{"id":54072,"date":"2026-07-10T09:53:00","date_gmt":"2026-07-10T02:53:00","guid":{"rendered":"https:\/\/coffeefactz.com\/?p=54072"},"modified":"2026-09-05T17:14:45","modified_gmt":"2026-09-05T10:14:45","slug":"fair-trade-vs-direct-trade-ca-phe","status":"publish","type":"post","link":"https:\/\/coffeefactz.com\/vi\/fair-trade-vs-direct-trade-ca-phe\/","title":{"rendered":"Fair Trade vs Direct Trade: \u00dd Ngh\u0129a Th\u1ef1c S\u1ef1 \u0110\u1ed1i V\u1edbi Ng\u01b0\u1eddi N\u00f4ng D\u00e2n V\u00e0 T\u00e1ch C\u00e0 Ph\u00ea C\u1ee7a B\u1ea1n"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Cu\u1ed9c so s\u00e1nh gi\u1eefa c\u00e0 ph\u00ea Fair Trade v\u00e0 Direct Trade lu\u00f4n l\u00e0 t\u00e2m \u0111i\u1ec3m c\u1ee7a m\u1ecdi cu\u1ed9c th\u1ea3o lu\u1eadn ch\u00e2n th\u1ef1c v\u1ec1 vi\u1ec7c: s\u1ed1 ti\u1ec1n b\u1ea1n chi tr\u1ea3 cho ly c\u00e0 ph\u00ea m\u1ed7i s\u00e1ng th\u1ef1c s\u1ef1 ch\u1ea3y v\u1ec1 t\u00fai ai. C\u1ea3 hai m\u00f4 h\u00ecnh \u0111\u1ec1u tuy\u00ean b\u1ed1 b\u1ea3o v\u1ec7 ng\u01b0\u1eddi n\u00f4ng d\u00e2n, nh\u01b0ng ch\u00fang l\u00e0m \u0111i\u1ec1u \u0111\u00f3 b\u1eb1ng hai c\u01a1 ch\u1ebf v\u1eadn h\u00e0nh ho\u00e0n to\u00e0n tr\u00e1i ng\u01b0\u1ee3c nhau.<\/p>\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t h\u1ec7 th\u1ed1ng \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng d\u1ef1a tr\u00ean ch\u1ee9ng nh\u1eadn Fair Trade, thi\u1ebft l\u1eadp m\u1ee9c gi\u00e1 s\u00e0n t\u1ed1i thi\u1ec3u c\u00f3 s\u1ef1 gi\u00e1m s\u00e1t c\u1ee7a c\u00e1c t\u1ed5 ch\u1ee9c ki\u1ec3m to\u00e1n \u0111\u1ed9c l\u1eadp. H\u1ec7 th\u1ed1ng c\u00f2n l\u1ea1i, Direct Trade (Th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c ti\u1ebfp), g\u1ea1t b\u1ecf ho\u00e0n to\u00e0n b\u1ed9 m\u00e1y ch\u1ee9ng nh\u1eadn trung gian \u0111\u1ec3 t\u1ea1o d\u1ef1ng m\u1ed1i quan h\u1ec7 mua b\u00e1n tr\u1ef1c di\u1ec7n gi\u1eefa x\u01b0\u1edfng rang v\u00e0 ng\u01b0\u1eddi tr\u1ed3ng, tr\u1ea3 m\u1ee9c gi\u00e1 cao h\u01a1n d\u1ef1a tr\u00ean ch\u1ea5t l\u01b0\u1ee3ng th\u1ef1c t\u1ebf c\u1ee7a m\u1ebb h\u1ea1t. Hi\u1ec3u r\u00f5 s\u1ef1 ph\u00e2n h\u00f3a n\u00e0y s\u1ebd thay \u0111\u1ed5i c\u00e1ch b\u1ea1n nh\u00ecn nh\u1eadn t\u1eebng nh\u00e3n m\u00e1c tr\u00ean bao b\u00ec.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Nh\u1eefng \u0110i\u1ec3m C\u1ed1t L\u00f5i Khi So S\u00e1nh Fair Trade v\u00e0 Direct Trade<\/h2>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<p class=\"wp-block-paragraph\"><li>Fair Trade \u0111\u1ea3m b\u1ea3o m\u1ee9c gi\u00e1 s\u00e0n t\u1ed1i thi\u1ec3u v\u00e0 qu\u1ef9 ph\u00fac l\u1ee3i x\u00e3 h\u1ed9i th\u00f4ng qua c\u00e1c cu\u1ed9c ki\u1ec3m to\u00e1n \u0111\u1ed9c l\u1eadp; Direct Trade kh\u00f4ng c\u00f3 gi\u00e1 s\u00e0n nh\u01b0ng th\u01b0\u1eddng chi tr\u1ea3 m\u1ee9c gi\u00e1 cao h\u01a1n v\u01b0\u1ee3t b\u1eadc cho c\u00e1c l\u00f4 h\u1ea1t \u0111\u1ea1t \u0111i\u1ec3m cupping xu\u1ea5t s\u1eafc.<\/li> <li>Ch\u1ee9ng nh\u1eadn Fair Trade kh\u00f4ng \u0111\u00e1nh gi\u00e1 ch\u1ea5t l\u01b0\u1ee3ng h\u1ea1t trong t\u00e1ch; c\u00f2n Direct Trade \u0111\u01b0\u1ee3c x\u00e2y d\u1ef1ng ho\u00e0n to\u00e0n xoay quanh ch\u1ea5t l\u01b0\u1ee3ng nh\u01b0 m\u1ed9t \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft \u0111\u1ec3 nh\u1eadn m\u1ee9c gi\u00e1 th\u01b0\u1edfng.<\/li> <li>T\u00ednh minh b\u1ea1ch c\u1ee7a Direct Trade ph\u1ee5 thu\u1ed9c 100% v\u00e0o s\u1ef1 t\u1ef1 nguy\u1ec7n c\u00f4ng khai c\u1ee7a nh\u00e0 rang xay; kh\u00f4ng c\u00f3 b\u1ea5t k\u1ef3 c\u01a1 quan ki\u1ec3m to\u00e1n \u0111\u1ed9c l\u1eadp n\u00e0o x\u00e1c th\u1ef1c nh\u1eefng tuy\u00ean b\u1ed1 n\u00e0y.<\/li> <li>Fair Trade m\u1edf r\u1ed9ng c\u1eeda th\u1ecb tr\u01b0\u1eddng cho c\u00e1c h\u1ee3p t\u00e1c x\u00e3 \u0111\u01b0\u1ee3c c\u1ea5p ph\u00e9p b\u1ea5t k\u1ec3 c\u1ea5p \u0111\u1ed9 ch\u1ea5t l\u01b0\u1ee3ng; Direct Trade \u0111\u00f2i h\u1ecfi n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t xu\u1ea5t s\u1eafc v\u00e0 m\u1ed1i quan h\u1ec7 c\u00e1 nh\u00e2n, v\u00f4 t\u00ecnh lo\u1ea1i tr\u1eeb nhi\u1ec1u n\u00f4ng h\u1ed9 nh\u1ecf ngh\u00e8o.<\/li> <li>Hai m\u00f4 h\u00ecnh n\u00e0y kh\u00f4ng lo\u1ea1i tr\u1eeb l\u1eabn nhau: nhi\u1ec1u nh\u00e0 rang specialty k\u1ebft h\u1ee3p thu mua Direct Trade v\u1edbi c\u00e1c h\u1ee3p t\u00e1c x\u00e3 \u0111\u1ea1t ch\u1ee9ng nh\u1eadn Fair Trade \u0111\u1ec3 v\u1eeba c\u00f3 ch\u1ee9ng t\u1eeb ki\u1ec3m to\u00e1n v\u1eeba tr\u1ea3 gi\u00e1 cao theo ch\u1ea5t l\u01b0\u1ee3ng.<\/li> <li>Khi \u0111\u00e1nh gi\u00e1 b\u1ea5t k\u1ef3 tuy\u00ean b\u1ed1 \u0111\u1ea1o \u0111\u1ee9c n\u00e0o tr\u00ean v\u1ecf bao, h\u00e3y t\u1ef1 h\u1ecfi: ai l\u00e0 ng\u01b0\u1eddi \u0111\u1ecbnh gi\u00e1, c\u01a1 ch\u1ebf x\u00e1c minh ra sao v\u00e0 th\u00f4ng tin \u1edf c\u1ea5p \u0111\u1ed9 n\u00f4ng tr\u1ea1i c\u00f3 \u0111\u01b0\u1ee3c c\u00f4ng khai minh b\u1ea1ch hay kh\u00f4ng.<\/li> <\/ul> <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Fair Trade V\u00e0 Direct Trade C\u00e0 Ph\u00ea Th\u1ef1c Ch\u1ea5t L\u00e0 G\u00ec?<\/h2>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Ch\u1ee9ng nh\u1eadn Fair Trade<\/strong> v\u00e0 <strong>m\u00f4 h\u00ecnh thu mua Direct Trade<\/strong> kh\u00f4ng ph\u1ea3i l\u00e0 hai phi\u00ean b\u1ea3n c\u1ee7a c\u00f9ng m\u1ed9t \u00fd t\u01b0\u1edfng. Ch\u00fang b\u1eaft ngu\u1ed3n t\u1eeb hai g\u00f3c nh\u00ecn tri\u1ebft l\u00fd ho\u00e0n to\u00e0n kh\u00e1c bi\u1ec7t v\u1ec1 c\u00e1ch th\u1ee9c t\u1ed5 ch\u1ee9c m\u1ed9t chu\u1ed7i cung \u1ee9ng n\u00f4ng s\u1ea3n c\u00f4ng b\u1eb1ng.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Fair Trade<\/strong> l\u00e0 m\u1ed9t h\u1ec7 th\u1ed1ng ch\u1ee9ng nh\u1eadn ch\u00ednh quy \u0111\u01b0\u1ee3c ki\u1ec3m to\u00e1n b\u1edfi b\u00ean th\u1ee9 ba. N\u00f3 \u0111\u1ea3m b\u1ea3o m\u1ee9c <em>gi\u00e1 s\u00e0n t\u1ed1i thi\u1ec3u<\/em> b\u1ea3o v\u1ec7 ng\u01b0\u1eddi tr\u1ed3ng tr\u01b0\u1edbc nh\u1eefng \u0111\u1ee3t s\u1ee5p \u0111\u1ed5 gi\u00e1 tr\u00ean s\u00e0n giao d\u1ecbch qu\u1ed1c t\u1ebf, \u0111\u1ed3ng th\u1eddi b\u1eaft bu\u1ed9c tr\u00edch th\u00eam m\u1ed9t kho\u1ea3n qu\u1ef9 c\u1ed9ng \u0111\u1ed3ng (Fairtrade Premium) chuy\u1ec3n th\u1eb3ng v\u1ec1 h\u1ee3p t\u00e1c x\u00e3 \u0111\u1ec3 c\u00e1c th\u00e0nh vi\u00ean t\u1ef1 b\u1ecf phi\u1ebfu \u0111\u1ea7u t\u01b0 v\u00e0o tr\u01b0\u1eddng h\u1ecdc, tr\u1ea1m y t\u1ebf hay h\u1ea1 t\u1ea7ng ch\u1ebf bi\u1ebfn.