u1ef1c x\u1ee9ng \u0111\u00e1ng nh\u1eadn \u0111\u01b0\u1ee3c s\u1ef1 t\u00f4n tr\u1ecdng nghi\u00eam c\u1ea9n nh\u01b0 r\u01b0\u1ee3u vang hay ph\u00f4 mai, th\u00ec nh\u1eefng ng\u01b0\u1eddi th\u01b0\u1edfng th\u1ee9c n\u00f3 x\u1ee9ng \u0111\u00e1ng \u0111\u01b0\u1ee3c hi\u1ec3u r\u00f5 h\u1ecd \u0111ang n\u1ebfm g\u00ec v\u00e0 t\u1ea1i sao.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ecbnh v\u1ecb \u1ea9m th\u1ef1c \u0111\u00f3 ch\u00ednh l\u00e0 b\u01b0\u1edbc chuy\u1ec3n d\u1ecbch th\u1ef1c s\u1ef1. C\u00e0 ph\u00ea d\u01b0\u1edbi d\u1ea1ng h\u00e0ng h\u00f3a \u0111\u1ea1i tr\u00e0 \u0111\u01b0\u1ee3c rang theo th\u00f4ng s\u1ed1 k\u1ef9 thu\u1eadt v\u00e0 b\u00e1n theo gi\u00e1 ti\u1ec1n. C\u00e0 ph\u00ea d\u01b0\u1edbi d\u1ea1ng nguy\u00ean li\u1ec7u th\u1ee7 c\u00f4ng \u0111\u01b0\u1ee3c truy xu\u1ea5t ngu\u1ed3n g\u1ed1c, \u0111\u01b0\u1ee3c \u0111\u00e0m lu\u1eadn v\u00e0 \u0111\u01b0\u1ee3c gi\u1ea3ng d\u1ea1y: h\u1ec7t nh\u01b0 c\u00e1ch m\u1ed9t chuy\u00ean gia n\u1ebfm r\u01b0\u1ee3u sommelier n\u00f3i v\u1ec1 m\u1ed9t v\u01b0\u1eddn nho hay m\u1ed9t ngh\u1ec7 nh\u00e2n l\u00e0m ph\u00f4 mai gi\u1ea3i th\u00edch v\u1ec1 \u0111\u1ed9 \u1ea9m c\u1ee7a m\u1ed9t hang \u1ee7. Counter Culture \u0111\u00e3 th\u00fac \u0111\u1ea9y ng\u00e0nh c\u00f4ng nghi\u1ec7p h\u01b0\u1edbng v\u1ec1 m\u00f4 h\u00ecnh th\u1ee9 hai, v\u00e0 c\u00e1c Trung T\u00e2m \u0110\u00e0o T\u1ea1o l\u00e0 b\u1eb1ng ch\u1ee9ng v\u1eadt l\u00fd cho cam k\u1ebft \u0111\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/dailycoffeenews.com\/2014\/09\/16\/counter-culture-buyers-ionescu-and-hill-on-a-coalescing-direct-trade-philosophy\/\" rel=\"nofollow noopener\" target=\"_blank\">Kim Elena Ionescu<\/a>, Gi\u00e1m \u0111\u1ed1c Ph\u00e1t tri\u1ec3n B\u1ec1n v\u1eefng t\u1ea1i Counter Culture Coffee, \u0111\u00e3 m\u00f4 t\u1ea3 m\u1ed1i quan h\u1ec7 thu mua b\u1eb1ng nh\u1eefng ng\u00f4n t\u1eeb r\u1ea5t tr\u1ef1c di\u1ec7n:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;N\u0103m nay, t\u00f4i \u0111\u00e3 mang \u0111\u1ebfn h\u1ee3p t\u00e1c x\u00e3 Cenfrocafe \u00fd t\u01b0\u1edfng tr\u1ea3 th\u00eam ti\u1ec1n th\u01b0\u1edfng cho b\u1ea5t k\u1ef3 th\u00e0nh vi\u00ean n\u00e0o c\u1ee7a h\u1ecd \u0111\u1ed3ng thu\u1eadn \u00e1p d\u1ee5ng m\u1ed9t b\u1ed9 quy tr\u00ecnh canh t\u00e1c m\u00e0 ch\u00fang t\u00f4i tin r\u1eb1ng s\u1ebd mang l\u1ea1i ch\u1ea5t l\u01b0\u1ee3ng t\u00e1ch c\u00e0 ph\u00ea v\u01b0\u1ee3t tr\u1ed9i h\u01a1n.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 t\u1eeb thi\u1ec7n: \u0111\u00f3 l\u00e0 m\u1ed9t v\u00f2ng l\u1eb7p ph\u1ea3n h\u1ed3i t\u00edch c\u1ef1c. Quy tr\u00ecnh canh t\u00e1c t\u1ed1t h\u01a1n, \u0111i\u1ec3m cupping cao h\u01a1n, m\u1ee9c gi\u00e1 th\u01b0\u1edfng chi tr\u1ea3 cao h\u01a1n, v\u00e0 l\u1ea1i d\u1eabn \u0111\u1ebfn quy tr\u00ecnh canh t\u00e1c t\u1ed1t h\u01a1n trong m\u00f9a v\u1ee5 ti\u1ebfp theo. B\u00e1o C\u00e1o Minh B\u1ea1ch ph\u01a1i b\u00e0y v\u00f2ng l\u1eb7p \u0111\u00f3 tr\u01b0\u1edbc m\u1eaft b\u1ea5t k\u1ef3 ai \u0111\u1ecdc n\u00f3, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c kh\u00e1ch h\u00e0ng, \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh v\u00e0 ch\u00ednh c\u00e1c n\u00f4ng tr\u1ea1i \u0111\u1ec1u th\u1ea5y r\u00f5 h\u1ec7 th\u1ed1ng \u0111ang v\u1eadn h\u00e0nh ra sao.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00e0o th\u1eddi \u0111i\u1ec3m l\u00e0n s\u00f3ng th\u1ee9 ba t\u1ea1i M\u1ef9 \u0111\u00e3 \u0111\u1ecbnh h\u00ecnh ho\u00e0n ch\u1ec9nh, Counter Culture \u0111\u00e3 thi\u1ebft l\u1eadp m\u1ed9t ti\u00eau chu\u1ea9n m\u1edbi: c\u00f4ng vi\u1ec7c c\u1ee7a m\u1ed9t nh\u00e0 rang kh\u00f4ng k\u1ebft th\u00fac sau khi m\u1ebb rang x\u1ea3 xu\u1ed1ng nia l\u00e0m ngu\u1ed9i. N\u00f3 m\u1edf r\u1ed9ng sang gi\u00e1o d\u1ee5c, tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh v\u00e0 s\u1ee9c kh\u1ecfe d\u00e0i h\u1ea1n c\u1ee7a to\u00e0n b\u1ed9 chu\u1ed7i cung \u1ee9ng. Ti\u00eau chu\u1ea9n \u0111\u00f3 gi\u1edd \u0111\u00e2y \u0111\u00e3 tr\u1edf th\u00e0nh y\u00eau c\u1ea7u m\u1eb7c \u0111\u1ecbnh \u0111\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 x\u01b0\u1edfng rang \u0111\u1eb7c s\u1ea3n nghi\u00eam t\u00fac n\u00e0o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u1eefng g\u00ec n\u00f3 ch\u01b0a gi\u1ea3i quy\u1ebft tr\u1ecdn v\u1eb9n l\u00e0 c\u00e2u h\u1ecfi v\u1ec1 ch\u00ednh h\u1ea1t c\u00e0 ph\u00ea: c\u1ee5 th\u1ec3 l\u00e0, k\u1ef9 thu\u1eadt rang r\u1ed1t cu\u1ed9c \u0111ang can thi\u1ec7p bao nhi\u00eau ph\u1ea7n tr\u0103m v\u00e0o nh\u1eefng g\u00ec h\u1ea1t c\u00e0 ph\u00ea mu\u1ed1n c\u1ea5t ti\u1ebfng n\u00f3i. M\u1ed9t nh\u00e0 rang B\u1eafc \u00c2u chu\u1ea9n b\u1ecb \u0111\u01b0a ra lu\u1eadn \u0111i\u1ec3m \u0111\u00f3 theo c\u00e1ch m\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p kh\u00f4ng th\u1ec3 l\u00e0m ng\u01a1.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Tim Wendelboe T\u00e1i \u0110\u1ecbnh Ngh\u0129a B\u1ea3n S\u1eafc Terroir C\u1ee7a C\u00e0 Ph\u00ea<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tim Wendelboe, Nh\u00e0 v\u00f4 \u0111\u1ecbch Barista Th\u1ebf gi\u1edbi 2004 chuy\u1ec3n h\u01b0\u1edbng th\u00e0nh nh\u00e0 rang t\u1ea1i Oslo, \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng vi\u1ec7c d\u1eebng m\u1ebb rang ngay sau ti\u1ebfng n\u1ed5 l\u1ea7n m\u1ed9t (First Crack) \u2014 \u0111i\u1ec1u m\u00e0 th\u1ebf gi\u1edbi hi\u1ec7n nay g\u1ecdi l\u00e0 phong c\u00e1ch rang c\u1ef1c nh\u1ea1t B\u1eafc \u00c2u (Nordic light roast) \u2014 s\u1ebd b\u1ed9c l\u1ed9 b\u1ea3n s\u1eafc ngu\u1ed3n g\u1ed1c c\u1ee7a h\u1ea1t c\u00e0 ph\u00ea nhi\u1ec1u h\u01a1n b\u1ea5t k\u1ef3 l\u01b0\u1ee3ng nhi\u1ec7t b\u1ed5 sung n\u00e0o c\u00f3 th\u1ec3 l\u00e0m \u0111\u01b0\u1ee3c. Tr\u01b0\u1edbc khi \u00f4ng b\u1ea3o v\u1ec7 th\u00e0nh c\u00f4ng lu\u1eadn \u0111i\u1ec3m n\u00e0y, ngay c\u1ea3 nh\u1eefng nh\u00e0 rang \u0111\u1eb7c s\u1ea3n k\u1ef3 c\u1ef1u c\u0169ng rang h\u1ea1t \u0111\u1eadm h\u01a1n nhi\u1ec1u so v\u1edbi ti\u00eau chu\u1ea9n ng\u00e0y nay. M\u00e0u rang \u0111\u1eadm t\u1eebng l\u00e0 t\u00edn hi\u1ec7u m\u1eb7c \u0111\u1ecbnh cho ch\u1ea5t l\u01b0\u1ee3ng. Wendelboe \u0111\u00e3 \u0111\u1ea3o ng\u01b0\u1ee3c ho\u00e0n to\u00e0n logic \u0111\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u01a1 ch\u1ebf \u0111\u1eb1ng sau c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a \u00f4ng tr\u1edf n\u00ean r\u1ea5t r\u00f5 r\u00e0ng m\u1ed9t khi b\u1ea1n nh\u1eadn ra n\u00f3. Rang c\u00e0ng l\u00e2u, c\u00e1c h\u1ee3p ch\u1ea5t do nhi\u1ec7t sinh ra s\u1ebd c\u00e0ng chi\u1ebfm l\u0129nh: qu\u00e1 tr\u00ecnh caramel h\u00f3a, mu\u1ed9i than v\u00e0 v\u1ecb ch\u00e1y b\u1eaft \u0111\u1ea7u che l\u1ea5p b\u1ea5t c\u1ee9 n\u1ed1t h\u01b0\u01a1ng n\u00e0o m\u00e0 th\u1ed5 nh\u01b0\u1ee1ng, \u0111\u1ed9 cao v\u00e0 ph\u01b0\u01a1ng ph\u00e1p s\u01a1 ch\u1ebf \u0111\u1ec3 l\u1ea1i. R\u00fat ng\u1eafn m\u1ebb rang s\u1edbm h\u01a1n, b\u1ea1n s\u1ebd b\u1ea3o to\u00e0n \u0111\u01b0\u1ee3c c\u00e1c axit h\u1eefu c\u01a1, l\u01b0\u1ee3ng \u0111\u01b0\u1eddng t\u1ef1 nhi\u00ean v\u00e0 c\u00e1c h\u1ee3p ch\u1ea5t th\u01a1m v\u1ed1n c\u00f3 c\u1ee7a ch\u00ednh h\u1ea1t c\u00e0 ph\u00ea. Wendelboe kh\u00f4ng ch\u1ec9 theo \u0111u\u1ed5i \u0111\u1ed9 chua thanh s\u00e1ng \u0111\u01a1n thu\u1ea7n. \u00d4ng l\u1eadp lu\u1eadn r\u1eb1ng terroir \u2014 d\u1ea5u v\u00e2n tay \u0111\u1ed9c b\u1ea3n c\u1ee7a v\u00f9ng \u0111\u1ea5t v\u00e0 c\u00e1ch th\u1ee9c h\u1ea1t c\u00e0 ph\u00ea \u0111\u01b0\u1ee3c nu\u00f4i tr\u1ed3ng \u2014 ch\u00ednh l\u00e0 th\u1ee9 th\u00fa v\u1ecb nh\u1ea5t trong t\u00e1ch, v\u00e0 b\u1ed5n ph\u1eadn c\u1ee7a nh\u00e0 rang l\u00e0 b\u01b0\u1edbc sang m\u1ed9t b\u00ean \u0111\u1ec3 n\u00f3 t\u1ef1 t\u1ecfa s\u00e1ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tri\u1ebft l\u00fd \u0111\u00f3 ch\u1ec9 c\u00f3 th\u1ec3 ph\u00e1t huy t\u00e1c d\u1ee5ng n\u1ebfu nguy\u00ean li\u1ec7u nh\u00e2n xanh ban \u0111\u1ea7u th\u1ef1c s\u1ef1 xu\u1ea5t ch\u00fang, \u0111\u00f3 l\u00e0 l\u00fd do v\u00ec sao m\u00f4 h\u00ecnh thu mua c\u1ee7a \u00f4ng kh\u00f4ng th\u1ec3 t\u00e1ch r\u1eddi kh\u1ecfi k\u1ef9 ngh\u1ec7 rang.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed1i quan h\u1ec7 h\u1ee3p t\u00e1c c\u1ee7a \u00f4ng v\u1edbi trang tr\u1ea1i Finca Tamana t\u1ea1i Colombia l\u00e0 v\u00ed d\u1ee5 r\u00f5 r\u00e0ng nh\u1ea5t cho th\u1ea5y \u00f4ng \u0111\u00e3 d\u1ea5n th\u00e2n s\u00e2u \u0111\u1ebfn m\u1ee9c n\u00e0o. \u00d4ng kh\u00f4ng ch\u1ec9 mua c\u00e0 ph\u00ea c\u1ee7a h\u1ecd v\u1edbi gi\u00e1 cao: \u00f4ng \u0111\u1ec1 ngh\u1ecb thu\u00ea l\u1ea1i m\u1ed9t m\u1ea3nh \u0111\u1ea5t \u0111\u1ec3 \u0111\u00edch th\u00e2n canh t\u00e1c th\u1ef1c nghi\u1ec7m. <a href=\"https:\/\/dailycoffeenews.com\/2014\/12\/26\/its-a-post-xmas-supersonic-gathering-in-berkeley-with-tim-wendelboe\/\" rel=\"nofollow noopener\" target=\"_blank\">Tim Wendelboe khi n\u00f3i v\u1ec1 nh\u1eefng ng\u00e0y \u0111\u1ea7u t\u1ea1i n\u00f4ng tr\u1ea1i<\/a> \u0111\u00e3 chia s\u1ebb v\u1ec1 c\u00e1c \u0111i\u1ec1u kho\u1ea3n \u00f4ng th\u1ecfa thu\u1eadn v\u1edbi ng\u01b0\u1eddi ch\u1ee7 v\u01b0\u1eddn:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;T\u00f4i \u0111\u1ec1 ngh\u1ecb thu\u00ea m\u1ed9t m\u1ea3nh \u0111\u1ea5t \u0111\u1ec3 l\u00e0m th\u1ef1c nghi\u1ec7m v\u00e0 anh \u1ea5y \u0111\u1ed3ng \u00fd. Ngay tu\u1ea7n \u0111\u1ea7u ti\u00ean \u1edf \u0111\u00f3, t\u00f4i n\u00f3i v\u1edbi anh \u1ea5y r\u1eb1ng anh c\u1ea7n ph\u1ea3i thay \u0111\u1ed5i g\u1ea7n nh\u01b0 m\u1ecdi th\u1ee9 tr\u00ean n\u00f4ng tr\u1ea1i. \u0110\u1ec3 h\u1ed7 tr\u1ee3 cho nh\u1eefng thay \u0111\u1ed5i \u0111\u00f3, t\u00f4i cam k\u1ebft thu mua to\u00e0n b\u1ed9 c\u00e0 ph\u00ea v\u1edbi gi\u00e1 3,50 USD cho m\u1ed7i 450 g, b\u1ea5t k\u1ec3 k\u1ebft qu\u1ea3 ch\u1ea5t l\u01b0\u1ee3ng ra sao.