{"id":53416,"date":"2026-01-09T11:01:36","date_gmt":"2026-01-09T04:01:36","guid":{"rendered":"https:\/\/coffeefactz.com\/?p=53416"},"modified":"2026-08-20T19:53:03","modified_gmt":"2026-08-20T12:53:03","slug":"thuong-hieu-ca-phe-pho-bien-1960s-1970s","status":"publish","type":"post","link":"https:\/\/coffeefactz.com\/vi\/thuong-hieu-ca-phe-pho-bien-1960s-1970s\/","title":{"rendered":"Th\u01b0\u01a1ng Hi\u1ec7u C\u00e0 Ph\u00ea N\u00e0o Ph\u1ed5 Bi\u1ebfn Nh\u1ea5t Trong Th\u1eadp Ni\u00ean 1960 V\u00e0 1970?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">\u0110\u00e3 bao gi\u1edd b\u1ea1n t\u1ef1 h\u1ecfi lo\u1ea1i c\u00e0 ph\u00ea n\u00e0o \u0111\u00e3 bi\u1ebfn nghi th\u1ee9c bu\u1ed5i s\u00e1ng c\u1ee7a ng\u01b0\u1eddi M\u1ef9 tr\u1edf n\u00ean thi\u00eang li\u00eang nh\u01b0 m\u1ed9t b\u00e0i qu\u1ed1c ca? Khi b\u1ea1n h\u00ecnh dung v\u1ec1 nh\u1eefng ph\u00f2ng ngh\u1ec9 gi\u1ea3i lao v\u00e0 nh\u1eefng chi\u1ebfc b\u00e0n \u0103n nh\u00e0 b\u1ebfp c\u1ee7a th\u1eadp ni\u00ean 1960 v\u00e0 1970, \u0111\u00f3 ch\u1eafc ch\u1eafn kh\u00f4ng ph\u1ea3i l\u00e0 nh\u1eefng ly pour-over th\u1ee7 c\u00f4ng tinh x\u1ea3o m\u00e0 b\u1ea1n th\u01b0\u1eddng th\u1ea5y ng\u00e0y nay. \u0110\u00f3 l\u00e0 m\u1ed9t th\u1eddi \u0111\u1ea1i \u1ed3n \u00e0o, \u0111\u1ec1 cao s\u1ef1 ti\u1ec7n l\u1ee3i, v\u00e0 b\u1ecb th\u1ed1ng tr\u1ecb ho\u00e0n to\u00e0n b\u1edfi m\u1ed9t v\u00e0i c\u00e1i t\u00ean quen thu\u1ed9c \u0111\u01b0\u1ee3c ch\u1eafp c\u00e1nh b\u1edfi s\u1ee9c m\u1ea1nh marketing kh\u1ed5ng l\u1ed3. Trong b\u00e0i vi\u1ebft n\u00e0y, ch\u00fang t\u00f4i s\u1ebd mang \u0111\u1ebfn m\u1ed9t c\u00e2u tr\u1ea3 l\u1eddi c\u1ef1c k\u1ef3 r\u00f5 r\u00e0ng\u2014Folgers v\u00e0 Nescaf\u00e9 \u0111\u00e3 th\u1ed1ng tr\u1ecb cu\u1ed9c ch\u01a1i\u2014v\u00e0 kh\u00e1m ph\u00e1 nh\u1eefng th\u1ebf l\u1ef1c \u0111\u00e3 c\u1ee7ng c\u1ed1 v\u1ecb th\u1ebf c\u1ee7a h\u1ecd trong l\u1ecbch s\u1eed c\u00e0 ph\u00ea.<\/p>\n\n<h2 class=\"wp-block-heading\">T\u1ea1i Sao Nh\u1eefng H\u00e3ng C\u00e0 Ph\u00ea N\u00e0y L\u1ea1i Th\u1ed1ng Tr\u1ecb Nghi Th\u1ee9c Bu\u1ed5i S\u00e1ng C\u1ee7a Ng\u01b0\u1eddi M\u1ef9<\/h2>\n\n<p class=\"wp-block-paragraph\">H\u00e3y h\u00ecnh dung m\u1ed9t c\u0103n b\u1ebfp v\u00e0o n\u0103m 1965, ti\u1ebfng r\u00ec r\u00ec c\u1ee7a m\u1ed9t chi\u1ebfc m\u00e1y pha c\u00e0 ph\u00ea drip m\u1edbi toanh vang l\u00ean \u1edf g\u00f3c ph\u00f2ng. K\u1ef7 nguy\u00ean n\u00e0y kh\u00f4ng ch\u1ec9 \u0111\u01a1n thu\u1ea7n l\u00e0 vi\u1ec7c u\u1ed1ng c\u00e0 ph\u00ea; \u0111\u00f3 l\u00e0 c\u00e2u chuy\u1ec7n v\u1ec1 vi\u1ec7c l\u00e0m cho c\u00e0 ph\u00ea tr\u1edf n\u00ean d\u1ec5 ti\u1ebfp c\u1eadn, d\u1ec5 d\u1ef1 \u0111o\u00e1n, v\u00e0 nhanh ch\u00f3ng \u0111\u1ed1i v\u1edbi m\u1ed9t qu\u1ed1c gia \u0111ang hi\u1ec7n \u0111\u1ea1i h\u00f3a v\u1edbi t\u1ed1c \u0111\u1ed9 ch\u00f3ng m\u1eb7t. S\u1ef1 b\u00f9ng n\u1ed5 kinh t\u1ebf \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c thu nh\u1eadp kh\u1ea3 d\u1ee5ng t\u0103ng l\u00ean, v\u00e0 c\u00f4ng ngh\u1ec7 \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u00f3 nhi\u1ec1u thi\u1ebft b\u1ecb gia d\u1ee5ng gi\u00fap c\u00f4ng vi\u1ec7c nh\u00e0 tr\u1edf n\u00ean nh\u1eb9 nh\u00e0ng h\u01a1n. \u0110\u1ed9t nhi\u00ean, c\u00e0 ph\u00ea kh\u00f4ng c\u00f2n l\u00e0 th\u1ee9 b\u1ea1n ph\u1ea3i t\u1ec9 m\u1ea9n xay hay \u0111un s\u00f4i s\u00f9ng s\u1ee5c tr\u00ean ng\u1ecdn l\u1eeda tr\u1ea7n n\u1eefa; n\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c t\u1ef1 \u0111\u1ed9ng h\u00f3a.<\/p>\n\n<p class=\"wp-block-paragraph\">S\u1ef1 ti\u1ec7n l\u1ee3i c\u1ee7a ph\u01b0\u01a1ng ph\u00e1p pha drip, k\u1ebft h\u1ee3p v\u1edbi nh\u1eefng \u0111o\u1ea1n phim qu\u1ea3ng c\u00e1o truy\u1ec1n h\u00ecnh h\u00e0o nho\u00e1ng, ph\u1ee7 s\u00f3ng kh\u1eafp n\u01a1i, \u0111\u00e3 t\u1ea1o ra m\u1ed9t c\u01a1n b\u00e3o ho\u00e0n h\u1ea3o cho s\u1ef1 trung th\u00e0nh v\u1edbi th\u01b0\u01a1ng hi\u1ec7u, \u0111\u1eb7c bi\u1ec7t l\u00e0 \u0111\u1ed1i v\u1edbi nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u c\u00f3 th\u1ec3 \u0111\u1ea3m b\u1ea3o l\u1ea5p \u0111\u1ea7y nh\u1eefng b\u00ecnh \u0111i\u1ec7n m\u1edbi toanh \u0111\u00f3 m\u1ed9t c\u00e1ch \u1ed5n \u0111\u1ecbnh. Ng\u01b0\u1eddi M\u1ef9 khao kh\u00e1t s\u1ef1 nh\u1ea5t qu\u00e1n h\u01a1n b\u1ea5t c\u1ee9 th\u1ee9 g\u00ec kh\u00e1c. N\u1ebfu b\u1ea1n mua c\u00e0 ph\u00ea cho m\u1ed9t gia \u0111\u00ecnh n\u0103m ng\u01b0\u1eddi \u1edf v\u00f9ng ngo\u1ea1i \u00f4, b\u1ea1n c\u1ea7n ph\u1ea3i bi\u1ebft ch\u1eafc r\u1eb1ng n\u00f3 s\u1ebd c\u00f3 h\u01b0\u01a1ng v\u1ecb y h\u1ec7t nhau v\u00e0o m\u1ed7i s\u00e1ng, cho d\u00f9 \u0111\u00f3 l\u00e0 bu\u1ed5i s\u00e1ng th\u1ee9 Hai v\u1ed9i v\u00e3 hay m\u1ed9t b\u1eefa brunch Ch\u1ee7 nh\u1eadt l\u01b0\u1eddi bi\u1ebfng.<\/p>\n\n<p class=\"wp-block-paragraph\">S\u1ef1 chuy\u1ec3n d\u1ecbch c\u00f4ng ngh\u1ec7 n\u00e0y \u0111\u00e3 t\u00e1c \u0111\u1ed9ng tr\u1ef1c ti\u1ebfp \u0111\u1ebfn <em>th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea th\u1eadp ni\u00ean 1960<\/em>. Tr\u01b0\u1edbc \u0111\u00f3, c\u00e1c ph\u01b0\u01a1ng ph\u00e1p pha ch\u1ebf bi\u1ebfn thi\u00ean r\u1ea5t l\u1edbn, d\u1eabn \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng th\u00e0nh ph\u1ea9m kh\u00f4ng \u0111\u1ed3ng \u0111\u1ec1u. M\u00e1y pha drip b\u1eb1ng \u0111i\u1ec7n \u0111\u00e3 ti\u00eau chu\u1ea9n h\u00f3a quy tr\u00ecnh n\u00e0y, bi\u1ebfn l\u01b0\u1ee3ng c\u00e0 ph\u00ea b\u1ed9t b\u00ean trong lon\u2014ch\u1ee9 kh\u00f4ng ph\u1ea3i ph\u01b0\u01a1ng ph\u00e1p pha ch\u1ebf\u2014tr\u1edf th\u00e0nh bi\u1ebfn s\u1ed1 ch\u00ednh. \u0110\u1ebfn n\u0103m 1968, 68% h\u1ed9 gia \u0111\u00ecnh \u1edf M\u1ef9 mua c\u00e0 ph\u00ea pha s\u1eb5n, v\u00e0 h\u1ecd chu\u1ed9ng ngu\u1ed3n c\u00e0 ph\u00ea pha \u0111\u00f3 \u0111\u1ebfn t\u1eeb