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Direct Trade<\/strong> l\u1ea1i kh\u00e1c bi\u1ec7t v\u1ec1 h\u1ea7u h\u1ebft m\u1ecdi ph\u01b0\u01a1ng di\u1ec7n. \u0110\u00e2y l\u00e0 m\u1ed9t ph\u01b0\u01a1ng th\u1ee9c thu mua phi t\u1eadp trung do ch\u00ednh c\u00e1c x\u01b0\u1edfng rang specialty t\u1ef1 kh\u1edfi x\u01b0\u1edbng. C\u00e1c nh\u00e0 rang xay tr\u1ef1c ti\u1ebfp \u0111\u1ebfn th\u0103m n\u00f4ng tr\u1ea1i, \u0111\u00e0m ph\u00e1n gi\u00e1 c\u1ea3 tr\u1ef1c ti\u1ebfp v\u1edbi ng\u01b0\u1eddi n\u00f4ng d\u00e2n v\u00e0 th\u01b0\u1eddng tr\u1ea3 m\u1ee9c gi\u00e1 cao g\u1ea5p 2 \u0111\u1ebfn 4 l\u1ea7n gi\u00e1 s\u00e0n th\u01b0\u01a1ng m\u1ea1i \u0111\u1ec3 \u0111\u1ed5i l\u1ea5y nh\u1eefng m\u1ebb c\u00e0 ph\u00ea c\u00f3 \u0111i\u1ec3m ch\u1ea5t l\u01b0\u1ee3ng SCA v\u01b0\u1ee3t tr\u1ed9i.<\/p>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1280\" height=\"720\" src=\"https:\/\/coffeefactz.com\/wp-content\/uploads\/2026\/07\/coffee-farmer-cooperative-meeting-fresh-cherries.webp\" alt=\"Coffee farmer holding freshly harvested red cherries during a cooperative meeting representing Fair Trade and Direct Trade sourcing\" class=\"wp-image-52011\" title=\"\" srcset=\"https:\/\/coffeefactz.com\/wp-content\/uploads\/2026\/07\/coffee-farmer-cooperative-meeting-fresh-cherries.webp 1280w, https:\/\/coffeefactz.com\/wp-content\/uploads\/2026\/07\/coffee-farmer-cooperative-meeting-fresh-cherries-300x169.webp 300w, https:\/\/coffeefactz.com\/wp-content\/uploads\/2026\/07\/coffee-farmer-cooperative-meeting-fresh-cherries-1024x576.webp 1024w, https:\/\/coffeefactz.com\/wp-content\/uploads\/2026\/07\/coffee-farmer-cooperative-meeting-fresh-cherries-768x432.webp 768w\" sizes=\"(max-width: 1280px) 100vw, 1280px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 hi\u1ec3u r\u00f5 hai m\u00f4 h\u00ecnh n\u00e0y bi\u1ec3u hi\u1ec7n ra sao trong quy\u1ebft \u0111\u1ecbnh mua s\u1eafm th\u1ef1c t\u1ebf, c\u00f3 5 ti\u00eau ch\u00ed quan tr\u1ecdng nh\u1ea5t c\u1ea7n m\u1ed5 x\u1ebb: c\u01a1 ch\u1ebf \u0111\u1ecbnh gi\u00e1, t\u00ednh minh b\u1ea1ch v\u00e0 x\u00e1c th\u1ef1c, tr\u1ecdng t\u00e2m ch\u1ea5t l\u01b0\u1ee3ng, s\u1ef1 h\u1ed7 tr\u1ee3 n\u00f4ng d\u00e2n v\u00e0 kh\u1ea3 n\u0103ng ti\u1ebfp c\u1eadn th\u1ecb tr\u01b0\u1eddng.<\/p>\n\n\n<p class=\"wp-block-paragraph\">C\u0103ng th\u1eb3ng c\u1ed1t l\u00f5i n\u1eb1m \u1edf ch\u1ed7: Fair Trade l\u00e0 m\u1ed9t chi\u1ebfc l\u01b0\u1edbi an to\u00e0n ti\u00eau chu\u1ea9n h\u00f3a b\u1ea3o v\u1ec7 s\u1ed1 \u0111\u00f4ng. Direct Trade l\u00e0 m\u1ed9t h\u1ee3p \u0111\u1ed3ng th\u00e0nh t\u00edch may \u0111o ri\u00eang cho nh\u1eefng c\u00e1 nh\u00e2n xu\u1ea5t s\u1eafc. M\u1ed9t b\u00ean ng\u0103n ch\u1eb7n t\u1ed5n th\u01b0\u01a1ng \u0111\u00e1y; b\u00ean c\u00f2n l\u1ea1i m\u1edf r\u1ed9ng ti\u1ec1m n\u0103ng \u0111\u1ec9nh.<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u0110\u1ec3 c\u00f3 c\u00e1i nh\u00ecn to\u00e0n c\u1ea3nh v\u1ec1 v\u1ecb tr\u00ed c\u1ee7a hai m\u00f4 h\u00ecnh n\u00e0y trong b\u1ee9c tranh ch\u1ee9ng nh\u1eadn to\u00e0n ng\u00e0nh, h\u00e3y xem b\u00e0i vi\u1ebft t\u1ed5ng h\u1ee3p v\u1ec1 c\u00e1c ti\u00eau chu\u1ea9n ch\u1ee9ng nh\u1eadn c\u00e0 ph\u00ea tr\u00ean CoffeeFactz.<\/p>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p>Theo <a href=\"https:\/\/www.fairtrade.net\/uk-en\/for-business\/fairtrade-partnerships\/success-stories.html\" rel=\"nofollow noopener\" target=\"_blank\"><u><strong>Dave Jameson<\/strong><\/u><\/a>, Gi\u00e1m \u0111\u1ed1c Ch\u01b0\u01a1ng tr\u00ecnh C\u00e0 ph\u00ea t\u1ea1i Grumpy Mule, qu\u1ef9 ph\u00e1t tri\u1ec3n x\u00e3 h\u1ed9i c\u1ee7a Fairtrade t\u1ea1o ra m\u1ed9t v\u00f2ng ph\u1ea3n h\u1ed3i tr\u1ef1c ti\u1ebfp gi\u1eefa m\u1ee9c gi\u00e1 chi tr\u1ea3 v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng h\u1ea1t thu ho\u1ea1ch. Nh\u1eefng ng\u01b0\u1eddi n\u00f4ng d\u00e2n nh\u1eadn \u0111\u01b0\u1ee3c ti\u1ec1n th\u01b0\u1edfng s\u1ebd c\u00f3 th\u00eam \u0111\u1ed9ng l\u1ef1c c\u1ee5 th\u1ec3 v\u00e0 ngu\u1ed3n v\u1ed1n t\u00e1i \u0111\u1ea7u t\u01b0 v\u00e0o k\u1ef9 thu\u1eadt canh t\u00e1c t\u1ed1t h\u01a1n, \u0111\u1ed3ng ngh\u0129a c\u1ea5u tr\u00fac t\u00e0i ch\u00ednh c\u1ee7a con d\u1ea5u s\u1ebd \u0111\u1ecbnh h\u00ecnh tr\u1ef1c ti\u1ebfp nh\u1eefng g\u00ec r\u00f3t v\u00e0o t\u00e1ch c\u1ee7a b\u1ea1n.<\/p><\/blockquote>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p class=\"wp-block-paragraph\">V\u00f2ng l\u1eb7p t\u00edch c\u1ef1c \u0111\u00f3 ho\u00e0n to\u00e0n c\u00f3 th\u1eadt, nh\u01b0ng n\u00f3 ch\u1ec9 ph\u00e1t huy hi\u1ec7u qu\u1ea3 khi d\u00f2ng ti\u1ec1n th\u01b0\u1edfng th\u1ef1c s\u1ef1 ch\u1ea3y \u0111\u01b0\u1ee3c v\u1ec1 tay ng\u01b0\u1eddi n\u00f4ng d\u00e2n v\u00e0 \u0111\u01b0\u1ee3c t\u00e1i \u0111\u1ea7u t\u01b0 \u0111\u00fang \u0111\u1eafn. \u0110\u00f3 ch\u00ednh l\u00e0 m\u1eaft x\u00edch m\u00e0 c\u00e1c nh\u00e0 ph\u1ea3n bi\u1ec7n Direct Trade th\u01b0\u1eddng \u0111\u1eb7t d\u1ea5u h\u1ecfi.<\/p>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><a href=\"https:\/\/sprudge.com\/is-direct-trade-fair-110410.html\" rel=\"nofollow noopener\" target=\"_blank\"><u><strong>Trish Rothgeb<\/strong><\/u><\/a>, \u0111\u1ed3ng s\u00e1ng l\u1eadp ki\u00eam chuy\u00ean gia rang t\u1ea1i Wrecking Ball Coffee Roasters v\u00e0 c\u1ef1u gi\u00e1m \u0111\u1ed1c ch\u01b0\u01a1ng tr\u00ecnh t\u1ea1i Vi\u1ec7n Ch\u1ea5t L\u01b0\u1ee3ng C\u00e0 Ph\u00ea (CQI), th\u1eb3ng th\u1eafn ch\u1ec9 ra v\u1ea5n \u0111\u1ec1 tr\u00e1ch nhi\u1ec7m gi\u1ea3i tr\u00ecnh c\u1ee7a Direct Trade: m\u00f4 h\u00ecnh n\u00e0y kh\u00f4ng h\u1ec1 c\u00f3 m\u1ed9t b\u1ed9 khung ti\u00eau chu\u1ea9n chung. M\u1ed9t s\u1ed1 nh\u00e0 rang xay v\u1eadn h\u00e0nh v\u1edbi k\u1ef7 lu\u1eadt t\u00ecm ngu\u1ed3n cung c\u1ef1c k\u1ef3 nghi\u00eam ng\u1eb7t v\u00e0 th\u1ea5u hi\u1ec3u t\u1eebng lu\u1ed1ng c\u00e2y c\u1ee7a n\u00f4ng tr\u1ea1i. Nh\u01b0ng \u0111a s\u1ed1 c\u00e1c b\u00ean kh\u00e1c ch\u1ec9 s\u1eed d\u1ee5ng t\u1eeb ng\u1eef n\u00e0y m\u1ed9t c\u00e1ch l\u1ecfng l\u1ebbo, ch\u1eb3ng kh\u00e1c n\u00e0o c\u00e1ch mua b\u00e1n th\u00f4ng th\u01b0\u1eddng \u0111\u01b0\u1ee3c kho\u00e1c l\u00ean m\u1ed9t l\u1edbp v\u1ecf b\u1ecdc ng\u00f4n t\u1eeb m\u1ef9 mi\u1ec1u.