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Con s\u1ed1 \u0111\u00f3 (3,50 USD cho m\u1ed7i 450 g h\u1ea1t v\u1edbi m\u1ed9t m\u1ee9c s\u00e0n \u0111\u1ea3m b\u1ea3o b\u1ea5t k\u1ec3 k\u1ebft qu\u1ea3 ra sao) l\u00e0 ph\u1ea7n m\u00e0 \u0111a s\u1ed1 m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng l\u01b0\u1edbt qua. \u00d4ng \u0111\u00e3 g\u00e1nh tr\u1ecdn to\u00e0n b\u1ed9 r\u1ee7i ro cho ng\u01b0\u1eddi n\u00f4ng d\u00e2n. \u0110\u00f3 kh\u00f4ng ph\u1ea3i m\u1ed9t chi\u1ebfn l\u01b0\u1ee3c thu mua th\u00f4ng th\u01b0\u1eddng: \u0111\u00f3 l\u00e0 s\u1ef1 \u0111\u1ed3ng \u0111\u1ea7u t\u01b0 v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng, v\u00e0 \u0111\u00f3 l\u00e0 th\u1ee9 mang l\u1ea1i cho \u00f4ng t\u01b0 c\u00e1ch \u0111\u1ec3 \u0111\u1ecbnh h\u01b0\u1edbng c\u00e1c quy\u1ebft \u0111\u1ecbnh n\u00f4ng h\u1ecdc t\u1ea1i ngu\u1ed3n c\u1ed9i thay v\u00ec ch\u1ec9 xu\u1ea5t hi\u1ec7n v\u00e0o m\u00f9a thu ho\u1ea1ch \u0111\u1ec3 n\u1ebfm th\u1eed v\u00e0 ch\u1ecdn m\u1ebb ngon nh\u1ea5t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">K\u1ebft qu\u1ea3 t\u1ea1o ra m\u1ed9t v\u00f2ng l\u1eb7p ph\u1ea3n h\u1ed3i m\u00e0 \u0111a s\u1ed1 c\u00e1c x\u01b0\u1edfng rang kh\u00e1c kh\u00f4ng th\u1ec3 sao ch\u00e9p: canh t\u00e1c t\u1ed1t h\u01a1n t\u1ea1o ra nh\u00e2n xanh ch\u1ea5t l\u01b0\u1ee3ng h\u01a1n, m\u1ee9c rang nh\u1ea1t c\u00f3 th\u1ec3 t\u00f4n vinh tr\u1ecdn v\u1eb9n ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00f3, \u0111i\u1ec1u n\u00e0y bi\u1ec7n minh cho vi\u1ec7c chi tr\u1ea3 m\u1ee9c gi\u00e1 cao h\u01a1n, v\u00e0 s\u1ed1 ti\u1ec1n \u0111\u00f3 l\u1ea1i t\u00e0i tr\u1ee3 cho nh\u1eefng c\u1ea3i ti\u1ebfn ti\u1ebfp theo t\u1ea1i n\u00f4ng tr\u1ea1i. M\u1ed7i m\u1eaft x\u00edch \u0111\u1ec1u n\u01b0\u01a1ng t\u1ef1a v\u00e0o nhau.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">T\u1ea7m \u1ea3nh h\u01b0\u1edfng c\u1ee7a \u00f4ng l\u00ean b\u1ee9c tranh to\u00e0n ng\u00e0nh l\u00e0 \u0111i\u1ec1u kh\u00f4ng th\u1ec3 ph\u1ee7 nh\u1eadn. Phong c\u00e1ch B\u1eafc \u00c2u \u0111\u00e3 tr\u1edf th\u00e0nh th\u01b0\u1edbc \u0111o quy chu\u1ea9n cho h\u01b0\u01a1ng v\u1ecb c\u1ee7a c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n \u0111\u1ec9nh cao: thanh s\u00e1ng, s\u1ea1ch s\u1ebd, b\u00f9ng n\u1ed5 v\u1ecb tr\u00e1i c\u00e2y v\u00e0 minh b\u1ea1ch ngu\u1ed3n g\u1ed1c. C\u1ea3 m\u1ed9t th\u1ebf h\u1ec7 nh\u00e0 rang tr\u01b0\u1edfng th\u00e0nh trong th\u1eadp ni\u00ean 2010 \u0111\u00e3 hi\u1ec7u chu\u1ea9n v\u1ecb gi\u00e1c c\u1ee7a m\u00ecnh d\u1ef1a tr\u00ean ti\u00eau chu\u1ea9n \u0111\u00f3. Rang nh\u1ea1t t\u1eeb ch\u1ed7 l\u00e0 m\u1ed9t xu h\u01b0\u1edbng thi\u1ec3u s\u1ed1 l\u1eadp d\u1ecb \u0111\u00e3 tr\u1edf th\u00e0nh ti\u00eau chu\u1ea9n m\u1eb7c \u0111\u1ecbnh trong gi\u1edbi specialty, v\u00e0 Wendelboe ch\u00ednh l\u00e0 nh\u00e2n v\u1eadt c\u00f3 c\u00f4ng l\u1edbn nh\u1ea5t t\u1ea1o n\u00ean b\u01b0\u1edbc chuy\u1ec3n d\u1ecbch l\u1ecbch s\u1eed \u0111\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Video:<\/strong> <a href=\"https:\/\/www.youtube.com\/watch?v=DmYCdDK0lEw\" rel=\"nofollow noopener\" target=\"_blank\">Rang c\u00e0 ph\u00ea c\u00f9ng Tim Wendelboe \u2013 workshop tr\u1ef1c ti\u1ebfp<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Roasting coffee with Tim Wendelboe - live workshop\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/DmYCdDK0lEw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f2n m\u1ed9t t\u00edn hi\u1ec7u n\u1eefa r\u1ea5t \u0111\u00e1ng l\u01b0u t\u00e2m: s\u1ef1 khan hi\u1ebfm. S\u1ea3n l\u01b0\u1ee3ng c\u1ee7a x\u01b0\u1edfng rang Wendelboe \u0111\u01b0\u1ee3c gi\u1eef \u1edf m\u1ee9c nh\u1ecf c\u00f3 ch\u1ee7 \u0111\u00edch, v\u00e0 danh ti\u1ebfng c\u1ee7a \u00f4ng \u0111\u00e3 v\u01b0\u1ee3t xa s\u1ea3n l\u01b0\u1ee3ng th\u1ef1c t\u1ebf r\u1ea5t nhi\u1ec1u. C\u00e1c nh\u00e0 thu mua t\u1ea1i ch\u00e2u \u00c2u (nh\u1eefng ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 th\u1ea9m \u0111\u1ecbnh c\u00e0 ph\u00ea chuy\u00ean nghi\u1ec7p) \u0111\u1ec1u th\u1eeba nh\u1eadn r\u1eb1ng vi\u1ec7c gi\u00e0nh \u0111\u01b0\u1ee3c su\u1ea5t mua h\u1ea1t t\u1eeb x\u01b0\u1edfng c\u1ee7a \u00f4ng l\u00e0 c\u1ef1c k\u1ef3 kh\u00f3 kh\u0103n. Kho\u1ea3ng c\u00e1ch gi\u1eefa cung v\u00e0 c\u1ea7u \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t b\u00e0i to\u00e1n ti\u1ebfp th\u1ecb m\u00e0 \u00f4ng th\u1ea5t b\u1ea1i trong vi\u1ec7c gi\u1ea3i quy\u1ebft. \u0110\u00f3 l\u00e0 b\u1eb1ng ch\u1ee9ng cho th\u1ea5y nh\u1eefng g\u00ec \u00f4ng x\u00e2y d\u1ef1ng kh\u00f4ng th\u1ec3 m\u1edf r\u1ed9ng quy m\u00f4 \u0111\u1ea1i tr\u00e0 m\u00e0 kh\u00f4ng l\u00e0m t\u1ed5n h\u1ea1i \u0111\u1ebfn ph\u1ea9m ch\u1ea5t c\u1ed1t l\u00f5i c\u1ee7a n\u00f3. Trong s\u1ed1 nh\u1eefng nh\u00e0 rang c\u00e0 ph\u00ea danh ti\u1ebfng \u0111\u1ecbnh h\u00ecnh ng\u00e0nh c\u00f4ng nghi\u1ec7p hi\u1ec7n \u0111\u1ea1i, v\u1ecb th\u1ebf mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng t\u00f4n s\u00f9ng \u0111\u00f3 ch\u00ednh l\u00e0 s\u1ef1 b\u1ea3o ch\u1ee9ng ch\u00e2n th\u1ef1c nh\u1ea5t.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Tri\u1ebft L\u00fd Thu Mua Tri\u1ec7t \u0110\u1ec3 C\u1ee7a Sey Coffee<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sey Coffee, x\u01b0\u1edfng rang t\u1ea1i Brooklyn \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2017 b\u1edfi Lance Schnorenberg v\u00e0 Tobin Polk, x\u00e2y d\u1ef1ng to\u00e0n b\u1ed9 b\u1ea3n s\u1eafc quanh hai cam k\u1ebft m\u00e0 ph\u1ea7n l\u1edbn c\u00e1c nh\u00e0 rang ch\u1ec9 xem nh\u01b0 kh\u1ea9u hi\u1ec7u truy\u1ec1n c\u1ea3m h\u1ee9ng: thu mua c\u00e1c l\u00f4 micro-lot t\u1eeb t\u1eebng n\u00f4ng h\u1ed9 \u0111\u01a1n l\u1ebb, v\u00e0 c\u00f4ng khai ch\u00ednh x\u00e1c m\u1ee9c gi\u00e1 h\u1ecd \u0111\u00e3 chi tr\u1ea3 cho t\u1eebng l\u00f4 h\u1ea1t. Kh\u00f4ng ph\u1ea3i m\u1ed9t tuy\u00ean b\u1ed1 m\u01a1 h\u1ed3 ki\u1ec3u &#8220;ch\u00fang t\u00f4i tr\u1ea3 cao h\u01a1n Fair Trade&#8221;: m\u00e0 l\u00e0 d\u1eef li\u1ec7u th\u1ef1c t\u1ebf 100%. T\u00ean trang tr\u1ea1i, gi\u1ed1ng c\u00e0 ph\u00ea, ph\u01b0\u01a1ng ph\u00e1p s\u01a1 ch\u1ebf, gi\u00e1 thu mua tr\u00ean m\u1ed7i 450 g. \u0110\u01b0\u1ee3c c\u00f4ng b\u1ed1 c\u00f4ng khai. Cho t\u1eebng l\u00f4 h\u00e0ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ee9c \u0111\u1ed9 c\u00f4ng khai d\u1eef li\u1ec7u \u0111\u00f3 l\u00e0m thay \u0111\u1ed5i \u0111\u1ed9ng l\u1ef1c gi\u1eefa nh\u00e0 rang v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng theo c\u00e1ch s\u00e2u s\u1eafc kh\u00f3 ng\u1edd. Khi b\u1ea1n c\u00f3 th\u1ec3 nh\u00ecn th\u1ea5y tr\u1ecdn v\u1eb9n to\u00e0n b\u1ed9 chu\u1ed7i m\u1eaft x\u00edch: ai canh t\u00e1c, s\u01a1 ch\u1ebf ra sao, Sey \u0111\u00e3 tr\u1ea3 bao nhi\u00eau ti\u1ec1n, b\u1ea1n kh\u00f4ng \u0111\u01a1n thu\u1ea7n l\u00e0 \u0111ang mua m\u1ed9t g\u00f3i c\u00e0 ph\u00ea. B\u1ea1n \u0111ang \u0111\u1ecdc m\u1ed9t b\u1ea3n ki\u1ec3m to\u00e1n thu mua minh b\u1ea1ch. \u0110\u00f3 l\u00e0 tr\u1ea3i nghi\u1ec7m m\u00e0 Schnorenberg v\u00e0 Polk \u0111\u00e3 thi\u1ebft k\u1ebf ngay t\u1eeb ng\u00e0y \u0111\u1ea7u ti\u00ean, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 th\u1ec3 hi\u1ec7n r\u00f5 trong c\u00e1ch ch\u00ednh kh\u00f4ng gian qu\u00e1n \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u01b0 <a href=\"https:\/\/sprudge.com\/say-yes-to-bushwicks-new-sey-coffee-128799.html\" rel=\"nofollow noopener\" target=\"_blank\">Schnorenberg \u0111\u00e3 chia s\u1ebb v\u1edbi Sprudge<\/a>:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;C\u00e0 ph\u00ea l\u00e0 m\u1ed9t b\u00e0i to\u00e1n kh\u00f3, v\u00ec vi\u1ec7c gi\u00fap ng\u01b0\u1eddi ti\u00eau d\u00f9ng k\u1ebft n\u1ed1i v\u1edbi m\u1ed9t s\u1ea3n ph\u1ea9m \u0111\u01b0\u1ee3c tr\u1ed3ng \u1edf n\u01a1i xa x\u00f4i c\u00f3 th\u1ec3 r\u1ea5t gian nan. Nh\u01b0ng s\u1ef1 minh b\u1ea1ch l\u00e0 y\u1ebfu t\u1ed1 then ch\u1ed1t \u0111\u1eb1ng sau nh\u1eefng g\u00ec ch\u00fang t\u00f4i l\u00e0m \u2014 vi\u1ec7c d\u1ef1ng nh\u1eefng v\u00e1ch k\u00ednh trong su\u1ed1t \u1edf \u0111\u00e2y s\u1ebd khi\u1ebfn tr\u1ea3i nghi\u1ec7m tr\u1edf n\u00ean g\u1eafn k\u1ebft v\u00e0 ch\u00e2n th\u1ef1c nh\u1ea5t c\u00f3 th\u1ec3.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u1eefng b\u1ee9c t\u01b0\u1eddng k\u00ednh kh\u00f4ng ph\u1ea3i \u0111\u1ec3 trang tr\u00ed: ch\u00fang l\u00e0 m\u1ed9t lu\u1eadn \u0111i\u1ec3m ki\u1ebfn tr\u00fac. H\u00e3y t\u1eadn m\u1eaft nh\u00ecn th\u1ea5y m\u1ebb rang \u0111ang v\u1eadn h\u00e0nh. Nh\u00ecn th\u1ea5y t\u1eebng h\u1ea1t c\u00e0 ph\u00ea. Th\u1ea5u hi\u1ec3u h\u1ea1t c\u00e0 ph\u00ea \u0111\u00f3 \u0111\u1ebfn t\u1eeb \u0111\u00e2u. Kh\u00f4ng gian qu\u00e1n \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 x\u00f3a nh\u00f2a kho\u1ea3ng c\u00e1ch \u0111\u1ecba l\u00fd gi\u1eefa m\u1ed9t n\u00f4ng tr\u1ea1i t\u1ea1i Ethiopia v\u00e0 m\u1ed9t t\u00e1ch c\u00e0 ph\u00ea t\u1ea1i khu ph\u1ed1 Bushwick.