m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u quen thu\u1ed9c, \u0111\u00e1ng tin c\u1eady. Quy m\u00f4 kh\u1ed5ng l\u1ed3 c\u1ee7a c\u00e1c ng\u00e2n s\u00e1ch qu\u1ea3ng c\u00e1o trong su\u1ed1t nh\u1eefng th\u1eadp k\u1ef7 n\u00e0y \u0111\u00e3 l\u00e8o l\u00e1i ng\u01b0\u1eddi d\u00e2n h\u01b0\u1edbng t\u1edbi nh\u1eefng \u00f4ng l\u1edbn c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i ch\u00fang. H\u00e3y ngh\u0129 v\u1ec1 kh\u1ed1i l\u01b0\u1ee3ng \u0111\u1ed3 s\u1ed9 c\u1ee7a c\u00e1c <em>chi\u1ebfn d\u1ecbch qu\u1ea3ng c\u00e1o c\u00e0 ph\u00ea trong nh\u1eefng n\u0103m 1960<\/em>\u2014c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u1edbn \u0111\u00e3 l\u00e0m b\u00e3o h\u00f2a m\u1ecdi khung gi\u1edd qu\u1ea3ng c\u00e1o. N\u1ebfu b\u1ea1n b\u00e1n c\u00e0 ph\u00ea \u1edf quy m\u00f4 l\u1edbn, b\u1ea1n b\u1eaft bu\u1ed9c ph\u1ea3i xu\u1ea5t hi\u1ec7n tr\u00ean truy\u1ec1n h\u00ecnh. C\u00e1ch ti\u1ebfp c\u1eadn ph\u1ee7 s\u00f3ng m\u1ea1nh m\u1ebd n\u00e0y \u0111\u1ea3m b\u1ea3o r\u1eb1ng khi ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111i mua s\u1eafm m\u1ed9t chi\u1ebfc <em>m\u00e1y pha c\u00e0 ph\u00ea gia \u0111\u00ecnh th\u1eadp ni\u00ean 1960<\/em>, h\u1ecd c\u0169ng bi\u1ebft ch\u00ednh x\u00e1c n\u00ean mua lon h\u1ea1t hay l\u1ecd tinh th\u1ec3 c\u00e0 ph\u00ea n\u00e0o \u0111\u1ec3 \u0111\u1ed5 v\u00e0o \u0111\u00f3. S\u00e2n kh\u1ea5u \u0111\u00e3 \u0111\u01b0\u1ee3c d\u00e0n d\u1ef1ng s\u1eb5n cho m\u1ed9t s\u1ef1 th\u1ed1ng tr\u1ecb th\u01b0\u01a1ng hi\u1ec7u th\u1ef1c s\u1ef1, n\u01a1i s\u1ef1 quen thu\u1ed9c \u0111\u00e3 sinh ra m\u1ed9t l\u00f2ng trung th\u00e0nh m\u00e3nh li\u1ec7t.<\/p>\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" width=\"1376\" height=\"768\" src=\"https:\/\/coffeefactz.com\/wp-content\/uploads\/2025\/12\/1960s-coffee-scene-stage-brand-dominance-1.webp\" alt=\"S\u00e2n kh\u1ea5u c\u00e0 ph\u00ea th\u1eadp ni\u00ean 1960 v\u00e0 s\u1ef1 th\u1ed1ng tr\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u\" class=\"wp-image-40226\" title=\"\" srcset=\"https:\/\/coffeefactz.com\/wp-content\/uploads\/2025\/12\/1960s-coffee-scene-stage-brand-dominance-1.webp 1376w, https:\/\/coffeefactz.com\/wp-content\/uploads\/2025\/12\/1960s-coffee-scene-stage-brand-dominance-1-300x167.webp 300w, https:\/\/coffeefactz.com\/wp-content\/uploads\/2025\/12\/1960s-coffee-scene-stage-brand-dominance-1-1024x572.webp 1024w, https:\/\/coffeefactz.com\/wp-content\/uploads\/2025\/12\/1960s-coffee-scene-stage-brand-dominance-1-768x429.webp 768w\" sizes=\"(max-width: 1376px) 100vw, 1376px\"><\/figure>\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n<p class=\"wp-block-paragraph\">S\u1ef1 h\u1ee3p nh\u1ea5t s\u1ee9c mua t\u1ea1p h\u00f3a c\u1ee7a n\u01b0\u1edbc M\u1ef9, th\u01b0\u1eddng \u0111\u01b0\u1ee3c qu\u1ea3n l\u00fd b\u1edfi c\u00e1c t\u1eadp \u0111o\u00e0n kh\u1ed5ng l\u1ed3 nh\u01b0 <em>Campbell Soup Company<\/em> (c\u00f4ng ty s\u1edf h\u1eefu m\u1ed9t s\u1ed1 th\u01b0\u01a1ng hi\u1ec7u ch\u1ee7 ch\u1ed1t), \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c v\u1ecb tr\u00ed tr\u01b0ng b\u00e0y tr\u00ean k\u1ec7 v\u00e0 l\u1ee3i th\u1ebf ph\u00e2n ph\u1ed1i l\u00e0 nh\u1eefng r\u00e0o c\u1ea3n g\u1ea7n nh\u01b0 kh\u00f4ng th\u1ec3 v\u01b0\u1ee3t qua. Khi c\u00e1nh c\u1eeda m\u1edf ra cho vi\u1ec7c ti\u00eau d\u00f9ng \u0111\u1ea1i ch\u00fang th\u00f4ng qua nh\u1eefng chi\u1ebfc <em>m\u00e1y pha c\u00e0 ph\u00ea drip<\/em> \u0111\u00e1ng tin c\u1eady, Folgers v\u00e0 Nescaf\u00e9 \u0111\u00e3 \u1edf s\u1eb5n v\u1ecb tr\u00ed ho\u00e0n h\u1ea3o \u0111\u1ec3 ung dung b\u01b0\u1edbc qua.<\/p>\n\n<h2 class=\"wp-block-heading\">C\u00e1c Th\u01b0\u01a1ng Hi\u1ec7u C\u00e0 Ph\u00ea H\u00f2a Tan &amp; C\u00e0 Ph\u00ea Rang Xay H\u00e0ng \u0110\u1ea7u C\u1ee7a Th\u1eadp Ni\u00ean 1960 &amp; 1970<\/h2>\n\n<p class=\"wp-block-paragraph\">B\u1ec7 b\u1ebfp c\u1ee7a ng\u01b0\u1eddi M\u1ef9 trong su\u1ed1t th\u1eadp ni\u00ean 60 v\u00e0 70 l\u00e0 m\u1ed9t chi\u1ebfn tr\u01b0\u1eddng c\u1ee7a nh\u1eefng lon v\u00e0 l\u1ecd. M\u1eb7c d\u00f9 v\u1eabn c\u00f3 m\u1ed9t v\u00e0i x\u01b0\u1edfng rang nh\u1ecf l\u1ebb trong khu v\u1ef1c, nh\u01b0ng th\u1ecb tr\u01b0\u1eddng thu\u1ed9c v\u1ec1 nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 \u0111\u00e3 l\u00e0m ch\u1ee7 \u0111\u01b0\u1ee3c t\u1ed1c \u0111\u1ed9 (h\u00f2a tan) ho\u1eb7c s\u1ea3n l\u01b0\u1ee3ng (rang xay). D\u01b0\u1edbi \u0111\u00e2y l\u00e0 n\u0103m danh m\u1ee5c th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 l\u1ea5p \u0111\u1ea7y m\u1ecdi c\u0103n b\u1ebfp c\u1ee7a ng\u01b0\u1eddi M\u1ef9 v\u1edbi m\u00f9i h\u01b0\u01a1ng c\u1ee7a caffeine.<\/p>\n\n<p class=\"wp-block-paragraph\">Cu\u1ed9c chi\u1ebfn \u0111\u01b0\u1ee3c chia t\u00e1ch r\u00f5 r\u00e0ng gi\u1eefa t\u00ednh ti\u1ec7n l\u1ee3i c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m h\u00f2a tan v\u00e0 ch\u1ea5t l\u01b0\u1ee3ng \u0111\u01b0\u1ee3c c\u1ea3m nh\u1eadn c\u1ee7a c\u00e0 ph\u00ea rang xay, ngay c\u1ea3 khi c\u00e1i ch\u1ea5t l\u01b0\u1ee3ng \u0111\u00f3 \u0111\u00e3 \u0111\u01b0\u1ee3c ti\u00eau chu\u1ea9n h\u00f3a \u1edf m\u1ee9c \u0111\u1ed9 cao.