<\/p><\/blockquote>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00f3 ch\u00ednh l\u00e0 r\u1ee7i ro th\u1ef1c t\u1ebf l\u1edbn nh\u1ea5t c\u1ee7a Direct Trade: t\u00ednh ch\u00e2n th\u1ef1c c\u1ee7a con d\u1ea5u ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o l\u00f2ng t\u1ef1 tr\u1ecdng c\u1ee7a ch\u00ednh nh\u00e0 rang xay \u0111\u00f3. L\u1eddi c\u1ea3nh b\u00e1o c\u1ee7a Rothgeb l\u00e0m n\u1ed5i b\u1eadt l\u00fd do v\u00ec sao s\u1ef1 minh b\u1ea1ch c\u00f3 th\u1ec3 ki\u1ec3m ch\u1ee9ng l\u1ea1i quan tr\u1ecdng h\u01a1n b\u1ea5t k\u1ef3 bi\u1ec3u ng\u1eef ti\u1ebfp th\u1ecb h\u00e0o nho\u00e1ng n\u00e0o.<\/p>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><a href=\"https:\/\/sprudge.com\/transfair-on-direct-trade-movement-i-hope-they-beat-us-4669.html\" rel=\"nofollow noopener\" target=\"_blank\"><u><strong>Paul Rice<\/strong><\/u><\/a>, nh\u00e0 s\u00e1ng l\u1eadp TransFair USA (nay l\u00e0 Fair Trade USA), l\u1ea1i \u0111\u01b0a ra m\u1ed9t g\u00f3c nh\u00ecn r\u1ea5t c\u1edfi m\u1edf v\u1ec1 cu\u1ed9c c\u1ea1nh tranh n\u00e0y: n\u1ebfu c\u00e1c nh\u00e0 rang xay Direct Trade c\u00f3 th\u1ec3 ch\u1ee9ng minh h\u1ecd mang l\u1ea1i l\u1ee3i \u00edch cho ng\u01b0\u1eddi n\u00f4ng d\u00e2n t\u1ed1t h\u01a1n c\u1ea5u tr\u00fac ch\u1ee9ng nh\u1eadn c\u1ee7a Fair Trade, ng\u00e0nh c\u00e0 ph\u00ea ho\u00e0n to\u00e0n n\u00ean ch\u00e0o \u0111\u00f3n \u0111i\u1ec1u \u0111\u00f3. M\u1ee5c ti\u00eau t\u1ed1i th\u01b0\u1ee3ng l\u00e0 sinh k\u1ebf c\u1ee7a ng\u01b0\u1eddi tr\u1ed3ng, ch\u1ee9 kh\u00f4ng ph\u1ea3i vi\u1ec7c b\u1ea3o v\u1ec7 v\u1ecb th\u1ebf c\u1ee7a m\u1ed9t t\u1ed5 ch\u1ee9c.<\/p><\/blockquote>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p class=\"wp-block-paragraph\">G\u00f3c nh\u00ecn \u0111\u00f3 \u0111\u1ecbnh h\u00ecnh l\u1ea1i to\u00e0n b\u1ed9 cu\u1ed9c \u0111\u1ed1i tho\u1ea1i. Hai m\u00f4 h\u00ecnh n\u00e0y kh\u00f4ng \u0111\u1ed1i \u0111\u1ea7u ti\u00eau di\u1ec7t l\u1eabn nhau. Ch\u00fang l\u00e0 hai cu\u1ed9c th\u1eed nghi\u1ec7m ch\u1ea1y song song, v\u00e0 d\u1eef li\u1ec7u th\u1ef1c t\u1ebf cho th\u1ea5y m\u1ed7i b\u00ean \u0111ang ph\u1ee5c v\u1ee5 nh\u1eefng t\u1ea7ng l\u1edbp n\u00f4ng d\u00e2n v\u00e0 \u0111\u1ed1i t\u01b0\u1ee3ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng r\u1ea5t kh\u00e1c nhau.<\/p>\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\"><p><a href=\"https:\/\/sca.coffee\/sca-news\/2019\/01\/25\/farm-profitability-qa-ed-canty\" rel=\"nofollow noopener\" target=\"_blank\"><u><strong>Ed Canty<\/strong><\/u><\/a>, T\u1ed5ng Gi\u00e1m \u0111\u1ed1c c\u1ee7a Cooperative Coffees v\u00e0 c\u1ef1u Tr\u01b0\u1edfng b\u1ed9 ph\u1eadn thu mua c\u00e0 ph\u00ea Fair Trade &#038; H\u1eefu c\u01a1 t\u1ea1i Green Mountain Coffee Roasters, \u0111\u01b0a ra con s\u1ed1 th\u1ef1c t\u1ebf v\u1ec1 m\u1ee9c gi\u00e1 s\u00e0n Fair Trade: t\u1ea1i Cooperative Coffees, m\u1ee9c gi\u00e1 s\u00e0n quy \u0111\u1ecbnh cho Fairtrade Organic l\u00e0 2,20 USD\/lb FOB. Nh\u01b0ng trong n\u0103m t\u00e0i ch\u00ednh g\u1ea7n nh\u1ea5t, m\u1ee9c chi tr\u1ea3 th\u1ef1c t\u1ebf trung b\u00ecnh l\u00ean t\u1edbi 2,54 USD\/lb FOB, b\u1edfi \u0111i\u1ec1u ki\u1ec7n th\u1ecb tr\u01b0\u1eddng \u0111\u1ecba ph\u01b0\u01a1ng, k\u1ef3 v\u1ecdng ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 th\u1eddi \u0111i\u1ec3m k\u00fd h\u1ee3p \u0111\u1ed3ng \u0111\u1ec1u \u0111\u00e3 \u0111\u1ea9y gi\u00e1 b\u00e1n th\u1ef1c t\u1ebf v\u01b0\u1ee3t xa m\u1ee9c s\u00e0n t\u1ed1i thi\u1ec3u.<\/p><\/blockquote>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p class=\"wp-block-paragraph\">Kho\u1ea3ng c\u00e1ch gi\u1eefa gi\u00e1 s\u00e0n ch\u1ee9ng nh\u1eadn v\u00e0 m\u1ee9c gi\u00e1 chi tr\u1ea3 th\u1ef1c t\u1ebf mang \u00fd ngh\u0129a r\u1ea5t l\u1edbn: n\u00f3 ch\u1ee9ng minh m\u1ee9c s\u00e0n c\u1ee7a Fair Trade l\u00e0 m\u1ed9t b\u1ec7 \u0111\u1ee1 an to\u00e0n ph\u00eda d\u01b0\u1edbi ch\u1ee9 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ee9c tr\u1ea7n gi\u1edbi h\u1ea1n ph\u00eda tr\u00ean, nh\u1ea5t l\u00e0 khi l\u00e0m vi\u1ec7c v\u1edbi c\u00e1c b\u00ean mua c\u00f3 \u0111\u1ea1o \u0111\u1ee9c th\u1ef1c th\u1ee5.<\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<h2 class=\"wp-block-heading\">Fair Trade vs Direct Trade: So S\u00e1nh Gi\u00e1 C\u1ea3, T\u00ednh Minh B\u1ea1ch V\u00e0 Ch\u1ea5t L\u01b0\u1ee3ng<\/h2>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p class=\"wp-block-paragraph\">C\u1ea3 hai m\u00f4 h\u00ecnh \u0111\u1ec1u h\u01b0\u1edbng \u0111\u1ebfn m\u1ee5c ti\u00eau gi\u00fap ng\u01b0\u1eddi n\u00f4ng d\u00e2n c\u00f3 thu nh\u1eadp cao h\u01a1n. N\u01a1i ch\u00fang r\u1ebd nh\u00e1nh ch\u00ednh l\u00e0 <em>c\u00e1ch th\u1ee9c<\/em> ch\u00fang hi\u1ec7n th\u1ef1c h\u00f3a k\u1ebft qu\u1ea3 \u0111\u00f3:<\/p>\n\n\n<h3 class=\"wp-block-heading\">C\u01a1 Ch\u1ebf \u0110\u1ecbnh Gi\u00e1<\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Gi\u00e1 s\u00e0n t\u1ed1i thi\u1ec3u c\u1ee7a Fair Trade<\/strong> l\u00e0 \u0111\u1eb7c \u0111i\u1ec3m d\u1ec5 nh\u1eadn th\u1ea5y nh\u1ea5t v\u00e0 c\u0169ng g\u00e2y tranh c\u00e3i nhi\u1ec1u nh\u1ea5t. M\u1ee9c s\u00e0n hi\u1ec7n t\u1ea1i l\u00e0 1,80 USD\/pound cho Arabica s\u01a1 ch\u1ebf \u01b0\u1edbt, c\u1ed9ng th\u00eam 0,20 USD\/pound ti\u1ec1n th\u01b0\u1edfng x\u00e3 h\u1ed9i. Khi gi\u00e1 th\u1ecb tr\u01b0\u1eddng s\u1ee5p \u0111\u1ed5 xu\u1ed1ng 1,00 USD\/pound nh\u01b0 c\u00e1c \u0111\u1ee3t kh\u1ee7ng ho\u1ea3ng tr\u01b0\u1edbc \u0111\u00e2y, m\u1ee9c gi\u00e1 s\u00e0n n\u00e0y \u0111\u00e3 c\u1ee9u s\u1ed1ng h\u00e0ng ngh\u00ecn h\u1ed9 n\u00f4ng d\u00e2n. Nh\u01b0ng khi gi\u00e1 th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi v\u01b0\u1ee3t l\u00ean tr\u00ean 2,00 USD\/pound, con d\u1ea5u Fair Trade kh\u00f4ng t\u1ef1 \u0111\u1ed9ng mang l\u1ea1i th\u00eam nhi\u1ec1u gi\u00e1 tr\u1ecb th\u1eb7ng d\u01b0.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>C\u01a1 ch\u1ebf \u0111\u1ecbnh gi\u00e1 Direct Trade<\/strong> \u0111\u01b0\u1ee3c \u0111\u00e0m ph\u00e1n tr\u1ef1c ti\u1ebfp gi\u1eefa nh\u00e0 rang v\u00e0 ng\u01b0\u1eddi s\u1ea3n xu\u1ea5t, th\u01b0\u1eddng g\u1eafn li\u1ec1n v\u1edbi thang \u0111i\u1ec3m cupping SCA. M\u1ed9t l\u00f4 c\u00e0 ph\u00ea \u0111\u1ea1t 87 \u0111i\u1ec3m c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c mua v\u1edbi gi\u00e1 4,00 \u0111\u1ebfn 6,00 USD\/pound FOB; nh\u1eefng l\u00f4 si\u00eau \u0111\u1eb7c s\u1ea3n c\u00f3 th\u1ec3 \u0111\u1ea1t 10,00 USD\/pound ho\u1eb7c h\u01a1n. C\u01a1 ch\u1ebf n\u00e0y \u0111em l\u1ea1i ti\u1ec1m n\u0103ng thu nh\u1eadp v\u01b0\u1ee3t tr\u1ed9i cho nh\u1eefng ai l\u00e0m ra h\u1ea1t c\u00e0 ph\u00ea xu\u1ea5t s\u1eafc, nh\u01b0ng l\u1ea1i th\u1ea3 n\u1ed5i ho\u00e0n to\u00e0n n\u1ebfu m\u1ebb h\u1ea1t b\u1ecb l\u1ed7i v\u1ee5 m\u00f9a.