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tri\u1ebft l\u00fd rang ti\u1ebfp n\u1ed1i ch\u00ednh x\u00e1c d\u00f2ng suy ngh\u0129 \u0111\u00f3: phong c\u00e1ch rang si\u00eau nh\u1ea1t (ultra-light) c\u1ee7a Sey ti\u1ebfp nh\u1eadn c\u00e1ch ti\u1ebfp c\u1eadn B\u1eafc \u00c2u \u2014 v\u1ed1n \u0111\u00e3 b\u1ecb xem l\u00e0 c\u1ef1c \u0111oan theo ti\u00eau chu\u1ea9n M\u1ef9 \u2014 v\u00e0 \u0111\u1ea9y n\u00f3 \u0111i xa h\u01a1n n\u1eefa. M\u1ee5c ti\u00eau kh\u00f4ng ph\u1ea3i l\u00e0 ph\u00e1t tri\u1ec3n h\u01b0\u01a1ng v\u1ecb c\u1ee7a m\u1ebb rang: m\u00e0 l\u00e0 b\u01b0\u1edbc ho\u00e0n to\u00e0n ra kh\u1ecfi con \u0111\u01b0\u1eddng c\u1ee7a nh\u1eefng h\u01b0\u01a1ng v\u1ecb v\u1ed1n d\u0129 \u0111\u00e3 k\u1ebft tinh s\u1eb5n trong h\u1ea1t. M\u1ed7i n\u1ea5c nhi\u1ec7t \u0111\u1ed9 rang t\u0103ng th\u00eam l\u00e0 m\u1ed9t n\u1ea5c b\u1ea3n s\u1eafc nguy\u00ean b\u1ea3n b\u1ecb \u0111\u00e1nh \u0111\u1ed5i m\u1ea5t \u0111i. Sey xem s\u1ef1 \u0111\u00e1nh \u0111\u1ed5i \u0111\u00f3 l\u00e0 m\u1ed9t t\u1ed5n th\u1ea5t, ch\u1ee9 kh\u00f4ng ph\u1ea3i m\u1ed9t k\u1ef9 thu\u1eadt \u0111\u00e1ng t\u1ef1 h\u00e0o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">L\u1eadp tr\u01b0\u1eddng \u0111\u00f3 t\u1ea1o ra s\u1ef1 ph\u00e2n h\u00f3a r\u1ea5t r\u00f5 n\u00e9t. Nh\u1eefng kh\u00e1ch h\u00e0ng quen u\u1ed1ng c\u00e0 ph\u00ea rang v\u1eeba ho\u1eb7c rang \u0111\u1eadm th\u01b0\u1eddng c\u1ea3m th\u1ea5y c\u00e0 ph\u00ea si\u00eau nh\u1ea1t c\u1ee7a Sey c\u00f3 v\u1ecb chua g\u1eaft, m\u1ecfng d\u00ednh ho\u1eb7c ch\u01b0a ph\u00e1t tri\u1ec3n h\u1ebft. Nh\u01b0ng nh\u1eefng ng\u01b0\u1eddi theo ch\u1ee7 ngh\u0129a thu\u1ea7n khi\u1ebft l\u1ea1i t\u00f4n vinh \u0111\u00e2y l\u00e0 t\u00e1ch c\u00e0 ph\u00ea ch\u00e2n th\u1eadt nh\u1ea5t m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 chi\u1ebft xu\u1ea5t. C\u1ea3 hai ph\u1ea3n \u1ee9ng \u0111\u1ec1u r\u1ea5t d\u1ec5 hi\u1ec3u: b\u1edfi v\u00ec nh\u1eefng g\u00ec Sey ph\u1ee5c v\u1ee5 v\u1ec1 b\u1ea3n ch\u1ea5t ch\u00ednh l\u00e0 nguy\u00ean li\u1ec7u th\u00f4 tuy\u1ec7t h\u1ea3o \u0111\u01b0\u1ee3c l\u00e0m cho u\u1ed1ng \u0111\u01b0\u1ee3c. Ch\u00ednh h\u1ea1t c\u00e0 ph\u00ea t\u1ef1 th\u00e2n g\u00e1nh v\u00e1c to\u00e0n b\u1ed9 s\u1ee9c n\u1eb7ng c\u1ee7a lu\u1eadn \u0111i\u1ec3m.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong gi\u1edbi chuy\u00ean gia thu mua nh\u00e2n xanh, s\u1ef1 c\u00f4ng nh\u1eadn d\u00e0nh cho Sey l\u00e0 v\u00f4 c\u00f9ng tr\u1ef1c di\u1ec7n. M\u1ed9t l\u1eddi ch\u1ee9ng th\u1ef1c t\u1eeb \u0111\u1ed3ng nghi\u1ec7p c\u00f3 s\u1ee9c n\u1eb7ng th\u1ef1c s\u1ef1 trong gi\u1edbi thu mua: kh\u00f4ng ph\u1ea3i m\u1ed9t gi\u1ea3i th\u01b0\u1edfng, kh\u00f4ng ph\u1ea3i m\u1ed9t b\u00e0i b\u00e1o ca ng\u1ee3i, m\u00e0 l\u00e0 l\u1eddi nh\u1eadn x\u00e9t t\u1eeb m\u1ed9t ng\u01b0\u1eddi l\u00e0m ngh\u1ec1 th\u1ea9m \u0111\u1ecbnh c\u00e0 ph\u00ea: <em>&#8220;Ngu\u1ed3n thu mua t\u1ed1t nh\u1ea5t trong s\u1ed1 b\u1ea5t k\u1ef3 nh\u00e0 rang n\u00e0o t\u00f4i t\u1eebng bi\u1ebft.&#8221;<\/em> \u0110\u00f3 ch\u00ednh l\u00e0 ph\u00e2n kh\u00fac m\u00e0 Sey chi\u1ebfm l\u0129nh trong ng\u00e0nh c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Phong c\u00e1ch th\u01b0\u01a1ng hi\u1ec7u t\u1ed1i gi\u1ea3n c\u1ee7ng c\u1ed1 to\u00e0n b\u1ed9 tinh th\u1ea7n \u0111\u00f3. Kh\u00f4ng ti\u1ebfp th\u1ecb c\u00e2u chuy\u1ec7n ngu\u1ed3n g\u1ed1c m\u00e0u m\u00e8, kh\u00f4ng h\u00ecnh \u1ea3nh l\u1ed1i s\u1ed1ng hoa m\u1ef9, kh\u00f4ng th\u1ef1c \u0111\u01a1n \u0111\u1ed3 u\u1ed1ng theo m\u00f9a ph\u1ee9c t\u1ea1p. Thi\u1ebft k\u1ebf t\u00fai c\u00e0 ph\u00ea t\u1ed1i gi\u1ea3n. Kh\u00f4ng gian qu\u00e1n t\u1ed1i gi\u1ea3n. Th\u00f4ng \u0111i\u1ec7p truy\u1ec1n t\u1ea3i c\u0169ng t\u1ed1i gi\u1ea3n: b\u1ea3n th\u00e2n h\u1ea1t c\u00e0 ph\u00ea ch\u00ednh l\u00e0 c\u00e2u chuy\u1ec7n, v\u00e0 c\u00e2u chuy\u1ec7n \u0111\u00f3 \u0111\u00e3 t\u1ef1 n\u00f3 tr\u1ecdn v\u1eb9n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u1eefng g\u00ec Sey \u0111\u1ea1i di\u1ec7n trong b\u1ee9c tranh ti\u1ebfn h\u00f3a c\u1ee7a c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n ch\u00ednh l\u00e0 \u0111i\u1ec3m t\u1eadn c\u00f9ng h\u1ee3p l\u00fd c\u1ee7a m\u1ed9t h\u1ea3i tr\u00ecnh m\u00e0 ng\u00e0nh c\u00f4ng nghi\u1ec7p \u0111\u00e3 \u0111i su\u1ed1t hai th\u1eadp k\u1ef7: h\u01b0\u1edbng v\u1ec1 ng\u01b0\u1eddi n\u00f4ng d\u00e2n, h\u01b0\u1edbng v\u1ec1 c\u1ed9i ngu\u1ed3n nguy\u00ean b\u1ea3n, v\u00e0 gi\u1ea3m thi\u1ec3u t\u1ed1i \u0111a s\u1ef1 can thi\u1ec7p nh\u00e2n t\u1ea1o \u1edf m\u1ed7i b\u01b0\u1edbc. H\u1ecd kh\u00f4ng ph\u00e1t minh ra h\u1ea3i tr\u00ecnh \u0111\u00f3. H\u1ecd \u0111\u00e3 d\u0169ng c\u1ea3m \u0111i theo n\u00f3 \u0111\u1ebfn t\u1eadn c\u00f9ng gi\u1edbi h\u1ea1n hi\u1ec7n t\u1ea1i.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">L\u1ee3i Th\u1ebf Thi \u0110\u1ea5u V\u00e0 T\u1ea7m Ph\u1ee7 Th\u01b0\u01a1ng Hi\u1ec7u C\u1ee7a Onyx Coffee Lab<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Onyx Coffee Lab, \u0111\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2012 t\u1ea1i Rogers, Arkansas b\u1edfi Jon v\u00e0 Andrea Allen, x\u00e2y d\u1ef1ng danh ti\u1ebfng d\u1ef1a tr\u00ean m\u1ed9t s\u1ef1 k\u1ebft h\u1ee3p hi\u1ebfm c\u00f3: ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec9nh cao \u0111\u01b0\u1ee3c b\u1ea3o ch\u1ee9ng qua c\u00e1c \u0111\u1ea5u tr\u01b0\u1eddng v\u00f4 \u0111\u1ecbch k\u1ebft h\u1ee3p c\u00f9ng m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c s\u1ef1 ch\u00e0o \u0111\u00f3n c\u00f4ng ch\u00fang thay v\u00ec t\u1ea1o r\u00e0o c\u1ea3n xa c\u00e1ch. B\u1ea3ng th\u00e0nh t\u00edch c\u1ee7a h\u1ecd t\u1ea1i c\u00e1c v\u00f2ng chung k\u1ebft US Barista Championships v\u00e0 World Brewers Cup kh\u00f4ng ch\u1ec9 l\u00e0 m\u1ed9t t\u1ee7 tr\u01b0ng b\u00e0y c\u00fap: \u0111\u00f3 l\u00e0 b\u1eb1ng ch\u1ee9ng \u0111\u1ed9c l\u1eadp t\u1eeb b\u00ean th\u1ee9 ba cho th\u1ea5y nh\u1eefng g\u00ec trong t\u00fai c\u00e0 ph\u00ea c\u1ee7a h\u1ecd th\u1ec3 hi\u1ec7n xu\u1ea5t s\u1eafc d\u01b0\u1edbi s\u1ef1 gi\u00e1m s\u00e1t kh\u1eaft khe nh\u1ea5t. \u0110i\u1ec1u \u0111\u00f3 c\u00f3 s\u1ee9c n\u1eb7ng l\u1edbn h\u01a1n nhi\u1ec1u so v\u1edbi nh\u1eefng g\u00ec ph\u1ea7n l\u1edbn c\u00e1c nh\u00e0 rang th\u1eeba nh\u1eadn.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u01b0\u1edbi \u0111\u00e2y l\u00e0 l\u00fd do v\u00ec sao th\u00e0nh c\u00f4ng t\u1ea1i c\u00e1c gi\u1ea3i \u0111\u1ea5u v\u1eadn h\u00e0nh kh\u00e1c bi\u1ec7t ho\u00e0n to\u00e0n so v\u1edbi ti\u1ebfp th\u1ecb th\u00f4ng th\u01b0\u1eddng. Khi m\u1ed9t nh\u00e0 rang chi\u1ebfn th\u1eafng ho\u1eb7c \u0111\u1ea1t th\u1ee9 h\u1ea1ng cao \u1edf \u0111\u1eb3ng c\u1ea5p \u0111\u00f3, ban gi\u00e1m kh\u1ea3o \u0111ang \u0111\u00e1nh gi\u00e1 t\u00ednh \u1ed5n \u0111\u1ecbnh c\u1ee7a chi\u1ebft xu\u1ea5t, \u0111\u1ed9 trong tr\u1ebbo c\u1ee7a h\u01b0\u01a1ng v\u1ecb v\u00e0 c\u00e1c quy\u1ebft \u0111\u1ecbnh t\u00ecm ngu\u1ed3n h\u1ea1t d\u01b0\u1edbi nh\u1eefng \u0111i\u1ec1u ki\u1ec7n m\u00f9 c\u00f3 ki\u1ec3m so\u00e1t c\u1ef1c k\u1ef3 nghi\u00eam ng\u1eb7t. B\u1ea1n ho\u00e0n to\u00e0n kh\u00f4ng th\u1ec3 l\u00e0m gi\u1ea3 k\u1ebft qu\u1ea3. V\u00ec v\u1eady, khi Onyx thi \u0111\u1ea5u v\u00e0 \u0111o\u1ea1t gi\u1ea3i, chi\u1ebfn th\u1eafng \u0111\u00f3 l\u00e0 m\u1ed9t t\u00edn hi\u1ec7u chu\u1ea9n x\u00e1c g\u1eedi \u0111\u1ebfn gi\u1edbi chuy\u00ean m\u00f4n: \u0111\u00e2y l\u00e0 m\u1ed9t th\u01b0\u1edbc \u0111o \u0111\u00e1ng tin c\u1eady. \u0110\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 ai \u0111ang nghi\u00ean c\u1ee9u xem s\u1ef1 xu\u1ea5t s\u1eafc \u1edf quy m\u00f4 l\u1edbn tr\u00f4ng nh\u01b0 th\u1ebf n\u00e0o, b\u1ea3ng v\u00e0ng thi \u0111\u1ea5u \u0111\u00f3 l\u00e0 \u0111i\u1ec3m d\u1eef li\u1ec7u trung th\u1ef1c nh\u1ea5t hi\u1ec7n c\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u01b0ng \u0111i\u1ec1u ph\u00e2n bi\u1ec7t Onyx v\u1edbi c\u00e1c x\u01b0\u1edfng rang ch\u1ec9 quanh qu\u1ea9n trong \u0111\u1ea5u tr\u01b0\u1eddng thi \u0111\u1ea5u l\u00e0 nh\u1eefng g\u00ec di\u1ec5n ra sau khi n\u00e2ng c\u00fap: ph\u1ea7n l\u1edbn c\u00e1c nh\u00e0 rang \u0111\u1ea1t th\u00e0nh t\u00edch cao \u0111\u1ec1u ch\u1ecdn \u1edf l\u1ea1i trong ng\u00e1ch h\u1eb9p c\u1ee7a m\u00ecnh. Onyx l\u1ea1i \u0111\u1ea7u t\u01b0 m\u1ea1nh m\u1ebd v\u00e0o bao b\u00ec hi\u1ec7n \u0111\u1ea1i, b\u00f3ng b\u1ea9y v\u00e0 s\u1ef1 hi\u1ec7n di\u1ec7n tr\u00ean m\u1ea1ng x\u00e3 h\u1ed9i gi\u00fap truy\u1ec1n t\u1ea3i ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec9nh cao m\u00e0 kh\u00f4ng \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi \u0111\u1ecdc ph\u1ea3i th\u00f4ng th\u1ea1o ng\u00f4n ng\u1eef c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n t\u1eeb tr\u01b0\u1edbc. C\u00e1c b\u00e1o c\u00e1o minh b\u1ea1ch c\u1ee7a h\u1ecd c\u0169ng tu\u00e2n th\u1ee7 tinh th\u1ea7n \u0111\u00f3: b\u1ea3ng ph\u00e2n t\u00edch chi ph\u00ed, m\u1ed1i quan h\u1ec7 n\u00f4ng tr\u1ea1i v\u00e0 th\u00f4ng tin l\u00f4 h\u1ea1t \u0111\u01b0\u1ee3c di\u1ec5n gi\u1ea3i b\u1eb1ng ng\u00f4n ng\u1eef \u0111\u1ea1i ch\u00fang d\u1ec5 hi\u1ec3u, kh\u00f4ng h\u1ec1 b\u1ecb ch\u00f4n v\u00f9i trong bi\u1ec7t ng\u1eef chuy\u00ean ng\u00e0nh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Danh m\u1ee5c s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd ph\u1ea3n \u00e1nh tr\u1ecdn v\u1eb9n t\u01b0 duy \u0111\u00f3. H\u1ecd cung c\u1ea5p nh\u1eefng d\u00f2ng c\u00e0 ph\u00ea ph\u1ed1i tr\u1ed9n (blend) d\u1ec5 u\u1ed1ng song h\u00e0nh c\u00f9ng c\u00e1c l\u00f4 h\u1ea1t single-origin qu\u00fd hi\u1ebfm, ngh\u0129a l\u00e0 m\u1ed9t ng\u01b0\u1eddi m\u1edbi b\u1eaft \u0111\u1ea7u t\u00f2 m\u00f2 v\u00e0 m\u1ed9t chuy\u00ean gia s\u00e0nh s\u1ecfi \u0111\u1ec1u c\u00f3 th\u1ec3 t\u00ecm th\u1ea5y c\u00e1nh c\u1eeda b\u01b0\u1edbc v\u00e0o. Ng\u01b0\u1eddi m\u1edbi kh\u00f4ng h\u1ec1 c\u1ea3m th\u1ea5y b\u1ecb ph\u00e1n x\u00e9t khi b\u1eaft \u0111\u1ea7u b\u1eb1ng m\u1ed9t g\u00f3i blend. Ng\u01b0\u1eddi s\u00e0nh s\u1ecfi l\u1ea1i c\u00f3 \u0111\u01b0\u1ee3c nh\u1eefng l\u00f4 micro-lot si\u00eau truy xu\u1ea5t ngu\u1ed3n g\u1ed1c m\u00e0 h\u1ecd \u0111ang t\u00ecm ki\u1ebfm. \u0110\u00f3 kh\u00f4ng ph\u1ea3i s\u1ef1 th\u1ecfa hi\u1ec7p: \u0111\u00f3 l\u00e0 m\u1ed9t thi\u1ebft k\u1ebf ki\u1ebfn tr\u00fac th\u00f4ng minh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Trong m\u1ed9t th\u1ecb tr\u01b0\u1eddng n\u01a1i s\u1ef1 th\u1ed5i ph\u1ed3ng th\u01b0\u1eddng xuy\u00ean ch\u1ea1y tr\u01b0\u1edbc ch\u1ea5t l\u01b0\u1ee3ng th\u1ef1c t\u1ebf, Onyx thu h\u1eb9p kho\u1ea3ng c\u00e1ch \u0111\u00f3 b\u1eb1ng c\u00e1ch ph\u01a1i b\u00e0y c\u00e1c b\u1eb1ng ch\u1ee9ng r\u00f5 r\u00e0ng: th\u00e0nh t\u00edch thi \u0111\u1ea5u l\u00e0 kh\u00e1ch quan. C\u00e1c b\u00e1o c\u00e1o minh b\u1ea1ch \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1 r\u1ed9ng r\u00e3i. Th\u01b0\u01a1ng hi\u1ec7u lu\u00f4n th\u00e0nh th\u1eadt v\u1ec1 v\u1ecb th\u1ebf c\u1ee7a m\u00ecnh. \u0110\u1ed1i v\u1edbi c\u00e1c nh\u00e0 rang v\u00e0 ng\u01b0\u1eddi mua \u0111ang t\u00ecm hi\u1ec3u xem th\u1ebf n\u00e0o l\u00e0 &#8220;xu\u1ea5t s\u1eafc \u1edf quy m\u00f4 l\u1edbn&#8221;, Onyx l\u00e0 m\u1ed9t trong nh\u1eefng nghi\u00ean c\u1ee9u t\u00ecnh hu\u1ed1ng s\u00e1ng r\u00f5 nh\u1ea5t.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tri\u1ebft l\u00fd \u0111\u00f3: s\u1ef1 xu\u1ea5t s\u1eafc \u0111\u01b0\u1ee3c \u0111\u1ea1i ch\u00fang h\u00f3a, mang \u0111\u1eadm tham v\u1ecdng c\u1ee7a phong c\u00e1ch M\u1ef9. \u1ede b\u00ean kia b\u1edd \u0110\u1ea1i T\u00e2y D\u01b0\u01a1ng, m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn r\u1ea5t kh\u00e1c \u0111ang \u0111\u00e2m ch\u1ed3i: m\u1ed9t tri\u1ebft l\u00fd t\u1eeb ch\u1ed1i ho\u00e0n to\u00e0n s\u1ef1 d\u00e0n tr\u1ea3i v\u00e0 x\u00e2y d\u1ef1ng b\u1ea3n s\u1eafc d\u1ef1a tr\u00ean s\u1ef1 ki\u00ean \u0111\u1ecbnh tuy\u1ec7t \u0111\u1ed1i v\u1edbi c\u00e0 ph\u00ea \u0111\u01a1n ngu\u1ed3n g\u1ed1c (single-origin).<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Ti\u00eau Chu\u1ea9n \u0110\u01a1n Ngu\u1ed3n G\u1ed1c B\u1ea5t Kh\u1ea3 X\u00e2m Ph\u1ea1m C\u1ee7a The Barn<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The Barn t\u1ea1i Berlin x\u00e2y d\u1ef1ng b\u1ea3n s\u1eafc quanh m\u1ed9t nguy\u00ean t\u1eafc duy nh\u1ea5t, kh\u00f4ng th\u1ec3 th\u01b0\u01a1ng l\u01b0\u1ee3ng: tuy\u1ec7t \u0111\u1ed1i kh\u00f4ng bao gi\u1edd l\u00e0m c\u00e0 ph\u00ea blend. \u0110\u01b0\u1ee3c th\u00e0nh l\u1eadp v\u00e0o n\u0103m 2010 b\u1edfi Ralf R\u00fcller, n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t trong nh\u1eefng c\u00e1i t\u00ean \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn nhi\u1ec1u nh\u1ea5t trong l\u00e0ng c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n ch\u00e2u \u00c2u khi coi nguy\u00ean t\u1eafc \u0111\u00f3 kh\u00f4ng ph\u1ea3i m\u1ed9t chi\u00eau tr\u00f2 ti\u1ebfp th\u1ecb, m\u00e0 l\u00e0 m\u1ed9t cam k\u1ebft mang t\u00ednh c\u1ea5u tr\u00fac v\u1ec1 c\u00e1ch th\u1ee9c c\u00e0 ph\u00ea n\u00ean \u0111\u01b0\u1ee3c th\u01b0\u1edfng th\u1ee9c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 hi\u1ec3u v\u00ec sao \u0111i\u1ec1u \u0111\u00f3 l\u1ea1i quan tr\u1ecdng, b\u1ea1n ph\u1ea3i h\u00ecnh dung th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c2u th\u1eddi \u0111i\u1ec3m The Barn b\u01b0\u1edbc ch\u00e2n v\u00e0o: v\u0103n h\u00f3a espresso \u1edf \u0111\u00e2y \u0111\u00e3 \u0103n s\u00e2u b\u00e1m r\u1ec5: c\u00e1c d\u00f2ng blend theo phong c\u00e1ch \u00dd l\u00e0 m\u1eb7c \u0111\u1ecbnh, rang \u0111\u1eadm l\u00e0 quy chu\u1ea9n, v\u00e0 \u00fd ni\u1ec7m cho r\u1eb1ng h\u1ea1t c\u00e0 ph\u00ea t\u1eeb m\u1ed9t n\u00f4ng tr\u1ea1i duy nh\u1ea5t x\u1ee9ng \u0111\u00e1ng \u0111\u1ee9ng \u0111\u1ed9c l\u1eadp c\u00f9ng l\u1eafm ch\u1ec9 \u0111\u01b0\u1ee3c xem nh\u01b0 m\u1ed9t s\u1ef1 t\u00f2 m\u00f2 trong ng\u00e1ch h\u1eb9p. Quan \u0111i\u1ec3m c\u1ee7a R\u00fcller v\u1ec1 c\u01a1 b\u1ea3n l\u00e0 \u0111\u1ed1i l\u1eadp ho\u00e0n to\u00e0n: vi\u1ec7c ph\u1ed1i tr\u1ed9n blend s\u1ebd che m\u1edd ngu\u1ed3n c\u1ed9i. N\u1ebfu b\u1ea1n mu\u1ed1n bi\u1ebft m\u1ed9t v\u00f9ng th\u1ed5 nh\u01b0\u1ee1ng (terroir) c\u1ee5 th\u1ec3 c\u00f3 v\u1ecb ra sao, b\u1ea1n b\u1eaft bu\u1ed9c ph\u1ea3i rang ri\u00eang r\u1ebd t\u1eebng lo\u1ea1i h\u1ea1t v\u00e0 b\u01b0\u1edbc ra kh\u1ecfi l\u1ed1i \u0111i c\u1ee7a n\u00f3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tri\u1ebft l\u00fd \u0111\u00f3 t\u1ef1 nhi\u00ean k\u00e9o phong c\u00e1ch rang nh\u1ea1t v\u00e0o cu\u1ed9c \u0111\u1ed1i tho\u1ea1i m\u1ed9t c\u00e1ch g\u1ea7n nh\u01b0 t\u1ea5t y\u1ebfu. B\u1ea1n kh\u00f4ng th\u1ec3 ph\u00f4 di\u1ec5n \u0111\u1ed9 thanh s\u00e1ng c\u1ee7a v\u00f9ng cao nguy\u00ean Kenya hay s\u1ef1 ph\u1ee9c h\u1ee3p h\u01b0\u01a1ng hoa c\u1ee7a c\u00e0 ph\u00ea Ethiopia s\u01a1 ch\u1ebf t\u1ef1 nhi\u00ean n\u1ebfu b\u1ea1n \u0111\u00e3 v\u00f9i d\u1eadp nh\u1eefng ph\u1ea9m t\u00ednh \u0111\u00f3 d\u01b0\u1edbi nhi\u1ec7t \u0111\u1ed9 rang qu\u00e1 \u0111\u00e0. The Barn \u0111\u00e3 \u00e1p d\u1ee5ng c\u00e1c profile rang s\u00e1ng m\u00e0u t\u1eeb r\u1ea5t s\u1edbm \u2014 r\u1ea5t l\u00e2u tr\u01b0\u1edbc khi c\u00e1ch ti\u1ebfp c\u1eadn n\u00e0y nh\u1eadn \u0111\u01b0\u1ee3c b\u1ea5t k\u1ef3 s\u1ef1 ch\u1ea5p nh\u1eadn r\u1ed9ng r\u00e3i n\u00e0o tr\u00ean l\u1ee5c \u0111\u1ecba gi\u00e0, v\u00e0 b\u1eb1ng c\u00e1ch \u0111\u00f3, h\u1ecd \u0111\u00e3 g\u00f3p ph\u1ea7n d\u1ecbch chuy\u1ec3n ranh gi\u1edbi nh\u1eefng g\u00ec c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n ch\u00e2u \u00c2u c\u00f3 th\u1ec3 ch\u1ea1m t\u1edbi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e1c kh\u00f4ng gian v\u1eadt l\u00fd c\u1ee7ng c\u1ed1 tri\u1ebft l\u00fd \u0111\u00f3 thay v\u00ec ch\u1ec9 \u0111\u01a1n thu\u1ea7n b\u00e1n h\u00e0ng. C\u00e1c qu\u00e1n c\u00e0 ph\u00ea v\u00e0 x\u01b0\u1edfng rang c\u1ee7a The Barn t\u1ea1i Berlin \u0111\u00e3 tr\u1edf th\u00e0nh n\u01a1i nh\u1eefng ng\u01b0\u1eddi t\u00f2 m\u00f2 c\u00f3 th\u1ec3 ng\u1ed3i l\u1ea1i b\u00ean m\u1ed9t b\u00ecnh pour-over single-origin, tham gia c\u00e1c bu\u1ed5i th\u1eed n\u1ebfm cupping, ho\u1eb7c \u0111\u01a1n gi\u1ea3n l\u00e0 \u0111\u1eb7t c\u00e2u h\u1ecfi. C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng c\u1ed9ng \u0111\u1ed3ng \u0111\u00f3 mang \u00fd ngh\u0129a r\u1ea5t l\u1edbn. X\u00e2y d\u1ef1ng m\u1ed9t n\u1ec1n v\u0103n h\u00f3a specialty t\u1eeb con s\u1ed1 kh\u00f4ng \u0111\u00f2i h\u1ecfi nhi\u1ec1u h\u01a1n nh\u1eefng g\u00f3i c\u00e0 ph\u00ea ngon tr\u00ean k\u1ec7: n\u00f3 \u0111\u00f2i h\u1ecfi nh\u1eefng cu\u1ed9c tr\u00f2 chuy\u1ec7n, nh\u1eefng ph\u00e9p so s\u00e1nh v\u00e0 m\u1ed9t v\u1ed1n t\u1eeb v\u1ef1ng chung gi\u00fap m\u1ecdi ng\u01b0\u1eddi ph\u00e1t tri\u1ec3n v\u1ecb gi\u00e1c v\u00e0 \u0111\u1ecbnh h\u00ecnh g\u00f3c nh\u00ecn ri\u00eang.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nh\u1eefng g\u00ec The Barn mang l\u1ea1i cho ch\u00e2u \u00c2u cu\u1ed1i c\u00f9ng kh\u00f4ng ph\u1ea3i m\u1ed9t tr\u00e0o l\u01b0u nh\u1ea5t th\u1eddi: \u0111\u00f3 l\u00e0 m\u1ed9t c\u1ed9t m\u1ed1c quy chi\u1ebfu: m\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi ki\u00ean \u0111\u1ecbnh, r\u00f5 r\u00e0ng cho c\u00e2u h\u1ecfi c\u00e0 ph\u00ea single-origin kh\u00f4ng th\u1ecfa hi\u1ec7p tr\u00f4ng s\u1ebd nh\u01b0 th\u1ebf n\u00e0o khi nh\u00e0 rang ki\u00ean quy\u1ebft t\u1eeb ch\u1ed1i dung h\u00f2a.