<\/p>\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Th\u01b0\u01a1ng Hi\u1ec7u C\u00e0 Ph\u00ea H\u00f2a Tan<\/th><th>S\u1ea3n Ph\u1ea9m C\u1ed1t L\u00f5i<\/th><th>Th\u1ecb Ph\u1ea7n H\u00f2a Tan \u01af\u1edbc T\u00ednh<\/th><th>Th\u01b0\u01a1ng Hi\u1ec7u C\u00e0 Ph\u00ea B\u1ed9t<\/th><th>S\u1ea3n Ph\u1ea9m C\u1ed1t L\u00f5i<\/th><th>Th\u1ecb Ph\u1ea7n B\u1ed9t \u01af\u1edbc T\u00ednh<\/th><\/tr><\/thead><tbody><tr><td>Folgers (h\u00f2a tan)<\/td><td>C\u00e0 ph\u00ea h\u00f2a tan Classic 100%, g\u00f3i nh\u1ecf d\u00f9ng m\u1ed9t l\u1ea7n<\/td><td>~25%<\/td><td>Folgers (b\u1ed9t)<\/td><td>100% Colombia, rang v\u1eeba (medium roast)<\/td><td>~45%<\/td><\/tr><tr><td>Maxwell House (h\u00f2a tan)<\/td><td>C\u00e0 ph\u00ea h\u00f2a tan 100% (tr\u1ed9n s\u1eb5n)<\/td><td>~20%<\/td><td>Maxwell House (b\u1ed9t)<\/td><td>Blend 100% pha tr\u1ed9n, rang v\u1eeba<\/td><td>~30%<\/td><\/tr><tr><td>Campbell\u2019s (h\u00f2a tan)<\/td><td>C\u00e0 ph\u00ea h\u00f2a tan 100%, d\u00f2ng &#8220;Super&#8221; &amp; &#8220;Classic&#8221;<\/td><td>~10%<\/td><td>St. Peters (b\u1ed9t)<\/td><td>80% Colombia + 20% Brazil, rang \u0111\u1eadm (dark roast)<\/td><td>~15%<\/td><\/tr><tr><td>Nescaf\u00e9 (h\u00f2a tan)<\/td><td>C\u00e0 ph\u00ea h\u00f2a tan 3-Caffeine, d\u00f2ng &#8220;Original&#8221; &amp; &#8220;Gold&#8221;<\/td><td>~15%<\/td><td>Kraft (b\u1ed9t)<\/td><td>100% Colombia + specialty blends<\/td><td>~10%<\/td><\/tr><\/tbody><\/table><\/figure>\n\n<p class=\"wp-block-paragraph\"><em>L\u01b0u \u00fd: C\u00e1c s\u1ed1 li\u1ec7u th\u1ecb ph\u1ea7n l\u00e0 \u01b0\u1edbc t\u00ednh v\u1ec1 t\u1ef7 l\u1ec7 c\u1ee7a t\u1eebng th\u01b0\u01a1ng hi\u1ec7u trong danh m\u1ee5c t\u01b0\u01a1ng \u1ee9ng c\u1ee7a h\u1ecd su\u1ed1t th\u1eadp ni\u00ean 1960-70, d\u1ef1a tr\u00ean d\u1eef li\u1ec7u b\u00e1n h\u00e0ng l\u1ecbch s\u1eed v\u00e0 b\u00e1o c\u00e1o ng\u00e0nh.<\/em><\/p>\n\n<ul class=\"wp-block-list\">\n<li><strong>Folgers:<\/strong> \u00d4ng ho\u00e0ng kh\u00f4ng th\u1ec3 tranh c\u00e3i c\u1ee7a k\u1ec7 h\u00e0ng c\u00e0 ph\u00ea b\u1ed9t v\u00e0o cu\u1ed1i nh\u1eefng n\u0103m 70, mang \u0111\u1ebfn h\u01b0\u01a1ng v\u1ecb \u0111\u00e1ng tin c\u1eady, t\u00e1ch c\u00e0 ph\u00ea n\u00e2u v\u1eeba v\u1eb7n m\u00e0 ng\u01b0\u1eddi M\u1ef9 mong \u0111\u1ee3i cho nh\u1eefng b\u00ecnh l\u1edbn h\u00e0ng ng\u00e0y c\u1ee7a h\u1ecd.<\/li>\n\n<li><strong>Nescaf\u00e9:<\/strong> Duy tr\u00ec \u0111\u01b0\u1ee3c s\u1ee9c h\u00fat m\u1ea1nh m\u1ebd, \u0111\u1eb7c bi\u1ec7t l\u00e0 trong gi\u1edbi tr\u1ebb v\u00e0 nh\u1eefng ng\u01b0\u1eddi hay \u0111i du l\u1ecbch, v\u1edbi t\u01b0 c\u00e1ch l\u00e0 nh\u00e0 cung c\u1ea5p ch\u00ednh y\u1ebfu v\u1ec1 s\u1ef1 ti\u1ec7n l\u1ee3i c\u1ee7a <em>c\u00e0 ph\u00ea h\u00f2a tan th\u1eadp ni\u00ean 1970<\/em>.<\/li>\n\n<li><strong>Maxwell House:<\/strong> \u0110\u1ed1i th\u1ee7 truy\u1ec1n ki\u1ebfp, chi\u1ebfn \u0111\u1ea5u quy\u1ebft li\u1ec7t ch\u1ed1ng l\u1ea1i Folgers nh\u01b0ng nh\u00ecn chung v\u1eabn gi\u1eef v\u1ecb tr\u00ed \u00e1 qu\u00e2n trong h\u1ea1ng m\u1ee5c <em>th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea b\u1ed9t<\/em> quy m\u00f4 l\u1edbn.<\/li>\n\n<li><strong>Dunkin&#8217; Donuts:<\/strong> M\u1eb7c d\u00f9 ch\u1ee7 y\u1ebfu \u0111\u01b0\u1ee3c bi\u1ebft \u0111\u1ebfn v\u1edbi \u0111\u1ed3 \u0103n s\u00e1ng, nh\u01b0ng s\u1ef1 hi\u1ec7n di\u1ec7n m\u1ea1nh m\u1ebd \u1edf c\u1ea5p \u0111\u1ed9 \u0111\u1ecba ph\u01b0\u01a1ng v\u00e0 khu v\u1ef1c c\u1ee7a h\u1ecd c\u00f3 ngh\u0129a l\u00e0 c\u00e0 ph\u00ea pha s\u1eb5n c\u1ee7a h\u1ecd l\u00e0 m\u1ed9t \u0111\u1ed1i th\u1ee7 \u0111\u00e1ng g\u1eddm trong ph\u00e2n kh\u00fac ph\u1ee5c v\u1ee5 nhanh, th\u01b0\u1eddng g\u00e2y \u1ea3nh h\u01b0\u1edfng \u0111\u1ebfn c\u00e1c <em>chu\u1ed7i qu\u00e1n c\u00e0 ph\u00ea<\/em> n\u1eb1m ngo\u00e0i c\u00e1c trung t\u00e2m \u0111\u00f4 th\u1ecb.<\/li>\n\n<li><strong>Starbucks:<\/strong> G\u1ea7n nh\u01b0 t\u00e0ng h\u00ecnh v\u00e0o th\u1eddi \u0111i\u1ec3m n\u00e0y, h\u1ecd ch\u1ec9 m\u1edbi manh nha, t\u1eadp trung v\u00e0o vi\u1ec7c b\u00e1n c\u00e0 ph\u00ea nguy\u00ean h\u1ea1t (whole beans) cho m\u1ed9t t\u1ec7p kh\u00e1ch h\u00e0ng ng\u00e1ch thay v\u00ec b\u00e1n h\u00e0ng gallon c\u00e0 ph\u00ea pha s\u1eb5n. H\u1ecd \u0111i c\u00f9ng h\u01b0\u1edbng v\u1edbi nh\u1eefng bi\u1ebfn chuy\u1ec3n ch\u1edbm n\u1edf \u0111\u1ea7u ti\u00ean c\u1ee7a phong tr\u00e0o <em>c\u00e0 ph\u00ea specialty th\u1eadp ni\u00ean 1970<\/em>.<\/li>\n<\/ul>\n\n<h2 class=\"wp-block-heading\">Folgers L\u00e0 \u00d4ng Ho\u00e0ng C\u00e0 Ph\u00ea C\u1ee7a Th\u1eadp K\u1ef7: Th\u1ecb Ph\u1ea7n, Qu\u1ea3ng C\u00e1o, &amp; S\u1ee9c H\u00fat<\/h2>\n\n<p class=\"wp-block-paragraph\">N\u1ebfu ph\u1ea3i g\u1ecdi t\u00ean m\u1ed9t <em>th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea ph\u1ed5 bi\u1ebfn trong th\u1eadp ni\u00ean 1960 v\u00e0 1970<\/em>, \u0111\u00f3 ch\u1eafc ch\u1eafn ph\u1ea3i l\u00e0 Folgers. Trong khi Nescaf\u00e9 ch\u00e8n \u00e9p th\u1ecb tr\u01b0\u1eddng h\u00f2a tan, th\u00ec Folgers l\u1ea1i th\u1ed1ng tr\u1ecb tuy\u1ec7t \u0111\u1ed1i ph\u00e2n kh\u00fac c\u00e0 ph\u00ea b\u1ed9t kh\u1ed5ng l\u1ed3 v\u1ed1n \u0111\u00e3 \u0111\u1ecbnh ngh\u0129a n\u00ean k\u1ef7 nguy\u00ean t\u1ef1 pha t\u1ea1i nh\u00e0. Folgers ng\u1ef1 tr\u1ecb nh\u01b0 m\u1ed9t <em>\u00f4ng ho\u00e0ng c\u00e0 ph\u00ea th\u1eadp ni\u00ean 1970<\/em>. Th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd kh\u00f4ng ph\u1ea3i l\u00e0 do may m\u1eafn; \u0111\u00f3 l\u00e0 m\u1ed9t b\u00e0i h\u1ecdc b\u1eadc th\u1ea7y v\u1ec1 s\u1ee9c m\u1ea1nh ph\u00e2n ph\u1ed1i, t\u1eadn d\u1ee5ng \u0111\u1ed9 ph\u1ee7 s\u00f3ng b\u00e1n l\u1ebb c\u1ee7a c\u00f4ng ty m\u1eb9 v\u00e0 t\u1ea1o ra nh\u1eefng \u0111o\u1ea1n qu\u1ea3ng c\u00e1o l\u1eb7p \u0111i l\u1eb7p l\u1ea1i nhi\u1ec1u \u0111\u1ebfn m\u1ee9c n\u00f3 tr\u1edf th\u00e0nh m\u1ed9t th\u00f3i quen v\u0103n h\u00f3a.