<\/p>\n\n\n<p class=\"wp-block-paragraph\">So s\u00e1nh th\u1eb3ng th\u1eafn: Fair Trade \u0111em l\u1ea1i s\u1ef1 \u1ed5n \u0111\u1ecbnh d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c; Direct Trade \u0111em l\u1ea1i ti\u1ec1m n\u0103ng thu nh\u1eadp \u0111\u1ed9t ph\u00e1 g\u1eafn li\u1ec1n v\u1edbi n\u0103ng l\u1ef1c canh t\u00e1c.<\/p>\n\n\n<h3 class=\"wp-block-heading\">T\u00ednh Minh B\u1ea1ch V\u00e0 N\u0103ng L\u1ef1c X\u00e1c Th\u1ef1c<\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p class=\"wp-block-paragraph\">H\u1ec7 th\u1ed1ng <em>ki\u1ec3m to\u00e1n c\u1ee7a b\u00ean th\u1ee9 ba<\/em> trong Fair Trade t\u1ea1o ra m\u1ed9t chu\u1ed7i ch\u1ee9ng t\u1eeb c\u00f3 th\u1ec3 x\u00e1c minh \u0111\u01b0\u1ee3c. C\u00e1c c\u01a1 quan ki\u1ec3m to\u00e1n \u0111\u1ed9c l\u1eadp nh\u01b0 FLOCERT ti\u1ebfn h\u00e0nh ki\u1ec3m tra s\u1ed5 s\u00e1ch h\u1ee3p t\u00e1c x\u00e3, bi\u00ean lai thanh to\u00e1n v\u00e0 c\u00e1c kho\u1ea3n chi ti\u00eau t\u1eeb qu\u1ef9 ph\u00fac l\u1ee3i c\u1ed9ng \u0111\u1ed3ng, gi\u00fap ng\u01b0\u1eddi mua ho\u00e0n to\u00e0n y\u00ean t\u00e2m v\u1ec1 m\u1eb7t ph\u00e1p l\u00fd.<\/p>\n\n\n<p class=\"wp-block-paragraph\">T\u00ednh minh b\u1ea1ch c\u1ee7a Direct Trade l\u1ea1i ph\u1ee5 thu\u1ed9c ho\u00e0n to\u00e0n v\u00e0o t\u1eebng nh\u00e0 rang xay. Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u ti\u00ean phong nh\u01b0 Intelligentsia hay Stumptown c\u00f4ng b\u1ed1 c\u00e1c b\u00e1o c\u00e1o minh b\u1ea1ch th\u01b0\u1eddng ni\u00ean chi ti\u1ebft \u0111\u1ebfn t\u1eebng t\u00ean n\u00f4ng h\u1ed9 v\u00e0 m\u1ee9c gi\u00e1 FOB c\u1ee5 th\u1ec3. Ng\u01b0\u1ee3c l\u1ea1i, nhi\u1ec1u x\u01b0\u1edfng rang nh\u1ecf t\u1ef1 d\u00e1n nh\u00e3n Direct Trade l\u00ean bao b\u00ec nh\u01b0 m\u1ed9t kh\u1ea9u hi\u1ec7u ti\u1ebfp th\u1ecb m\u00e0 kh\u00f4ng h\u1ec1 cung c\u1ea5p \u0111\u01b0\u1ee3c b\u1ea5t k\u1ef3 ch\u1ee9ng t\u1eeb thanh to\u00e1n n\u00e0o.<\/p>\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y c\u0169ng l\u00e0 l\u00fd do v\u00ec sao b\u00e0i to\u00e1n so s\u00e1nh gi\u1eefa c\u00e0 ph\u00ea h\u1eefu c\u01a1 v\u00e0 c\u00e0 ph\u00ea canh t\u00e1c th\u00f4ng th\u01b0\u1eddng lu\u00f4n c\u1ea7n s\u1ef1 x\u00e1c th\u1ef1c c\u1ee7a c\u00e1c con d\u1ea5u \u0111\u1ed9c l\u1eadp.<\/p>\n\n\n<h3 class=\"wp-block-heading\">Tr\u1ecdng T\u00e2m V\u1ec1 Ch\u1ea5t L\u01b0\u1ee3ng T\u00e1ch C\u00e0 Ph\u00ea<\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Ch\u1ee9ng nh\u1eadn Fair Trade<\/strong> \u0111\u00e1nh gi\u00e1 s\u1ef1 tu\u00e2n th\u1ee7 c\u00e1c quy chu\u1ea9n lao \u0111\u1ed9ng v\u00e0 c\u00f4ng b\u1eb1ng gi\u00e1 c\u1ea3. N\u00f3 ho\u00e0n to\u00e0n kh\u00f4ng ph\u1ea3i l\u00e0 ch\u1ee9ng ch\u1ec9 b\u1ea3o ch\u1ee9ng cho h\u01b0\u01a1ng v\u1ecb. M\u1ed9t m\u1ebb c\u00e0 ph\u00ea \u0111\u1ea1t chu\u1ea9n Fair Trade c\u00f3 th\u1ec3 ch\u1ec9 \u0111\u1ea1t 75\u201378 \u0111i\u1ec3m tr\u00ean b\u00e0n th\u1eed n\u1ebfm.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Direct Trade<\/strong> \u0111\u01b0\u1ee3c sinh ra t\u1eeb ch\u00ednh khao kh\u00e1t ch\u1ea5t l\u01b0\u1ee3ng. C\u00e1c x\u01b0\u1edfng rang specialty ch\u1ec9 c\u1ea5t c\u00f4ng l\u1eb7n l\u1ed9i \u0111\u1ebfn t\u1eadn n\u00f4ng tr\u1ea1i khi h\u1ecd tin r\u1eb1ng m\u1ebb h\u1ea1t \u0111\u00f3 c\u00f3 ti\u1ec1m n\u0103ng h\u01b0\u01a1ng v\u1ecb \u0111\u1eb7c bi\u1ec7t. M\u1ed1i quan h\u1ec7 \u0111\u1ed1i t\u00e1c \u0111\u01b0\u1ee3c duy tr\u00ec ch\u00ednh nh\u1edd \u0111i\u1ec3m s\u1ed1 cupping cao qua t\u1eebng ni\u00ean v\u1ee5.<\/p>\n\n\n<p class=\"wp-block-paragraph\">H\u1ec7 qu\u1ea3 th\u1ef1c t\u1ebf \u0111\u1ed1i v\u1edbi ng\u01b0\u1eddi th\u01b0\u1edfng th\u1ee9c: m\u1ed9t g\u00f3i c\u00e0 ph\u00ea d\u00e1n nh\u00e3n Direct Trade t\u1eeb m\u1ed9t x\u01b0\u1edfng rang uy t\u00edn c\u00f3 x\u00e1c su\u1ea5t r\u1ea5t cao s\u1ebd mang l\u1ea1i m\u1ed9t ly c\u00e0 ph\u00ea xu\u1ea5t s\u1eafc. C\u00f2n g\u00f3i c\u00e0 ph\u00ea Fair Trade si\u00eau th\u1ecb ch\u1ec9 \u0111\u1ea3m b\u1ea3o v\u1ec1 m\u1eb7t \u0111\u1ea1o \u0111\u1ee9c th\u01b0\u01a1ng m\u1ea1i ch\u1ee9 kh\u00f4ng cam k\u1ebft v\u1ec1 s\u1ef1 th\u0103ng hoa v\u1ecb gi\u00e1c.<\/p>\n\n\n<h3 class=\"wp-block-heading\">Ph\u01b0\u01a1ng Th\u1ee9c H\u1ed7 Tr\u1ee3 Ng\u01b0\u1eddi N\u00f4ng D\u00e2n<\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p class=\"wp-block-paragraph\">Qu\u1ef9 ph\u00fac l\u1ee3i x\u00e3 h\u1ed9i c\u1ee7a Fair Trade t\u00e0i tr\u1ee3 cho c\u00e1c <em>d\u1ef1 \u00e1n c\u1ea5p h\u1ee3p t\u00e1c x\u00e3<\/em> mang l\u1ea1i l\u1ee3i \u00edch chung cho to\u00e0n th\u1ec3 c\u1ed9ng \u0111\u1ed3ng: tr\u01b0\u1eddng h\u1ecdc, \u0111\u01b0\u1eddng giao th\u00f4ng li\u00ean th\u00f4n, ngu\u1ed3n n\u01b0\u1edbc s\u1ea1ch v\u00e0 h\u1ec7 th\u1ed1ng ph\u01a1i s\u1ea5y t\u1eadp trung.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Direct Trade l\u1ea1i mang \u0111\u1ebfn s\u1ef1 h\u1ed7 tr\u1ee3 \u0111\u01b0\u1ee3c \u0111o ni \u0111\u00f3ng gi\u00e0y cho t\u1eebng c\u00e1 nh\u00e2n: h\u1ee3p \u0111\u1ed3ng bao ti\u00eau nhi\u1ec1u n\u0103m gi\u00fap ch\u1ee7 trang tr\u1ea1i y\u00ean t\u00e2m l\u1eadp k\u1ebf ho\u1ea1ch t\u00e0i ch\u00ednh, ti\u1ec1n t\u1ea1m \u1ee9ng tr\u01b0\u1edbc m\u00f9a v\u1ee5 \u0111\u1ec3 tr\u1ea3 c\u00f4ng h\u00e1i v\u00e0 chuy\u1ec3n giao k\u1ef9 thu\u1eadt l\u00ean men y\u1ebfm kh\u00ed ti\u00ean ti\u1ebfn \u0111\u1ec3 n\u00e2ng cao \u0111i\u1ec3m s\u1ed1 h\u1ea1t.<\/p>\n\n\n<h3 class=\"wp-block-heading\">Kh\u1ea3 N\u0103ng Ti\u1ebfp C\u1eadn Th\u1ecb Tr\u01b0\u1eddng<\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p class=\"wp-block-paragraph\">Fair Trade m\u1edf ra <em>c\u00e1nh c\u1eeda th\u1ecb tr\u01b0\u1eddng to\u00e0n c\u1ea7u<\/em> cho c\u00e1c h\u1ee3p t\u00e1c x\u00e3 \u0111\u1ea1t chu\u1ea9n ch\u1ee9ng nh\u1eadn, b\u1ea5t k\u1ec3 c\u00e1c th\u00e0nh vi\u00ean s\u1ea3n xu\u1ea5t c\u00e0 ph\u00ea \u1edf m\u1ee9c ch\u1ea5t l\u01b0\u1ee3ng b\u00ecnh d\u00e2n hay \u0111\u1eb7c s\u1ea3n.