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Proud Mary Ch\u1ee9ng Minh C\u00e0 Ph\u00ea C\u00f3 Th\u1ec3 L\u00e0 S\u1ea3n Ph\u1ea9m Xa X\u1ec9<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Ra \u0111\u1eddi t\u1ea1i Melbourne v\u00e0 \u0111\u01b0\u1ee3c s\u00e1ng l\u1eadp b\u1edfi Nolan Hirte v\u00e0o n\u0103m 2009, Proud Mary \u0111\u00e3 ki\u1ebfn t\u1ea1o n\u00ean ph\u00e2n kh\u00fac c\u00e0 ph\u00ea &#8220;Deluxe&#8221;: k\u1ebft h\u1ee3p vi\u1ec7c t\u00ecm ki\u1ebfm k\u1ef3 c\u00f4ng nh\u1eefng l\u00f4 h\u1ea1t c\u1ef1c hi\u1ebfm (Gesha, c\u00e1c gi\u1ed1ng ngo\u1ea1i lai, c\u00e1c m\u1ebb micro-lot v\u00f4 \u0111\u1ecbch \u0111\u1ea5u gi\u00e1) v\u1edbi tr\u1ea3i nghi\u1ec7m hi\u1ebfu kh\u00e1ch \u0111\u1ec9nh cao c\u1ee7a \u1ea9m th\u1ef1c cao c\u1ea5p (fine dining). \u0110\u00f3 l\u00e0 c\u00f9ng m\u1ed9t tr\u1ef1c gi\u00e1c th\u00fac \u0111\u1ea9y m\u1ed9t nh\u00e0 h\u00e0ng danh ti\u1ebfng x\u00e2y d\u1ef1ng m\u1ed9t danh m\u1ee5c r\u01b0\u1ee3u vang th\u01b0\u1ee3ng h\u1ea1ng: s\u1ea3n ph\u1ea9m x\u1ee9ng \u0111\u00e1ng v\u1edbi m\u1ee9c gi\u00e1 \u0111\u1eaft \u0111\u1ecf b\u1edfi c\u00e2u chuy\u1ec7n ngu\u1ed3n g\u1ed1c v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng trong t\u00e1ch h\u00f2a quy\u1ec7n l\u00e0m m\u1ed9t. Proud Mary kh\u00f4ng ch\u1ec9 \u0111\u1ecbnh gi\u00e1 cao h\u01a1n. H\u1ecd x\u00e2y d\u1ef1ng c\u1ea3 m\u1ed9t h\u1ec7 sinh th\u00e1i c\u01a1 s\u1edf h\u1ea1 t\u1ea7ng \u2014 t\u1eeb m\u1ed1i quan h\u1ec7 trang tr\u1ea1i \u0111\u1ebfn tr\u1ea3i nghi\u1ec7m ph\u1ee5c v\u1ee5 t\u1ea1i b\u00e0n \u2014 \u0111\u1ec3 bi\u1ec7n minh cho t\u1eebng \u0111\u1ed3ng ti\u1ec1n m\u00e0 kh\u00e1ch h\u00e0ng chi tr\u1ea3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Th\u1ef1c \u0111\u01a1n Deluxe l\u00e0 bi\u1ec3u hi\u1ec7n r\u00f5 n\u00e9t nh\u1ea5t c\u1ee7a tri\u1ebft l\u00fd \u0111\u00f3. Trong khi ph\u1ea7n l\u1edbn th\u1ef1c \u0111\u01a1n \u0111\u1eb7c s\u1ea3n ch\u1ec9 d\u1eebng l\u1ea1i \u1edf m\u1ed9t lo\u1ea1i h\u1ea1t single-origin cao c\u1ea5p, danh m\u1ee5c c\u1ee7a Proud Mary \u0111\u1ecdc l\u00ean gi\u1ed1ng nh\u01b0 s\u1ef1 tuy\u1ec3n ch\u1ecdn c\u1ee7a m\u1ed9t chuy\u00ean gia th\u1eed n\u1ebfm r\u01b0\u1ee3u vang: nh\u1eefng l\u00f4 h\u1ea1t qu\u00fd hi\u1ebfm \u0111\u1ea1t \u0111i\u1ec3m s\u1ed1 \u0111\u1ec9nh cao th\u1ecb tr\u01b0\u1eddng, \u0111\u01b0\u1ee3c \u0111\u1ecbnh gi\u00e1 t\u01b0\u01a1ng x\u1ee9ng v\u00e0 \u0111\u01b0\u1ee3c ph\u1ee5c v\u1ee5 k\u00e8m theo to\u00e0n b\u1ed9 b\u1ed1i c\u1ea3nh c\u00e2u chuy\u1ec7n gi\u00fap m\u1ee9c gi\u00e1 \u0111\u00f3 tr\u1edf n\u00ean ho\u00e0n to\u00e0n thuy\u1ebft ph\u1ee5c. Sau khi m\u1edf r\u1ed9ng t\u1eeb Melbourne sang Portland v\u00e0 Austin, h\u1ecd \u0111\u00e3 ch\u1ee9ng minh r\u1eb1ng v\u1ecb tr\u00ed \u0111\u1ecba l\u00fd kh\u00f4ng ph\u1ea3i r\u00e0o c\u1ea3n: gi\u1edbi h\u1ea1n th\u1ef1c s\u1ef1 duy nh\u1ea5t ch\u00ednh l\u00e0 tr\u1ea7n gi\u00e1 m\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1eb5n s\u00e0ng m\u1edf h\u1ea7u bao.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/dailycoffeenews.com\/2023\/06\/23\/proud-mary-coffee-selling-best-of-panama-winner-for-150-per-cup\/\" rel=\"nofollow noopener\" target=\"_blank\">Nolan Hirte khi n\u00f3i v\u1ec1 \u0111\u1ecbnh gi\u00e1 xa x\u1ec9<\/a>, Ch\u1ee7 s\u1edf h\u1eefu ki\u00eam Gi\u00e1m \u0111\u1ed1c Proud Mary Coffee, \u0111\u00e3 gi\u1ea3i th\u00edch s\u1ef1 chuy\u1ec3n d\u1ecbch r\u1ea5t m\u1ed9c m\u1ea1c:<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">&#8220;T\u1eeb g\u00f3c nh\u00ecn ng\u01b0\u1eddi ti\u00eau d\u00f9ng, kh\u00f4ng c\u00f3 g\u00ec ng\u1ea1c nhi\u00ean khi ch\u00fang t\u00f4i mu\u1ed1n thay \u0111\u1ed5i c\u00e1ch m\u1ecdi ng\u01b0\u1eddi ngh\u0129 v\u1ec1 c\u00e0 ph\u00ea v\u00e0 m\u1ee9c gi\u00e1 chi tr\u1ea3 cho n\u00f3. Ch\u00fang t\u00f4i \u0111\u00e3 ph\u1ee5c v\u1ee5 nh\u1eefng ly pour-over cao c\u1ea5p gi\u00e1 12\u201315 USD t\u1ea1i c\u00e1c qu\u00e1n c\u00e0 ph\u00ea su\u1ed1t nhi\u1ec1u n\u0103m, v\u00e0 hi\u1ec7n ch\u00fang t\u00f4i \u0111ang \u1edf th\u1eddi \u0111i\u1ec3m m\u00e0 nh\u1eefng d\u00f2ng s\u1ea3n ph\u1ea9m th\u01b0\u1ee3ng h\u1ea1ng nh\u1ea5t l\u1ea1i b\u00e1n ch\u1ea1y h\u01a1n c\u1ea3 nh\u1eefng d\u00f2ng c\u01a1 b\u1ea3n.&#8221;<\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00e2u n\u00f3i cu\u1ed1i c\u00f9ng \u0111\u00f3 l\u00e0 \u0111i\u1ec1u \u0111\u00e1ng \u0111\u1ec3 ch\u00fang ta suy ng\u1eabm s\u00e2u s\u1eafc. Nh\u1eefng d\u00f2ng s\u1ea3n ph\u1ea9m th\u01b0\u1ee3ng h\u1ea1ng nh\u1ea5t l\u1ea1i b\u00e1n ch\u1ea1y h\u01a1n c\u1ea3 nh\u1eefng d\u00f2ng c\u01a1 b\u1ea3n: kh\u00f4ng ph\u1ea3i v\u00ec th\u1ecb tr\u01b0\u1eddng v\u1ed1n d\u0129 \u0111\u00e3 c\u00f3 s\u1eb5n nhu c\u1ea7u \u0111\u00f3, m\u00e0 b\u1edfi Proud Mary \u0111\u00e3 ki\u1ebfn t\u1ea1o n\u00ean c\u00e1c \u0111i\u1ec1u ki\u1ec7n \u0111\u1ec3 n\u00f3 \u0111\u01a1m hoa k\u1ebft tr\u00e1i.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">C\u00f3 m\u1ed9t c\u00e1i b\u1eaby th\u1ef1c t\u1ebf r\u1ea5t \u0111\u00e1ng c\u1ea3nh b\u00e1o \u1edf \u0111\u00e2y. Chi\u1ebfc nh\u00e3n &#8220;deluxe&#8221; r\u1ea5t d\u1ec5 b\u1eaft ch\u01b0\u1edbc nh\u01b0ng c\u1ef1c k\u1ef3 kh\u00f3 \u0111\u1ec3 x\u1ee9ng \u0111\u00e1ng. R\u1ea5t nhi\u1ec1u nh\u00e0 rang \u0111\u00e3 t\u00f9y ti\u1ec7n d\u00e1n m\u1ee9c gi\u00e1 \u0111\u1eaft \u0111\u1ecf l\u00ean m\u1ed9t l\u00f4 h\u1ea1t ch\u1ea5t l\u01b0\u1ee3ng trung b\u00ecnh v\u00e0 t\u1ef1 x\u01b0ng \u0111\u00f3 l\u00e0 tr\u1ea3i nghi\u1ec7m xa x\u1ec9. \u0110i\u1ec1u ph\u00e2n bi\u1ec7t Proud Mary kh\u1ecfi m\u00f4 h\u00ecnh sao ch\u00e9p \u0111\u00f3 l\u00e0 s\u1ef1 kh\u1eaft khe t\u1ed9t c\u00f9ng trong thu mua: nh\u1eefng l\u00f4 h\u1ea1t hi\u1ebfm tr\u00ean th\u1ef1c \u0111\u01a1n c\u1ee7a h\u1ecd \u0111\u1ec1u c\u00f3 th\u1ec3 ki\u1ec3m ch\u1ee9ng \u0111\u01b0\u1ee3c: nh\u1eefng m\u1ebb th\u1eafng gi\u1ea3i \u0111\u1ea5u gi\u00e1 Best of Panama, c\u00e1c h\u1ee3p t\u00e1c trang tr\u1ea1i c\u00f3 h\u1ed3 s\u01a1 l\u01b0u v\u1ebft, v\u00e0 \u0111i\u1ec3m s\u1ed1 cupping minh b\u1ea1ch. Khung tr\u1ea3i nghi\u1ec7m hi\u1ebfu kh\u00e1ch xa x\u1ec9 ch\u1ec9 ph\u00e1t huy t\u00e1c d\u1ee5ng khi h\u1ea1t c\u00e0 ph\u00ea b\u00ean d\u01b0\u1edbi th\u1ef1c s\u1ef1 mang l\u1ea1i ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec9nh cao. T\u01b0\u1edbc b\u1ecf ch\u1ea5t l\u01b0\u1ee3ng thu mua \u0111\u00f3 \u0111i, to\u00e0n b\u1ed9 m\u00f4 h\u00ecnh s\u1ebd l\u1eadp t\u1ee9c s\u1ee5p \u0111\u1ed5 th\u00e0nh m\u1ed9t m\u00e0n k\u1ecbch ti\u1ebfp th\u1ecb r\u1ed7ng tu\u1ebfch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed1i v\u1edbi b\u1ea5t k\u1ef3 nh\u00e0 rang n\u00e0o \u0111ang tr\u0103n tr\u1edf v\u1ec1 c\u00e1ch \u0111\u1ecbnh v\u1ecb nh\u1eefng m\u1ebb h\u1ea1t cao c\u1ea5p nh\u1ea5t c\u1ee7a m\u00ecnh, \u0111\u00f3 ch\u00ednh l\u00e0 b\u00e0i h\u1ecdc c\u1ed1t l\u00f5i. Tr\u1ea7n gi\u00e1 kh\u00f4ng \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh b\u1edfi c\u00e2u chuy\u1ec7n th\u01b0\u01a1ng hi\u1ec7u hoa m\u1ef9: n\u00f3 \u0111\u01b0\u1ee3c quy\u1ebft \u0111\u1ecbnh b\u1edfi nh\u1eefng g\u00ec hi\u1ec7n di\u1ec7n trong t\u00e1ch v\u00e0 m\u1ee9c \u0111\u1ed9 trung th\u1ef1c c\u1ee7a b\u1ea1n khi gi\u1ea3i tr\u00ecnh v\u1ec1 h\u00e0nh tr\u00ecnh n\u00f3 \u0111\u1ebfn \u0111\u01b0\u1ee3c \u0111\u00f3. Proud Mary \u0111\u00e3 n\u00e2ng m\u1ee9c s\u00e0n c\u1ee7a to\u00e0n ng\u00e0nh v\u1ec1 \u00fd ngh\u0129a th\u1ef1c s\u1ef1 c\u1ee7a hai ch\u1eef &#8220;th\u01b0\u1ee3ng h\u1ea1ng&#8221;, v\u00e0 s\u1ee9c \u00e9p \u0111\u00f3 \u0111\u00e3 th\u00fac \u0111\u1ea9y nh\u1eefng nh\u00e0 rang danh ti\u1ebfng tr\u00ean m\u1ecdi th\u1ecb tr\u01b0\u1eddng ph\u1ea3i nh\u00ecn nh\u1eadn nghi\u00eam t\u00fac h\u01a1n v\u1ec1 c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m cao c\u1ea5p nh\u1ea5t c\u1ee7a m\u00ecnh.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Di S\u1ea3n T\u1eadp H\u1ee3p V\u00e0 Con \u0110\u01b0\u1eddng Ph\u00eda Tr\u01b0\u1edbc C\u1ee7a B\u1ea1n<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e0nh tr\u00ecnh ti\u1ebfn h\u00f3a c\u1ee7a nh\u1eefng nh\u00e0 rang c\u00e0 ph\u00ea danh ti\u1ebfng kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t d\u00f2ng th\u1eddi gian ph\u1eb3ng l\u00ec, n\u00f3 l\u00e0 m\u1ed9t <strong>c\u1ea5u tr\u00fac ki\u1ebfn tr\u00fac ph\u00e2n t\u1ea7ng<\/strong>, n\u01a1i m\u1ed7i nh\u00e2n v\u1eadt c\u00f3 t\u1ea7m nh\u00ecn \u0111\u1ec1u \u0111\u00f3ng g\u00f3p m\u1ed9t c\u1ea5u ki\u1ec7n ch\u1ecbu l\u1ef1c v\u1eefng ch\u1eafc \u0111\u1ec3 th\u1ebf h\u1ec7 ti\u1ebfp theo ti\u1ebfp t\u1ee5c x\u00e2y c\u1ea5t l\u00ean tr\u00ean. Peet ch\u1ee9ng minh ch\u1ea5t l\u01b0\u1ee3ng cao c\u00f3 th\u1ecb tr\u01b0\u1eddng \u0111\u00f3n nh\u1eadn. Stumptown ch\u1ee9ng minh thu mua l\u00e0 m\u1ed9t m\u1ed1i quan h\u1ec7 \u0111\u1ed3ng h\u00e0nh, kh\u00f4ng ph\u1ea3i m\u1ed9t giao d\u1ecbch \u0111\u01a1n thu\u1ea7n. Intelligentsia ch\u1ee9ng minh ng\u01b0\u1eddi \u0111\u1ee9ng sau qu\u1ea7y bar mang \u00fd ngh\u0129a s\u1ed1ng c\u00f2n. Counter Culture ch\u1ee9ng minh tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh ph\u1ea3i \u0111\u01b0\u1ee3c ghi ch\u00e9p minh b\u1ea1ch. Wendelboe ch\u1ee9ng minh b\u1edbt nhi\u1ec7t \u0111\u1ed9 rang s\u1ebd h\u00e9 l\u1ed9 nhi\u1ec1u s\u1ef1 th\u1eadt h\u01a1n. Sey ch\u1ee9ng minh s\u1ef1 minh b\u1ea1ch c\u00f3 th\u1ec3 \u0111i s\u00e2u h\u01a1n n\u1eefa. Onyx ch\u1ee9ng minh ch\u1ea5t l\u01b0\u1ee3ng thi \u0111\u1ea5u v\u00e0 t\u1ea7m ph\u1ee7 th\u01b0\u01a1ng hi\u1ec7u kh\u00f4ng h\u1ec1 b\u00e0i tr\u1eeb l\u1eabn nhau. The Barn ch\u1ee9ng minh b\u1ea3n s\u1eafc ch\u00e2u \u00c2u c\u00f3 th\u1ec3 neo v\u1eefng quanh s\u1ef1 thu\u1ea7n khi\u1ebft c\u1ee7a single-origin. Proud Mary ch\u1ee9ng minh c\u00e0 ph\u00ea hi\u1ebfm c\u00f3 th\u1ec3 x\u00e1c l\u1eadp m\u1ee9c gi\u00e1 c\u1ee7a \u1ea9m th\u1ef1c xa x\u1ec9 v\u00e0 t\u00ecm th\u1ea5y nh\u1eefng kh\u00e1ch h\u00e0ng s\u1eb5n l\u00f2ng chi tr\u1ea3.