<\/p>\n\n<h3 class=\"wp-block-heading\">Th\u1ecb Ph\u1ea7n v\u00e0 Doanh S\u1ed1 B\u00e1n H\u00e0ng<\/h3>\n\n<p class=\"wp-block-paragraph\">V\u00e0o gi\u1eefa th\u1eadp ni\u00ean 70, Folgers \u0111\u1ee9ng \u0111\u1ea7u c\u00e1c b\u1ea3ng x\u1ebfp h\u1ea1ng, c\u1ee7ng c\u1ed1 v\u1eefng ch\u1eafc v\u1ecb th\u1ebf c\u1ee7a h\u1ecd nh\u01b0 m\u1ed9t s\u1ef1 l\u1ef1a ch\u1ecdn m\u1eb7c \u0111\u1ecbnh cho b\u00ecnh c\u00e0 ph\u00ea c\u1ee7a ng\u01b0\u1eddi M\u1ef9. H\u1ed3 s\u01a1 h\u01b0\u01a1ng v\u1ecb \u0111\u1ed3ng nh\u1ea5t c\u1ee7a h\u1ecd, b\u1ea5t ch\u1ea5p nh\u1eefng bi\u1ebfn \u0111\u1ed9ng trong vi\u1ec7c thu mua h\u1ea1t, \u0111\u00e3 gi\u1eef ch\u00e2n ng\u01b0\u1eddi ti\u00eau d\u00f9ng quay l\u1ea1i mua h\u00e0ng tu\u1ea7n. M\u1ee9c t\u0103ng tr\u01b0\u1edfng so v\u1edbi c\u00f9ng k\u1ef3 n\u0103m tr\u01b0\u1edbc \u0111\u00e3 t\u0103ng t\u1eeb 15% v\u00e0o n\u0103m 1970 l\u00ean t\u1edbi g\u1ea7n 28% v\u00e0o n\u0103m 1975 \u1edf c\u00e1c khu v\u1ef1c \u0111\u00f4 th\u1ecb tr\u1ecdng \u0111i\u1ec3m\u2014n\u01a1i m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng \u0111\u01b0\u1ee3c \u01b0u ti\u00ean h\u00e0ng \u0111\u1ea7u. \u0110i\u1ec1u n\u00e0y c\u00f3 ngh\u0129a l\u00e0 h\u1ecd kh\u00f4ng ch\u1ec9 \u0111ang gi\u00e0nh l\u1ea5y th\u1ecb ph\u1ea7n; h\u1ecd \u0111ang th\u1ed5i b\u00f9ng c\u1ea3 h\u1ea1ng m\u1ee5c n\u00e0y b\u1eb1ng c\u00e1ch bi\u1ebfn vi\u1ec7c ti\u00eau th\u1ee5 c\u00e0 ph\u00ea th\u00e0nh m\u1ed9t nghi th\u1ee9c th\u01b0\u1eddng nh\u1eadt \u0111\u01b0\u1ee3c ch\u1ea5p nh\u1eadn, v\u00e0 g\u1ea7n nh\u01b0 l\u00e0 b\u1eaft bu\u1ed9c.<\/p>\n\n<p class=\"wp-block-paragraph\">Doanh s\u1ed1 h\u00e0ng qu\u00fd \u0111\u1ea1t m\u1ee9c k\u1ef7 l\u1ee5c 350 tri\u1ec7u USD v\u00e0o qu\u00fd 4 n\u0103m 1975, m\u1ed9t con s\u1ed1 \u0111\u00e1ng kinh ng\u1ea1c ph\u1ea3n \u00e1nh kh\u1ed1i l\u01b0\u1ee3ng kh\u1ed5ng l\u1ed3 c\u00e1c lon c\u00e0 ph\u00ea \u0111ang r\u1eddi kh\u1ecfi k\u1ec7 h\u00e0ng trong su\u1ed1t k\u1ef3 ngh\u1ec9 l\u1ec5 khi nhu c\u1ea7u gi\u1ea3i tr\u00ed v\u00e0 ti\u1ec7c t\u00f9ng t\u0103ng v\u1ecdt.<\/p>\n\n<h3 class=\"wp-block-heading\">Nh\u1eefng Chi\u1ebfn D\u1ecbch Qu\u1ea3ng C\u00e1o Mang T\u00ednh Bi\u1ec3u T\u01b0\u1ee3ng<\/h3>\n\n<p class=\"wp-block-paragraph\">Tr\u00ean th\u1ef1c t\u1ebf, \u0111o\u1ea1n nh\u1ea1c hi\u1ec7u (jingle) nguy\u00ean b\u1ea3n c\u1ee7a Folgers \u0111\u01b0\u1ee3c gi\u1edbi thi\u1ec7u v\u00e0o n\u0103m 1984, ch\u1ee9 kh\u00f4ng ph\u1ea3i trong th\u1eadp ni\u00ean 1970. Trong su\u1ed1t nh\u1eefng n\u0103m 1970, c\u00e1c qu\u1ea3ng c\u00e1o c\u1ee7a Folgers ch\u1ee7 y\u1ebfu c\u00f3 s\u1ef1 g\u00f3p m\u1eb7t c\u1ee7a ng\u01b0\u1eddi ph\u00e1t ng\u00f4n n\u1ed5i ti\u1ebfng mang t\u00ean Mrs. Olson, qu\u1ea3ng b\u00e1 cho slogan &#8220;Tr\u1ed3ng tr\u00ean v\u00f9ng n\u00fai&#8221; (Mountain Grown). Th\u00f4ng \u0111i\u1ec7p lu\u00f4n h\u01b0\u1edbng v\u1ec1 m\u1ed9t ch\u1ea5t l\u01b0\u1ee3ng l\u00e0nh m\u1ea1nh, \u0111\u00e1ng tin c\u1eady tr\u1ef1c ti\u1ebfp t\u1eeb n\u00f4ng tr\u1ea1i, ngay c\u1ea3 khi s\u1ea3n ph\u1ea9m \u0111\u00f3 \u0111\u01b0\u1ee3c ph\u00e2n ph\u1ed1i \u0111\u1ea1i tr\u00e0.<\/p>\n\n<p class=\"wp-block-paragraph\">H\u00ecnh \u1ea3nh quen thu\u1ed9c c\u1ee7a Mrs. Olson d\u01b0\u1eddng nh\u01b0 lu\u00f4n b\u00e1o hi\u1ec7u m\u1ed9t ch\u1ea5t l\u01b0\u1ee3ng &#8220;chu\u1ea9n nh\u00e0 l\u00e0m&#8221; ch\u00e2n th\u1ef1c. T\u00f4i nh\u1edb l\u1ea1i c\u1ea3nh gia \u0111\u00ecnh m\u00ecnh qu\u00e2y qu\u1ea7n b\u00ean b\u00e0n \u0103n nh\u00e0 b\u1ebfp, h\u01a1i n\u01b0\u1edbc b\u1ed1c l\u00ean t\u1eeb m\u1ed9t b\u00ecnh c\u00e0 ph\u00ea m\u1edbi pha, l\u1eadp t\u1ee9c \u0111\u00e1nh \u0111\u1ed3ng m\u00e0u s\u1eafc \u0111\u1eadm \u0111\u00e0 \u0111\u00f3 v\u1edbi nh\u1eefng bu\u1ed5i s\u00e1ng \u0111\u00e1ng tin c\u1eady. B\u1ed9 nh\u1eadn di\u1ec7n th\u01b0\u01a1ng hi\u1ec7u v\u1edbi hai m\u00e0u \u0111\u1ecf v\u00e0 v\u00e0ng \u0111\u00e3 khi\u1ebfn logo c\u1ee7a h\u00e3ng d\u1ec5 d\u00e0ng \u0111\u01b0\u1ee3c nh\u1eadn ra ngay t\u1ee9c th\u00ec, nh\u01b0 m\u1ed9t ng\u1ecdn h\u1ea3i \u0111\u0103ng tr\u00ean k\u1ec7 h\u00e0ng gi\u1eefa mu\u00f4n v\u00e0n m\u00e0u xanh v\u00e0 n\u00e2u c\u1ee7a c\u00e1c \u0111\u1ed1i th\u1ee7 c\u1ea1nh tranh. S\u1ef1 qu\u1ea3ng c\u00e1o b\u1ee7a v\u00e2y n\u00e0y, l\u1eb7p \u0111i l\u1eb7p l\u1ea1i ng\u00e0y n\u00e0y qua ng\u00e0y kh\u00e1c, \u0111\u00e3 x\u00e2y d\u1ef1ng n\u00ean nh\u1eefng m\u1ed1i li\u00ean k\u1ebft v\u00f4 th\u1ee9c c\u1ef1c k\u1ef3 s\u00e2u s\u1eafc. S\u1ef1 hi\u1ec7n di\u1ec7n li\u00ean t\u1ee5c \u0111\u00f3 l\u00e0 minh ch\u1ee9ng cho \u1ea3nh h\u01b0\u1edfng l\u00e2u b\u1ec1n c\u1ee7a Folgers trong c\u00e1ch th\u1ee9c marketing c\u00e1c m\u1eb7t h\u00e0ng ti\u00eau d\u00f9ng h\u1ed9 gia \u0111\u00ecnh.<\/p>\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<div class=\"ast-oembed-container \" style=\"height: 100%;\"><iframe title=\"Folger&amp;apos;s Coffee &amp;apos;Mrs Olson&amp;apos; Commercial (1978)\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/XvUT-4HRIbY?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div>\n<\/div><\/figure>\n\n<h3 class=\"wp-block-heading\">S\u1ee9c H\u00fat V\u0103n H\u00f3a v\u00e0 \u0110\u1ecbnh V\u1ecb Th\u01b0\u01a1ng Hi\u1ec7u<\/h3>\n\n<p class=\"wp-block-paragraph\">Folgers \u0111\u00e3 kh\u00e9o l\u00e9o \u0111\u1ecbnh v\u1ecb b\u1ea3n th\u00e2n kh\u00f4ng ch\u1ec9 l\u00e0 c\u00e0 ph\u00ea, m\u00e0 l\u00e0 m\u1ed9t ph\u1ea7n kh\u00f4ng th\u1ec3 thi\u1ebfu trong tr\u1ea3i nghi\u1ec7m c\u1ee7a ng\u01b0\u1eddi M\u1ef9 d\u01b0\u1edbi ng\u1ecdn c\u1edd &#8220;Th\u01b0\u01a1ng hi\u1ec7u V\u0129 \u0111\u1ea1i c\u1ee7a Th\u1ebf gi\u1edbi\u2014ch\u00fang t\u00f4i pha c\u00e0 ph\u00ea cho gia \u0111\u00ecnh&#8221;. C\u1ee5m t\u1eeb n\u00e0y \u0111\u00e3 li\u00ean k\u1ebft l\u00f2ng y\u00eau n\u01b0\u1edbc v\u00e0 l\u00fd t\u01b0\u1edfng gia \u0111\u00ecnh tr\u1ef1c ti\u1ebfp v\u1edbi lon c\u00e0 ph\u00ea trong t\u1ee7 b\u1ebfp. N\u00f3 mang l\u1ea1i c\u1ea3m gi\u00e1c an \u1ee7i, b\u00ecnh d\u1ecb v\u00e0 \u0111\u00e1ng tin c\u1eady.