<\/p>\n\n\n<p class=\"wp-block-paragraph\">Direct Trade \u0111\u00f2i h\u1ecfi ng\u01b0\u1eddi n\u00f4ng d\u00e2n ph\u1ea3i c\u00f3 s\u1eb5n k\u1ef9 thu\u1eadt s\u1ea3n xu\u1ea5t c\u00e0 ph\u00ea \u0111\u1ec9nh cao v\u00e0 ph\u1ea3i t\u00ecm \u0111\u01b0\u1ee3c nh\u00e0 rang xay specialty s\u1eb5n s\u00e0ng k\u1ebft n\u1ed1i. \u0110i\u1ec1u n\u00e0y v\u00f4 t\u00ecnh d\u1ef1ng l\u00ean m\u1ed9t b\u1ee9c t\u01b0\u1eddng ng\u0103n c\u00e1ch \u0111\u1ed1i v\u1edbi h\u00e0ng tri\u1ec7u n\u00f4ng h\u1ed9 ngh\u00e8o v\u00f9ng s\u00e2u v\u00f9ng xa \u2013 nh\u1eefng ng\u01b0\u1eddi c\u1ea7n m\u1ed9t chi\u1ebfc l\u01b0\u1edbi an to\u00e0n kinh t\u1ebf h\u01a1n l\u00e0 m\u1ed9t cu\u1ed9c \u0111ua \u0111i\u1ec3m s\u1ed1 cupping.<\/p>\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Ti\u00eau ch\u00ed<\/th><th>Fair Trade<\/th><th>Direct Trade<\/th><\/tr><\/thead><tbody><tr><td>Gi\u00e1 s\u00e0n t\u1ed1i thi\u1ec3u<\/td><td>\u0110\u1ea3m b\u1ea3o m\u1ee9c s\u00e0n t\u1ed1i thi\u1ec3u (~1,80 USD\/lb Arabica)<\/td><td>Kh\u00f4ng c\u00f3 gi\u00e1 s\u00e0n; \u0111\u00e0m ph\u00e1n theo t\u1eebng l\u00f4<\/td><\/tr><tr><td>Ti\u1ec1m n\u0103ng gi\u00e1 \u0111\u1ec9nh<\/td><td>B\u1ecb gi\u1edbi h\u1ea1n; ti\u1ec1n th\u01b0\u1edfng premium c\u1ed1 \u0111\u1ecbnh<\/td><td>R\u1ea5t cao; g\u1eafn li\u1ec1n v\u1edbi \u0111i\u1ec3m s\u1ed1 cupping<\/td><\/tr><tr><td>C\u01a1 ch\u1ebf x\u00e1c th\u1ef1c<\/td><td>Ki\u1ec3m to\u00e1n \u0111\u1ed9c l\u1eadp t\u1eeb b\u00ean th\u1ee9 ba (FLOCERT)<\/td><td>Nh\u00e0 rang xay t\u1ef1 c\u00f4ng b\u1ed1 b\u00e1o c\u00e1o<\/td><\/tr><tr><td>Y\u00eau c\u1ea7u ch\u1ea5t l\u01b0\u1ee3ng<\/td><td>Kh\u00f4ng y\u00eau c\u1ea7u \u0111i\u1ec3m s\u1ed1 h\u01b0\u01a1ng v\u1ecb<\/td><td>R\u1ea5t kh\u1eaft khe; l\u00e0 \u0111i\u1ec1u ki\u1ec7n ti\u00ean quy\u1ebft<\/td><\/tr><tr><td>Ph\u01b0\u01a1ng Th\u1ee9c H\u1ed7 Tr\u1ee3 Ng\u01b0\u1eddi N\u00f4ng D\u00e2n<\/td><td>C\u1ea5p c\u1ed9ng \u0111\u1ed3ng qua qu\u1ef9 th\u01b0\u1edfng h\u1ee3p t\u00e1c x\u00e3<\/td><td>C\u1ea5p c\u00e1 nh\u00e2n; ch\u1ec9 d\u00e0nh cho n\u00f4ng tr\u1ea1i \u0111\u01b0\u1ee3c ch\u1ecdn<\/td><\/tr><tr><td>Kh\u1ea3 N\u0103ng Ti\u1ebfp C\u1eadn Th\u1ecb Tr\u01b0\u1eddng<\/td><td>R\u1ed9ng m\u1edf cho m\u1ecdi h\u1ee3p t\u00e1c x\u00e3 \u0111\u1ea1t chu\u1ea9n<\/td><td>\u0110\u00f2i h\u1ecfi s\u1ea3n l\u01b0\u1ee3ng \u0111\u1ea1t chu\u1ea9n specialty cao<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\">\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<\/p>\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<h2 class=\"wp-block-heading\">B\u1ea1n N\u00ean Ch\u1ecdn Lo\u1ea1i C\u00e0 Ph\u00ea N\u00e0o? C\u1ea9m Nang D\u00e0nh Cho Ng\u01b0\u1eddi Mua<\/h2>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p class=\"wp-block-paragraph\">Vi\u1ec7c l\u1ef1a ch\u1ecdn gi\u1eefa Fair Trade v\u00e0 Direct Trade quy t\u1ee5 v\u1ec1 m\u1ed9t c\u00e2u h\u1ecfi c\u1ed1t l\u00f5i: b\u1ea1n tin r\u1eb1ng \u0111i\u1ec1u g\u00ec n\u00ean l\u00e0 \u0111\u1ed9ng l\u1ef1c quy\u1ebft \u0111\u1ecbnh gi\u00e1 tr\u1ecb c\u1ee7a ly c\u00e0 ph\u00ea \u2013 m\u1ed9t ti\u00eau chu\u1ea9n \u0111\u1ea1o \u0111\u1ee9c b\u1ea3o v\u1ec7 s\u1ed1 \u0111\u00f4ng hay s\u1ef1 c\u00f4ng nh\u1eadn th\u00e0nh qu\u1ea3 cho ch\u1ea5t l\u01b0\u1ee3ng v\u01b0\u1ee3t b\u1eadc?<\/p>\n\n\n<h3 class=\"wp-block-heading\">Ng\u01b0\u1eddi T\u00ecm Ki\u1ebfm Gi\u00e1 Tr\u1ecb \u0110\u1ea1o \u0110\u1ee9c C\u00f3 Th\u1ec3 X\u00e1c Minh<\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n mu\u1ed1n bi\u1ebft ch\u1eafc ch\u1eafn 100% r\u1eb1ng ng\u01b0\u1eddi tr\u1ed3ng c\u00e0 ph\u00ea nh\u1eadn \u0111\u01b0\u1ee3c m\u1ed9t m\u1ee9c gi\u00e1 s\u00e0n an to\u00e0n. B\u1ea1n kh\u00f4ng mu\u1ed1n \u0111\u1eb7t ni\u1ec1m tin v\u00e0o nh\u1eefng l\u1eddi h\u1ee9a h\u1eb9n ti\u1ebfp th\u1ecb su\u00f4ng c\u1ee7a c\u00e1c th\u01b0\u01a1ng hi\u1ec7u.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>Fair Trade l\u00e0 l\u1ef1a ch\u1ecdn chu\u1ea9n x\u00e1c c\u1ee7a b\u1ea1n.<\/strong> H\u1ec7 th\u1ed1ng ch\u1ee9ng nh\u1eadn n\u00e0y sinh ra ch\u00ednh l\u00e0 \u0111\u1ec3 ph\u1ee5c v\u1ee5 nhu c\u1ea7u ki\u1ec3m ch\u1ee9ng \u0111\u1ed9c l\u1eadp n\u00e0y.<\/p>\n\n\n<p class=\"wp-block-paragraph\">H\u00e3y t\u00ecm ki\u1ebfm bi\u1ec3u tr\u01b0ng logo ch\u00ednh th\u1ee9c c\u1ee7a Fairtrade International, thay v\u00ec nh\u1eefng d\u00f2ng ch\u1eef chung chung nh\u01b0 &#8220;fairly traded&#8221; in t\u00f9y ti\u1ec7n tr\u00ean v\u1ecf bao.<\/p>\n\n\n<h3 class=\"wp-block-heading\">Ng\u01b0\u1eddi \u0110\u1eb7t Ch\u1ea5t L\u01b0\u1ee3ng H\u01b0\u01a1ng V\u1ecb L\u00ean H\u00e0ng \u0110\u1ea7u<\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n quan t\u00e2m s\u00e2u s\u1eafc \u0111\u1ebfn nh\u1eefng n\u1ed1t h\u01b0\u01a1ng tinh t\u1ebf trong t\u00e1ch c\u00e0 ph\u00ea, v\u00e0 b\u1ea1n tin r\u1eb1ng m\u1ed9t x\u01b0\u1edfng rang s\u1eb5n s\u00e0ng tr\u1ea3 m\u1ee9c gi\u00e1 g\u1ea5p 3 l\u1ea7n th\u1ecb tr\u01b0\u1eddng cho nh\u1eefng m\u1ebb h\u1ea1t \u0111i\u1ec3m cao s\u1ebd t\u1ef1 nhi\u00ean mang l\u1ea1i sinh k\u1ebf v\u01b0\u1ee3t tr\u1ed9i cho ng\u01b0\u1eddi tr\u1ed3ng.<\/p>\n\n\n<p class=\"wp-block-paragraph\"><strong>C\u00e1c x\u01b0\u1edfng rang Direct Trade uy t\u00edn l\u00e0 \u0111\u00edch \u0111\u1ebfn c\u1ee7a b\u1ea1n<\/strong>, v\u1edbi m\u1ed9t \u0111i\u1ec1u ki\u1ec7n ki\u00ean quy\u1ebft: nh\u00e0 rang xay \u0111\u00f3 ph\u1ea3i c\u00f4ng khai b\u00e1o c\u00e1o t\u00ecm ngu\u1ed3n cung \u1ee9ng m\u1ed9t c\u00e1ch minh b\u1ea1ch.<\/p>\n\n\n<h3 class=\"wp-block-heading\">Ng\u01b0\u1eddi T\u00ecm Ki\u1ebfm S\u1ef1 Ho\u00e0n H\u1ea3o C\u1ea3 Hai B\u1edd<\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p class=\"wp-block-paragraph\">B\u1ea1n v\u1eeba mu\u1ed1n chi\u1ebfc l\u01b0\u1edbi an to\u00e0n c\u1ee7a m\u1ee9c gi\u00e1 s\u00e0n c\u00f3 ki\u1ec3m to\u00e1n, v\u1eeba mu\u1ed1n h\u01b0\u01a1ng v\u1ecb th\u0103ng hoa c\u1ee7a m\u1ed1i quan h\u1ec7 tr\u1ef1c ti\u1ebfp. S\u1ef1 k\u1ebft h\u1ee3p n\u00e0y ho\u00e0n to\u00e0n t\u1ed3n t\u1ea1i trong th\u1ebf gi\u1edbi c\u00e0 ph\u00ea hi\u1ec7n \u0111\u1ea1i.<\/p>\n\n\n<p class=\"wp-block-paragraph\">M\u1ed9t s\u1ed1 nh\u00e0 rang specialty ti\u00ean phong th\u1ef1c hi\u1ec7n ph\u01b0\u01a1ng th\u1ee9c thu mua Direct Trade tr\u1ef1c ti\u1ebfp v\u1edbi c\u00e1c h\u1ee3p t\u00e1c x\u00e3 \u0111\u00e3 \u0111\u1ea1t chu\u1ea9n Fair Trade, tr\u1ea3 m\u1ee9c gi\u00e1 cao h\u01a1n nhi\u1ec1u so v\u1edbi gi\u00e1 s\u00e0n quy \u0111\u1ecbnh nh\u01b0ng v\u1eabn duy tr\u00ec to\u00e0n b\u1ed9 chu\u1ed7i ch\u1ee9ng t\u1eeb ki\u1ec3m to\u00e1n minh b\u1ea1ch.