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ecdi ti\u00eau chu\u1ea9n m\u00e0 ng\u00e0y nay b\u1ea1n xem l\u00e0 \u0111\u01b0\u01a1ng nhi\u00ean: Direct Trade, b\u00e1o c\u00e1o minh b\u1ea1ch, ch\u01b0\u01a1ng tr\u00ecnh \u0111\u00e0o t\u1ea1o barista, profile rang nh\u1ea1t, \u0111\u1ec1u t\u1eebng l\u00e0 nh\u1eefng canh b\u1ea1c c\u1ea5p ti\u1ebfn c\u1ee7a m\u1ed9t ai \u0111\u00f3: nh\u1eefng chuy\u00ean gia ng\u00e0y nay \u0111ang \u0111\u1ee9ng tr\u00ean nh\u1eefng canh b\u1ea1c \u0111\u00f3 m\u00e0 \u0111\u00f4i khi kh\u00f4ng h\u1ec1 hay bi\u1ebft m\u00ecnh \u0111ang \u0111\u1ee9ng tr\u00ean \u0111\u00f4i vai c\u1ee7a nh\u1eefng ai.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bi\u1ebft t\u00ean nh\u1eefng ki\u1ebfn tr\u00fac s\u01b0 \u0111\u00f3 m\u1edbi ch\u1ec9 l\u00e0 m\u1ed9t n\u1eeda ch\u1eb7ng \u0111\u01b0\u1eddng. K\u1ef9 n\u0103ng th\u1ef1c s\u1ef1 l\u00e0 l\u1ef1a ch\u1ecdn xem b\u00e0i h\u1ecdc n\u00e0o \u00e1p d\u1ee5ng ph\u00f9 h\u1ee3p v\u1edbi b\u1ed1i c\u1ea3nh c\u1ee7a ch\u00ednh b\u1ea1n.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Khung Ra Quy\u1ebft \u0110\u1ecbnh D\u1ef1a Tr\u00ean H\u1ec7 Gi\u00e1 Tr\u1ecb<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>N\u1ebfu s\u1ef1 minh b\u1ea1ch thu mua l\u00e0 \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u c\u1ee7a b\u1ea1n:<\/strong> Sey Coffee ch\u00ednh l\u00e0 th\u01b0\u1edbc \u0111o chu\u1ea9n m\u1ef1c: h\u1ed3 s\u01a1 thu mua c\u00f4ng khai c\u1ee7a h\u1ecd \u0111ang thi\u1ebft l\u1eadp tr\u1ea7n ti\u00eau chu\u1ea9n hi\u1ec7n t\u1ea1i cho \u00fd ni\u1ec7m &#8220;th\u1ea5u hi\u1ec3u ng\u01b0\u1eddi n\u00f4ng d\u00e2n c\u1ee7a b\u1ea1n&#8221; trong th\u1ef1c t\u1ebf. H\u00e3y h\u1ecdc c\u00e1ch h\u1ecd truy\u1ec1n t\u1ea3i ngu\u1ed3n g\u1ed1c: kh\u00f4ng ch\u1ec9 l\u00e0 t\u00ean qu\u1ed1c gia, m\u00e0 l\u00e0 t\u1eebng l\u00f4 h\u1ea1t, ph\u01b0\u01a1ng ph\u00e1p s\u01a1 ch\u1ebf, v\u00e0 m\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c.<\/li>\n\n\n\n<li><strong>N\u1ebfu b\u1ea1n mu\u1ed1n l\u00e0m ch\u1ee7 ngh\u1ec7 thu\u1eadt rang nh\u1ea1t:<\/strong> Tim Wendelboe l\u00e0 \u0111i\u1ec3m t\u1ef1a k\u1ef9 thu\u1eadt c\u1ee7a b\u1ea1n: c\u00e1ch ti\u1ebfp c\u1eadn c\u1ee7a \u00f4ng xem m\u1ebb rang nh\u01b0 m\u1ed9t ph\u00e9p tr\u1eeb: lo\u1ea1i b\u1ecf s\u1ef1 can thi\u1ec7p c\u1ee7a nhi\u1ec7t l\u01b0\u1ee3ng \u0111\u1ec3 b\u1ea3n s\u1eafc ngu\u1ed3n c\u1ed9i \u0111\u01b0\u1ee3c c\u1ea5t ti\u1ebfng n\u00f3i. Nh\u1eefng b\u00e0i vi\u1ebft v\u00e0 t\u01b0 li\u1ec7u kh\u00f3a h\u1ecdc c\u1ee7a \u00f4ng mang t\u00ednh ch\u1ec9 d\u1eabn s\u00e2u s\u1eafc kh\u00f4ng k\u00e9m g\u00ec t\u00e1ch c\u00e0 ph\u00ea c\u1ee7a \u00f4ng.<\/li>\n\n\n\n<li><strong>N\u1ebfu k\u1ef9 ngh\u1ec7 barista v\u00e0 tr\u1ea3i nghi\u1ec7m t\u1ea1i qu\u00e1n l\u00e0 tr\u1ecdng t\u00e2m:<\/strong> Intelligentsia \u0111\u00e3 vi\u1ebft n\u00ean cu\u1ed1n c\u1ea9m nang bi\u1ebfn qu\u1ea7y bar c\u00e0 ph\u00ea th\u00e0nh m\u1ed9t m\u00f4i tr\u01b0\u1eddng t\u00f4n vinh tay ngh\u1ec1. C\u01a1 s\u1edf h\u1ea1 t\u1ea7ng \u0111\u00e0o t\u1ea1o v\u00e0 s\u1ef1 \u0111\u1ea7u t\u01b0 v\u00e0o c\u00e1c gi\u1ea3i \u0111\u1ea5u c\u1ee7a h\u1ecd cho th\u1ea5y ngu\u1ed3n v\u1ed1n con ng\u01b0\u1eddi s\u1ebd t\u1ea1o ra gi\u00e1 tr\u1ecb k\u00e9p theo th\u1eddi gian ra sao.<\/li>\n\n\n\n<li><strong>N\u1ebfu x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u song h\u00e0nh c\u00f9ng ch\u1ea5t l\u01b0\u1ee3ng l\u00e0 m\u1ee5c ti\u00eau:<\/strong> Onyx Coffee Lab ch\u1ee9ng minh r\u1eb1ng uy t\u00edn thi \u0111\u1ea5u v\u00e0 nh\u1eadn di\u1ec7n th\u1ecb gi\u00e1c hi\u1ec7n \u0111\u1ea1i kh\u00f4ng h\u1ec1 xung \u0111\u1ed9t: ch\u00fang t\u01b0\u01a1ng h\u1ed7 v\u00e0 ti\u1ebfp s\u1ee9c cho nhau. M\u00f4 h\u00ecnh ph\u00e1t tri\u1ec3n c\u1ee7a h\u1ecd r\u1ea5t \u0111\u00e1ng \u0111\u01b0\u1ee3c nghi\u00ean c\u1ee9u k\u1ef9 l\u01b0\u1ee1ng h\u1ec7t nh\u01b0 c\u00e1c profile rang c\u1ee7a h\u1ecd.<\/li>\n\n\n\n<li><strong>N\u1ebfu tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh v\u00e0 gi\u00e1o d\u1ee5c l\u00e0 \u0111i\u1ec1u b\u1ea1n mu\u1ed1n \u0111\u01b0a v\u00e0o doanh nghi\u1ec7p:<\/strong> C\u00e1c b\u00e1o c\u00e1o minh b\u1ea1ch th\u01b0\u1eddng ni\u00ean c\u1ee7a Counter Culture kh\u00f4ng ph\u1ea3i chi\u00eau tr\u00f2 PR: ch\u00fang l\u00e0 m\u1ed9t k\u1ef7 lu\u1eadt v\u1eadn h\u00e0nh bu\u1ed9c doanh nghi\u1ec7p ph\u1ea3i \u0111\u1ea1t \u0111\u01b0\u1ee3c s\u1ef1 s\u00e1ng r\u00f5 t\u1eeb n\u1ed9i b\u1ed9 tr\u01b0\u1edbc khi c\u00f4ng b\u1ed1 ra c\u00f4ng ch\u00fang.<\/li>\n\n\n\n<li><strong>N\u1ebfu b\u1ea1n \u0111ang x\u00e2y d\u1ef1ng m\u1ed9t ch\u01b0\u01a1ng tr\u00ecnh single-origin ki\u1ec3u ch\u00e2u \u00c2u:<\/strong> V\u00f2ng quay s\u1ea3n ph\u1ea9m theo m\u00f9a v\u00e0 m\u00f4 h\u00ecnh trung t\u00e2m c\u1ed9ng \u0111\u1ed3ng c\u1ee7a The Barn cho th\u1ea5y c\u00e1ch bi\u1ebfn s\u1ef1 khan hi\u1ebfm th\u00e0nh m\u1ed9t tr\u1ea3i nghi\u1ec7m c\u00f3 ch\u1ee7 \u0111\u00edch ch\u1ee9 kh\u00f4ng ph\u1ea3i s\u1ef1 gi\u1edbi h\u1ea1n.<\/li>\n\n\n\n<li><strong>N\u1ebfu cao c\u1ea5p h\u00f3a (premiumization) l\u00e0 h\u01b0\u1edbng \u0111i c\u1ee7a b\u1ea1n:<\/strong> Danh m\u1ee5c &#8220;Deluxe&#8221; c\u1ee7a Proud Mary trao cho b\u1ea1n m\u1ed9t khung \u0111\u1ecbnh gi\u00e1 v\u00e0 tuy\u1ec3n ch\u1ecdn: \u0111i\u1ec3m s\u1ed1 qu\u00fd hi\u1ebfm, s\u1ed1 l\u01b0\u1ee3ng gi\u1edbi h\u1ea1n, v\u00e0 phong c\u00e1ch tr\u00ecnh di\u1ec5n fine-dining. B\u00e0i h\u1ecdc \u1edf \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 &#8220;h\u00e3y t\u00ednh gi\u00e1 \u0111\u1eaft h\u01a1n.&#8221; M\u00e0 l\u00e0 &#8220;h\u00e3y gi\u00e0nh l\u1ea5y quy\u1ec1n \u0111\u01b0\u1ee3c t\u00ednh gi\u00e1 \u0111\u1eaft h\u01a1n, r\u1ed3i gi\u1ea3i th\u00edch t\u01b0\u1eddng t\u1eadn l\u00fd do v\u00ec sao.&#8221;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Xem C\u00e0 Ph\u00ea C\u1ee7a H\u1ecd Nh\u01b0 M\u1ed9t Gi\u00e1o Tr\u00ecnh Th\u1ef1c H\u00e0nh<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Kh\u00f4ng cu\u1ed1n s\u00e1ch n\u00e0o v\u1ec1 profile rang c\u00f3 th\u1ec3 d\u1ea1y b\u1ea1n b\u00e0i h\u1ecdc s\u00e2u s\u1eafc b\u1eb1ng vi\u1ec7c n\u1ebfm th\u1eed c\u1ea1nh nhau gi\u1eefa m\u1ed9t t\u00e1ch c\u00e0 ph\u00ea phin gi\u1ea5y c\u1ee7a Wendelboe v\u00e0 m\u1ed9t t\u00e1ch rang \u0111\u1eadm c\u1ee7a Peet&#8217;s. Kho\u1ea3ng c\u00e1ch gi\u1eefa hai t\u00e1ch c\u00e0 ph\u00ea \u0111\u00f3 ch\u00ednh l\u00e0 to\u00e0n b\u1ed9 l\u1ecbch s\u1eed c\u1ee7a phong tr\u00e0o c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n, \u0111\u01b0\u1ee3c hi\u1ec7n th\u1ef1c h\u00f3a m\u1ed9t c\u00e1ch s\u1ed1ng \u0111\u1ed9ng v\u00e0 c\u00f3 th\u1ec3 u\u1ed1ng \u0111\u01b0\u1ee3c.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">N\u1ebfu b\u1ea1n th\u1ef1c s\u1ef1 nghi\u00eam t\u00fac v\u1ec1 vi\u1ec7c ph\u00e1t tri\u1ec3n v\u1ecb gi\u00e1c hay tri\u1ebft l\u00fd rang c\u1ee7a m\u00ecnh, h\u00e3y x\u00e2y d\u1ef1ng m\u1ed9t gi\u00e1o tr\u00ecnh n\u1ebfm th\u1eed quanh nh\u1eefng nh\u00e0 rang n\u00e0y. H\u00e3y \u0111\u1eb7t mua m\u1ed9t t\u00fai h\u1ea1t t\u1eeb m\u1ed7i nh\u00e0 rang m\u00e0 b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn. Pha ch\u00fang theo c\u00f9ng m\u1ed9t ph\u01b0\u01a1ng ph\u00e1p chu\u1ea9n m\u1ef1c. H\u00e3y \u0111\u1ec3 s\u1ef1 kh\u00e1c bi\u1ec7t t\u1ef1 c\u1ea5t l\u1eddi gi\u1ea3ng d\u1ea1y. B\u1ea1n s\u1ebd th\u1ea5u hi\u1ec3u tri\u1ebft l\u00fd rang nh\u1ea1t nhanh h\u01a1n qua b\u00e0i t\u1eadp th\u1ef1c t\u1ebf \u0111\u00f3, h\u01a1n b\u1ea5t k\u1ef3 trang s\u00e1ch n\u00e0o b\u1ea1n t\u1eebng \u0111\u1ecdc, bao g\u1ed3m c\u1ea3 b\u00e0i vi\u1ebft n\u00e0y.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u1ea3ng Tra C\u1ee9u Tham Chi\u1ebfu Nhanh<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Nh\u00e0 Rang<\/th><th>N\u0103m Th\u00e0nh L\u1eadp<\/th><th>\u0110\u1ed5i M\u1edbi C\u1ed1t L\u00f5i<\/th><th>Profile Rang \u0110i\u1ec3n H\u00ecnh<\/th><th>\u0110\u1ecba B\u00e0n \u1ea2nh H\u01b0\u1edfng<\/th><th>Th\u00e0nh T\u1ef1u N\u1ed5i B\u1eadt<\/th><\/tr><\/thead><tbody><tr><td>Alfred Peet<\/td><td>1966<\/td><td>Cu\u1ed9c n\u1ed5i lo\u1ea1n rang \u0111\u1eadm<\/td><td>Rang \u0111\u1eadm, d\u00e0y d\u1eb7n<\/td><td>Hoa K\u1ef3 (B\u1edd T\u00e2y)<\/td><td>Ng\u01b0\u1eddi cha c\u1ee7a c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n<\/td><\/tr><tr><td>Stumptown<\/td><td>1999<\/td><td>Th\u01b0\u01a1ng M\u1ea1i Tr\u1ef1c Ti\u1ebfp (Direct Trade)<\/td><td>Rang nh\u1ea1t v\u1eeba<\/td><td>Hoa K\u1ef3 (Portland)<\/td><td>Ti\u00ean phong quan h\u1ec7 trang tr\u1ea1i tr\u1ef1c ti\u1ebfp<\/td><\/tr><tr><td>Intelligentsia<\/td><td>1995<\/td><td>\u0110\u00e0o t\u1ea1o Barista chuy\u00ean s\u00e2u<\/td><td>Rang nh\u1ea1t, \u0111a s\u1eafc th\u00e1i<\/td><td>Hoa K\u1ef3 (Chicago)<\/td><td>V\u00f4 \u0111\u1ecbch Barista Th\u1ebf gi\u1edbi, h\u1ec7 th\u1ed1ng Lab<\/td><\/tr><tr><td>Counter Culture<\/td><td>1995<\/td><td>B\u00e1o C\u00e1o Minh B\u1ea1ch<\/td><td>Rang nh\u1ea1t v\u1eeba<\/td><td>Hoa K\u1ef3 (Durham, NC)<\/td><td>B\u00e1o c\u00e1o minh b\u1ea1ch th\u01b0\u1eddng ni\u00ean c\u00f4ng khai<\/td><\/tr><tr><td>Tim Wendelboe<\/td><td>2005<\/td><td>Rang c\u1ef1c nh\u1ea1t