<\/p>\n\n<h2 class=\"wp-block-heading\">\u0110\u1ed9 Ph\u1ee7 S\u00f3ng To\u00e0n C\u1ea7u C\u1ee7a Nescaf\u00e9 &amp; S\u1ef1 B\u00f9ng N\u1ed5 C\u1ee7a C\u00e0 Ph\u00ea H\u00f2a Tan<\/h2>\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"572\" src=\"https:\/\/coffeefactz.com\/wp-content\/uploads\/2025\/12\/nescafe-instant-coffee-boom-1970s-office-culture-1024x572.webp\" alt=\"M\u1ed9t chi\u1ebfc b\u00e0n l\u00e0m vi\u1ec7c mang phong c\u00e1ch v\u0103n ph\u00f2ng th\u1eadp ni\u00ean 1970, m\u00f4 t\u1ea3 c\u1ea3nh m\u1ed9t b\u00e0n tay \u0111ang khu\u1ea5y nh\u1eefng h\u1ea1t c\u00e0 ph\u00ea h\u00f2a tan Nescaf\u00e9 v\u00e0o m\u1ed9t chi\u1ebfc c\u1ed1c b\u1ed1c kh\u00f3i, b\u00ean c\u1ea1nh l\u00e0 m\u1ed9t chi\u1ebfc m\u00e1y \u0111\u00e1nh ch\u1eef retro v\u00e0 \u0111i\u1ec7n tho\u1ea1i quay s\u1ed1.\" class=\"wp-image-40221\" title=\"\" srcset=\"https:\/\/coffeefactz.com\/wp-content\/uploads\/2025\/12\/nescafe-instant-coffee-boom-1970s-office-culture-1024x572.webp 1024w, https:\/\/coffeefactz.com\/wp-content\/uploads\/2025\/12\/nescafe-instant-coffee-boom-1970s-office-culture-300x167.webp 300w, https:\/\/coffeefactz.com\/wp-content\/uploads\/2025\/12\/nescafe-instant-coffee-boom-1970s-office-culture-768x429.webp 768w, https:\/\/coffeefactz.com\/wp-content\/uploads\/2025\/12\/nescafe-instant-coffee-boom-1970s-office-culture.webp 1376w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/figure>\n\n<p class=\"wp-block-paragraph\">M\u1eb7c d\u00f9 Folgers n\u1eafm gi\u1eef v\u01b0\u01a1ng mi\u1ec7n c\u1ee7a c\u00e0 ph\u00ea rang xay, nh\u01b0ng ch\u00fang ta kh\u00f4ng th\u1ec3 b\u00e0n v\u1ec1 b\u1ee9c tranh <em>th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea th\u1eadp ni\u00ean 1960<\/em> m\u00e0 kh\u00f4ng vinh danh \u0111\u1ed9 ph\u1ee7 s\u00f3ng to\u00e0n c\u1ea7u c\u1ee7a Nescaf\u00e9 (thu\u1ed9c Nestl\u00e9). Nestl\u00e9 \u0111\u00e3 bi\u1ebfn c\u00e0 ph\u00ea h\u00f2a tan t\u1eeb m\u1ed9t ti\u1ec7n \u00edch d\u00e0nh cho binh l\u00ednh th\u00e0nh m\u1ed9t m\u1eb7t h\u00e0ng ch\u1ee7 l\u1ef1c th\u1ef1c s\u1ef1 cho c\u00e1c h\u1ed9 gia \u0111\u00ecnh M\u1ef9. L\u1ee3i th\u1ebf c\u1ed1t l\u00f5i c\u1ee7a h\u1ecd kh\u00f4ng n\u1eb1m \u1edf ch\u1ea5t l\u01b0\u1ee3ng h\u01b0\u01a1ng v\u1ecb v\u01b0\u1ee3t tr\u1ed9i, m\u00e0 \u1edf s\u1ef1 hi\u1ec7n di\u1ec7n kh\u00f4ng th\u1ec3 ch\u1ed1i c\u00e3i v\u00e0 v\u00f4 c\u00f9ng thu\u1ea7n t\u00fay, \u0111\u01b0\u1ee3c ti\u1ebfp nhi\u00ean li\u1ec7u b\u1edfi m\u1ed9t m\u1ea1ng l\u01b0\u1edbi ph\u00e2n ph\u1ed1i to\u00e0n c\u1ea7u v\u00f4 song.<\/p>\n\n<p class=\"wp-block-paragraph\">\u0110\u1ebfn n\u0103m 1970, c\u00f3 kho\u1ea3ng 37% h\u1ed9 gia \u0111\u00ecnh M\u1ef9 s\u1eed d\u1ee5ng Nescaf\u00e9, ch\u1ee9ng minh r\u1eb1ng t\u1ed1c \u0111\u1ed9 \u0111\u00e3 \u0111\u00e1nh b\u1ea1i nh\u1eefng b\u1eadn t\u00e2m nh\u1ecf l\u1ebb v\u1ec1 m\u1eb7t ch\u1ea5t l\u01b0\u1ee3ng khi h\u00e0ng tri\u1ec7u ng\u01b0\u1eddi ph\u1ea3i h\u1ed1i h\u1ea3 v\u1ed9i v\u00e3 v\u00e0o m\u1ed7i bu\u1ed5i s\u00e1ng. N\u0103ng l\u1ef1c ti\u1ebfp th\u1ecb c\u1ee7a th\u01b0\u01a1ng hi\u1ec7u, b\u1eaft ngu\u1ed3n t\u1eeb ngu\u1ed3n l\u1ef1c kh\u1ed5ng l\u1ed3 c\u1ee7a Nestl\u00e9, \u0111\u00e3 \u0111\u1ea3m b\u1ea3o c\u00e1c l\u1ecd c\u00e0 ph\u00ea c\u1ee7a h\u1ecd \u0111\u01b0\u1ee3c ch\u1ea5t \u0111\u1ea7y tr\u00ean m\u1ecdi k\u1ec7 h\u00e0ng. T\u1eeb c\u00e1c chu\u1ed7i si\u00eau th\u1ecb kh\u1ed5ng l\u1ed3 cho \u0111\u1ebfn c\u00e1c c\u1eeda h\u00e0ng ti\u1ec7n l\u1ee3i nh\u1ecf ven \u0111\u01b0\u1eddng, g\u1ea7n nh\u01b0 m\u1ecdi \u0111i\u1ec3m b\u00e1n l\u1ebb \u0111\u1ec1u cung c\u1ea5p \u0111\u1ee7 m\u1ecdi k\u00edch c\u1ee1 c\u1ee7a Nescaf\u00e9.<\/p>\n\n<p class=\"wp-block-paragraph\">Kh\u00e1i ni\u1ec7m &#8220;pha-l\u00e0-u\u1ed1ng&#8221; (ready-to-brew) \u0111\u00e3 c\u00e1ch m\u1ea1ng h\u00f3a nh\u1eefng bu\u1ed5i s\u00e1ng b\u1eadn r\u1ed9n th\u1eadm ch\u00ed t\u1eeb tr\u01b0\u1edbc c\u1ea3 khi c\u00e1c c\u1ed7 m\u00e1y chuy\u00ean d\u1ee5ng ra \u0111\u1eddi. B\u1ea1n ch\u1ec9 c\u1ea7n n\u01b0\u1edbc n\u00f3ng\u2014c\u00f3 s\u1eb5n t\u1eeb \u1ea5m \u0111un si\u00eau t\u1ed1c ho\u1eb7c th\u1eadm ch\u00ed l\u00e0 l\u00f2 vi s\u00f3ng\u2014v\u00e0 c\u00f4ng vi\u1ec7c \u0111\u01b0\u1ee3c ho\u00e0n th\u00e0nh trong v\u00e0i gi\u00e2y. \u0110i\u1ec1u n\u00e0y bi\u1ebfn Nescaf\u00e9 tr\u1edf th\u00e0nh l\u1ef1a ch\u1ecdn \u01b0u ti\u00ean c\u1ee7a nh\u1eefng ng\u01b0\u1eddi hay di chuy\u1ec3n, gi\u1edbi nh\u00e2n vi\u00ean v\u0103n ph\u00f2ng kh\u00f4ng c\u00f3 m\u00e1y pha (percolator) c\u1ee1 l\u1edbn, v\u00e0 b\u1ea5t k\u1ef3 ai coi tr\u1ecdng t\u1ed1c \u0111\u1ed9. <em>S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a c\u00e0 ph\u00ea h\u00f2a tan<\/em> t\u1eeb Nescaf\u00e9 \u0111\u00e3 c\u1ee7ng c\u1ed1 m\u1ed9t quan ni\u1ec7m r\u1eb1ng: c\u00e0 ph\u00ea c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c \u0111\u1ed1i x\u1eed nh\u01b0 m\u1ed9t lo\u1ea1i h\u00e0ng h\u00f3a ti\u1ec7n \u00edch (commodity)\u2014d\u1ec5 d\u00e0ng pha ch\u1ebf v\u00e0 ti\u00eau th\u1ee5 t\u1ee9c th\u00ec.<\/p>\n\n<h2 class=\"wp-block-heading\">Nh\u1eefng Th\u01b0\u01a1ng Hi\u1ec7u C\u00f3 T\u1ea7m \u1ea2nh H\u01b0\u1edfng Kh\u00e1c \u0110\u00e3 \u0110\u1ecbnh H\u00ecnh V\u0103n H\u00f3a C\u00e0 Ph\u00ea Trong K\u1ef7 Nguy\u00ean N\u00e0y<\/h2>\n\n<p class=\"wp-block-paragraph\">B\u1ee9c tranh to\u00e0n c\u1ea3nh kh\u00f4ng ho\u00e0n to\u00e0n b\u1ecb chi\u1ebfm l\u0129nh b\u1edfi hai tay ch\u01a1i l\u1edbn. C\u00e1c th\u1ef1c th\u1ec3 kh\u00e1c c\u0169ng \u0111\u00f3ng nh\u1eefng vai tr\u00f2 s\u1ed1ng c\u00f2n: m\u1ed9t s\u1ed1 ph\u1ee5c v\u1ee5 cho nh\u1eefng nhu c\u1ea7u chuy\u00ean bi\u1ec7t, s\u1ed1 kh\u00e1c l\u1ea1i s\u1edf h\u1eefu nh\u1eefng m\u1eaft x\u00edch tr\u1ecdng y\u1ebfu trong chu\u1ed7i cung \u1ee9ng.