<\/p>\n\n\n<h3 class=\"wp-block-heading\">3 C\u00e2u H\u1ecfi C\u1ed1t L\u00f5i C\u1ea7n \u0110\u1eb7t Ra Tr\u01b0\u1edbc Khi Mua<\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p class=\"wp-block-paragraph\">Tr\u01b0\u1edbc khi r\u00fat v\u00ed mua m\u1ed9t g\u00f3i c\u00e0 ph\u00ea \u0111\u01b0\u1ee3c qu\u1ea3ng c\u00e1o l\u00e0 c\u00f3 ngu\u1ed3n g\u1ed1c \u0111\u1ea1o \u0111\u1ee9c, 3 c\u00e2u h\u1ecfi n\u00e0y s\u1ebd gi\u00fap b\u1ea1n l\u1ecdc s\u1ea1ch m\u1ecdi chi\u00eau tr\u00f2 ti\u1ebfp th\u1ecb:<\/p>\n\n\n<ol class=\"wp-block-list\">\n\n<p class=\"wp-block-paragraph\"><li><strong>&#8220;Ai l\u00e0 ng\u01b0\u1eddi quy\u1ebft \u0111\u1ecbnh m\u1ee9c gi\u00e1, v\u00e0 m\u1ee9c gi\u00e1 \u0111\u00f3 \u0111\u01b0\u1ee3c ki\u1ec3m ch\u1ee9ng nh\u01b0 th\u1ebf n\u00e0o?&#8221;<\/strong> M\u1ee9c gi\u00e1 s\u00e0n t\u1ed1i thi\u1ec3u do m\u1ed9t c\u01a1 quan \u0111\u1ed9c l\u1eadp quy \u0111\u1ecbnh c\u00f3 b\u1ea3n ch\u1ea5t ho\u00e0n to\u00e0n kh\u00e1c v\u1edbi con s\u1ed1 do ch\u00ednh nh\u00e0 rang t\u1ef1 \u0111\u1eb7t ra.<\/li> <li><strong>&#8220;T\u00f4i c\u00f3 th\u1ec3 xem th\u00f4ng tin \u1edf c\u1ea5p \u0111\u1ed9 n\u00f4ng tr\u1ea1i kh\u00f4ng?&#8221;<\/strong> T\u00ean n\u00f4ng tr\u1ea1i, t\u00ean ch\u1ee7 h\u1ed9, v\u00f9ng tr\u1ed3ng c\u1ee5 th\u1ec3, \u0111\u1ed9 cao: nh\u1eefng chi ti\u1ebft n\u00e0y r\u1ea5t kh\u00f3 l\u00e0m gi\u1ea3 v\u00e0 c\u00e1c x\u01b0\u1edfng rang ch\u00e2n ch\u00ednh lu\u00f4n t\u1ef1 h\u00e0o c\u00f4ng khai.<\/li> <li><strong>&#8220;M\u00f4 h\u00ecnh n\u00e0y t\u1eadp trung v\u00e0o m\u1ee9c gi\u00e1 s\u00e0n t\u1ed1i thi\u1ec3u hay ti\u1ec1n th\u01b0\u1edfng ch\u1ea5t l\u01b0\u1ee3ng \u0111\u1ec9nh cao?&#8221;<\/strong> C\u00e2u tr\u1ea3 l\u1eddi s\u1ebd cho b\u1ea1n bi\u1ebft g\u00f3i c\u00e0 ph\u00ea \u0111\u01b0\u1ee3c thi\u1ebft k\u1ebf \u0111\u1ec3 b\u1ea3o v\u1ec7 \u0111\u00e1y an sinh x\u00e3 h\u1ed9i hay \u0111\u1ec3 v\u01b0\u01a1n t\u1edbi \u0111\u1ec9nh cao h\u01b0\u01a1ng v\u1ecb.<\/li> <\/ol> <\/p>\n\n\n<p class=\"wp-block-paragraph\">Fair Trade t\u1ea1o ra nh\u1eefng gi\u00e1 tr\u1ecb c\u1ed9ng \u0111\u1ed3ng \u1ed5n \u0111\u1ecbnh v\u00e0 d\u1ef1 \u0111o\u00e1n \u0111\u01b0\u1ee3c, bao b\u1ecdc ng\u01b0\u1eddi n\u00f4ng d\u00e2n b\u1ea5t k\u1ec3 m\u1ebb h\u1ea1t c\u1ee7a h\u1ecd \u0111\u1ea1t \u0111i\u1ec3m s\u1ed1 bao nhi\u00eau. Direct Trade l\u1ea1i t\u1ea1o ra s\u1ef1 gi\u00e0u c\u00f3 \u0111\u1ed9t ph\u00e1 cho nh\u1eefng c\u00e1 nh\u00e2n xu\u1ea5t s\u1eafc c\u00f3 kh\u1ea3 n\u0103ng chinh ph\u1ee5c th\u1ecb tr\u01b0\u1eddng specialty. C\u1ea3 hai \u0111\u1ec1u gi\u1ea3i quy\u1ebft nh\u1eefng m\u1ea3nh gh\u00e9p quan tr\u1ecdng c\u1ee7a c\u00f9ng m\u1ed9t b\u00e0i to\u00e1n l\u1edbn.<\/p>\n\n\n<p class=\"wp-block-paragraph\">S\u01a1 \u0111\u1ed3 tr\u1ef1c quan d\u01b0\u1edbi \u0111\u00e2y s\u1ebd t\u00f3m l\u01b0\u1ee3c l\u01b0u tr\u00ecnh ra quy\u1ebft \u0111\u1ecbnh gi\u00fap b\u1ea1n ch\u1ecdn nhanh g\u00f3i c\u00e0 ph\u00ea ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi tri\u1ebft l\u00fd ti\u00eau d\u00f9ng c\u1ee7a m\u00ecnh.<\/p>\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"1536\" src=\"https:\/\/coffeefactz.com\/wp-content\/uploads\/2026\/07\/buyers-guide-fair-trade-direct-trade-decision-flow-infographic.webp\" alt=\"Hyper-realistic 3D infographic with watercolor texture showing buyer persona profiles connected to Fair Trade, Direct Trade, and hybrid choices in a decision-flow diagram\" class=\"wp-image-52013\" title=\"\" srcset=\"https:\/\/coffeefactz.com\/wp-content\/uploads\/2026\/07\/buyers-guide-fair-trade-direct-trade-decision-flow-infographic.webp 1024w, https:\/\/coffeefactz.com\/wp-content\/uploads\/2026\/07\/buyers-guide-fair-trade-direct-trade-decision-flow-infographic-200x300.webp 200w, https:\/\/coffeefactz.com\/wp-content\/uploads\/2026\/07\/buyers-guide-fair-trade-direct-trade-decision-flow-infographic-683x1024.webp 683w, https:\/\/coffeefactz.com\/wp-content\/uploads\/2026\/07\/buyers-guide-fair-trade-direct-trade-decision-flow-infographic-768x1152.webp 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e2u H\u1ecfi Th\u01b0\u1eddng G\u1eb7p V\u1ec1 C\u00e0 Ph\u00ea Fair Trade vs Direct Trade<\/h2>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<h3 class=\"wp-block-heading\">Starbucks c\u00f3 ph\u1ea3i l\u00e0 c\u00e0 ph\u00ea Fair Trade kh\u00f4ng?<\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p class=\"wp-block-paragraph\">Starbucks kh\u00f4ng ch\u1ee7 y\u1ebfu v\u1eadn h\u00e0nh theo ch\u1ee9ng nh\u1eadn Fair Trade. T\u1eadp \u0111o\u00e0n n\u00e0y ph\u00e1t tri\u1ec3n b\u1ed9 ti\u00eau chu\u1ea9n t\u00ecm ngu\u1ed3n cung \u1ee9ng n\u1ed9i b\u1ed9 ri\u00eang mang t\u00ean C.A.F.E. Practices (do t\u1ed5 ch\u1ee9c phi ch\u00ednh ph\u1ee7 Conservation International \u0111\u1ed3ng thi\u1ebft k\u1ebf). H\u1ecd c\u00f3 thu mua m\u1ed9t t\u1ef7 l\u1ec7 nh\u1ecf c\u00e0 ph\u00ea \u0111\u1ea1t chu\u1ea9n Fairtrade nh\u01b0ng \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i c\u1ee7a to\u00e0n b\u1ed9 chu\u1ed7i cung \u1ee9ng.<\/p>\n\n\n<h3 class=\"wp-block-heading\">Dunkin&#8217; c\u00f3 s\u1eed d\u1ee5ng c\u00e0 ph\u00ea Fair Trade kh\u00f4ng?<\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p class=\"wp-block-paragraph\">Dunkin&#8217; kh\u00f4ng s\u1eed d\u1ee5ng c\u00e0 ph\u00ea \u0111\u1ea1t ch\u1ee9ng nh\u1eadn Fairtrade International tr\u00ean to\u00e0n b\u1ed9 menu ch\u00ednh. Tuy nhi\u00ean, h\u1ecd s\u1eed d\u1ee5ng 100% c\u00e0 ph\u00ea \u0111\u1ea1t ch\u1ee9ng nh\u1eadn Rainforest Alliance cho c\u00e1c d\u00f2ng \u0111\u1ed3 u\u1ed1ng n\u1ec1n espresso t\u1ea1i th\u1ecb tr\u01b0\u1eddng B\u1eafc M\u1ef9.<\/p>\n\n\n<h3 class=\"wp-block-heading\">T\u1ea1i sao c\u00e0 ph\u00ea Fair Trade l\u1ea1i \u0111\u1eaft h\u01a1n c\u00e0 ph\u00ea th\u00f4ng th\u01b0\u1eddng?<\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p class=\"wp-block-paragraph\">C\u00e0 ph\u00ea Fair Trade c\u00f3 gi\u00e1 b\u00e1n l\u1ebb cao h\u01a1n v\u00ec chu\u1ed7i cung \u1ee9ng b\u1eaft bu\u1ed9c ph\u1ea3i tr\u1ea3 m\u1ee9c gi\u00e1 s\u00e0n cao h\u01a1n gi\u00e1 th\u1ecb tr\u01b0\u1eddng h\u00e0ng h\u00f3a, c\u1ed9ng th\u00eam 0,20 USD\/lb ti\u1ec1n th\u01b0\u1edfng qu\u1ef9 c\u1ed9ng \u0111\u1ed3ng v\u00e0 c\u00e1c kho\u1ea3n chi ph\u00ed ki\u1ec3m to\u00e1n, thanh tra h\u00e0ng n\u0103m c\u1ee7a b\u00ean th\u1ee9 ba.