B\u1eafc \u00c2u (Nordic)<\/td><td>Si\u00eau nh\u1ea1t<\/td><td>Na Uy \/ Ethiopia \/ Colombia<\/td><td>V\u00f4 \u0111\u1ecbch Barista Th\u1ebf gi\u1edbi 2004<\/td><\/tr><tr><td>Sey Coffee<\/td><td>2017<\/td><td>Minh b\u1ea1ch si\u00eau c\u1ea5p \u0111\u1ed9<\/td><td>Rang nh\u1ea1t, th\u1ef1c nghi\u1ec7m<\/td><td>Hoa K\u1ef3 (Brooklyn)<\/td><td>Minh b\u1ea1ch thu mua tri\u1ec7t \u0111\u1ec3 t\u1eebng l\u00f4<\/td><\/tr><tr><td>Onyx Coffee Lab<\/td><td>2012<\/td><td>\u0110\u1ec9nh cao \u0111\u1ea5u tr\u01b0\u1eddng thi \u0111\u1ea5u<\/td><td>Rang nh\u1ea1t, chu\u1ea9n x\u00e1c<\/td><td>Hoa K\u1ef3 (Arkansas)<\/td><td>Nhi\u1ec1u l\u1ea7n V\u00f4 \u0111\u1ecbch Barista M\u1ef9<\/td><\/tr><tr><td>The Barn<\/td><td>2010<\/td><td>Chuy\u00ean bi\u1ec7t Single-Origin<\/td><td>Rang nh\u1ea1t<\/td><td>\u0110\u1ee9c \/ Ch\u00e2u \u00c2u<\/td><td>Ti\u00eau chu\u1ea9n single-origin m\u00f9a v\u1ee5 ch\u00e2u \u00c2u<\/td><\/tr><tr><td>Proud Mary<\/td><td>2009<\/td><td>Ph\u00e2n kh\u00fac Deluxe xa x\u1ec9<\/td><td>Rang nh\u1ea1t, th\u01b0\u1ee3ng h\u1ea1ng<\/td><td>\u00dac \/ Portland \/ Austin<\/td><td>Single-origin \u0111\u1ea5u gi\u00e1, tr\u1ea3i nghi\u1ec7m fine-dining<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Th\u1ef1c T\u1ebf \u0110\u1ecba L\u00fd Khi Tr\u1ea3i Nghi\u1ec7m Chu\u1ea9n M\u1ef1c<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t \u0111i\u1ec1u m\u00e0 b\u1ea3ng tra c\u1ee9u kh\u00f4ng n\u00f3i cho b\u1ea1n bi\u1ebft: kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn c\u00e1c nh\u00e0 rang n\u00e0y l\u00e0 kh\u00f4ng \u0111\u1ed3ng \u0111\u1ec1u, v\u00e0 \u0111i\u1ec1u \u0111\u00f3 c\u1ea7n \u0111\u01b0\u1ee3c t\u00ednh to\u00e1n trong k\u1ebf ho\u1ea1ch c\u1ee7a b\u1ea1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Wendelboe c\u00f3 giao h\u00e0ng qu\u1ed1c t\u1ebf, nh\u01b0ng th\u1eddi gian v\u1eadn chuy\u1ec3n v\u00e0 chi ph\u00ed giao h\u00e0ng t\u1eeb Oslo khi\u1ebfn vi\u1ec7c mua c\u00e0 ph\u00ea t\u1eeb \u00f4ng tr\u1edf th\u00e0nh m\u1ed9t c\u1ed9t m\u1ed1c tr\u1ea3i nghi\u1ec7m \u0111\u1ecbnh k\u1ef3 h\u01a1n l\u00e0 m\u1ed9t ngu\u1ed3n mua s\u1eafm h\u00e0ng ng\u00e0y. The Barn c\u0169ng t\u1eadp trung ph\u1ea7n l\u1edbn v\u00e0o th\u1ecb tr\u01b0\u1eddng ch\u00e2u \u00c2u. Trong khi \u0111\u00f3, Sey v\u00e0 Onyx \u0111\u1ec1u giao h\u00e0ng n\u1ed9i \u0111\u1ecba thu\u1eadn ti\u1ec7n t\u1ea1i M\u1ef9. Proud Mary c\u00f3 chi nh\u00e1nh t\u1ea1i Portland b\u00ean c\u1ea1nh tr\u1ee5 s\u1edf ch\u00ednh t\u1ea1i \u00dac, gi\u00fap vi\u1ec7c ti\u1ebfp c\u1eadn \u1edf B\u1eafc M\u1ef9 d\u1ec5 d\u00e0ng h\u01a1n.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1eebng \u0111\u1ec3 s\u1ef1 khan hi\u1ebfm l\u00e0m gi\u00e1n \u0111o\u1ea1n gi\u00e1o tr\u00ecnh tr\u1ea3i nghi\u1ec7m c\u1ee7a b\u1ea1n. H\u00e3y \u0111\u1ec3 n\u00f3 \u0111\u1ecbnh h\u00ecnh tr\u00ecnh t\u1ef1: b\u1eaft \u0111\u1ea7u t\u1eeb nh\u1eefng nh\u00e0 rang b\u1ea1n c\u00f3 th\u1ec3 ti\u1ebfp c\u1eadn \u0111\u1ec1u \u0111\u1eb7n. H\u00e3y d\u00f9ng nh\u1eefng c\u00e1i t\u00ean kh\u00f3 mua h\u01a1n nh\u01b0 nh\u1eefng c\u1ed9t m\u1ed1c k\u1ef7 ni\u1ec7m: m\u1ed9t t\u00fai h\u1ea1t Wendelboe khi b\u1ea1n mu\u1ed1n nghi\u00ean c\u1ee9u chuy\u00ean s\u00e2u v\u1ec1 s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a h\u1ea1t rang nh\u1ea1t, m\u1ed9t g\u00f3i Proud Mary Deluxe khi b\u1ea1n mu\u1ed1n \u0111o l\u01b0\u1eddng \u0111\u1ecbnh v\u1ecb ph\u00e2n kh\u00fac xa x\u1ec9.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">B\u1ed9 L\u1ecdc Kh\u1eed S\u00f3ng Th\u1ed5i Ph\u1ed3ng Truy\u1ec1n Th\u00f4ng<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">S\u1ef1 n\u1ed5i ti\u1ebfng v\u00e0 t\u1ea7m \u1ea3nh h\u01b0\u1edfng mang t\u00ednh ki\u1ebfn tr\u00fac l\u00e0 hai kh\u00e1i ni\u1ec7m ho\u00e0n to\u00e0n t\u00e1ch bi\u1ec7t. Th\u1ebf gi\u1edbi specialty s\u1ea3n sinh ra r\u1ea5t nhi\u1ec1u nh\u00e0 rang n\u1ed5i ti\u1ebfng m\u00e0 kh\u00f4ng h\u1ec1 mang t\u00ednh ti\u00ean phong: c\u00e0 ph\u00ea ngon, h\u00ecnh \u1ea3nh Instagram b\u1eaft m\u1eaft, nh\u01b0ng kh\u00f4ng c\u00f3 \u0111\u00f3ng g\u00f3p mang t\u00ednh c\u1ea5u tr\u00fac n\u00e0o v\u00e0o c\u00e1ch ng\u00e0nh c\u00f4ng nghi\u1ec7p t\u01b0 duy hay v\u1eadn h\u00e0nh.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00e3y quay l\u1ea1i 4 ti\u00eau chu\u1ea9n \u1edf ph\u1ea7n m\u1edf \u0111\u1ea7u: \u0111\u1ed5i m\u1edbi trong thu mua, k\u1ef9 thu\u1eadt rang, gi\u00e1o d\u1ee5c, ho\u1eb7c t\u00e1c \u0111\u1ed9ng ng\u00e0nh l\u00e2u d\u00e0i. \u00c1p d\u1ee5ng 4 b\u1ed9 l\u1ecdc \u0111\u00f3 v\u00e0o b\u1ea5t k\u1ef3 nh\u00e0 rang n\u00e0o b\u1ea1n \u0111ang c\u00e2n nh\u1eafc l\u00e0m chu\u1ea9n m\u1ef1c: n\u1ebfu h\u1ecd \u0111\u1ea1t \u00edt nh\u1ea5t 2 ti\u00eau ch\u00ed, h\u1ecd r\u1ea5t x\u1ee9ng \u0111\u00e1ng \u0111\u1ec3 nghi\u00ean c\u1ee9u. N\u1ebfu h\u1ecd ch\u1ec9 \u0111\u1ea1t 1 ho\u1eb7c kh\u00f4ng ti\u00eau ch\u00ed n\u00e0o, h\u1ecd v\u1eabn c\u00f3 th\u1ec3 l\u00e0m ra c\u00e0 ph\u00ea ngon: nh\u01b0ng h\u1ecd kh\u00f4ng ki\u1ebfn t\u1ea1o n\u00ean t\u1ea7ng n\u1ea5c ti\u1ebfp theo c\u1ee7a t\u00f2a l\u00e2u \u0111\u00e0i ki\u1ebfn tr\u00fac. H\u1ecd ch\u1ec9 \u0111ang s\u1ed1ng trong ng\u00f4i nh\u00e0 m\u00e0 ng\u01b0\u1eddi kh\u00e1c \u0111\u00e3 x\u00e2y.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ph\u1ea3 h\u1ec7 n\u00e0y kh\u00f4ng ph\u1ea3i m\u1ed9t \u0111\u1ea1i s\u1ea3nh danh v\u1ecdng \u0111\u01a1n thu\u1ea7n: n\u00f3 l\u00e0 m\u1ed9t b\u00e0i ki\u1ec3m tra qu\u1ef3 t\u00edm. H\u00e3y \u00e1p d\u1ee5ng n\u00f3 m\u1ed7i khi ai \u0111\u00f3 n\u00f3i v\u1edbi b\u1ea1n r\u1eb1ng m\u1ed9t nh\u00e0 rang n\u00e0o \u0111\u00f3 \u0111ang &#8220;thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i.&#8221; H\u00e3y h\u1ecfi l\u1ea1i h\u1ecd: cu\u1ed9c ch\u01a1i n\u00e0o, v\u00e0 thay \u0111\u1ed5i b\u1eb1ng c\u00e1ch n\u00e0o.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">Nh\u1eefng \u0110i\u1ec3m C\u1ed1t L\u00f5i V\u1ec1 C\u00e1c Nh\u00e0 Rang C\u00e0 Ph\u00ea Danh Ti\u1ebfng<\/h2>\n\n\n\n<ul><li>L\u01b0\u1ee3ng ng\u01b0\u1eddi theo d\u00f5i tr\u00ean Instagram kh\u00f4ng \u0111\u1ed3ng ngh\u0129a v\u1edbi t\u1ea7m \u1ea3nh h\u01b0\u1edfng ki\u1ebfn tr\u00fac \u2014 h\u00e3y t\u00ecm ki\u1ebfm nh\u1eefng thay \u0111\u1ed5i mang t\u00ednh h\u1ec7 th\u1ed1ng trong thu mua, gi\u00e1o d\u1ee5c ho\u1eb7c t\u00ednh minh b\u1ea1ch.<\/li><li>Direct Trade kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t nh\u00e3n m\u00e1c ti\u1ebfp th\u1ecb; \u0111\u00f3 l\u00e0 m\u1ed9t m\u00f4 h\u00ecnh chia s\u1ebb r\u1ee7i ro c\u00f3 th\u1ec3 nh\u00e2n \u0111\u00f4i thu nh\u1eadp cho n\u00f4ng d\u00e2n tr\u00ean m\u1ed7i 450 g h\u1ea1t.<\/li><li>Phong c\u00e1ch rang nh\u1ea1t ch\u1ec9 ngon khi h\u1ea1t nh\u00e2n xanh b\u00ean d\u01b0\u1edbi th\u1ef1c s\u1ef1 xu\u1ea5t ch\u00fang \u2014 n\u1ebfu thi\u1ebfu kh\u00e2u thu mua th\u01b0\u1ee3ng h\u1ea1ng, rang nh\u1ea1t ch\u1ec9 l\u00e0m ph\u01a1i b\u00e0y th\u00eam khuy\u1ebft t\u1eadt c\u1ee7a h\u1ea1t.<\/li><li>B\u00e1o c\u00e1o minh b\u1ea1ch c\u00f4ng khai kh\u00f4ng ch\u1ec9 cung c\u1ea5p th\u00f4ng tin cho kh\u00e1ch h\u00e0ng; ch\u00fang bu\u1ed9c c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh ph\u1ea3i nh\u00ecn th\u1eb3ng v\u00e0o kho\u1ea3ng tr\u1ed1ng thu mua c\u1ee7a ch\u00ednh h\u1ecd.<\/li><li>Vi\u1ec7c xem c\u00e0 ph\u00ea nh\u01b0 m\u1ed9t nguy\u00ean li\u1ec7u t\u01b0\u01a1i c\u00f3 h\u1ea1n d\u00f9ng \u0111\u1ec9nh cao, ch\u1ee9 kh\u00f4ng ph\u1ea3i m\u00f3n h\u00e0ng kh\u00f4 b\u1ea3o qu\u1ea3n v\u00f4 th\u1eddi h\u1ea1n, \u0111\u00e3 chuy\u1ec3n d\u1ecbch gi\u00e1 tr\u1ecb t\u1eeb s\u1ea3n l\u01b0\u1ee3ng sang tay ngh\u1ec1 th\u1ee7 c\u00f4ng.<\/li><\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e2u H\u1ecfi Th\u01b0\u1eddng G\u1eb7p V\u1ec1 C\u00e1c Nh\u00e0 Rang C\u00e0 Ph\u00ea Danh Ti\u1ebfng<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">H\u1ecfi: V\u00ec sao m\u1ed9t s\u1ed1 nh\u00e0 rang danh ti\u1ebfng nh\u1ea5t l\u1ea1i r\u1ea5t kh\u00f3 \u0111\u1eb7t mua h\u1ea1t?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e1p: S\u1ef1 khan hi\u1ebfm th\u01b0\u1eddng l\u00e0 t\u00edn hi\u1ec7u c\u1ee7a vi\u1ec7c c\u1ed1 t\u00ecnh gi\u1edbi h\u1ea1n quy m\u00f4 s\u1ea3n xu\u1ea5t \u0111\u1ec3 b\u1ea3o to\u00e0n ch\u1ea5t l\u01b0\u1ee3ng tuy\u1ec7t \u0111\u1ed1i. Nh\u1eefng nh\u00e0 rang nh\u01b0 Tim Wendelboe hay Sey Coffee ch\u1ec9 rang t\u1eebng m\u1ebb nh\u1ecf v\u00ec m\u00f4 h\u00ecnh thu mua c\u1ee7a h\u1ecd ph\u1ee5 thu\u1ed9c v\u00e0o c\u00e1c l\u00f4 micro-lot kh\u00f4ng th\u1ec3 nh\u00e2n b\u1ea3n \u1edf quy m\u00f4 c\u00f4ng nghi\u1ec7p. S\u1ef1 kh\u00f3 kh\u0103n khi \u0111\u1eb7t mua kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t khi\u1ebfm khuy\u1ebft \u2014 \u0111\u00f3 l\u00e0 b\u1eb1ng ch\u1ee9ng cho th\u1ea5y nh\u1eefng g\u00ec h\u1ecd x\u00e2y d\u1ef1ng ki\u00ean quy\u1ebft t\u1eeb ch\u1ed1i s\u1ef1 pha lo\u00e3ng \u0111\u1ea1i tr\u00e0.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">H\u1ecfi: Rang si\u00eau nh\u1ea1t (ultra-light) ch\u1ec9 l\u00e0 m\u1ed9t tr\u00e0o l\u01b0u nh\u1ea5t th\u1eddi hay th\u1ef1c s\u1ef1 h\u00e9 l\u1ed9 nhi\u1ec1u h\u01b0\u01a1ng v\u1ecb h\u01a1n?