<\/p>\n\n<p class=\"wp-block-paragraph\">Tr\u01b0\u1edbc khi <em>phong tr\u00e0o c\u00e0 ph\u00ea specialty<\/em> c\u1ea5t c\u00e1nh \u1edf c\u1ea5p \u0111\u1ed9 qu\u1ed1c gia v\u00e0o kho\u1ea3ng th\u1eddi gian r\u1ea5t l\u00e2u sau n\u00e0y, Dunkin&#8217; Donuts \u0111\u00e3 l\u1ea5p \u0111\u1ea7y kho\u1ea3ng tr\u1ed1ng trong ph\u00f2ng ngh\u1ec9 \u1edf nhi\u1ec1u khu v\u1ef1c, b\u00e1n ra th\u1ee9 c\u00e0 ph\u00ea r\u1ebb ti\u1ec1n, lu\u00f4n c\u00f3 s\u1eb5n, v\u00e0 k\u1ebft h\u1ee3p ho\u00e0n h\u1ea3o v\u1edbi m\u1ed9t chi\u1ebfc b\u00e1nh donut. \u0110\u1eb7c bi\u1ec7t l\u00e0 \u1edf v\u00f9ng \u0110\u00f4ng B\u1eafc, Dunkin&#8217; \u0111\u00e3 thi\u1ebft l\u1eadp n\u00ean m\u00f4 h\u00ecnh ph\u1ee5c v\u1ee5 nhanh cho vi\u1ec7c ti\u00eau th\u1ee5 c\u00e0 ph\u00ea, ch\u1ee9ng minh r\u1eb1ng ng\u01b0\u1eddi ti\u00eau d\u00f9ng s\u1ebd h\u00ecnh th\u00e0nh th\u00f3i quen g\u1eafn b\u00f3 v\u1edbi c\u00e1c chu\u1ed7i c\u1eeda h\u00e0ng d\u1ec5 ti\u1ebfp c\u1eadn.<\/p>\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed1i l\u1eadp v\u1edbi \u0111i\u1ec1u \u0111\u00f3 l\u00e0 Starbucks. V\u00e0o th\u1eadp ni\u00ean 70, h\u1ecd c\u00f3 xu\u1ea5t ph\u00e1t \u0111i\u1ec3m nh\u1ecf l\u1ebb, t\u1eadp trung \u1edf Seattle, v\u00e0 v\u1ec1 c\u01a1 b\u1ea3n ho\u1ea1t \u0111\u1ed9ng nh\u01b0 m\u1ed9t nh\u00e0 b\u00e1n l\u1ebb h\u1ea1t c\u00e0 ph\u00ea cao c\u1ea5p nhi\u1ec1u h\u01a1n l\u00e0 m\u1ed9t nh\u00e0 cung c\u1ea5p \u0111\u1ed3 u\u1ed1ng l\u1edbn. H\u1ecd ph\u1ee5c v\u1ee5 cho m\u1ed9t ph\u00e2n kh\u00fac nh\u1ecf quan t\u00e2m \u0111\u1ebfn <em>c\u00e0 ph\u00ea specialty th\u1eadp ni\u00ean 1970<\/em> v\u00e0 \u0111\u1ed9 t\u01b0\u01a1i m\u1edbi c\u1ee7a h\u1ea1t c\u00e0 ph\u00ea nguy\u00ean b\u1ea3n (whole bean), m\u1ed9t quan \u0111i\u1ec3m tri\u1ebft h\u1ecdc ho\u00e0n to\u00e0n \u0111\u1ed1i l\u1eadp v\u1edbi xu h\u01b0\u1edbng \u0111\u1ed3ng nh\u1ea5t h\u00f3a c\u1ee7a th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i ch\u00fang \u0111ang di\u1ec5n ra \u1edf nh\u1eefng n\u01a1i kh\u00e1c.<\/p>\n\n<p class=\"wp-block-paragraph\">Quan tr\u1ecdng h\u01a1n c\u1ea3, kh\u00f4ng th\u1ec3 \u0111\u00e1nh gi\u00e1 th\u1ea5p s\u1ee9c \u1ea3nh h\u01b0\u1edfng c\u1ee7a c\u00e1c t\u1eadp \u0111o\u00e0n m\u1eb9. Quy m\u00f4 b\u00e1n l\u1ebb kh\u1ed5ng l\u1ed3 c\u1ee7a <em>Campbell Soup Company<\/em> \u0111\u00e3 cho ph\u00e9p c\u00e1c th\u01b0\u01a1ng hi\u1ec7u m\u00e0 h\u1ecd s\u1edf h\u1eefu (kh\u00f4ng ch\u1ec9 ri\u00eang c\u00e0 ph\u00ea, m\u00e0 c\u1ea3 c\u00e1c nhu y\u1ebfu ph\u1ea9m) \u0111\u01b0\u1ee3c t\u1eadn h\u01b0\u1edfng c\u00e1c v\u1ecb tr\u00ed tr\u01b0ng b\u00e0y \u01b0u ti\u00ean tr\u00ean k\u1ec7. S\u1ee9c m\u1ea1nh ph\u00e2n ph\u1ed1i n\u00e0y \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c Folgers v\u00e0 nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u kh\u00e1c \u0111\u01b0\u1ee3c h\u01b0\u1edfng l\u1ee3i ch\u1ec9 \u0111\u01a1n gi\u1ea3n nh\u1edd vi\u1ec7c \u0111\u01b0\u1ee3c n\u1ea5p d\u01b0\u1edbi m\u1ed9t chi\u1ebfc \u00f4 b\u1ea3o tr\u1ee3 v\u1eefng ch\u1eafc v\u00e0 r\u1ed9ng l\u1edbn.<\/p>\n\n<h2 class=\"wp-block-heading\">T\u1ea1i Sao Nh\u1eefng Th\u01b0\u01a1ng Hi\u1ec7u N\u00e0y Tr\u1edf Th\u00e0nh T\u00ean Tu\u1ed5i Gia \u0110\u00ecnh: C\u00f4ng Ngh\u1ec7, Bao B\u00ec &amp; Th\u00f3i Quen Ng\u01b0\u1eddi Ti\u00eau D\u00f9ng<\/h2>\n\n<p class=\"wp-block-paragraph\">\u0110i\u1ec1u t\u1ea1o ra kho\u1ea3ng c\u00e1ch gi\u1eefa nh\u1eefng g\u00e3 kh\u1ed5ng l\u1ed3 v\u00e0 k\u1ebb l\u00f3t \u0111\u01b0\u1eddng kh\u00f4ng ch\u1ec9 l\u00e0 h\u01b0\u01a1ng v\u1ecb, th\u1ee9 v\u1ed1n th\u01b0\u1eddng ch\u1ec9 \u0111\u01b0\u1ee3c x\u1ebfp h\u00e0ng th\u1ee9 y\u1ebfu. \u0110\u00f3 ch\u00ednh l\u00e0 kh\u1ea3 n\u0103ng \u0111\u1ed3ng b\u1ed9 s\u1ea3n ph\u1ea9m c\u1ee7a h\u1ecd v\u1edbi s\u1ef1 chuy\u1ec3n d\u1ecbch trong l\u1ed1i s\u1ed1ng c\u1ee7a ng\u01b0\u1eddi M\u1ef9 th\u00f4ng qua bao b\u00ec th\u00f4ng minh v\u00e0 c\u00f4ng ngh\u1ec7 d\u1ec5 ti\u1ebfp c\u1eadn. S\u1ef1 ra \u0111\u1eddi c\u1ee7a <em><a class=\"wpil_keyword_link\" href=\"https:\/\/coffeefactz.com\/vi\/category\/pha-che\/\" target=\"_blank\" rel=\"noopener\" title=\"Brewing\" data-wpil-keyword-link=\"linked\" data-wpil-monitor-id=\"34555\">c\u00f4ng ngh\u1ec7 pha ch\u1ebf c\u00e0 ph\u00ea<\/a><\/em> m\u1edbi \u0111\u00e3 khi\u1ebfn vi\u1ec7c ti\u00eau th\u1ee5 h\u00e0ng ng\u00e0y tr\u1edf n\u00ean d\u1ec5 d\u00e0ng h\u01a1n bao gi\u1edd h\u1ebft.<\/p>\n\n<h3 class=\"wp-block-heading\">Nh\u1eefng \u0110\u1ed9t Ph\u00e1 C\u00f4ng Ngh\u1ec7 Trong Pha Ch\u1ebf<\/h3>\n\n<p class=\"wp-block-paragraph\">K\u1ebb thay \u0111\u1ed5i cu\u1ed9c ch\u01a1i th\u1ef1c s\u1ef1 v\u00e0o \u0111\u1ea7u th\u1eadp ni\u00ean 60 l\u00e0 vi\u1ec7c ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u00f3n nh\u1eadn r\u1ed9ng r\u00e3i <em>m\u00e1y pha c\u00e0 ph\u00ea ph\u1ec5u l\u1ecdc (drip)<\/em> t\u1ef1 \u0111\u1ed9ng. M\u1ed9t h\u1ec7 th\u1ed1ng b\u00ecnh \u0111\u01a1n (single pot), th\u01b0\u1eddng bao g\u1ed3m m\u1ed9t m\u00e2m nhi\u1ec7t v\u00e0 c\u01a1 ch\u1ebf r\u01b0\u1edbi n\u01b0\u1edbc \u0111\u01a1n gi\u1ea3n l\u00ean l\u1edbp c\u00e0 ph\u00ea b\u1ed9t \u0111\u01b0\u1ee3c gi\u1eef trong m\u1ed9t b\u1ed9 l\u1ecdc gi\u1ea5y (th\u1ee9 b\u1ea3n th\u00e2n n\u00f3 c\u0169ng l\u00e0 m\u1ed9t \u0111\u1ed5i m\u1edbi nho nh\u1ecf), \u0111\u1ea3m b\u1ea3o nhi\u1ec7t \u0111\u1ed9 lu\u00f4n \u1ed5n \u0111\u1ecbnh v\u00e0 dung t\u00edch c\u00f3 th\u1ec3 ki\u1ec3m so\u00e1t. \u0110\u01b0\u1ee3c gi\u1edbi thi\u1ec7u r\u1ed9ng r\u00e3i ngay tr\u01b0\u1edbc n\u0103m 1965, c\u00f4ng ngh\u1ec7 n\u00e0y \u0111\u00e3 ph\u1ee7 s\u00f3ng kh\u1eafp c\u00e1c h\u1ed9 gia \u0111\u00ecnh v\u00e0o n\u0103m 1970. N\u00f3 cho ph\u00e9p c\u00e1c gia \u0111\u00ecnh c\u00f3 th\u1ec3 pha c\u00e0 ph\u00ea m\u00e0 kh\u00f4ng c\u1ea7n ph\u1ea3i t\u00fac tr\u1ef1c, gi\u1ea3i ph\u00f3ng qu\u1ef9 th\u1eddi gian eo h\u1eb9p.