<\/p>\n\n\n<h3 class=\"wp-block-heading\">Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea n\u00e0o \u0111\u1ea1t ch\u1ee9ng nh\u1eadn Fairtrade n\u1ed5i ti\u1ebfng?<\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p class=\"wp-block-paragraph\">Nhi\u1ec1u th\u01b0\u01a1ng hi\u1ec7u qu\u1ed1c t\u1ebf uy t\u00edn g\u1eafn li\u1ec1n v\u1edbi con d\u1ea5u Fairtrade International bao g\u1ed3m Equal Exchange, Caf\u00e9direct, Peace Coffee v\u00e0 c\u00e1c d\u00f2ng s\u1ea3n ph\u1ea9m ch\u1ecdn l\u1ecdc c\u1ee7a Ben &#038; Jerry&#8217;s hay Kicking Horse Coffee.<\/p>\n\n\n<h3 class=\"wp-block-heading\">M\u1ed9t g\u00f3i c\u00e0 ph\u00ea c\u00f3 th\u1ec3 v\u1eeba l\u00e0 Fair Trade v\u1eeba l\u00e0 Direct Trade kh\u00f4ng?<\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p class=\"wp-block-paragraph\">Ho\u00e0n to\u00e0n c\u00f3 th\u1ec3. M\u1ed9t nh\u00e0 rang xay c\u00f3 th\u1ec3 \u0111\u1ebfn th\u0103m tr\u1ef1c ti\u1ebfp m\u1ed9t h\u1ee3p t\u00e1c x\u00e3 \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ea5p ch\u1ee9ng nh\u1eadn Fair Trade, \u0111\u00e0m ph\u00e1n mua c\u00e1c l\u00f4 h\u1ea1t \u0111\u1eb7c bi\u1ec7t v\u1edbi m\u1ee9c gi\u00e1 cao h\u01a1n nhi\u1ec1u so v\u1edbi gi\u00e1 s\u00e0n, k\u1ebft h\u1ee3p ho\u00e0n h\u1ea3o gi\u1eefa chu\u1ed7i ch\u1ee9ng t\u1eeb ki\u1ec3m to\u00e1n v\u00e0 m\u1ed1i quan h\u1ec7 g\u1eafn k\u1ebft tr\u1ef1c di\u1ec7n.<\/p>\n\n\n<h3 class=\"wp-block-heading\">Direct Trade c\u00f3 th\u1ef1c s\u1ef1 tr\u1ea3 ti\u1ec1n cho n\u00f4ng d\u00e2n nhi\u1ec1u h\u01a1n Fair Trade kh\u00f4ng?<\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec1u \u0111\u00f3 t\u00f9y thu\u1ed9c v\u00e0o nh\u00e0 rang v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng m\u1ebb c\u00e0 ph\u00ea. C\u00e1c x\u01b0\u1edfng rang Direct Trade h\u00e0ng \u0111\u1ea7u th\u01b0\u1eddng xuy\u00ean chi tr\u1ea3 g\u1ea5p 2 \u0111\u1ebfn 3 l\u1ea7n gi\u00e1 s\u00e0n Fairtrade cho nh\u1eefng l\u00f4 h\u1ea1t \u0111\u1ea1t \u0111i\u1ec3m cao. Tuy nhi\u00ean, v\u1edbi nh\u1eefng nh\u00e0 rang t\u1ef1 x\u01b0ng Direct Trade thi\u1ebfu minh b\u1ea1ch, ch\u01b0a ch\u1eafc ng\u01b0\u1eddi n\u00f4ng d\u00e2n \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ee9c gi\u00e1 t\u1ed1t h\u01a1n.<\/p>\n\n\n<h3 class=\"wp-block-heading\">L\u00e0m sao \u0111\u1ec3 t\u00f4i ki\u1ec3m ch\u1ee9ng l\u1eddi tuy\u00ean b\u1ed1 Direct Trade c\u1ee7a m\u1ed9t x\u01b0\u1edfng rang?<\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p class=\"wp-block-paragraph\">H\u00e3y t\u00ecm ki\u1ebfm b\u00e1o c\u00e1o t\u00ecm ngu\u1ed3n cung \u1ee9ng minh b\u1ea1ch (Transparency Report): t\u00ean c\u1ee5 th\u1ec3 c\u1ee7a ng\u01b0\u1eddi n\u00f4ng d\u00e2n, t\u00ean trang tr\u1ea1i, ni\u00ean v\u1ee5 thu ho\u1ea1ch v\u00e0 m\u1ee9c gi\u00e1 FOB chi tr\u1ea3 tr\u00ean m\u1ed7i pound \u0111\u01b0\u1ee3c c\u00f4ng khai r\u00f5 r\u00e0ng tr\u00ean website c\u1ee7a h\u1ecd.<\/p>\n\n\n<h3 class=\"wp-block-heading\">\u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra v\u1edbi ng\u01b0\u1eddi n\u00f4ng d\u00e2n Direct Trade khi nh\u00e0 rang xay ng\u1eebng h\u1ee3p t\u00e1c?<\/h3>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<p class=\"wp-block-paragraph\">\u0110\u00e2y ch\u00ednh l\u00e0 r\u1ee7i ro c\u1ea5u tr\u00fac l\u1edbn nh\u1ea5t c\u1ee7a m\u00f4 h\u00ecnh Direct Trade: khi nh\u00e0 rang xay t\u00ecm \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u00e1c m\u1edbi ho\u1eb7c thay \u0111\u1ed5i gu h\u01b0\u01a1ng v\u1ecb, ng\u01b0\u1eddi n\u00f4ng d\u00e2n s\u1ebd m\u1ea5t ngay k\u00eanh ti\u00eau th\u1ee5 gi\u00e1 cao v\u00e0 bu\u1ed9c ph\u1ea3i quay l\u1ea1i b\u00e1n th\u00e1o m\u1ebb h\u1ea1t ch\u1ea5t l\u01b0\u1ee3ng cao v\u1edbi m\u1ee9c gi\u00e1 r\u1ebb m\u1ea1t tr\u00ean th\u1ecb tr\u01b0\u1eddng h\u00e0ng h\u00f3a th\u00f4ng th\u01b0\u1eddng n\u1ebfu h\u1ecd kh\u00f4ng c\u00f3 m\u1ea1ng l\u01b0\u1edbi kh\u00e1ch h\u00e0ng thay th\u1ebf.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">T\u00e0i Li\u1ec7u Tham Kh\u1ea3o<\/h2>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<p class=\"wp-block-paragraph\"><li>C\u00e1c c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng t\u1eeb quan h\u1ec7 \u0111\u1ed1i t\u00e1c Fairtrade | fairtrade.net<\/li> <li>Th\u01b0\u01a1ng m\u1ea1i tr\u1ef1c ti\u1ebfp c\u00f3 th\u1ef1c s\u1ef1 c\u00f4ng b\u1eb1ng? | sprudge.com<\/li> <li>Quan \u0111i\u1ec3m c\u1ee7a TransFair v\u1ec1 phong tr\u00e0o Direct Trade | sprudge.com<\/li> <li>H\u1ecfi \u0111\u00e1p v\u1ec1 kh\u1ea3 n\u0103ng sinh l\u1eddi c\u1ee7a n\u00f4ng tr\u1ea1i c\u00e0 ph\u00ea: Ed Canty | sca.coffee<\/li> <\/ul> <\/p>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@type\": \"FAQPage\", \"mainEntity\": [{\"@type\": \"Question\", \"name\": \"Starbucks c\u00f3 ph\u1ea3i l\u00e0 c\u00e0 ph\u00ea Fair Trade kh\u00f4ng?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Starbucks kh\u00f4ng ch\u1ee7 y\u1ebfu v\u1eadn h\u00e0nh theo ch\u1ee9ng nh\u1eadn Fair Trade. T\u1eadp \u0111o\u00e0n n\u00e0y ph\u00e1t tri\u1ec3n b\u1ed9 ti\u00eau chu\u1ea9n t\u00ecm ngu\u1ed3n cung \u1ee9ng n\u1ed9i b\u1ed9 ri\u00eang mang t\u00ean C.A.F.E. Practices (do t\u1ed5 ch\u1ee9c phi ch\u00ednh ph\u1ee7 Conservation International \u0111\u1ed3ng thi\u1ebft k\u1ebf). H\u1ecd c\u00f3 thu mua m\u1ed9t t\u1ef7 l\u1ec7 nh\u1ecf c\u00e0 ph\u00ea \u0111\u1ea1t chu\u1ea9n Fairtrade nh\u01b0ng \u0111\u00e2y kh\u00f4ng ph\u1ea3i l\u00e0 n\u1ec1n t\u1ea3ng c\u1ed1t l\u00f5i c\u1ee7a to\u00e0n b\u1ed9 chu\u1ed7i cung \u1ee9ng.\"}}, {\"@type\": \"Question\", \"name\": \"Dunkin' c\u00f3 s\u1eed d\u1ee5ng c\u00e0 ph\u00ea Fair Trade kh\u00f4ng?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Dunkin' kh\u00f4ng s\u1eed d\u1ee5ng c\u00e0 ph\u00ea \u0111\u1ea1t ch\u1ee9ng nh\u1eadn Fairtrade International tr\u00ean to\u00e0n b\u1ed9 menu ch\u00ednh. Tuy nhi\u00ean, h\u1ecd s\u1eed d\u1ee5ng 100% c\u00e0 ph\u00ea \u0111\u1ea1t ch\u1ee9ng nh\u1eadn Rainforest Alliance cho c\u00e1c d\u00f2ng \u0111\u1ed3 u\u1ed1ng n\u1ec1n espresso t\u1ea1i th\u1ecb tr\u01b0\u1eddng B\u1eafc M\u1ef9.\"}}, {\"@type\": \"Question\", \"name\": \"T\u1ea1i sao c\u00e0 ph\u00ea Fair Trade l\u1ea1i \u0111\u1eaft h\u01a1n c\u00e0 ph\u00ea th\u00f4ng th\u01b0\u1eddng?