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e1p: Rang si\u00eau nh\u1ea1t ho\u00e0n to\u00e0n kh\u00f4ng ph\u1ea3i chi\u00eau tr\u00f2 khi nguy\u00ean li\u1ec7u nh\u00e2n xanh ban \u0111\u1ea7u \u0111\u1ea1t ph\u1ea9m c\u1ea5p xu\u1ea5t ch\u00fang. B\u1eb1ng c\u00e1ch d\u1eebng m\u1ebb rang s\u1edbm, b\u1ea1n b\u1ea3o to\u00e0n tr\u1ecdn v\u1eb9n c\u00e1c h\u1ee3p ch\u1ea5t th\u01a1m d\u1ec5 bay h\u01a1i m\u00e0 m\u1ee9c rang \u0111\u1eadm s\u1ebd ph\u00e1 h\u1ee7y. \u0110i\u1ec3m m\u1ea5u ch\u1ed1t: n\u1ebfu nh\u00e2n xanh c\u00f3 b\u1ea5t k\u1ef3 l\u1ed7i khuy\u1ebft t\u1eadt n\u00e0o, m\u1ee9c rang nh\u1ea1t s\u1ebd ph\u01a1i b\u00e0y to\u00e0n b\u1ed9. \u0110\u00f3 l\u00e0 m\u1ed9t c\u00e1ch ti\u1ebfp c\u1eadn r\u1ee7i ro cao \u0111\u00f2i h\u1ecfi n\u0103ng l\u1ef1c thu mua tinh hoa.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">H\u1ecfi: Kho\u1ea3n ti\u1ec1n th\u01b0\u1edfng Direct Trade th\u1ef1c s\u1ef1 \u0111\u1ebfn tay ng\u01b0\u1eddi n\u00f4ng d\u00e2n nhi\u1ec1u h\u01a1n Fair Trade bao nhi\u00eau?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e1p: M\u1ee9c chi tr\u1ea3 Direct Trade c\u00f3 th\u1ec3 \u0111\u1ea9y thu nh\u1eadp c\u1ee7a ng\u01b0\u1eddi tr\u1ed3ng c\u00e0 ph\u00ea l\u00ean 3,25\u20137,00 USD cho m\u1ed7i 450 g h\u1ea1t, so v\u1edbi m\u1ee9c s\u00e0n Fair Trade l\u00e0 1,80 USD c\u1ed9ng th\u00eam 0,20 USD ti\u1ec1n th\u01b0\u1edfng. M\u1ee9c t\u0103ng t\u1eeb 20%\u201350% \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 t\u1eeb thi\u1ec7n \u2014 n\u00f3 t\u00e0i tr\u1ee3 cho quy tr\u00ecnh thu h\u00e1i ch\u1ecdn l\u1ecdc, s\u01a1 ch\u1ebf chu\u1ea9n x\u00e1c v\u00e0 t\u00e1i \u0111\u1ea7u t\u01b0 n\u00f4ng tr\u1ea1i, t\u1ea1o ra m\u1ed9t v\u00f2ng l\u1eb7p ph\u1ea3n h\u1ed3i gi\u00fap n\u00e2ng cao ch\u1ea5t l\u01b0\u1ee3ng t\u00e1ch c\u00e0 ph\u00ea.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">H\u1ecfi: V\u00ec sao kh\u00f4ng ph\u1ea3i t\u1ea5t c\u1ea3 c\u00e1c x\u01b0\u1edfng rang \u0111\u1eb7c s\u1ea3n \u0111\u1ec1u c\u00f4ng b\u1ed1 b\u00e1o c\u00e1o minh b\u1ea1ch chi ti\u1ebft?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e1p: Vi\u1ec7c c\u00f4ng khai gi\u00e1 ch\u00ednh x\u00e1c c\u1ee7a t\u1eebng l\u00f4 h\u1ea1t c\u00f3 th\u1ec3 g\u00e2y c\u0103ng th\u1eb3ng cho m\u1ed1i quan h\u1ec7 v\u1edbi nh\u00e0 cung c\u1ea5p \u2014 m\u1ed9t s\u1ed1 ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t kh\u00f4ng mu\u1ed1n c\u00e1c \u0111\u00e0m ph\u00e1n t\u00e0i ch\u00ednh c\u1ee7a h\u1ecd b\u1ecb ph\u01a1i b\u00e0y c\u00f4ng khai. N\u00f3 c\u0169ng \u0111\u00f2i h\u1ecfi k\u1ef7 lu\u1eadt theo d\u00f5i n\u1ed9i b\u1ed9 nghi\u00eam ng\u1eb7t m\u00e0 \u0111a s\u1ed1 c\u00e1c x\u01b0\u1edfng rang ch\u01b0a \u0111\u1ee7 ngu\u1ed3n l\u1ef1c thi\u1ebft l\u1eadp. N\u1ed7 l\u1ef1c v\u1eadn h\u00e0nh \u0111\u1eb1ng sau b\u1ea3n b\u00e1o c\u00e1o c\u1ee7a Counter Culture c\u0169ng \u0111\u00e1ng n\u1ec3 tr\u1ecdng nh\u01b0 ch\u00ednh nh\u1eefng d\u1eef li\u1ec7u \u0111\u01b0\u1ee3c c\u00f4ng b\u1ed1.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">H\u1ecfi: C\u00e0 ph\u00ea \u0111o\u1ea1t gi\u1ea3i v\u00f4 \u0111\u1ecbch c\u00f3 h\u01b0\u01a1ng v\u1ecb gi\u1ed1ng h\u1ec7t khi mua t\u00fai th\u01b0\u01a1ng m\u1ea1i t\u1ea1i qu\u00e1n kh\u00f4ng?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e1p: Kh\u00f4ng h\u1eb3n l\u00fac n\u00e0o c\u0169ng gi\u1ed1ng 100%. C\u00e1c l\u00f4 c\u00e0 ph\u00ea d\u00f9ng thi \u0111\u1ea5u th\u01b0\u1eddng l\u00e0 nh\u1eefng m\u1ebb h\u1ea1t si\u00eau tuy\u1ec3n ch\u1ecdn v\u1edbi s\u1ed1 l\u01b0\u1ee3ng c\u1ef1c k\u1ef3 \u00edt \u1ecfi, kh\u00f4ng \u0111\u1ea1i di\u1ec7n cho to\u00e0n b\u1ed9 s\u1ea3n l\u01b0\u1ee3ng h\u00e0ng ng\u00e0y c\u1ee7a x\u01b0\u1edfng. Tuy nhi\u00ean, b\u1ea3ng th\u00e0nh t\u00edch thi \u0111\u1ea5u \u1ed5n \u0111\u1ecbnh qua nhi\u1ec1u n\u0103m (nh\u01b0 c\u1ee7a Onyx) l\u00e0 b\u1ea3o ch\u1ee9ng cho tay ngh\u1ec1 rang \u0111\u1ec9nh cao \u0111\u01b0\u1ee3c th\u1ea9m th\u1ea5u v\u00e0o m\u1ecdi s\u1ea3n ph\u1ea9m. \u0110\u1ed1i v\u1edbi vi\u1ec7c th\u01b0\u1edfng th\u1ee9c h\u00e0ng ng\u00e0y, h\u00e3y t\u00ecm ki\u1ebfm tri\u1ebft l\u00fd c\u1ee7a h\u1ecd h\u01a1n l\u00e0 k\u1ef3 v\u1ecdng \u0111\u00fang m\u1ed9t t\u00e1ch c\u00e0 ph\u00ea thi \u0111\u1ea5u.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">H\u1ecfi: S\u1ef1 kh\u00e1c bi\u1ec7t th\u1ef1c s\u1ef1 gi\u1eefa m\u1ed9t nh\u00e0 rang &#8216;c\u00f3 t\u1ea7m nh\u00ecn ki\u1ebfn t\u1ea1o&#8217; v\u00e0 m\u1ed9t nh\u00e0 rang &#8216;n\u1ed5i ti\u1ebfng&#8217; l\u00e0 g\u00ec?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e1p: Nh\u1eefng nh\u00e0 rang c\u00f3 t\u1ea7m nh\u00ecn ki\u1ebfn t\u1ea1o thay \u0111\u1ed5i h\u1ec7 \u0111i\u1ec1u h\u00e0nh c\u1ee7a to\u00e0n ng\u00e0nh \u2014 h\u1ecd s\u00e1ng t\u1ea1o ra c\u00e1c m\u00f4 h\u00ecnh thu mua, tri\u1ebft l\u00fd rang hay ti\u00eau chu\u1ea9n \u0111\u00e0o t\u1ea1o m\u00e0 nh\u1eefng ng\u01b0\u1eddi kh\u00e1c noi theo. Nh\u1eefng nh\u00e0 rang n\u1ed5i ti\u1ebfng c\u00f3 th\u1ec3 r\u1ea5t xu\u1ea5t s\u1eafc v\u1ec1 ti\u1ebfp th\u1ecb ho\u1eb7c t\u00ednh \u1ed5n \u0111\u1ecbnh nh\u01b0ng \u0111ang \u0111\u1ee9ng tr\u00ean nh\u1eefng n\u1ec1n m\u00f3ng do nh\u1eefng ng\u01b0\u1eddi ti\u00ean phong x\u00e2y d\u1ef1ng. B\u1ed9 l\u1ecdc kh\u1eed s\u00f3ng th\u1ed5i ph\u1ed3ng gi\u00fap ph\u00e2n \u0111\u1ecbnh r\u1ea1ch r\u00f2i gi\u1eefa nh\u1eefng ki\u1ebfn tr\u00fac s\u01b0 th\u1ef1c th\u1ee5 v\u00e0 nh\u1eefng ng\u01b0\u1eddi thu\u00ea tr\u1ecd.<\/p>\n\n\n\n<h2>T\u00e0i Li\u1ec7u Tham Kh\u1ea3o<\/h2><ul><li>What is Direct Trade Coffee? Your Complete Guide to This Coffee Movement &#8211; hamptoncoffeecompany.com<\/li><li>How Can Roasters Drive Real Innovation in Specialty Coffee? &#8211; perfectdailygrind.com<\/li><li>Intelligentsia Coffee&#8217;s Summer Solstice Blend with Geoff Watts &#8211; baristamagazine.com<\/li><li>Counter Culture Buyers Ionescu and Hill on a Coalescing Direct Trade Philosophy &#8211; dailycoffeenews.com<\/li><li>It&#8217;s a Post-Xmas Supersonic Gathering in Berkeley with Tim Wendelboe &#8211; dailycoffeenews.com<\/li><li>Say Yes to Bushwick&#8217;s New Sey Coffee &#8211; sprudge.com<\/li><li>Proud Mary Coffee Selling Best of Panama Winner for $150 Per Cup &#8211; dailycoffeenews.com<\/li><li>Roasting coffee with Tim Wendelboe \u2013 live workshop &#8211; youtube.com<\/li><\/ul>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"Why are some of the most respected roasters so hard to buy from?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Scarcity often signals intentional limits on scale to preserve quality. Nh\u00e0 Rangs like Tim Wendelboe or Sey Coffee roast small batches because their sourcing model depends on micro-lots that can't be replicated at volume. The difficulty of buying their coffee isn't a flaw\u2014it's proof that what they're building resists dilution.\"}},{\"@type\":\"Question\",\"name\":\"Is ultra-light roasting just a phase, or does it genuinely reveal more flavor?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Ultra-light roasting isn't a gimmick when the raw coffee is exceptional. By stopping the roast early, you preserve volatile aromatic compounds that darker roasts destroy. The catch: if the green coffee has any defect, there's nowhere to hide. It's a high-stakes approach that demands elite sourcing.\"}},{\"@type\":\"Question\",\"name\":\"How much do Th\u01b0\u01a1ng M\u1ea1i Tr\u1ef1c Ti\u1ebfp (Direct Trade) premiums actually reach farmers compared to Fair Trade?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Th\u01b0\u01a1ng M\u1ea1i Tr\u1ef1c Ti\u1ebfp (Direct Trade) premiums can push farmer earnings to $3.25-$7.00 per pound, versus Fair Trade's floor of $1.80 plus a $0.20 premium. That 20-50% increase isn't charity\u2014it funds better picking, processing, and farm investment, creating a feedback loop that improves cup quality.\"}},{\"@type\":\"Question\",\"name\":\"Why don't all specialty roasters publish detailed transparency reports?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Publishing exact prices per lot can strain supplier relationships\u2014some producers don't want their negotiations public. It also requires rigorous internal tracking most roasters aren't set up for. The operational discipline behind Counter Culture's report is as impressive as the disclosure itself.\"}},{\"@type\":\"Question\",\"name\":\"Do competition-winning coffees taste the same when you buy them retail?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Not always. Competition lots are often tiny, hyper-selected batches that don't represent the roaster's everyday output. However, a consistent competition record, like Onyx Labs, signals a roasting skill that trickles down. For daily drinking, look for their approach, not the exact cup.\"}},{\"@type\":\"Question\",\"name\":\"What's the real difference between a 'visionary' roaster and a popular one?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Visionary roasters change the industry's operating system\u2014they create sourcing models, roast philosophies, or training standards that others adopt. Popular roasters might excel at marketing or consistency but stand on foundations built by pioneers. 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