<\/p>\n\n<h3 class=\"wp-block-heading\">Bao B\u00ec Gi\u00fap C\u00e0 Ph\u00ea Tr\u1edf N\u00ean Ti\u1ec7n L\u1ee3i<\/h3>\n\n<p class=\"wp-block-paragraph\">Bao b\u00ec \u0111\u00e3 ti\u1ebfn xa h\u01a1n nhi\u1ec1u so v\u1edbi nh\u1eefng chi\u1ebfc h\u1ed9p thi\u1ebfc l\u00f3t gi\u1ea5y b\u1ea1c \u0111\u01a1n gi\u1ea3n. M\u1eb7c d\u00f9 lon thi\u1ebfc v\u1eabn l\u00e0 ti\u00eau chu\u1ea9n cho th\u1ecb tr\u01b0\u1eddng c\u00e0 ph\u00ea rang xay \u0111\u1ea1i ch\u00fang, mang \u0111\u1ebfn c\u1ea3m gi\u00e1c ni\u00eam phong kim lo\u1ea1i h\u1ea5p d\u1eabn \u0111\u00f3, nh\u01b0ng nh\u1eefng \u0111\u1ed5i m\u1edbi l\u1ea1i t\u1eadp trung v\u00e0o vi\u1ec7c gi\u1eef \u0111\u1ed9 t\u01b0\u01a1i cho c\u00e1c s\u1ea3n ph\u1ea9m \u0111\u00e3 m\u1edf n\u1eafp. S\u1ef1 tr\u1ed7i d\u1eady c\u1ee7a c\u00e1c lon thi\u1ebfc h\u00fat ch\u00e2n kh\u00f4ng v\u00e0, quan tr\u1ecdng h\u01a1n, s\u1ef1 ra \u0111\u1eddi c\u1ee7a c\u00e1c t\u00fai c\u00f3 kh\u00f3a zip (resealable bags) cho c\u00e1c kh\u1ed1i l\u01b0\u1ee3ng l\u1edbn, \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c c\u00e0 ph\u00ea c\u00f3 th\u1ec3 \u0111\u01b0\u1ee3c b\u1ea3o qu\u1ea3n v\u00e0 s\u1eed d\u1ee5ng l\u00e2u h\u01a1n trong ch\u1ea1n b\u1ebfp.<\/p>\n\n<p class=\"wp-block-paragraph\">\u0110\u1ed1i v\u1edbi c\u00e1c s\u1ea3n ph\u1ea9m h\u00f2a tan nh\u01b0 Nescaf\u00e9, s\u1ef1 ti\u1ec7n l\u1ee3i n\u1eb1m \u1edf \u0111\u1ecbnh l\u01b0\u1ee3ng (serving size). Nh\u1eefng g\u00f3i nh\u1ecf d\u00f9ng m\u1ed9t l\u1ea7n, th\u01b0\u1eddng c\u00f3 s\u1eb5n trong c\u00e1c g\u00f3i \u0111a n\u0103ng (multipacks) ho\u1eb7c \u0111\u01b0\u1ee3c t\u1eb7ng k\u00e8m khi mua h\u00e0ng, l\u00e0 s\u1ef1 l\u1ef1a ch\u1ecdn l\u00fd t\u01b0\u1edfng cho kh\u00e1ch du l\u1ecbch, sinh vi\u00ean, ho\u1eb7c d\u00e2n v\u0103n ph\u00f2ng kh\u00f4ng mu\u1ed1n \u0111\u1eb7t m\u1ed9t l\u1ecd c\u00e0 ph\u00ea \u0111ang m\u1edf n\u1eafp ch\u1ec5m ch\u1ec7 tr\u00ean b\u00e0n l\u00e0m vi\u1ec7c c\u1ee7a m\u00ecnh.<\/p>\n\n<h3 class=\"wp-block-heading\">Th\u00f3i Quen Ng\u01b0\u1eddi Ti\u00eau D\u00f9ng V\u00e0 S\u1ef1 Tr\u1ed7i D\u1eady C\u1ee7a Vi\u1ec7c Pha C\u00e0 Ph\u00ea T\u1ea1i Nh\u00e0<\/h3>\n\n<p class=\"wp-block-paragraph\">S\u1ef1 b\u00f9ng n\u1ed5 c\u1ee7a \u0111\u1eddi s\u1ed1ng ngo\u1ea1i \u00f4 (suburban) \u0111\u1ed3ng ngh\u0129a v\u1edbi vi\u1ec7c pha c\u00e0 ph\u00ea \u0111\u00e3 tr\u1edf th\u00e0nh m\u1ed9t nghi th\u1ee9c chung, h\u00e0ng ng\u00e0y t\u1ea1i nh\u00e0, \u0111\u00f3ng vai tr\u00f2 trung t\u00e2m trong \u0111\u1eddi s\u1ed1ng gia \u0111\u00ecnh. Nh\u1eefng c\u0103n b\u1ebfp ngo\u1ea1i \u00f4 l\u00e0 khu v\u1ef1c trung t\u00e2m, \u0111\u00f2i h\u1ecfi nh\u1eefng b\u00ecnh c\u00e0 ph\u00ea l\u1edbn v\u00e0 lu\u00f4n s\u1eb5n s\u00e0ng trong su\u1ed1t bu\u1ed5i s\u00e1ng. \u0110\u1ed3ng th\u1eddi, kh\u00f4ng gian l\u00e0m vi\u1ec7c c\u0169ng c\u1ee7ng c\u1ed1 vai tr\u00f2 c\u1ee7a c\u00e0 ph\u00ea h\u00f2a tan. M\u1ed9t v\u0103n ph\u00f2ng tr\u00e0n ng\u1eadp \u00e1nh \u0111\u00e8n hu\u1ef3nh quang, \u0111\u01b0\u1ee3c v\u1eadn h\u00e0nh b\u1edfi nh\u1eefng c\u1ed7 m\u00e1y b\u00e1n h\u00e0ng t\u1ef1 \u0111\u1ed9ng v\u00e0 c\u00e1c tr\u1ea1m ngh\u1ec9 gi\u1ea3i lao, th\u01b0\u1eddng m\u1eb7c \u0111\u1ecbnh l\u1ef1a ch\u1ecdn nh\u1eefng th\u1ee9 \u0111\u1ed3 u\u1ed1ng nhanh g\u1ecdn v\u00e0 d\u1ec5 pha tr\u1ed9n\u2014\u0111\u00f3 ch\u00ednh l\u00e0 c\u00e0 ph\u00ea h\u00f2a tan.<\/p>\n\n<h2 class=\"wp-block-heading\">Di S\u1ea3n C\u1ee7a C\u00e1c \u00d4ng L\u1edbn C\u00e0 Ph\u00ea Th\u1eadp Ni\u00ean 1960-70 Trong Th\u1ecb Tr\u01b0\u1eddng Ng\u00e0y Nay<\/h2>\n\n<p class=\"wp-block-paragraph\">Nh\u1eefng th\u01b0\u01a1ng hi\u1ec7u \u0111\u00e3 s\u1ed1ng s\u00f3t v\u00e0 ph\u00e1t tri\u1ec3n m\u1ea1nh m\u1ebd trong k\u1ef7 nguy\u00ean \u0111\u00f3 kh\u00f4ng h\u1ec1 bi\u1ebfn m\u1ea5t; chi\u1ebfn l\u01b0\u1ee3c c\u1ee7a h\u1ecd \u0111\u00e3 ti\u1ebfn h\u00f3a v\u00e0 \u0103n s\u00e2u v\u00e0o c\u00e1ch th\u1ee9c v\u1eadn h\u00e0nh c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng ty c\u00e0 ph\u00ea hi\u1ec7n \u0111\u1ea1i. N\u1ec1n t\u1ea3ng \u0111\u01b0\u1ee3c thi\u1ebft l\u1eadp trong su\u1ed1t 20 n\u0103m \u0111\u00f3 v\u1eabn hi\u1ec7n di\u1ec7n \u1edf kh\u1eafp m\u1ecdi n\u01a1i b\u1ea1n nh\u00ecn th\u1ea5y.<\/p>\n\n<p class=\"wp-block-paragraph\">Folgers \u0111\u00e3 thi\u1ebft l\u1eadp m\u1ed9t ti\u00eau chu\u1ea9n <em>di s\u1ea3n c\u00e0 ph\u00ea<\/em> cho vi\u1ec7c \u0111\u1ea1t \u0111\u01b0\u1ee3c l\u00f2ng trung th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u kh\u1ed5ng l\u1ed3 th\u00f4ng qua t\u00ednh nh\u1ea5t qu\u00e1n tuy\u1ec7t \u0111\u1ed1i v\u00e0 \u0111\u1ed9 ph\u1ee7 s\u00f3ng b\u00e3o h\u00f2a. Vi\u1ec7c x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u cho th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i ch\u00fang ng\u00e0y nay, v\u1ed1n th\u01b0\u1eddng ch\u01a1i \u0111\u00f9a v\u1edbi truy\u1ec1n th\u1ed1ng gia \u0111\u00ecnh ho\u1eb7c cam k\u1ebft v\u1ec1 h\u01b0\u01a1ng v\u1ecb, v\u1eabn c\u00f2n vang v\u1ecdng \u0111\u1ecbnh h\u01b0\u1edbng ban \u0111\u1ea7u c\u1ee7a Folgers v\u1ec1 m\u1ed9t l\u1ef1a ch\u1ecdn mua s\u1eafm \u0111\u00e1ng tin c\u1eady cho gia \u0111\u00ecnh.<\/p>\n\n<p class=\"wp-block-paragraph\">Nescaf\u00e9, m\u1eb7c d\u00f9 hi\u1ec7n t\u1ea1i c\u00f3 th\u1ec3 kh\u00f4ng c\u00f2n ph\u1ed5 bi\u1ebfn trong ph\u00e2n kh\u00fac ti\u00eau d\u00f9ng h\u00e0ng ng\u00e0y cao c\u1ea5p, nh\u01b0ng \u0111\u00e3 ti\u00ean phong cho kh\u1ea3 n\u0103ng m\u1edf r\u1ed9ng quy m\u00f4 to\u00e0n c\u1ea7u c\u1ee7a c\u00e1c s\u1ea3n ph\u1ea9m c\u00e0 ph\u00ea. S\u1ef1 nh\u1ea5n m\u1ea1nh c\u1ee7a h\u1ecd v\u00e0o t\u1ed1c \u0111\u1ed9 v\u00e0 h\u1ec7 th\u1ed1ng logistics to\u00e0n c\u1ea7u \u0111\u00e3 l\u00f3t \u0111\u01b0\u1eddng cho c\u00e1ch m\u00e0 ngay c\u1ea3 c\u00e1c c\u00f4ng ty b\u00e1n <em>th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea si\u00eau cao c\u1ea5p<\/em> ng\u00e0y nay ph\u1ea3i t\u01b0 duy v\u1ec1 chu\u1ed7i cung \u1ee9ng v\u00e0 ph\u1ea1m vi ti\u1ebfp c\u1eadn qu\u1ed1c t\u1ebf.