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"C\u00e0 ph\u00ea Fair Trade c\u00f3 gi\u00e1 b\u00e1n l\u1ebb cao h\u01a1n v\u00ec chu\u1ed7i cung \u1ee9ng b\u1eaft bu\u1ed9c ph\u1ea3i tr\u1ea3 m\u1ee9c gi\u00e1 s\u00e0n cao h\u01a1n gi\u00e1 th\u1ecb tr\u01b0\u1eddng h\u00e0ng h\u00f3a, c\u1ed9ng th\u00eam 0,20 USD\/lb ti\u1ec1n th\u01b0\u1edfng qu\u1ef9 c\u1ed9ng \u0111\u1ed3ng v\u00e0 c\u00e1c kho\u1ea3n chi ph\u00ed ki\u1ec3m to\u00e1n, thanh tra h\u00e0ng n\u0103m c\u1ee7a b\u00ean th\u1ee9 ba.\"}}, {\"@type\": \"Question\", \"name\": \"Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea n\u00e0o \u0111\u1ea1t ch\u1ee9ng nh\u1eadn Fairtrade n\u1ed5i ti\u1ebfng?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Several well-known brands carry Fairtrade International certification, including Equal Exchange, Caf\\u00e9direct, and Green Mountain Coffee's certified lines. The Fairtrade International website maintains a searchable database of certified products, which is the most reliable way to verify a specific brand's status.\"}}, {\"@type\": \"Question\", \"name\": \"M\u1ed9t g\u00f3i c\u00e0 ph\u00ea c\u00f3 th\u1ec3 v\u1eeba l\u00e0 Fair Trade v\u1eeba l\u00e0 Direct Trade kh\u00f4ng?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"Ho\u00e0n to\u00e0n c\u00f3 th\u1ec3. M\u1ed9t nh\u00e0 rang xay c\u00f3 th\u1ec3 \u0111\u1ebfn th\u0103m tr\u1ef1c ti\u1ebfp m\u1ed9t h\u1ee3p t\u00e1c x\u00e3 \u0111\u00e3 \u0111\u01b0\u1ee3c c\u1ea5p ch\u1ee9ng nh\u1eadn Fair Trade, \u0111\u00e0m ph\u00e1n mua c\u00e1c l\u00f4 h\u1ea1t \u0111\u1eb7c bi\u1ec7t v\u1edbi m\u1ee9c gi\u00e1 cao h\u01a1n nhi\u1ec1u so v\u1edbi gi\u00e1 s\u00e0n, k\u1ebft h\u1ee3p ho\u00e0n h\u1ea3o gi\u1eefa chu\u1ed7i ch\u1ee9ng t\u1eeb ki\u1ec3m to\u00e1n v\u00e0 m\u1ed1i quan h\u1ec7 g\u1eafn k\u1ebft tr\u1ef1c di\u1ec7n.\"}}, {\"@type\": \"Question\", \"name\": \"Direct Trade c\u00f3 th\u1ef1c s\u1ef1 tr\u1ea3 ti\u1ec1n cho n\u00f4ng d\u00e2n nhi\u1ec1u h\u01a1n Fair Trade kh\u00f4ng?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"\u0110i\u1ec1u \u0111\u00f3 t\u00f9y thu\u1ed9c v\u00e0o nh\u00e0 rang v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng m\u1ebb c\u00e0 ph\u00ea. 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Tuy nhi\u00ean, v\u1edbi nh\u1eefng nh\u00e0 rang t\u1ef1 x\u01b0ng Direct Trade thi\u1ebfu minh b\u1ea1ch, ch\u01b0a ch\u1eafc ng\u01b0\u1eddi n\u00f4ng d\u00e2n \u0111\u00e3 nh\u1eadn \u0111\u01b0\u1ee3c m\u1ee9c gi\u00e1 t\u1ed1t h\u01a1n.\"}}, {\"@type\": \"Question\", \"name\": \"L\u00e0m sao \u0111\u1ec3 t\u00f4i ki\u1ec3m ch\u1ee9ng l\u1eddi tuy\u00ean b\u1ed1 Direct Trade c\u1ee7a m\u1ed9t x\u01b0\u1edfng rang?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"H\u00e3y t\u00ecm ki\u1ebfm b\u00e1o c\u00e1o t\u00ecm ngu\u1ed3n cung \u1ee9ng minh b\u1ea1ch (Transparency Report): t\u00ean c\u1ee5 th\u1ec3 c\u1ee7a ng\u01b0\u1eddi n\u00f4ng d\u00e2n, t\u00ean trang tr\u1ea1i, ni\u00ean v\u1ee5 thu ho\u1ea1ch v\u00e0 m\u1ee9c gi\u00e1 FOB chi tr\u1ea3 tr\u00ean m\u1ed7i pound \u0111\u01b0\u1ee3c c\u00f4ng khai r\u00f5 r\u00e0ng tr\u00ean website c\u1ee7a h\u1ecd.\"}}, {\"@type\": \"Question\", \"name\": \"\u0110i\u1ec1u g\u00ec s\u1ebd x\u1ea3y ra v\u1edbi ng\u01b0\u1eddi n\u00f4ng d\u00e2n Direct Trade khi nh\u00e0 rang xay ng\u1eebng h\u1ee3p t\u00e1c?\", \"acceptedAnswer\": {\"@type\": \"Answer\", \"text\": \"\u0110\u00e2y ch\u00ednh l\u00e0 r\u1ee7i ro c\u1ea5u tr\u00fac l\u1edbn nh\u1ea5t c\u1ee7a m\u00f4 h\u00ecnh Direct Trade: khi nh\u00e0 rang xay t\u00ecm \u0111\u01b0\u1ee3c \u0111\u1ed1i t\u00e1c m\u1edbi ho\u1eb7c thay \u0111\u1ed5i gu h\u01b0\u01a1ng v\u1ecb, ng\u01b0\u1eddi n\u00f4ng d\u00e2n s\u1ebd m\u1ea5t ngay k\u00eanh ti\u00eau th\u1ee5 gi\u00e1 cao v\u00e0 bu\u1ed9c ph\u1ea3i quay l\u1ea1i b\u00e1n th\u00e1o m\u1ebb h\u1ea1t ch\u1ea5t l\u01b0\u1ee3ng cao v\u1edbi m\u1ee9c gi\u00e1 r\u1ebb m\u1ea1t tr\u00ean th\u1ecb tr\u01b0\u1eddng h\u00e0ng h\u00f3a th\u00f4ng th\u01b0\u1eddng n\u1ebfu h\u1ecd kh\u00f4ng c\u00f3 m\u1ea1ng l\u01b0\u1edbi kh\u00e1ch h\u00e0ng thay th\u1ebf.\"}}]}<\/script>\n\n\n\n<script type=\"application\/ld+json\">{\"@context\": \"https:\/\/schema.org\", \"@graph\": [{\"@type\": \"BlogPosting\", \"@id\": \"https:\/\/coffeefactz.com\/fair-trade-vs-direct-trade-coffee\/#richSnippet\", \"about\": [{\"@type\": \"Thing\", \"name\": \"Coffee Sourcing Models\"}], \"mentions\": [{\"@type\": \"Thing\", \"name\": \"Fair Trade certification\"}, {\"@type\": \"Thing\", \"name\": \"farmer cooperatives\"}, {\"@type\": \"Thing\", \"name\": \"market access\"}, {\"@type\": \"Thing\", \"name\": \"price mechanism\"}, {\"@type\": \"Thing\", \"name\": \"cup quality\"}, {\"@type\": \"Thing\", \"name\": \"Verifiable Ethics Seeker\"}, {\"@type\": \"Thing\", \"name\": \"production loans\"}, {\"@type\": \"Thing\", \"name\": \"Direct Trade\"}, {\"@type\": \"Thing\", \"name\": \"model\"}, {\"@type\": \"Thing\", \"name\": \"coffee farmers\"}]}]}<\/script>\n","protected":false},"excerpt":{"rendered":"<p>Cu\u1ed9c \u0111\u1ed1i \u0111\u1ea7u gi\u1eefa Fair Trade v\u00e0 Direct Trade chia th\u1ebf gi\u1edbi c\u00e0 ph\u00ea \u0111\u1eb7c s\u1ea3n th\u00e0nh hai tr\u01b0\u1eddng ph\u00e1i tri\u1ebft l\u00fd c\u1ea1nh tranh nhau. M\u1ed9t b\u00ean x\u00e2y d\u1ef1ng chi\u1ebfc l\u01b0\u1edbi an to\u00e0n kinh t\u1ebf th\u00f4ng qua ki\u1ec3m to\u00e1n \u0111\u1ed9c l\u1eadp; b\u00ean c\u00f2n l\u1ea1i \u0111\u1eb7t c\u01b0\u1ee3c v\u00e0o m\u1ed1i quan h\u1ec7 tr\u1ef1c ti\u1ebfp v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng t\u00e1ch c\u00e0 ph\u00ea \u0111\u1ec9nh cao \u0111\u1ec3 tr\u1ea3 m\u1ee9c gi\u00e1 v\u01b0\u1ee3t tr\u1ed9i. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 b\u1ee9c tranh th\u1ef1c t\u1ebf \u0111\u1eb1ng sau t\u1eebng con d\u1ea5u tr\u00ean bao b\u00ec.<\/p>\n","protected":false},"author":1,"featured_media":52016,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":"","_members_access_role":[],"_members_access_error":"","rank_math_title":"Fair Trade vs Direct Trade C\u00e0 Ph\u00ea: 5 Kh\u00e1c Bi\u1ec7t C\u1ed1t L\u00f5i","rank_math_description":"Nhi\u1ec1u ng\u01b0\u1eddi mua c\u00e0 ph\u00ea th\u01b0\u1eddng nh\u1ea7m l\u1eabn gi\u1eefa Fair Trade v\u00e0 Direct Trade. 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