Pham Toan

Pham Toan is a veteran barista and café owner who has been shaping coffee experiences since 2017. Driven by an exhaustive approach to the beverage, his expertise spans sensory analysis, advanced brewing extraction mechanics, and beverage nutritional data tracking. Through Coffee Factz, Toan bridges the gap between commercial hospitality and rigorous coffee education, creating data-driven guides that map every single corner of the coffee world for global enthusiasts.

A vintage-style map depicting the historical distribution of Coffea Arabica from its origins to various parts of the world, with routes from Hawaii to Brazil, and to the Java region highlighted.
History & Culture

Exploring origins of Coffee: From Ancient Brew to Modern-Day Elixir

Coffee originated in the highlands of Ethiopia before spreading to Yemen, where it was first documented as a beverage in the 15th century. Its global journey saw the Dutch establish cultivation in Indonesia and Brazil become the world’s leading producer by 1852, a title it maintains today. Explore the full history, from ancient brews to the modern-day elixir, and discover the cultural impact of this essential beverage.

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An illustration of Kaldi, the goatherd who is part of the rich history of coffee.
History & Culture

A Brief History of Coffee: From Ethiopia to the World

The history of coffee begins in the highlands of Ethiopia around 800 AD. According to legend, the stimulating effects of the coffee cherry were discovered by a goat herder named Kaldi, who observed his goats exhibiting “extraordinary energy” after eating the berries. From Ethiopia, coffee cultivation and trade spread to Yemen in the 15th Century, which became the first major center for coffee culture before its introduction to Europe in the 17th Century.

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