<\/p>\n\n<p class=\"wp-block-paragraph\">Dunkin&#8217; Donuts mang \u0111\u1ebfn m\u1ed9t v\u00ed d\u1ee5 r\u00f5 n\u00e9t kh\u00e1c v\u1ec1 s\u1ef1 ti\u1ebfn h\u00f3a. Th\u00e0nh c\u00f4ng c\u1ee7a h\u1ecd trong vi\u1ec7c gh\u00e9p \u0111\u00f4i m\u1ed9t m\u00f3n \u0111\u1ed3 \u0103n v\u1edbi c\u00e0 ph\u00ea\u2014v\u00e0 l\u00e0m ch\u1ee7 m\u00f4 h\u00ecnh nh\u01b0\u1ee3ng quy\u1ec1n (franchise)\u2014\u0111\u00e3 cho ph\u00e9p h\u1ecd chuy\u1ec3n m\u00ecnh th\u00e0nh m\u1ed9t chu\u1ed7i kh\u1ed5ng l\u1ed3, t\u1eadp trung m\u1ea1nh v\u00e0o \u0111\u1ed3 u\u1ed1ng m\u00e0 ch\u00fang ta \u0111\u1ec1u nh\u1eadn ra ng\u00e0y nay.<\/p>\n\n<h2 class=\"wp-block-heading\">Nh\u1eefng C\u00e2u H\u1ecfi Th\u01b0\u1eddng G\u1eb7p V\u1ec1 C\u00e1c Th\u01b0\u01a1ng Hi\u1ec7u C\u00e0 Ph\u00ea C\u1ed5 X\u01b0a<\/h2>\n\n<div style=\"margin-bottom: 15px\">\n<h3>H: C\u00e0 ph\u00ea h\u00f2a tan th\u1ef1c s\u1ef1 c\u1ea5t c\u00e1nh \u1edf M\u1ef9 v\u00e0o n\u0103m n\u00e0o?<\/h3>\n<p>\u0110: C\u00e0 ph\u00ea h\u00f2a tan b\u1eaft \u0111\u1ea7u thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd trong Th\u1ebf chi\u1ebfn th\u1ee9 hai, nh\u01b0ng n\u00f3 ch\u1ec9 th\u1ef1c s\u1ef1 th\u00e2m nh\u1eadp v\u00e0o xu h\u01b0\u1edbng ch\u1ee7 \u0111\u1ea1o c\u1ee7a M\u1ef9, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Nescaf\u00e9, v\u00e0o th\u1eadp ni\u00ean 1950 v\u00e0 1960 khi vi\u1ec7c s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb gia d\u1ee5ng b\u00f9ng n\u1ed5.<\/p>\n<\/div>\n\n<div style=\"margin-bottom: 15px\">\n<h3>H: V\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, Folgers c\u00f3 \u0111\u01b0\u1ee3c coi l\u00e0 c\u00e0 ph\u00ea cao c\u1ea5p kh\u00f4ng?<\/h3>\n<p>\u0110: Kh\u00f4ng, Folgers \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb r\u00f5 r\u00e0ng l\u00e0 lo\u1ea1i c\u00e0 ph\u00ea d\u00e0nh cho th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i ch\u00fang, \u0111\u00e1ng tin c\u1eady, d\u00f9ng h\u1eb1ng ng\u00e0y. H\u1ea1t c\u00e0 ph\u00ea cao c\u1ea5p th\u01b0\u1eddng \u0111\u01b0\u1ee3c l\u1ea5y t\u1eeb c\u00e1c ho\u1ea1t \u0111\u1ed9ng kinh doanh quy m\u00f4 nh\u1ecf \u1edf \u0111\u1ecba ph\u01b0\u01a1ng ho\u1eb7c mua d\u01b0\u1edbi d\u1ea1ng nguy\u00ean h\u1ea1t (whole bean), m\u1ed9t m\u1ea3ng m\u00e0 Starbucks sau n\u00e0y s\u1ebd gi\u1ea3i quy\u1ebft.<\/p>\n<\/div>\n\n<div style=\"margin-bottom: 15px\">\n<h3>H: Ai l\u00e0 ch\u1ee7 s\u1edf h\u1eefu c\u1ee7a Folgers trong nh\u1eefng n\u0103m qu\u1ea3ng c\u00e1o \u0111\u1ea1t \u0111\u1ec9nh cao?<\/h3>\n<p>\u0110: Folgers thu\u1ed9c s\u1edf h\u1eefu v\u00e0 \u0111\u01b0\u1ee3c ti\u1ebfp th\u1ecb b\u1edfi C\u00f4ng ty Procter &amp; Gamble trong ph\u1ea7n l\u1edbn th\u1eadp ni\u00ean 1960 v\u00e0 1970, t\u1eadn d\u1ee5ng s\u1ee9c m\u1ea1nh ph\u00e2n ph\u1ed1i kh\u1ed5ng l\u1ed3 c\u1ee7a h\u1ecd tr\u01b0\u1edbc khi b\u1ecb b\u00e1n \u0111i sau n\u00e0y.<\/p>\n<\/div>\n\n<div style=\"margin-bottom: 15px\">\n<h3>H: V\u00e0o n\u0103m 1975, m\u1ecdi ng\u01b0\u1eddi th\u01b0\u1eddng th\u00edch c\u00e0 ph\u00ea h\u00f2a tan hay c\u00e0 ph\u00ea rang xay h\u01a1n?<\/h3>\n<p>\u0110: C\u00e0 ph\u00ea rang xay th\u1ed1ng tr\u1ecb \u0111\u00e1ng k\u1ec3 th\u1ecb tr\u01b0\u1eddng ti\u00eau d\u00f9ng t\u1ea1i nh\u00e0, chi\u1ebfm h\u01a1n 60% l\u01b0\u1ee3ng ti\u00eau th\u1ee5, nh\u01b0ng c\u00e0 ph\u00ea h\u00f2a tan l\u1ea1i c\u1ef1c k\u1ef3 thi\u1ebft y\u1ebfu cho s\u1ef1 ti\u1ec7n l\u1ee3i v\u00e0 m\u00f4i tr\u01b0\u1eddng v\u0103n ph\u00f2ng.<\/p>\n<\/div>\n\n<div style=\"margin-bottom: 15px\">\n<h3>H: \u0110\u00e2u l\u00e0 th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea l\u00e2u \u0111\u1eddi nh\u1ea5t \u0111\u01b0\u1ee3c nh\u1eafc \u0111\u1ebfn?<\/h3>\n<p>\u0110: M\u1eb7c d\u00f9 Folgers c\u00f3 l\u1ecbch s\u1eed r\u1ea5t d\u00e0i b\u1eaft ngu\u1ed3n t\u1eeb gi\u1eefa th\u1ebf k\u1ef7 19, Nescaf\u00e9 (s\u1ea3n ph\u1ea9m h\u00f2a tan) l\u1ea1i \u0111\u01b0\u1ee3c ph\u00e1t tri\u1ec3n b\u1edfi Nestl\u00e9, v\u1ed1n l\u00e0 m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u c\u00e0 ph\u00ea mang t\u00ednh l\u1ecbch s\u1eed v\u1edbi t\u1ea7m v\u1edbi to\u00e0n c\u1ea7u v\u01b0\u1ee3t xa kh\u1ecfi khu\u00f4n kh\u1ed5 c\u1ee7a ri\u00eang c\u00e1c s\u1ea3n ph\u1ea9m c\u00e0 ph\u00ea.<\/p>\n<\/div>\n\n<script type=\"application\/ld+json\">{\"@context\":\"https:\/\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"C\u00e0 ph\u00ea h\u00f2a tan th\u1ef1c s\u1ef1 c\u1ea5t c\u00e1nh \u1edf M\u1ef9 v\u00e0o n\u0103m n\u00e0o?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"C\u00e0 ph\u00ea h\u00f2a tan b\u1eaft \u0111\u1ea7u thu h\u00fat \u0111\u01b0\u1ee3c s\u1ef1 ch\u00fa \u00fd trong Th\u1ebf chi\u1ebfn th\u1ee9 hai, nh\u01b0ng n\u00f3 ch\u1ec9 th\u1ef1c s\u1ef1 th\u00e2m nh\u1eadp v\u00e0o xu h\u01b0\u1edbng ch\u1ee7 \u0111\u1ea1o c\u1ee7a M\u1ef9, \u0111\u01b0\u1ee3c th\u00fac \u0111\u1ea9y b\u1edfi c\u00e1c th\u01b0\u01a1ng hi\u1ec7u nh\u01b0 Nescaf\u00e9, v\u00e0o th\u1eadp ni\u00ean 1950 v\u00e0 1960 khi vi\u1ec7c s\u1eed d\u1ee5ng thi\u1ebft b\u1ecb gia d\u1ee5ng b\u00f9ng n\u1ed5.\"}},{\"@type\":\"Question\",\"name\":\"V\u00e0o th\u1eddi \u0111i\u1ec3m \u0111\u00f3, Folgers c\u00f3 \u0111\u01b0\u1ee3c coi l\u00e0 c\u00e0 ph\u00ea cao c\u1ea5p kh\u00f4ng?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Kh\u00f4ng, Folgers \u0111\u01b0\u1ee3c \u0111\u1ecbnh v\u1ecb r\u00f5 r\u00e0ng l\u00e0 lo\u1ea1i c\u00e0 ph\u00ea d\u00e0nh cho th\u1ecb tr\u01b0\u1eddng \u0111\u1ea1i ch\u00fang, \u0111\u00e1ng tin c\u1eady, d\u00f9ng h\u1eb1ng ng\u00e0y. 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S\u1ef1 ph\u1ed5 bi\u1ebfn c\u1ee7a n\u00f3 \u0111\u00e3 l\u00e0m lu m\u1edd c\u00e1c th\u01b0\u01a1ng hi\u1ec7u l\u00e2u \u0111\u1eddi h\u01a1n nh\u01b0 Maxwell House trong k\u1ef7 nguy\u00ean n\u00e0y. 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